Chapter 1651 Apologize
The reason why Li Mu let Twitter completely lift the restrictions on Mars keywords is because Zhao Kang's navy has already laid the groundwork on the global Internet.
Now, the Internet is full of netizens who want to scold Mars. The huge public opinion frenzy is like a dam full of water, which is a good opportunity to open the floodgates and let them overwhelm their opponents.
Since netizens want to scold Mars, they must have a foothold. That’s why he asked the technology to restore all of Mars’ official WeChat content. Every piece of content published on these official WeChat accounts is a foothold for netizens to attack.
When Mars discovered that the swarms of scolding swarmed, the first thing they did was to immediately prepare to issue an official statement, but sadly found that Muye Technology only lifted the keyword restriction and restored their twitter content, but , and did not give them permission to publish content.
That is to say, they can't publish any content now, from deaf and dumb to dumb and not deaf.
Mute, but not deaf, for Mars, it can't be more painful, the whole world is scolding him, but he can't retaliate at all.
Neil watched tens of thousands of bad comments swarming in like ants on a hot pot. He hurriedly ordered the staff in charge of Twitter operations to delete all the comments, but when their operators tried to delete them, they didn't. Found, click delete, the system only pops up a prompt: "The request timed out, please try again later."
Neil angrily asked, "What does the request timeout mean?"
The technical person in charge shook his head dumbfoundedly and said, "I don't know much about this, maybe there is a technical problem with the official Twitter."
Neil frowned, and then said: "Try using your personal account to see if you can delete the comment!"
The technical person in charge immediately arranged for employees to conduct tests. After several tests, it was found that it was very simple to delete comments in the personal account. Every click would be successfully deleted. There was no prompt for request timeout, and the success rate was 100%.
Neil suddenly realized that he had been tricked by Li Mu again.
He hurriedly said: "Quick, let's clear all twitter content by ourselves, and don't give netizens the opportunity to post bad comments!"
The operators hurriedly followed suit, but soon discovered sadly that when they clicked to delete a tweet, the same kind of prompt popped up, informing them that the request timed out.
Neil was so angry that he almost had a heart attack. Li Mu was too ruthless. He didn't allow himself to delete comments or tweets. Isn't this showing that he wants to hang himself here and be scolded?
and,
Twitter did not explicitly disable Mars' permission to delete comments, nor did it explicitly disable their permission to delete their own tweets. Instead, it used this seemingly technical glitch to euphemistically achieve its purpose. In Neal's view, it was extremely insidious.
Neil felt unbearable resentment in his heart, so he personally wrote a statement and asked his public relations person to send it directly to the public relations department of Muye Technology.
In this statement, Neil righteously condemned Muye Technology for deliberately shutting down their operating authority, and strongly demanded that Muye Technology must give them a clear explanation, otherwise they would protest through the media.
After receiving the email, the public relations department of Muye Technology asked Li Mu as soon as possible. Facing Mars' protests and threats, Li Mu just smiled lightly and said, "If you reply to them, say it's all because of the instant comments on Mars' official twitter. We are actively solving the technical failure caused by too large, please bear with them. In addition, by the way, we suggest that they do a good job in corporate image and crisis public relations, otherwise it will always cause such a large number of netizen comments, which will also cause us trouble. "
The public relations department of Muye Technology immediately replied Li Mu's original words to Mars in English. When Neil, including other Mars executives, saw this reply, he immediately vomited blood.
Li Mu actually said that this was a malfunction because Mars caused a lot of comments? ! Mars originally wanted to question Li Mu and force Li Mu to solve this problem, and it did guess that Li Mu might kick the ball. For example, he might kick the ball to the public relations department, the public relations department might kick the ball to the technical department, and the technical department would kick the ball to the technical department. They kicked the ball to business or other departments, but they never dreamed that the ball would be directly kicked back to themselves by Li Mu, and it was still so powerful!
Li Mu put all the blame on Mars at once, saying that their reputation is so bad that so many netizens flocked to scold them, so there was a technical problem, and he also suggested that they do a good job in corporate image and crisis public relations , which is literally kicking the ball directly into their crotch.
Neil's face was extremely ugly, and he never dreamed that Li Mu would be able to make such a shameless response. Moreover, the most hateful thing was that he knew he was lying, but he couldn't do anything about it.
That's all said and done, what else can I do? If they continue to kick the ball to Li Mu, they will only receive a stronger counterattack from Li Mu. In contrast, they kicked the ball to Li Mu with the same strength, that is, a three-year-old child practiced passing the ball, but Li Mu kicked the ball back with the strength. , is simply a Robert Carlos free kick bombarded the goal!
In this case, the balls that Mars drove themselves became the opponent's weapon to attack them. They just wanted to quickly pick up the ball, and they couldn't let the ball roll to Li Mu's feet.
However, this also meant that all of Neil's methods became child's play in front of Li Mu.
Now that the negative side of Mars is flying all over the sky, the company has no way to issue even a public statement. This is a tragedy that has never happened in a Fortune 500 company. For any Fortune 500 company, they have a well-organized organization. Structure, strong business capabilities and top public relations capabilities, it can be said that the world's top 500 companies are truly top veterans among countless companies in the world.
However, no one would have thought that an "old driver" like Mars would have an accident during an ordinary to no longer ordinary warehouse dumping process. He hit the accelerator with a kick and hit the pillar.
Although the media were reluctant to provoke Li Mu by speaking out for Mars, they were willing to stand in God's perspective and sneer at Mars like fire.
As a result, major economic media published articles one after another, defining a series of causes and consequences before and after Mars' "touching porcelain marketing" as the most stupid corporate marketing and public relations behaviors, textbook-level negative cases in the past ten years, as the CEO of Mars, Neil was directly criticized and criticized by the major media. The media counted his actions along the way and defined five deadly sins for him.
First, misjudging the potential value of Li Gouzi's Weibo and missing a good opportunity in the auction is enough to show that he is short-sighted;
Second, in order to gain popularity, he did not hesitate to touch Ci Muye Technology, and offended Li Mu, who was very influential, which is enough to show that he has no awe at all;
Third, when Muye Technology ordered them to stop selling porcelain, they were still committing crimes against the wind, and even resisted to the end, it was enough to see that he had no big picture at all;
Fourth, Muye Technology has completely blocked the media's public opinion and completely blocked Mars' voice channels, but Neil has not repented in time and continued to resist, which is enough to show that he is completely unclear about the situation;
Fifth, as the CEO of a company with a market value of over 10 billion US dollars, Neil can push Mars into such a passive situation step by step, which shows that this person does not have the basic qualities to be a CEO at all.
As soon as the remarks of the five deadly sins came out, the entire corporate and financial circles were disappointed with Neil. Wall Street even defined Neil as the worst CEO since the 21st century, which suddenly made Neil extremely passive in the industry.
These media, which are not too big to watch the fun, further fueled the flames, causing Mars' global reputation to plummet, and Neil really realized how big a basket he had stabbed in the end.
Neil was completely panicked at this time.
The influence of this incident has far exceeded what Neil can control. Now that Mars' defeat has been decided, and his reputation has been ruined in a mess, this time he really lost his wife and lost his army.
Mars' chairman of the board of directors called at this time angrily, and scolded Neil in the face as soon as he opened his mouth, and then warned him that this problem must be solved in the shortest possible time, and that he must shake hands with Li Mu to make peace, otherwise he will be premature. Terminate Neil's tenure as CEO.
Neil knew very well that Mars was in trouble this time, almost all because of himself. If he was kicked out by Mars, he would have little chance to find another CEO of a big company in the future. The investment circle is well known to the world. All companies and capital will hide from themselves like the plague, and they may never have the opportunity to turn around in their lives.
Thinking of this, Neil panicked and feared, and hurriedly wanted to get in touch with Li Mu and apologized to Li Mu over the phone, but his request was rejected by Li Mu.
Muye Technology relayed Li Mu's dictation to him: "If you want to communicate, let the person with the most shares in Mars come out and talk to me. As for Neil, suggest where he came from and where to go back."
After seeing Muye Technology's contemptuous and contemptuous reply, Neil, uncharacteristically, was not angry at all.
Not only was he not angry, but his previous arrogance disappeared. He now finally understands how big the gap between himself and Li Mu is. Although he has built a good platform, Li Mu is the creator of a bigger platform. , the gap between them is more than 108,000 miles.
Even if the boss and major shareholders of Mars were asked to chat with Li Mu, they would be more than a head lower than Li Mu, not to mention that he was a CEO.
Just after Neil was rejected by Muye Technology, the content of Muye Technology's reply has already reached the ears of the chairman of the Mars Board of Directors. At this moment, he can't wait to smash Neil's body into thousands of pieces, but he has to focus on the most important thing first. .
Soon, Muye Technology received an email from the chairman of the Mars board of directors and the real big boss of Mars. In the email, he repeatedly apologized to Li Mu and took the initiative to declare that Neil's actions would be severely punished, but Li Mu responded to his remarks. scoffed.
Afterwards, he said to the person in charge of the public relations department: "Reply to him and tell him that there is an idiom in Huaxia called guilt and guilt. As for what it means, let him figure it out for himself!"
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