Chapter 427: Endorsement of Death

After the Xiaobawang super learning machine was launched, although the price was cheaper than the Aihua learning machine, the response was not as good as Yongping imagined.

Immediately afterwards, Duan Yongping proposed the creative idea of ​​his "Clap Song" ad, and Feng Yu immediately adjusted two ad slots for him.

"You shoot one, I shoot one, Xiaobawang has a learning machine..."

The Xiaobawang clapping song, which was known as a classic advertising case in the previous life, failed to continue the magic of the previous life. In the previous life, Xiaobawang filled the gap in the market, and there was no competitor in the learning machine.

But this life is different. Aihua Learning Machine has been on the market for a month, and in the first month, the density of advertisements is very high. There are eight advertisements a day. No company or brand can match it.

Although Feng Yu adjusted the advertisement after Xiaobawang's super learning machine was launched on the market, the sales of Aihua learning machine are still better than Xiaobawang's super learning machine.

Duan Yongping analyzed it, and it should be the reason why there is no celebrity endorsement. If you find a big star as an endorsement, then the sales will definitely increase. There are not too many celebrities who are well-known to everyone now, and among them, he thinks that the most famous, even famous in the world, is Fang Loon.

Duan Yongping thought for a while, called Feng Yu, and told Feng Yu that he wanted to ask Fang Long to speak for Xiaobawang's super learning machine!

Feng Yu was so scared that he almost threw the phone away. Who do you speak for? Van Loon?

I'm sorry, Fang Loon was called a brand endorsement killer in his previous life. What brand did he endorse, what brand had problems, and there was even a saying in the business world that there is a kind of corporate death called "Fang Loon endorsement"!

Spoke for Xiaobawang Learning Machine, Xiaobawang went bankrupt; endorsed Aiduo VCD, the boss of Aiduo was imprisoned, and the company closed down; endorsed Fenhuang Coke, and the Fenhuang Coke brand disappeared; endorsed Caddy, and the country only sold more than 900 Car, the brand disappeared; endorsed Bawang shampoo, it turned out that Bawang shampoo caused cancer; endorsed Missing dumplings, which were found to contain germs and were taken off the shelves; endorsed Mitsubishi Motors in the island country, and a recall incident occurred...

The first person to finish the calf in the previous life was Xiaobawang! So when Feng Yu heard that Duan Yongping wanted to ask Fang Long to speak for him, he felt the blood vessels on his forehead jump violently.

"Mr. Feng, Fang Loon is the hottest Chinese star in China, Asia, and even the world. If you ask him to speak for you, whether it is domestic or export sales, it can have a star highlight effect. I called and consulted. , two years of endorsements, including shooting commercials and print ads,

The other party asked for 5 million RMB, and I talked about 4.5 million. "

Four and a half million, two years, this price is actually very cheap. Compared to Van Loon's influence, even if it's only in Asia, the price is worth it. It's just that Fang Loon rarely came to the mainland at this time. After all, Xiangjiang has not yet returned, and he has basically not attended any commercial activities in the mainland, and his commercial value has not yet been fully developed.

The offer he gave Xiaobawang may also be a test, to test his commercial value in the mainland.

To speak of Fang Loon's death endorsement, in fact, someone said in a previous life that it was all due to Fang Loon's great reputation. After Van Loon endorses, product sales will skyrocket. Everyone likes big stars, and out of trust in big stars, they buy products endorsed by him. The soaring sales have brought about the failure of production capacity, blind expansion, negligent management, and chaotic sales. There are also products that are not good enough, but blindly trust Van Loon's reputation.

The most important point is that the big tree attracts the wind. It was nothing serious at first, but because of Van Loon's endorsement, the attention has surged, and even a small matter is said to be a big thing. Of course, there are also results of deliberate promotion by competitors.

If Duan Yongping invites Fang Long to speak for him, he must first ensure that there will be no major problems in Xiaobawang's management. In fact, there is no need to worry too much about this. In the previous Xiaobawang Company, there were many state-owned enterprise cadres dispatched by the government. It is said that the accounts in it were very unclear.

Now that the company has completed the restructuring and has become a joint-stock company, and there are a few administrative personnel sent by Fu Guangzheng, and there are not so many people who are pointing fingers, there should be no major problems.

The only thing that worried Feng Yu was that Xiaobawang's production capacity could not keep up. And if other factories are hired to manufacture, if the quality is not up to standard, the impact will be great.

At this time, Nanyue had a lot of factories producing electronic products. In his previous life, Xiaobawang had to find other factories to manufacture, and then there were quality problems, and he eventually went bankrupt.

Feng Yu is considering whether to directly merge some small factories to increase the production capacity of Xiaobawang. Self-management is always more reassuring than OEM.

"Have you told Mr. Fu about this? Does he agree?" Feng Yu had a headache.

"I told Boss Fu, and Boss Fu told me to ask your opinion." Fu Guangzheng actually thought it would be okay to ask Fang Loon to represent him, and the endorsement fee of 4.5 million was much cheaper than Fang Loon's worth in Xiangjiang.

But Fu Guangzheng knew Feng Yu's magic. Feng Yu seemed to choose a spokesperson because he had a more powerful vision than others. Let's just say that the spokesmen for bladeless fans and humidifiers in Europe and the United States took advantage of signing those two at the beginning.

So although he thought Fang Long was very good, he didn't agree with it outright. What if Feng Yu had a more valuable choice?

"Mr. Duan, have you considered that Xiaobawang's factory now not only produces Xiaobawang's super learning machine, but also produces Aihua learning machine. The current sales volume is basically equal to the output. The sales volume of Xiaobawang has skyrocketed, what should we do if the production capacity can’t keep up?”

"There are many electronics factories near us, so we can find others to do it."

Sure enough, it was still the same old road.

"Is it possible to merge some electronics factories and find someone else to manufacture them? It's better to manage it yourself. You can discuss this matter with Mr. Fu and come up with a solution."

Nima, if you find Van Loon to endorse, you must not find someone else to do it!

Duan Yongping discussed with Fu Guangzheng. With Xiaobawang's existing funds, it is no problem to buy a small factory, but it is more difficult to buy two factories. However, the old method can also be adopted, which is to collect funds from the dealer first, and then use the money to buy the factory, produce the products, and then sell them to the dealer. No matter how insufficient the funds are, it can still hold down the cost of materials and even the wages of workers.

Pressure on workers' wages? Fu Guangzheng agrees with Feng Yu on this point, no! Material suppliers and distributors can suppress their payment, or even take out loans, but workers’ wages cannot be suppressed!

After the two discussed it, they contacted Feng Yu, and Feng Yu also agreed to Fu Guangzheng's solution, so let's take a loan. The production capacity of Xiaobawang must be expanded.

In the past two years, China's economic growth has continued to maintain a high speed. People's income is getting higher and higher, and the sales of learning machines will also be better and better. In addition, Fanglong is invited to endorse, and the sales will definitely be even better.

Just when the learning machine market was getting hotter, the Fengyu brand VCD factory was also built and trial production began. But Feng Yu didn't have time to watch it, he had to take the final exam...