Chapter 978 Marketing Strategy
The pre-announcement was completely based on the specifications of the blockbuster movie, and only the advertising budget was invested 50 million US dollars. Even if it is a packaged promotion of the three movies, the three film companies are still quite confident in the box office opening of the movie.
However, no one thought that the box office of "Ace Power 2" would be so unexpected on the first day.
With $15.37 million on the first day, it landed on the single-day box office chart without any suspense, and even broke the Hollywood Easter opening box office record.
According to this standard, in just three days in the first weekend, the box office of "Ace of Power 2" may reach about 45 million, and as long as the box office curve is stable, the box office in the first week may even be close to 70 million US dollars.
$70 million in its first week, which is already equivalent to the opening week of a blockbuster movie of the hottest summer blockbuster.
Prior to this, Fox's best expectation for the first week of "Ace Power Spy 2" was only about 30 million. According to the first week of 30 million US dollars, the film is expected to get 6,000 yuan during the entire Easter period. The box office of about 10,000 yuan allowed Fox to recover the production cost.
It now seems that it only takes two days over the weekend to achieve Fox's original target. Moreover, even if the follow-up box office curve of "Ace of Power 2" is weaker, with this start, "Ace of Power 2" "Recovering production costs in the first week is almost a sure thing.
By comparison, Warner Bros.' "City of Angels" made just $5.51 million in a single day on Friday, less than one-third of "Ace Power 2."
Although the first-day box office of the two is very different, the first-day box office of "City of Angels" is not much lower than Warner's box office expectations. $5.51 million on the first day, which means that the box office of "City of Angels" in the first three days of the first weekend is around $15 million, and the box office in the first week may reach around $25 million.
As a romantic film with a literary style, with two big box office hits, Nicolas Cage and Meg Ryan, Warners was still very confident that "City of Angels" could come out of a one-week decline of 1% In the long run of about 20 to 30 years, in this case, "City of Angels" may get a box office of about 70 million US dollars in North America.
Coupled with the overseas box office appeal of Cage and Meg Ryan, and the film's overseas distribution, Warner Bros. can steadily recover costs and make a profit.
This is actually what Warner Bros. internally expected for "City of Angels".
However, when the first-day box office of "Ace Power Spy 2" was released, Warner Bros. suddenly lost its original confidence.
Obviously, only "Ace Power Spy 2" can hit such an amazing first-day box office. Then, next week, the two new films "Alien" and "Wedding Singer" will be released at the same time, and under the strong pressure, "Angel". The decline of the city definitely can't be too good-looking.
At the same time, in sharp contrast to the box office on the first day, "Ace of Power 2" was almost criticized by the media.
This kind of bad word of mouth from the media and film critics has been a cloud over the three companies' Easter Movie Package plans from the beginning.
Although they are media groups themselves, and the three also control two of the four major North American TV networks, it is difficult for the three companies to control another traditional channel for determining the reputation of a movie - newspapers.
Because the print media industry in North America is very developed, every city, ranging from an international metropolis like New York to a small town with only tens of thousands of people, has its own regional newspapers. Although News Corp holds a number of influences Very large print media, but it is unlikely to affect thousands of newspapers in North America, large and small, each of which will have an influence on the residents within its coverage area.
It's impossible for a spoof film like "Ace Powers 2" to make dirty jokes to be recognized by traditional paper media film critics, and the word of mouth is naturally conceivable.
However, it got a first-day box office of 15.37 million US dollars at the beginning,
Whether it is Fox or Firefly, it is impossible to let the bombardment of negative reviews by traditional media affect the subsequent box office curve of the film.
Elizabeth, who has gradually taken over all the film businesses of the 20th Century Fox Group in the past two years, flew back to New York due to the family's troubles, but the group's president, Joe Ross, was unequivocal. 2" at the box office on the first day, they immediately convened the executives of Fox's distribution department to discuss the follow-up marketing strategy of "Ace Power Spy 2". At the same time, Joe Ross naturally did not forget to send an invitation to Eric, but, although It was the weekend, but Eric still had too much work to do to make time for this kind of meeting.
If it weren't for the "Easter Movie Package" plan initiated by Firefly, the box office of "Ace Power 2" would not have been so good, which is almost everyone's consensus.
Whether it was Eric's status in Hollywood or his personal relationship with Elizabeth, Joe Ross couldn't take it seriously. Eric couldn't participate in the marketing meeting of "Ace Power Spy 2". Joe Ross deliberately went to Century City at noon. Fox headquarters rushed to Firefly Studios to have a meal with Eric, and the two carefully considered the next plan again.
So, starting Saturday afternoon, the media controlled by the three companies began to fight back against the bad media reviews suffered by "Ace of Power 2".
Of course, neither Fox nor Firefly attempted to refute the bad reviews of "Ace of Power 2" in the traditional media. Instead, they found another way to make "Ace of Power 2" popular with audiences but severely mistreated by the media. Contrast serves as an entry point, mercilessly attacking the harshness, rigidity and lack of entertainment of traditional film critics.
"Films are after all a form of entertainment for the masses, not to please a small number of film critics. If it was just to cater to the preferences of film critics, Hollywood would never be as strong as it is today, but will become smaller and smaller like European films. crowd."
"Ace Power 2's $15.37 million on its first day is a testament to its popularity among audiences. Most people walk into the cinema after a busy week, not to feel the sermon, or It's not to learn philosophy, all they need is to smile and forget about their troubles while watching the movie."
The Firefly system's defense of "Ace of Power 2" naturally caused a backlash from traditional media and film critics.
However, compared to the one-sided negative reviews at the beginning, with the tacit cooperation of print media, TV and portal websites, the three companies quickly regained the initiative.
For a time, the argument that 'movies are just a form of mass entertainment, and audiences should not be controlled by film critics', which instigated and separated film critics from ordinary audiences, spread rapidly under the manipulation of the powerful media channels of the three companies. The emerging Internet media In this process, the platform has once again received a lot of attention.
Everyone has a mind of blind obedience, let alone this kind of argument that is close to challenging traditional concepts. Under the guidance of these public relations, many people are just for the fun, with a mentality of watching the fun and not taking it too seriously. Go to the Internet movie platform and rate "Ace of Power 2".
Of course, the negative effects are not without. Some well-known traditional film critics who have already been stationed in movie websites such as Yahoo Movies and imdb have announced their withdrawal from the Internet movie platform in order to protest the marketing strategy of the three companies.
However, for the overall situation, the actions of these people have not caused much substantial impact.
Subsequently, driven by this marketing trend, the box office curve of "Ace of Power 2" was not affected by the one-sided negative comments from the media, and even these comments had some counterproductive effects.
After Friday's $15.37 million opening day, Power 2 took in $17.65 million and $13.97 million on Saturday and Sunday, respectively.
In the end, "Ace Power 2" grossed $46.99 million in its three-day opening weekend.
Compared with the growing momentum of "Ace Power Spy 2", "City of Angels" is gradually in a state of being almost forgotten. The film's final first weekend box office was only 15.16 million US dollars, which was not as good as "Ace Power Spy". 2" of the third.
Although Natasha Henstridge, who had finished filming "Iron Man", was with him, Eric was still busy with his feet this past weekend.
Watched the most recent Iron Man filming with Joss Whedon on Saturday, and was involved in the designation of the follow-up publicity strategy for Ace Power 2.
On Saturday night, Eric also attended Coppola's house party as scheduled, during which he watched some of Sofia Coppola's director's "Death of Coppola".
Sunday is naturally still busy.
When a new week comes, the first thing Eric needs to face is the fireflyer second-generation mp3 player released by Firefly Electronics and Nokia at the same time, and Nokia's first music phone m-100.
The launch time of the two products in San Francisco was held at 2 o'clock in the afternoon, and the shooting of "Iron Man" would not be stopped because of this. After the shooting in the morning, Eric hurriedly flew to San Francisco to attend the launch.
After another round of capacity expansion for half a year, the current production capacity of Firefly's fireflyer series music players has reached 2 million units per month. This conference is actually the global conference of fireflyer 2 and Nokia m-100 music phone.
Next Easter weekend, fireflyer2 will be launched in North America and major European markets at the same time, and the Yahoo Music Store will also be opened in several major European countries at the same time. However, the Nokia m-100 music phone will first be tested in North America, and at the same time Get connected to the North American Yahoo Music Store.
The venue for the two product launches is still the Marriott Hotel in San Francisco.
Eric took off from Los Angeles at 12:00 noon, about 1:30, and arrived at the Marriott Hotel half an hour after the press conference.
Eric doesn't plan to take the stage again this time, he just came as an audience to help out this new product launch conference. With the meticulous preparations by the senior executives of Firefly Electronics, this time obviously there will be no singer who can't attend. Dilemma.
The press conference is about to start, and the grand banquet hall is already crowded with guests and media people from all walks of life. The press conference of Firefly Electronics this time is much bigger than when the first-generation fireflyer was released.
In addition to the invited media, many unsolicited journalists were crowded outside the Marriott waiting for news when they couldn't get an entry permit, a situation that wasn't present when the first-generation fireflyer was released.
In the Marriott Hotel, in a large conference room specially vacated by the hotel for the organizer, Eric was in a very relaxed mood at this time. The preparation progress of the press conference is well known, and naturally there is no need to worry about any unexpected situations.
At the conference table, Eric chatted with several executives, and then beckoned Christina Aguilera, who was the guest performer at the conference, to come over to him: "So, you will release your own at the end of the year. The first album?"
Christina, still with her petite appearance, sat down obediently beside Eric, and said, "Yeah, two singles have been released in a row to test the water, and the results are good, so the company has started Choose a song for me."
After saying this, the girl looked like a kitten begging its owner for food, and looked at Eric with big eyes.
Due to Eric's preference for Christina, Firefly Records is also more inclined towards Christina. Although Christina's singing skills are very strong, this time, Firefly Records does not intend to let Christina take this route again, but a standard teen pop style.
The original Christina started her career with the teen pop route. Her best-selling album was precisely the teen pop-style album featuring "Elf in a Bottle".
It's just that Britney has taken the lead in this market. As Britney becomes more and more popular, Christina, who is regarded as a 'follower' by a large number of fans, is naturally dwarfed by her popularity, and she has to start the explosive singing route. Although Christina later won a series of Grammy and other music awards for her excellent singing skills, she is far from being comparable to Britney in her career.
Thinking of this, Eric didn't meet the kitten's wishes for the first time, but just asked, "By the way, what is Britney doing recently?"
"She has also started to prepare her own single," Christina felt a little wary of Eric's sudden mention of Britney, but she was very obedient and did not hide it, and said truthfully: "The route the company set for the two of us is what you said at the beginning. what?"
"I, what did I say?"
Eric thought about it for a while, but couldn't remember it for a while. He said too much.
Looking at Eric's confused expression, Christina smiled and reminded: "That's the one. My image is a little bit more rebellious. Britney follows the girl next door's good girl route."