Chapter 1643 New Charity Project

When the convoy arrived at the Forbidden City, the staff of the Forbidden City and CCTV had already done all the preparations.

At the main entrance of the Hall of Supreme Harmony, several units have been erected, and two oil-powered aerial photography unmanned helicopters are also ready.

After the ceremony officially started, William and the person in charge of the Forbidden City held a grand handover ceremony together. Li Mu did not participate in the handover ceremony of the cultural relics. He took out his middleman and left this opportunity to win the favor of the public to William. .

After the handover ceremony, William and the person in charge of the Forbidden City delivered speeches on the stage respectively. Both speeches were more personal. The Windsor family represented by William and the person in charge of the Forbidden City represented the Palace Museum. For the larger background and significance, this donation is only defined as an ordinary donation ceremony from a private person to a museum.

The ceremony is very simple, but there is no lack of solemnity. From the moment the ceremony began, CCTV News and the three official Weibo accounts of yy portal and Weibo titter official began to broadcast live simultaneously on Weibo titter.

This donation ceremony was not announced to the public in advance, nor was any other media other than CCTV invited. Therefore, netizens and ordinary people did not hear any rumors, and suddenly saw these three official Weibo live broadcasts. At the donation ceremony, all of them immediately came to pay attention.

William has been a hot topic in Huaxia recently, and he is very concerned and liked by the public. Now he has donated cultural relics originally belonging to Huaxia to the Palace Museum, which has won him the favor of the Chinese people. Li Mu, who sold $26 million in Bo advertising, also participated in the donation ceremony, which made more people pay special attention to the donation ceremony.

At the donation ceremony at this time, after both sides delivered speeches, the two parties invited Li Mu, the person who was in the middle, to come to the stage and say a few words.

Li Mu then sorted out his suit, walked to the stage, and said with a smile, "I am very honored to be invited by the Palace Museum to participate in the event of the Windsor family donating cultural relics to the Palace Museum. I am also very grateful to William and the friends of the Windsor family. People can donate such precious cultural relics to the Palace Museum for free in the past few years, especially the origin of these cultural relics is very special. They are all cultural relics in Chinese history, but they are all different in the last two centuries. Periods, under different circumstances, and in different ways."

Speaking of this, Li Mu deliberately paused and said: "Actually, apart from being honored and grateful today, I am also very touched in my heart. Due to well-known historical reasons, there are many precious cultural relics in our Chinese nation. Lost overseas, even William and friends of the Windsor family can donate the cultural relics lost in China a hundred years ago to the Palace Museum for free, and let these cultural relics that have been wandering for eight years go home, then we, as children of China, actually have such a responsibility. and obligations, to help our Chinese nation to retrieve those memories lost overseas, those lost overseas cultures and origins.

"

There were not many audiences in the audience. Except for a few reporters, most of them were the management, staff, and experts of the Palace Museum. After hearing Li Mu's remarks, they all applauded. The applause of dozens of people was unexpected. It can also be deafening.

For those who have been dealing with cultural relics for half their lives, the loss of cultural relics overseas has always been a problem in their hearts, a deep thought that can never be given up, every time they see a Chinese cultural relic being auctioned overseas. , they are all deeply heartbroken, and whenever a cultural relic that has been lost overseas can be returned to Huaxia through various channels, even if it is just returned to the hands of some private individuals in Huaxia and become their private collection, it will make them feel extremely gratified , because that means that the source we lost, was found by our compatriots, and it came home, and that was enough.

The applause gradually ceased, and Li Mu added, "It should be an obligation that every Chinese son and daughter should keep in mind and try their best to help the Chinese cultural relics that have been lost overseas to return to China. Therefore, I, Muye Technology and Taobao Technology, decided to set up the two companies. A non-profit charitable fund, this fund will be jointly established by myself with 30 million US dollars, Muye Technology and Taobao Technology with 10 million US dollars each, and this fund will be dedicated to bringing those Chinese treasures lost overseas. Go home and retrieve as many lost cultural relics as possible."

"However, relying on me alone, or the two companies Muye Technology and Taobao Technology, is far from enough. Therefore, I hope that every son and daughter of Huaxia can contribute to this public welfare cause and help our The nation finds more cultural origins and inheritance.”

Just as Li Mu had just finished his remarks, the official twitter of several media outlets immediately published Li Mu's original words, which immediately caused a storm of waves on the Internet.

Li Mu has done a lot of public welfare and charity projects, but these projects are basically related to people. This time, he launched a project specifically for overseas cultural relics. U.S. dollars as start-up capital, this courage and skill is indeed amazing.

Moreover, of the 50 million US dollars, 30 million was paid by Li Mu himself, which is almost 250 million RMB!

Thinking that yesterday, Li Mugang sold Li Gouzi's Weibo promotion resources for a sky-high price of 26 million US dollars, netizens immediately understood Li Mu's good intentions.

And those black fans who took the opportunity to blackmail Li Mu on the Internet, as well as interest groups with ulterior motives, were also completely slapped by Li Mu's actions. Li Mu made a lot of money from Li Gouzi's Weibo, but this He didn't keep a penny of the money in his hands, he took it all out for public welfare before he was too hot, and he also made up an additional $4 million.

Not only that, Li Mu himself is also a major shareholder of Muye Technology and Taobao Technology. These two companies have jointly donated 20 million US dollars, most of which should be Li Mu's property.

Based on such a calculation, Li Mu himself gave at least more than 40 million of the 50 million US dollars this time.

For a time, all the gossip and rumors on the Internet were broken in an instant, and those groups who deliberately blackened Li Mu and contributed to the flames immediately encountered counterattacks from ordinary netizens.

At the same time, Li Mu also officially announced publicly that he will jointly run this public welfare fund with the Palace Museum, and seek advice from the Palace Museum's expert team on the issue of repurchase of overseas cultural relics. After that, it officially disclosed its account information, and at the same time accepted donations from all the people in the country, as well as enterprises and units, to ensure that every donation was clear and transparent.

At that time, Alipay will also open an online donation channel. Individuals and enterprises can donate directly to the public welfare fund through Alipay. As a payment channel, Alipay will not charge any handling fee to ensure that all donations are transferred to the foundation.

Li Mu's charity work has always been a completely open way. The account information and the use of every penny will be clear and transparent, and he will openly accept the supervision of the whole society. Only in this way can he fully show his pure intentions for charity and public welfare. , which is also the source of the public's great trust in his charitable projects.

As for corporate donations, Li Mu specially issued a statement: "In the future, the foundation will recruit 20 strategic cooperative enterprises to the whole society, and Muye Technology will use actual promotion resources to thank those companies that donate generously."

In addition, Li Mu also announced on the spot: "Muye Technology has obtained the image authorization of the Palace Museum, and soon, Muye Technology will launch cartoon backgrounds, costumes and other virtual props of the Forbidden City in yy show and yy space. All purchases made by users will be donated to charitable foundations by Muye Technology.”

"Taobao will also launch products around the Palace Museum and well-known cultural relics. We also asked experts from the Palace Museum to select 54 of the most important, valuable and representative lost cultural relics for us. They will be printed on the playing cards, and all future sales of the set will be donated to a charitable foundation."

Li Mu is very clear that any charitable project cannot rely solely on the public welfare of the society, and must have a healthy business model. Spontaneous donations are also a very important source of funds, which is the realization of the propaganda resources invested by themselves. Many companies want to get the propaganda resources that Li Mu injected into the Veteran Immortal Project, so they are willing to buy from him in the form of donations in disguise. Get substantial returns, but also leave a good reputation, killing two birds with one stone.

Now, the same is true for the project of returning cultural relics from overseas. Li Mu and CCTV have reached an agreement. The two parties will work together to give this charity project enough exposure to ensure that every enterprise that donates to this project can get a certain amount of exposure and exposure. In this way, the enthusiasm of corporate donations will also be greatly improved.

This kind of cooperation, it seems that Li Mu and CCTV are the ones who suffer in the end. It seems that they are using their own propaganda resources to make blood for the entire project, but in fact, Muye Technology itself is an Internet media platform, while CCTV is a traditional TV media platform. Both sides have a huge demand for news reporting, and the huge number of users is here, and the user's reading demand is also amazing.

For large portal platforms, the biggest trouble is where to find news materials that so many users love to see? The huge demand for news reports is ultimately to find materials and export them. If there is no good news to write, then the pigs in the village of such and such may lose such news, and they may fill the website to meet the huge amount of news. reading needs.

Li Mu remembered that after the rise of various headline apps in later generations, in order to accumulate enough information, major platforms piled up all kinds of junk content, and even formed a special industry. Some rural women who have not graduated from primary school can also rely on batches. The monthly income of producing new media information exceeds 10,000 yuan. Li Mu does not mean to look down on rural women, but simply captures the huge demand for information from media platforms from this kind of thing.

Reports are all reports anyway. When you report on this charity project, you can not only find a high-quality information subject, but also help the charity project itself to attract more companies to participate. Why not do it?

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