Chapter 489 Mickey Mouse in a Kimono

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Seeing Allen's expression, Eric realized that the results of the questionnaire were not optimistic. Although he had already been psychologically prepared for this, after returning to the hotel room, Eric opened the portfolio that Allen had given him, and looked at When it comes to statistics, he still frowns tightly.

The questionnaire was not written out of thin air by Eric, but based on some forward-looking data in Disney's original project planning book. Putting the data aside for a while, Eric turned on his Apple laptop again, found the original data he extracted from the data that night, and compared it with the real data in the questionnaire.

Under normal circumstances, Eric is always easy to fall asleep after drinking, but after reading the comparison data of the two, Eric is not at all sleepy, and even the original slight drunkenness is gone.

Wandering in the study for a while, Eric picked up the phone and planned to call Katzenberg, who had returned to Los Angeles, but after thinking about it, Eric put down the phone again, picked up the stack of documents and walked out of the room. A fax machine was found in the hotel manager's office and all information was sent to Katzenberg's office.

Although it is late at night in Paris, Los Angeles is still only at three o'clock in the afternoon. It is still working time. With Katzenberg's workaholic personality, even if he is no longer in the office, his assistant will send the information to Kasen in the shortest possible time. Berg's hands.

After transferring all the data, Eric returned to his suite, sat at the desk, read the survey results again, and tapped the files on the laptop computer for a while until more than 1 a.m. in the morning. Finally, I couldn't help but plan to rest.

He was just going to take a shower. The phone in the room rang.

Eric picked up the phone easily.

"Eric. It's me." Although Katzenberg's voice was a little distorted by the trans-oceanic phone call, Eric could still hear the solemnity in his tone: "I have seen what you sent me, Will be in Paris tomorrow."

...

Euro Disneyland opened for a week. Not only did the number of visitors on the first day exceed 100,000, but the total number of visitors in the first week also exceeded 500,000. Although the management of Euro Disney knew that this was because the park had just opened, they still Very optimistic estimates within the next four months of 1992. It is not a problem for the total number of visitors to the park to exceed 10 million.

At least, Patrick Schneider, who is EuroDisney, thinks so, and the French investors involved in the construction of EuroDisney are also full of confidence. After a hectic start, Patrick Schneider has been attending parties of all kinds, commercial and private, recently, enjoying the compliments and compliments of investors looking forward to cooperating with Disneyland.

In the banquet hall of the Paris Hilton Hotel adjacent to the Champs-Elysees, there was another gathering of guests. Patrick Schneider was chatting with an executive of the Vivendi Group. His assistant hurried through the crowd and came to him. He made several gestures anxiously towards Patrick Schneider.

Patrick Schneider was a little displeased, but noticed his assistant's expression. I still had to say to the middle-aged person in front of me: "Sorry, Mr. Myerson. I may have to leave. I will carefully consider the cooperation between Euro Disneyland and canal+ TV station."

The middle-aged man named Myerson also noticed the movements of Patrick Schneider's assistant and walked away with a sense of humor.

Patrick Schneider raised his glass slightly and sent the other party away before turning to his assistant: "Karl, what's the matter that you have to say at this time?"

"Mr. Schneider, Mr. Katzenberg is here," said the young assistant named Carl in a somewhat urgent tone.

Patrick Schneider raised his eyebrows: "Mr. Katzenberg, didn't he just return to Los Angeles three days ago?"

Carl shook his head, gestured in a panic, and continued: "Mr. Schneider, I don't know the specifics, but I just received a call from Mr. Katzenberg himself, and Mr. Katzenberg is already there. It's over at Disneyland headquarters, and he also told you to rush back within an hour and a half, otherwise... otherwise, you don't have to go back."

Patrick Schneider opened his mouth in surprise and stared at the assistant suspiciously, as if he wanted to make sure that the other party was joking with him again, but a few seconds later, Patrick Schneider rushed out of the banquet hall, even forgetting Put down the goblet in your hand.

...

Because of the agreement signed with the French side, Euro Disneyland was fully operated by Disney, so almost all the executives above the manager level of Euro Disney responsible for various departments are Americans, and the French partner can only get some symbolic Irrelevant seats.

Patrick Schneider almost rushed into the conference room at the time given by Katzenberg. When he saw him come in, everyone in the already full conference room looked at him.

Katzenberg was sitting side by side with Eric at the large conference table and whispered something. Patrick Schneider came in. Katzenberg just glanced at him and pointed to an empty seat under him. , and then got together with Eric to continue the conversation.

Although it was just a glimpse, Patrick Schneider still saw the obvious eye bags behind Katzenberg's glasses.

Except for the two big bosses whispering, other executives in the conference room were sitting quietly in their seats with slight tension. Patrick, who felt this atmosphere, felt a bit of unease and sat down in his seat. After that, he didn't even dare to reach out to wipe the sweat on his forehead, he just cast a questioning look at the director of operations sitting opposite him, but what he got was a blank look.

"Okay, everyone is here, let's start," Katzenberg and Eric whispered a few more words before clapping his hands and said. The nearby administrative secretary distributed the prepared materials.

Eric just sat quietly, playing with a pencil in his hand, quietly paying attention to everything around him. Now that he has figured out the problem. The next best choice is to hand it over to Katzenberg, who is better at managing the company. Eric has always been very clear about his own strength. Although he has a natural advantage in making movies. But running a huge film company is beyond his ability, and he doesn't have enough energy to do these things. It is the best choice to leave professional things to professional people. His temperament also prevents him from feeling resentful because his subordinates are more capable than him.

With the sound of paper turning pages, the atmosphere in the conference room was barely relaxed. There was also the whispering of the crowd. But this low-pitched conversation only lasted less than two minutes, and as everyone flipped through the data in their hands, the meeting room became quiet again.

Katzenberg glanced at the dozen or so executives in the room, and waited patiently for more than ten minutes, until he was sure that everyone had read it before he said, "Okay, now everyone has finished reading what they have in their hands. . With your professionalism, I think you can definitely realize the seriousness of the matter, if not, then you can leave this room now. The company will pay you two years' salary in full as termination compensation."

No one spoke, and certainly no one would choose to leave.

as all but two. The person with the highest position in the conference room, Patrick Schneider, even felt that a catastrophe was imminent. He secretly glanced at Eric, who had never spoken, and hurriedly took it back before the other party noticed him. Patrick Schneider knew that the investigation results in his hands were made entirely under the command of Eric himself. Euro Disneyland is a part of Disney, and of course it is also an industry under Firefly. Of course Patrick Schneider does not believe that Eric will be on these data. fake.

but……

Looking down at the data in front of him again, Patrick Schneider felt a faint collapse. The most important question in the questionnaire, of course, is the tourists' satisfaction with Disneyland. This question is divided into five grades according to convention, namely very satisfied, satisfied, average, dissatisfied and very dissatisfied. Among the questionnaires of about 10,000 people, only a mere 900 people chose to be very satisfied, while the number of tourists who chose to be very dissatisfied was as high as more than 3,400 people. least. If converted on a full scale of 10, the data result will be much lower than the passing score of 6.

The guests who can come to play in the first few days of opening must be the most favorable and most expected guests of Disneyland. Most of them are probably fans of Disney movies. These tourists have such a bad impression that they can Wondering how subsequent visitors will feel about EuroDisney.

"23% of tourists chose to play and were satisfied with the results, 76% of tourists chose not to take a second tour, and 90% of tourists said that the park's charges were very unreasonable. In the free feedback of tourists, there were also a lot of things such as language communication, Merchandise prices and even parking spaces are very detailed but can't be ignored. Without this questionnaire, maybe we won't find out that EuroDisney would have such a serious problem until the quarterly summary. I think at that time, All the visitors who were looking forward to Euro Disneyland have left disappointed, and once word of mouth has spread, it will be a long and difficult project to turn it around.”

Katzenberg was silent for a moment after saying what he had just said, before continuing: "At the same time, I also asked the operation department to make a rough statistic on the per capita consumption of tourists. It was estimated that the average consumption of tourists visiting the park was about 300 yuan. The actual figure is only US$120, which is obtained when a large number of tourists feel that the tickets are inflated. The occupancy rate of the seven theme hotels is only 37%, which is far lower than the original estimate of 75%, which is Said that even if the current relatively good situation is maintained, Euro Disney's turnover will only be 40% of the estimated turnover. If this situation is completely ignored, then it is certain that this new Disneyland will not only not be like Tokyo. Disney is making profits like that, but it will bring in more than $150 million in losses.”

After Katzenberg finished saying these words, the management of EuroDisney who was sitting at the bottom was already silent, and everyone could hear the anger that was suppressed in Katzenberg's tone. It was an anger that felt deceived. Senberg is indeed very angry, since he took charge of Disney at the beginning of the year, except for the business of Disney's headquarters. Katzenberg's biggest focus is undoubtedly the Euro Disneyland project. In half a year, he personally flew to Paris more than once to inspect the preparation of Disneyland. But this half year. He did not find any problems in the information submitted by the management of Euro Disneyland. Judging from the reactions of the people in front of him, Katzenberg knew that it was unlikely that they would conceal it intentionally, and it was more likely that these people were blind to the project. Self-confidence, and many problems are ignored.

Looking at Eric beside him, Katzenberg's anger dissipated a little, and his lips moved. Katzenberg said: "In the current situation, I also need to take part of the responsibility, but none of you can run away, because I also have a submission from the local French employees of the Paradise, which lists many The problems mentioned by tourists in the survey report show that these problems existed from the beginning and were just ignored by you, so, as a punishment, everyone present will have their salary cut in half for the next four months of this year. Of course, I will personally accompany you to bear this punishment, if anyone disagrees, the promise I just made is still valid, and you can leave this office now."

The executives in the conference room looked at each other. Although many people glanced at Eric secretly, no one dared to point out the language flaw in Katzenberg's words when Katzenberg was furious. At the same time, no one objected to the punishment. .

"Okay, in that case, let's move on to the next topic and discuss how to solve the current situation, Pat, starting with you," Katzenberg pointed at Patrick Schneider rudely, without giving the other party any face. the meaning of.

Patrick Schneider adjusted his mood and said, "I think, first of all, the prices of park tickets and theme hotels should be adjusted appropriately..."

...

Beginning at ten o'clock in the evening, the long meeting continued until four-thirty the next morning. There was such a serious problem in a large project with a total investment of five billion US dollars that no one in the audience dared to raise any objection.

The meeting did not come to an end until the sky was light and the administrative secretary in charge of recording wrote down a thick stack of minutes.

After Katzenberg made his final speech, Eric said to Eric without saying a word for the whole night: "Eric, do you have anything to say?"

Eric still held the pencil in his hand, and when he heard Katzenberg's words, he nodded: "I have a photo here for everyone to see."

As he said that, he picked up the roll of paper that had been at his feet, handed it to the administrative secretary behind him, and motioned for him to hang it on the writing board in the conference room.

Everyone looked at the writing board with strong curiosity.

The enlarged huge photo was unfolded by the executive secretary, and the executives present discovered that it was a photo of Mickey Mouse, but the difference was that it was a Mickey Mouse in a kimono.

"Everyone must recognize the costume on this Mickey Mouse, yes, this is a photo of the Tokyo Disneyland event. A large part of the reason why Tokyo Disneyland is so successful is because of the Tokyo Disneyland's The management knows how to adapt to the local Japanese culture. In order to attract consumers, they can make Mickey Mouse wear a kimono, and they can hold a coming-of-age ceremony for Japanese youth in Disneyland. Disney culture is the pride of Disney, but everyone must remember , Disney is a for-profit business company. We do not undertake tasks such as cultural invasion. What we care about should be whether the company can make a profit. This is the ultimate idea that a business company should uphold. You will think that I am too utilitarian, but you can also think about movies. The most important reason why Hollywood movies can expand all over the world is that we can give everyone what they like to see, and European movies are the most important thing. So the decline is that they have been holding on to their own stubborn artistic concepts and have not changed. I would say that something that is declining, whether it is a company or a culture, has nothing to be proud of. , everyone, think about it."

After a moment of silence, with some people taking the lead, applause broke out in the conference room.

Katzenberg clapped his hands and stared back at this photo of Mickey Mouse wearing a kimono. After everyone was quiet, he said to Eric: "Eric, you are so right, is there an original version of this photo? I'm going to have one on my desk."

After Eric nodded with a smile, Katzenberg looked at everyone present: "I also suggest that everyone make a copy and put it on your desk, which is a kind of spur. Of course, this is just my personal suggestion. , not mandatory, I hope everyone can keep the concept represented by this photo in their hearts." (To be continued...)

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