359: Why Is the First-Day Box Office Gap so Big?

After chatting for a while, the movie started, and Django and others checked in and entered.

At first glance, there are many empty seats, and the attendance rate of "Feng Shen 2" is obviously worse.

In terms of quality, compared with the first film, it lacks the stunning feeling that makes people shine. The plot and the acting skills of the male protagonist are very average. The only highlight is the special effects.

There are a lot of flaws, especially the costume styling. I don’t know if the costume designer or stylist was changed, or just to look different from the first part, the golden rich color scheme was used throughout, and all the costume styles were straight forward, without any reference to history. , all based on the creative imagination of the design, it is made just like COS, in the same way as those costume TV dramas, and caters to the current exaggerated mountain cannon aesthetic.

The box office may not be as good as the first one, let alone competing with "The Swordsman" and "Back to 1997 to Be a Singer" for the Spring Festival movie box office championship.

After watching the movie and coming out of the theater, Chen Qian's confidence increased a lot and said: "It's stable, I don't have to be the second child this time."

Jiang Ge said: "It's a little early to say this. Although "Back to 1997: Be a Singer" has shortcomings, comedies have always been very popular and have greater market potential. Looking at romance, action, science fiction, suspense, horror, etc. Among the many types of movies, there is no one more suitable for watching at all stages of the year than comedy. In other words, comedy movies can capture the number of moviegoers to a greater extent, are more popular among people, and have the ability to create miracles. "

Hearing this, Chen Qian chuckled and said: "Who can match you in your ability to create miracles, including song sales miracles, TV series ratings miracles, movie box office miracles..."

Jiang Ge raised his eyebrows when he heard this, and quickly interrupted: "Stop, those results are not miracles at all, they are excellent at most."

Chen Qian: "..."

Zhou Lingwei: "..."

Chu Pianpian: "..."

——————

On the second day of the Lunar New Year, the first-day box office of movies released during the Spring Festival is released.

1. "Swordsman: The Unbeaten East", 500 million.

2. "Back to 1997 and Be a Singer", 000 million.

3. "Feng Shen 2", 600 million.

…

There is no doubt that Django won the championship on the first day, and also raised the first-time box office of his movie to a higher level. The first "Initial D" made 000 million, the second "Detective Chinatown 1" 100 million, The third film "Painted Skin" was 6.7 billion, and the fourth film "Fast and Furious: Tokyo Drift" was 3.5 billion.

but.

After seeing this report card, many people had the idea of ​​"Why are we so far ahead?"

It is actually 500 million more than the second-ranked "Back to 1997: Be a Singer", and 900 million more than the third-ranked "Feng Shen 2". What is going on?

"Last year during the Spring Festival, the Open Sesame team's "Meet the Martian" was worth 8.8 billion, and Alibaba's "Feng Shen 1" was worth 7.5 billion. Why is there so much less?"

"The film schedule is 5%, 1%, and 7% respectively. Can there be a box office difference of close to 200 million?"

"Did "The Swordsman: The Unbeaten East" steal the box office, or was it a third-party ticket replenishment?"

"It's far from the big picture. Before the release, the difference in the box office forecasts of the first three first days by major websites was within 50 million."

"That's not the case. I haven't heard that Django signed any guarantee or D agreement. There won't be any box office pressure."

"Young people, the higher the box office, the more capital will be stimulated to invest in subsequent films."

…

According to the analysis of various professional websites and professionals before the release, the first-day box office of the three films in the first tier is almost the same, so there should not be a big gap in the first-day box office. In the end, what happened to Django's "The Swordsman: The East"? "Undefeated" is so far ahead of Open Sesame team's "Back to 1997 to Be a Singer" and Alibaba's "Feng Shen 2"?

Xuanfa relationship?

In the Internet society, information is like a sea, and the aroma of wine is probably deep in the alley. The three parties have put a lot of effort into publicity, which can be described as "fancy". Among them, Jiang Ge's "Live Broadcast Accident" marketing plan has made a lot of money. A large number of eyeballs have been drawn, so it is equivalent to taking a lot of advantage in publicity.

Soon, a data party sent a set of data.

1. "Swordsman: The Unbeaten East", the attendance rate was 71%, and the refund rate was 2%.

2. "Become a Singer Back in 1997", the attendance rate was 51%, and the refund rate was 8%.

3. "Feng Shen 2", the attendance rate was 43%, and the refund rate was 1%.

…

This is very intuitive. It can be seen that such a large box office gap is due to the attendance rate and ticket return rate.

"It's clear at a glance!"

“The film scheduling rates are almost the same, but it doesn’t mean the final box office is almost the same.”

"The quality of Django's movie is so high, does it need to steal box office and third-party tickets to make up for it?"

"Yes, you don't need high box office to attract capital."

"It's hard to get a ticket for the gold fields in many places, which is enough to prove how strong it is."

"To be honest, the box office on the first day did not exceed 600 million, and everyone here is responsible!"

…

In this regard, industry insiders only reluctantly accepted this reason. Most believed that the box office of "The Swordsman: The Undefeated" was inflated and would fall in the next few days.

However, things did not go in the direction they wanted.

The next day, with almost no changes in the film schedule, the box office of "The Swordsman: The Undefeated East" did not fall but rose, with a daily revenue of 100 million, while the box office of "Back to 1997 to Be a Singer" and "Feng Shen 2" It has declined, with daily revenue of 700 million and 100 million.

"Awesome!"

"600 million in two days, the total box office is expected to exceed the 4 billion mark."

"It seems that the competition for the box office champion of this year's Spring Festival movie will end early."

"It's really good, and there are no boring moments throughout."

"The best martial arts movie after 2000, no doubt about it!"

"I have watched it three times, and I am going to watch it for the fourth time for the Eastern Master!"

...

It started high and ended high, and the daily box office reversed the decline. Although it is not the first time, it is very difficult to rise after 500 million.

This also shows that the quality of the film is not exaggerated, but real.

Entering the third day, major theaters across the country began to increase the screening of "Swordsman: Invincible in the East". Although the attendance rate decreased and the refund rate increased, it still won 300 million in box office.

Industry insiders: "..."

Open Sesame Team: "..."

Ali Entertainment, Ali Pictures: "..."

Can we still have fun?

Three days after its release, the reputation and box office of "Swordsman: Invincible in the East" dominated the movies of the same period, and quickly set off the whole network.

The best part of a movie marketing is the wide-ranging word-of-mouth influence.

Today's mainstream moviegoers are those born in the 1980s, 1990s and 2000s. Audiences in this age group know how to distinguish good from bad and are willing to express their preferences. In the current market environment, word of mouth is enough to determine the life or death of a film.

"Swordsman: Invincible in the East" quickly accumulated popularity and word of mouth with its excellent quality, launched secondary word-of-mouth marketing among fans, and scored high on some professional rating websites. Driven by word of mouth, users went to the cinema and finally achieved a box office that exceeded expectations.

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