471: God Is God After All (2)
It is said that Internet+ will sweep everything, and indeed, the TV drama industry will be no exception. Google search reading
TV drama distribution channels have gone through the development process of being broadcast only on TV stations, first on TV stations and then online, synchronized with online channels, then first on the backend of the Internet, or even only broadcast on the Internet.
In the Internet era, TV audiences are rapidly migrating to the Internet. The Internet will be the main battlefield for future dramas. Instead, TV stations have become a "vulnerable group". The entire industry is undergoing drastic changes, from game rules to product types. From the appearance to the distribution of benefits, everything is different from before.
This is because the digestion capacity of TV stations is gradually weakening, coupled with the strict selection and purchase of dramas, and various unspoken rules. Therefore, some TV dramas with poor quality or insufficient casts have no choice but to lower their prices and choose to go to the backend first, and only to the backend. tower.
For popular dramas, TV stations are still willing to spend a lot of money to buy the right to premiere them to maintain their position.
Of course, video platforms also want to obtain first broadcast rights, or even exclusive broadcast rights, but their income structure is complex. If they spend more than 1 billion to buy a drama, the risk is too great and they are likely to lose money.
Therefore, for two dramas such as "Nirvana in Fire" and "Three Lives Three Worlds Splendid Weiyang", when purchasing their Xigua Video and Penguin Video, they chose to save a little money first and then go online.
However, this morning, when Luo Hao, the president of Xigua Video, saw the data report brought by his secretary, he regretted it on the spot.
In one night, the number of new members reached 310,000. What is the concept? Throughout June, their number of new members was zero.
There are so many.
"Are you so awesome?"
Luo Hao felt incredible.
He believed that Django's drama could create such a miracle, but after the first and second episodes of "Nirvana in Fire" were aired last night, the reputation was not very good. How come after one day, the number of people watching it increased instead of decreasing?
"Is it possible that these people came to see how bad this show is?"
Luo Hao made random guesses.
He also went to drink and socialize last night and didn't know what happened.
"Mr. Luo, this is the analysis report of the third and fourth episodes of "Nirvana in Fire"." At this time, the secretary knocked on the door and came in.
"Let me take a look." Luo Hao opened the folder and flipped through it quickly. After reading it, he sighed helplessly and said: "This Django is really good at playing roller coasters!'
To be honest, he was really afraid of falling into Django's trap and showed them the three best episodes at the screening, while the other episodes were not of that quality.
Now, I can finally let go of my hanging heart.
"Help me call the TV drama business manager over." Luo Hao said.
"Okay, Mr. Luo," the secretary responded.
After a while, the TV drama business manager entered the office.
"The popularity of "Nirvana in Fire" has exceeded my expectations. Now is a great opportunity to develop VIP members. Do you have any plans?" Luo Hao said to the two of them.
"The most effective way to stimulate the consumption of ordinary members and non-members is to lower the picture quality and increase the GG duration in the title and the film." The TV drama business manager said without thinking.
On today's video platforms, if ordinary members and non-members want to watch a drama, the first thing they have to face is the title and the 90-second GG in the film, and then they can only watch it in high-definition quality.
If you want to skip GG and watch ultra-clear, 1080p, and HDR image quality, you must spend money to become a VIP member.
There are even advanced on-demand programs, which means that VIP users can unlock unbroadcast episodes in advance as long as they pay an additional fee.
To sum up, if you don’t want to watch GG, you have to spend money. If you want to see a clear picture, you have to spend money. If you want to watch more episodes, you have to spend money. This is why video platforms are often criticized for being “ugly.”
Here, Luo Hao and the TV drama business manager are studying how to make more money. On the other side, the launch ceremony of "The Deer and the Cauldron: The Battle for the Imperial City" was held in Hengdian.
"Dr. Jiang, can you explain why Wei Xiaobao's wife is not from the original cast of "Xiaobao and Kangxi"?" "Because the character of each character has been adjusted in the movie version, a more suitable actor must be chosen to play it. "
"Dr. Jiang, can you tell me what are the differences in plot between the movie version and the TV series version?" You will know when you go to the cinema and watch it.
"Director Jiang and Shen Yang will play Wei Xiaobao again, will it cause aesthetic fatigue?" "He is Wei Xiaobao, so how can he cause aesthetic fatigue?'
Jiang Ge calmly answered questions from media reporters.
At the same time, the opening ceremony was also live broadcast on Douyin.
However, netizens seemed not to be satisfied with the answers given by Django.
"Well, I don't want to watch it without Qin Shiyue's Jianning, Gu Yao's Long'er, and Guan Yansi's A'ke.
"I don't understand. The same actors are used for the roles of Wei Xiaobao, Obai, Hai Dafu, Kangxi, etc. Why did the actors of several wives have to be replaced?"
“Also, compressing the plot of twenty or thirty episodes into a few hours will definitely miss many details, which may lead to incoherence in the plot.
"That's right, there are scenes between Wei Xiaobao and Chen Jinnan, scenes with Hai Dafu, scenes with Kangxi, scenes with Obai, and scenes with each of his wives. How can we finish them all?'
"Don't ruin such a good TV series."
"I feel there is no need to adapt it into a movie. If you don't change it well, you will only get scolded."
In fact, the reason why netizens have these worries is because they like the drama "Xiaobao and Kangxi" so much.
In fact, "drama adaptation to film" is not a new thing. Whether it is IP novels adapted into movies, TV series, or today's movies adapted into dramas, dramas adapted into movies, in fact, they are essentially a kind of "adaptation" behavior.
As a touchstone that has been verified by the market, the scripts originated from TV dramas not only have word-of-mouth and traffic, but also have sufficient exposure and popularity, which sounds like a natural result.
And from the perspective of film and television drama creation, compared with the filmization of novels, the difficulty of adapting TV dramas into movies is obviously much lower.
On the one hand, based on the structural content of the TV drama plot, the operability of the plot expansion of the movie has become greater. On the other hand, the ratings of the TV drama have also been tested in the market, and market feedback can be used as a prediction. In a sense, this reduces the risk for the movie.
Furthermore, "The Deer and the Cauldron: The Battle for the Imperial City" was successful on Earth. At that time, the two "The Deer and the Cauldron" ranked 3rd and 5th on the annual box office list, respectively, and won a total of more than 77 million Hong Kong dollars. It was released in 1992 and is still regarded as a classic.
Therefore, Jiang Ge was not worried about whether the box office would fail.
After a while, the opening ceremony ended, and Dong Yi, Gu Yitong, Zhong Qinrong, Li Farong, and Chen Jiaxin, who played the five wives of Wei Xiaobao, felt the greatest pressure since they entered the industry.