Chapter 235
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Li Mu's expression was serious, and the six people present listened and straightened their waists unconsciously, their eyes fixed on Li Mu and the whiteboard behind him, waiting for him to get to the point.
Li Mu said: "The future plan of Muye Technology is not only to operate a community like Tieba, but more importantly, to develop its own ecology in the Internet field, so in the future, our technology development team will have a great responsibility. Every expansion of the field is inseparable from your efforts."
After speaking, Li Mu added: "When I communicated with President Kong before, I told him about my general plan, but I didn't say it in detail. Today, I will tell you the next product plan in detail. a bit."
"The number of users of Tieba has reached tens of millions, and the user activity is also very high. We have several star Tieba fans that have reached the scale of hundreds of thousands of people. Many people say that we are now the world's largest Chinese language Community, this sentence sounds quite bluffing, but if you think about it carefully, you will feel embarrassed. As for why it is embarrassing, I think the problem may lie in the word community. Mr. Kong and the other three technical leaders , you all make Internet technologies and products, can you tell me why the community is embarrassed?"
Kong Lingyu did not speak, but looked at his three subordinates.
He had heard a side answer to this question from Li Mu, but because Li Mu only conveyed a vague concept to himself at that time, he had not communicated with his subordinates. So he also wants to know now. How do my three subordinates view this issue?
The three of them looked at each other for a while. The community is the hottest thing right now, and they don't know why the boss would say it's embarrassing.
Seeing the blank expressions of the three of them, Li Mu felt disappointed for a moment, but he was relieved soon. After all, they are not reborn, after all, they have not seen the development of the Internet in the future, it is very rare for them to follow the trend of the times. Keep them ahead of the times. Clearly wishful thinking.
Lin Qingya suddenly asked Li Mu: "Mr. Li, I have an opinion about the embarrassment of the community, but it may not be professional, so don't joke when you say it..."
Li Mu said: "It's okay, since we are discussing, we need to speak freely."
Lin Qingya nodded, and said with less confidence: "The existence of the community, I think the biggest embarrassment is that it is too replaceable, because from my personal point of view. Many online communities are similar, which gives me the feeling .It's nothing more than the level of popularity and the difference in experience."
Li Mu's eyes lit up.
Lin Qingya was right on point.
"Very well said! This is the correct answer." Li Mu gave his praise very solemnly. Lin Qingya, a young woman who has just transferred from SoftBank to an Internet company, can see through the essence of community problems. Maybe it is due to her talent, maybe it is because of her talent. The onlookers are clear, no matter which one, it is worthy of Li Mu's heartfelt praise.
Li Mu said: "What is a community? In fact, the various communities on the Internet are actually similar to the various retail markets in our lives. Everyone is selling various things, and the differences are mostly in focus, scale, and service. Some communities can be compared to a market specializing in fruits, vegetables, meat, eggs, and vegetables, while others can also be compared to tobacco and alcohol stores. Others, such as small supermarkets, food stores, and daily necessities stores, can be described as diverse.
Due to its wide variety, our Tieba can be classified as a large supermarket similar to Walmart, but what we provide is never just needed, because all the services we provide are easily replaced by other platforms and other communities. As Qingya said, the substitution is too strong. "
The crowd suddenly realized.
Kong Lingyu opened his mouth and said to the three technical leaders around him: "The biggest problem in the later stage of the community is the lack of viscosity, which is also a point that President Li has always been worried about."
Li Mu nodded and said, "In the Internet field, what can ultimately achieve long-term success must be strong demand. The strong demand we can see at present is social networking."
Several technicians, including Kong Lingyu, got excited when they heard about socializing, and waited for Li Mu's text.
Li Mu gave you a detailed analysis of why social networking has become a strong demand, and the principle that after the continuous accumulation of online social contacts, the user's viscosity has increased exponentially. Online social networking, with the expansion of the network, will form a tie between the network and the network. The longer the network operates, the more difficult it will be to migrate.
In Li Mu's eyes, Tencent really started to take off, it started when qq games smashed Lianzhong games, that is, in 2003, this year Tencent used the bonus of qq games to have more than 200 million registered users, which also opened Tencent In the future, other products and functions will be used to bundle social routines. Before WeChat was born, Tencent was like a launch vehicle. QQ was the core of this rocket, but the various products bundled in it were the help of this launch vehicle. Pusher, if it weren't for this bundling that continuously increases user stickiness, Tencent would not have become the overlord of the domestic social industry.
At the moment, Tencent does not have any additional products other than QQ. If an ambush is brewing at this time, there is still plenty of time.
Kong Lingyu and the gang of technical geeks are also looking forward to Li Mu's strategic layout. Based on what he knew about Li Mu in the past, when he proposed an idea, he must have thought about the details of the specific implementation of the idea. , Today he throws out the concept of socialization, and he must have considered every link in the future.
Li Mu said: "Our Tieba now has users, and the users are not much less than Tencent QQ, but the crux of the problem is that our Tieba is just a community network. If we want to do social networking, we must develop our own social software."
Kong Lingyu said: "Our current technical team has the ability to develop applications, and we are also using Tencent QQ, and we have studied it, and it is not difficult. If you start development now, you have a boss to do product planning and architecture. If so. We can do it in a month or two at most."
Li Mu said with a smile: "Since we want to do social networking, developing social software is an essential part, but the most important issue for us now is not to develop social software, but to do everything possible to increase users' stickiness in Tieba, and to attract users to Tieba. The contacts on Tencent QQ will be transferred to Tieba.”
A technical person in charge of web page development said: "Mr. Li, you just said that it is difficult to realize the network migration of QQ users. Let's Tieba want to do this, what should we do?"
Li Mu said: "I said that it is difficult to achieve because of the particularity of human connections. The network of connections is always intertwined. If each person on QQ has an average of 50 friends, the network of connections is already extremely large. Without a large number of user migrations, it is very difficult to attract users little by little.”
After speaking, Li Mu added: "But our Tieba now has tens of millions of registered users. If we can quickly increase the number of Tieba users, find a way to attract users of Tencent QQ to register for Tieba, and increase the stickiness of Tieba. Then we will We have the foundation for launching social software, and once we launch it, users can complete the migration of contacts at low or even zero cost.”
Kong Lingyu's eyes lit up: "Boss, you asked me to recruit flash developers, is it because of this?"
Li Mu nodded lightly with a smile: "Having said so much, now is the time to tell everyone about the next stage of our Tieba product planning."
After Li Mu finished speaking, he turned around behind the whiteboard for product development, and drew two arrows. The first arrow corresponds to six words: "Post Bar Personal Space", and the second arrow corresponds to six words: "Web Social Game ".
Afterwards, Li Mu wrote four big characters on the back: The Battle of the Base!
Xianxia novels haven't taken off very much yet, and everyone can't understand what the word "robbing" means.
But Li Mu said: "Winning the base is my next strategic plan for Muye."
The first step in the battle to win the base, Li Mu must first make the QQ space that only existed in 2005 four years in advance for the users of Tieba to enjoy, and then launch a small game with strong social interaction in his personal space: Happy Farm.
The game attribute of stealing vegetables between friends like Happy Farm is a powerful tool for the expansion of social contacts. The foreign positioning of this type of game is called: socialgame (social game). Once a user is addicted to this game, he will think about it. He will try his best to increase his network of contacts. He will not only copy his contacts on other platforms, but also actively expand new circles of contacts. In his previous life, Kaixin.com used to rely on this small game to become popular, but this type of game also has its own advantages. Disadvantages, on the one hand, the life cycle is short, and the heat is too fast and the cold is too fast. After a few months, this kind of game will drop from being sought after by countless people to no one cares. Kaixin could not continue during the golden period of those few months. Use other new products to maintain their users, so it is inevitable that they will eventually go from hot to cold.
Li Mu will not make this mistake. He wants to attract as many Tencent users as possible to join Tieba during the peak months of farm games, and transplant his contacts to Tieba, so that he can add his own social software along the way. Push it out, this is the second step in the battle for the foundation.
The current Tencent QQ has a single function, a mediocre interface, and no user experience. The social software that he wants to develop will definitely be better than Tencent QQ in all aspects. Not only that, once he launches his own social software, he will Immediately replace the social games that are gradually losing popularity with newer products, realize the bundling of users' usage habits, complete the migration of user connections and increase user viscosity, completely replace Tencent QQ, and seize the foundation of Tencent. , This is the soul of the entire "Battle of the Foundation".
Li Mu counted with his fingers and wanted to replace Tencent and share the huge social pie in the future. The best chance was in 2002. Therefore, the battle to win the championship must start in 2002 and end the battle within the year!
In addition, Baidu also holds 10% of the shares of Muye Technology. Li Mu now suddenly wants to find an opportunity to kick them out of Muye. When he thinks that they will hook up with Putian private hospitals in the future, and rely on advertising bidding to rank countless patients, Li Mu feels It's a little embarrassing. The early development of Tieba needs them to divert, and I use their investment for development. If I can find an opportunity to kick them out in the later stage, that would be great!
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