Chapter 1785 Non-Stop Promotions
The fruit company immediately counterattacked Feng Yu's remarks in the media, and even denounced some shortcomings of L-PAD.
The fruit company wants to have a war of words with Lianxiang Group, so that the IPAD of the fruit company can get a lot of attention, so that the sales volume can be increased.
It's a pity that the Lianxiang Group doesn't intend to fight the fruit company anymore. They want to use another method to completely suppress the fruit company. Even if it can't be crushed, the fruit company can only be under the shadow of the Lianxiang Group.
This method is to throw money at you.
Spending money on publicity and promotion made everyone think of tablet computers, and the first reaction was L-PAD, and they understood the IPAD of the fruit company as a counterfeit product!
Needless to say, in the Chinese market, there are no competitors. A prime-time advertisement on CCTV, combined with sales outlets in every county of Lianxiang Group, has made L-PAD a household name.
In other Asian markets, advertisements on TV, newspapers, and station screens are also very dense. Even South Korea and Taiwan, where electronic products are equally strong, cannot stop the sales of L-PAD.
As for the island market, there is only one TV station advertising, and the sales of L-PAD are not satisfactory, so AIWA is the agent.
In the European market, there are Lianxiang Group's own channels, plus the sales channels of partners such as Philips, and the sales are also good. The only market that has been seriously affected is the North American market, which is also the stronghold of fruit companies.
Therefore, the advertising cost invested in the North American market is also the highest.
The store manager of a certain fruit company, just opened in the morning, saw a platform built opposite, and a well-known local host was standing on it, talking loudly with a microphone.
He suddenly heard a word L-PAD, could it be that the opposite is a promotional activity of L-PAD?
Don't think that Americans don't like excitement. Look at the shopping malls and amusement parks in the United States. They are also crowded with people. When it comes to discounts on Fridays, they are even more terrifying than China's.
"Lianxiang Group's L-PAD prize sales activity has officially started. Anyone who buys an L-PAD can draw a prize with a ticket. The prizes cover a variety of products, including mobile hard drives, U disks, MP3s, mobile phones, and charging treasures. , L-PAD shell, recharge card of Lianxiang Yinshan Software Park, Lianxiang cartoon dolls, etc.”
"Everyone who draws a lottery can win the lottery, 100% winning! What are you waiting for, the event is only three days, only three days!"
The manager of the fruit company was furious. Isn't this too bullying for Xiang Group? Your promotional booth is opposite our store? There are so many promotional staff wearing cartoon dolls wriggling around and pulling customers over, no wonder no one in the store came when the door opened today.
"Wow, sir, do you also want to buy our L-PAD? What a vision, our epoch-making product, but even Mr. Feng, the world's richest man, likes it very much. But you have to queue up, please obey the order, don't Jump in line."
The manager of the fruit company just wanted to say that he did not come to buy L-PAD, but was quickly pushed back by the crowd. From the perspective of those queuing, this person is planning to jump in line!
The store manager turned around and left, intending to report to the company. He had to apply for a fee and also do promotional activities, otherwise no one would come to buy their fruit company's products these days!
They have only started selling for a few days, if they can't sell even one at this time, then the sales of this product will definitely be very poor!
But he didn't know that the scene just now was recorded by someone with an L-PAD, and uploaded to the Youtubo website, with a special note that the store manager of the fruit company intends to jump in line to buy the L-PAD!
When this topic appeared, many people were very interested. Some people really knew the store manager, and immediately left a message below to confirm that this is indeed the store manager of the fruit company.
Many people were in an uproar, even the employees of the fruit company wanted to buy L-PAD,
It is enough to prove that L-PAD is the best!
Every company will tell its employees that they can only buy products from their own company and not from other companies, unless the product is not available in their own company.
Some are written in the employee rules, and some are not, but they are also everyone's default rules, and no one will be stupid enough to violate them.
You work in Crazy Field, if you drive a Crazy Field, can your boss find a reason to fire you? You work at KFC, but you buy a hamburger at McDonald's and want to come back to work?
In the same way, if you work in a fruit company, how can you buy products from other electronic brands? Especially for this product, the fruit company also produces it itself!
This will make others see it, and it will give others an impression that the employees of your company are not satisfied with your products, so how can you get consumers to buy them?
At noon, the store manager was planning to eat something when he received a call from his boss.
"Is your mind full of shit? What are you doing in line at the L-PAD booth? It was even made into a video and posted on YouTube!"
The store manager was stunned. He thought his boss was telling him that the promotion plan had been approved and he was going to start preparations, but he didn't expect to be greeted with scolding.
"I don't have any. I just didn't know what the opposite booth was, so I went to have a look. I found out that it was selling L-PAD. I wanted to know more about it."
"Shut up, if you weren't my nephew, you've been fired now, send an email explaining to me immediately! Also, you said their promotion time is three days, right?"
"Yes, that's what the host said."
"How many units can be sold in three days? After their promotion period is over, we will start to work hard! Write down our promotion method as soon as possible, and it will appear in my mailbox tonight!"
The sales department of the fruit company is in a meeting at this time, and today they received calls or emails from the heads of the states, saying that at the door of their fruit company store, there is an L-PAD promotion booth doing a big promotion.
Originally, the fruit company thought that Lianxiang Group's advertising density was already so high that there would be no other means, but they actually started sales with prizes!
The reason is that even if Xiang Group has entered the North American market for XX days, this TM is also worthy of a prize promotion?
Fortunately, they learned that this bonus promotion is only for three days. As long as you survive these three days, the market will recover again. There will definitely be people who want to buy their IPADs. Even the sales outlets of the Think Group in North America cannot be compared with the fruit company.
If it weren't for their online retail channels like Amazon, and even Xiang Group's own North American official website mall, the fruit company would not have taken it seriously.
The cost of setting up these temporary promotional booths is definitely not low. Even the advertising costs of Xiang Group are so high. How can they still make a profit on this product?
Three days of promotion means three days of big losses. The fruit company decided to stay on the sidelines for the time being.
On the fourth day, the phone of the vice president in charge of sales of the fruit company was rang again. Those L-PAD promotion booths were still there, and the sales with prizes had not stopped!
It is said that because the boss is in a good mood, he decided to give back to consumers and extend the promotion time for another three days.
Another three days later, the prize sale is still going on. The reason this time is to respond to the request of consumers.
Jobs' face turned livid as he listened to his deputy's report. Lianxiang Group is a liar, what are they going to do, don't they want to make profits?
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