Chapter 226 Hardcore Implantation

Wang Danian simply gave the sponsor's contact information to Lin Chudong and asked him to negotiate the sponsorship himself.

Lin Chudong called the Dus brand.

Not only did he agree to the other party joining in the middle, but he also raised the sponsorship fee to 30 million.

This sponsorship amount is not low, it can be called a sky-high price.

Especially for a web drama like "Secret", it is even more unique.

Of course, Dus would not agree to increase the sponsorship fee by 10 million for no reason.

The real decisive factor is the new promotion method proposed by Lin Chudong.

Directly insert hardcore ads into the drama!

You know.

Nowadays, the promotion method of web drama sponsors is generally implanted in the form of soft ads.

For example, the actors use a certain model of mobile phones in the drama, and the designated drinks appear in various scenes... Such as these

Although the product is not directly promoted, the purpose has been achieved unknowingly, allowing the audience to subconsciously remember the information of these products.

When the audience has actual needs in real life, they will immediately think of the products they have seen in the drama.

And what Lin Chudong wants to do.

Is to insert advertisements at the key points of each episode of the TV series, just like the TV stations.

The publicity effect of this kind of hard-core embedded advertising is far beyond the reach of soft advertising.

This is the reason why Lin Chudong dares to ask for a sky-high sponsorship fee.

However, hard-core embedded advertising also has its disadvantages.

That is, it is easy to make the audience feel disgusted, which leads to abandonment of the drama.

It is precisely because of this that no crew dares to use such a hard-core advertising method.

Even the person in charge of the Dus brand was shocked by Lin Chudong's idea at first.

This is too bold!

Once the reputation of this web drama does not meet the expectations of the audience, it will inevitably be condemned by the entire network, and it will be light to be sprayed and removed from the shelves.

Although hesitant, the person in charge finally agreed to Lin Chudong's proposal.

Because the contract they signed with Lin Chudong has a minimum guarantee agreement.

If the "Hidden Corner" does not reach the agreed broadcast volume, Lin Chudong will have to pay the penalty for breach of contract.

Lin Chudong did not take the brand manager's concerns to heart at all.

He has full confidence in "Hidden Corner".

With the tight plot in the play, he is not afraid that the audience will not buy it.

And.

Lin Chudong's so-called hard-core insertion is not to force the product advertisement into the middle of the play.

Instead, he intends to use the popularity of the web drama itself.

Let the actors with more popular roles shoot a fun promotional advertisement separately, and control the time to about 30 seconds.

In this way.

Not only can the disadvantages of hard-core implantation of advertisements be minimized, but also the actors with more popular roles can have an interactive communication with the audience, killing two birds with one stone.

...

Time flies.

Three days have passed in the blink of an eye.

After finishing the notice, Lin Qiqi returned to the crew to shoot.

On the other hand.

The last part of "Three Body" sent by Lin Chudong to the publishing house has finally started to be sold in offline bookstores.

Along with it, there is also a new book "To Live".

If the normal process is followed.

It will take at least a month for a new book to be approved and printed and published.

Even for a great writer like Lin Chudong, who has a good relationship with the publishing house, it will take no less than a week.

The reason why "To Live" can be published so quickly has to start with Editor-in-Chief Kang.

A few days ago.

Editor-in-Chief Kang burst into tears on the spot after reading "To Live" in the office.

He is already in his fifties this year, just catching up with the tail end of that era.

Now reading the book "To Live", he naturally feels the same.

So he overcame all objections.

It was decided to print the book "To Live" in advance, and the printing of books in the same period, except "The Three-Body Problem", would be postponed.

That's why "To Live" came out so quickly.

Even though the first batch of prints was only a few tens of thousands of copies, it was also sold offline.

Early in the morning.

Fans obsessed with "The Three-Body Problem" crowded in front of various bookstores, and the scene was particularly lively.

Those who don't know might think that a certain fruit brand has released a new mobile phone.

Among the people in the queue, there are many book fans who have participated in the pre-order of "The Three-Body Problem", but the new book "To Live" has not participated in the online pre-sale!

In order to get a glimpse, they had to run to the door of the bookstore one by one to buy it.

Wait until the bookstore opens.

A group of people immediately rushed in like a swarm of bees.

"Boss, give me a copy of "The Three-Body Problem"."

"Boss, I want "To Live", boss."

"Don't squeeze in the back, queue up consciously, if you squeeze for a while, everyone will be squeezed to death, and no one will survive!"

"Hahaha."

"..."

There was a burst of laughter in the bookstore.

However, this remark worked. The book fans who were originally scrambling to get forward paid attention to the order and consciously lined up in two lines.

The bookstore owner finally breathed a sigh of relief.

Fortunately, people who like reading are generally of good quality, otherwise if there is a stampede, his bookstore will not be able to continue to operate.

With order in place, the bookstore's book sales speed has obviously increased significantly.

However, what puzzled the bookstore owner was that

Almost every fan who comes to buy "The Three-Body Problem" will ask him to buy a copy of "To Live" and buy both books together.

These two books are completely unrelated.

There are huge differences in both content and style.

If one or two people can be said to be simply to support Da Fei, but so many people can't all come with this idea, right?

The bookstore owner thought for a long time, and finally couldn't help asking the boy who was buying books in front of him.

"Hey, brother, I have something to ask you."

"Go ahead."

"I think you should all be fans of "The Three-Body Problem", why do you still want to buy "To Live"?"

The boy who was asked by the boss said with a smile.

"Brother, I can see that you haven't read many books written by Da Fei. If you have read "The Beginning" and "The Three-Body Problem", you won't ask such a question."

"What do you mean by that?"

"Quality assurance! Anyway, they are all books written by Da Fei, even if the styles are different, they must be the same. Just buy one more copy and read it slowly at home."

The boy said the voice of most people present.

Besides, how much can a book sell for? Buying one more copy is just a matter of convenience.

Compared with those fans who blindly chase stars, their spending is nothing.

"Oh."

The bookstore owner nodded thoughtfully.

...

Soon.

With the purchase of a large number of fans, the stock of "To Live" on the bookstore shelves soon ran out.

"To Live" is not as good as "The Three-Body Problem". The number of copies printed is not large, with a total of only tens of thousands of copies. It is good enough for each offline bookstore to have dozens of copies on average.

"Boss, give me one copy of both "The Three-Body Problem" and "To Live."

The boss handed over a copy of "The Three-Body Problem" and said at the same time.

"Only "The Three-Body Problem" is left, and "To Live" is sold out."

"Ah? No way, it's sold out so quickly?"

"This is too fast! I've been waiting in line for so long."

"That's right..."

There was a wailing in the line.

Suddenly, someone pointed at the shelf behind the bookstore owner and said.

"Boss, isn't there another copy of "To Live"?"

"Sorry, I've kept that copy for myself, I won't sell it."

As he was speaking, the boss took the copy of "To Live" off the shelf and put it in the drawer.

Seeing this, the book lovers queuing behind him completely gave up.

...

In college.

Xiaowan and several girls in the dormitory were walking back to the dormitory hand in hand, laughing and joking.

In order to go to the bookstore to buy the newly released new books, they were more active than usual in class, and they were already standing at the door of the pre-sale bookstore before seven o'clock.

Even so, several girls only managed to buy a copy of "To Live".

But this was enough for several girls.

Anyway, they lived in the same dormitory, and they could take turns to read one copy. At most, they could buy it when the bookstore restocked it later.

However.

These girls didn't know that after reading "To Live" back home, they would hardly be able to laugh as happily as they do now.

At the same time

Among the first batch of book fans who got the copy of "To Live", some of them can't wait to read it.

Lin Xu is a social animal who has just entered the society after graduation.

Although he only graduated from a second-tier university, he was lucky enough to join the Liandong Company of a large communications company through campus recruitment and became an office clerk.

Although the salary is not high, the job is leisurely.

If there is no leader to come to inspect, it may not be busy for ten days or half a month.

What I have to do every day is to drink tea, fish, and count the time to get off work.

Look.

Hearing that Da Fei's new book is on sale, Lin Xu lined up at the door of the bookstore more than an hour in advance, and finally got what he wanted and successfully got two new books.

Sitting at his workstation, Lin Xu was carefully examining the two new books in his hands.

"Which one should I read first?"

"The rhythm of "The Three-Body Problem" is a bit long, suitable for reading slowly in bed at home, so why not read this "To Live" first."

Lin Xu opened the cover with joy and prepared to appreciate it carefully.

At first.

Lin Xu was a little confused and didn't understand what was going on.

He wanted to skip to the back, but he was afraid of missing the exciting part, so he patiently read it word by word.

When he saw Fugui indulge in sensual pleasures, he found it quite interesting and couldn't help but smile slightly.

Unfortunately, he laughed too early.

As the pages kept turning, the smile on Lin Xu's face gradually faded, and his expression became solemn.

From time to time, colleagues passed by Lin Xu on their way to work.

Seeing his serious look, no one came to disturb him.

In this way, Lin Xu read from work to noon.

Just when the big brother at the adjacent workstation was about to call Lin Xu to go to the cafeteria for lunch, he found that Lin Xu's hands were shaking as he twisted the pages of the book.

Tears dripped onto the pages of the book.