Chapter 474

At present, Taobao.com is almost completed, and it will be launched in June. If mp3 cannot catch up with this time node, Taobao.com's online plan will be delayed due to the problem of production capacity.

In fact, Taobao can also be launched first, but Li Mu felt that he did not have any gimmicks that he could do with Taobao first. It was difficult to promote Taobao in the early stage. It would take a lot of manpower and material resources to invite small sellers. In this way, of course, it is better to directly take out a benchmark piece, and smash its reputation at the beginning of Taobao's online launch.

If Taobao goes online, you use yy, Tieba, YiTing.com, Alipay and other platforms to rudely divert traffic to Taobao. Pushing a user in for the first time doesn't feel attractive, and it will be much harder to attract him next time.

Therefore, in Li Mu's heart, he hopes that the sales of mp3 can be unified with the online time of Taobao, so as to maximize the effect.

In the face of the incompetence of the two foundries, Li Mu weighed it again and again and decided to go with the two customized solutions.

In the name of EasyTing Technology, signed an OEM contract with two companies, approved to order 45,000 units from Taiwan OEMs and 55,000 units from Shenzhen OEMs, and paid 30% of the cost in advance, EasyTing Technology At the time of the split, there was not much money on the account, so I borrowed a sum of money from the account of Muye Technology, and repaid it after the batch of mp3s were produced and sold.

The construction period of the two factories is 27 days. With the model of 3o%+3o%+4o%, 100,000 machines will be delivered in three stages. The fastest batch of 30,000 machines can be produced in two weeks. , just in time for the beginning of June.

The first batch of goods arrives at the beginning of June, and the second batch can be reached every subsequent week. In this case, Li Mu will have the confidence to launch Taobao in early June, and directly launch the mp3 promotion and snap-up. At that time, the delivery cycle can be ordered uniformly. After a week, after all, there is a price advantage, and Internet users are not spoiled by Taobao's 24-hour goods in the future, users should still be happy to accept this clause.

The key details have been clearly thought out. Before the signing of the contract, Li Mu thought about it. He called in the evening and pressed the people under his hand to do not rush to sign the contract the next day. Then he asked Lin Qingya temporarily, and wanted to discuss a more important and urgent matter with her. .

The two made an appointment to meet at a 24-hour cafe in Zhongguancun. After Li Mu ordered a latte for each of them, he told Lin Qingya one of his concerns.

"I suddenly thought of a question just now. In front of any foundry, we are all small customers, and most of their production capacity is allocated to those large customers that have already established a scale, and large customers also contribute most of the money to them. Revenue and profit, if our mp3 is online on Taobao, and we follow the zero-profit sales strategy I formulated before, it will have a huge impact on all mp3 brands at the moment, and we will definitely become all mp3 brands by then. Common enemy, what if they put pressure on the foundries to stop making products for us?"

Li Mu's worries are not unreasonable. Once there is a disruptor in the industry, no matter how fierce the competition in the industry was, this disruptor will become the target of public criticism, just like Shenzhou Computer. The slogan of "488o, take the Ben Si computer home" pushed Shenzhou to the whole country overnight, and it also made Shenzhou the mortal enemy of other brands in the industry. It is self-produced, and I am afraid that it has long been strangled from this link of the foundry.

Li Mu had no intention of making the domestic mp3 companies think so fucking bad, but he had to guard against others. If he wanted to stir up the meals in other people's bowls, others would definitely jump up and fight with him.

When Lin Qingya heard Li Mu talk about this issue,

Only then did I remember the huge threat contained in it.

If it is true as Li Mu said, the entire mp3 industry will be angered by then, and it is very likely that many companies will join forces to put pressure on the foundry manufacturers. Easy to listen to the network OEM situation students.

Lin Qingya asked Li Mu: "Mr. Li, do you think if we put aside the situation of the OEMs, if our mp3 is released, how many units can we sell in a year with sufficient supply?"

Li Mu said with a smile: "It is conservatively estimated that there will be nearly 10 million mp3 units in this year's mp3 market. If we use an unprofitable model to disrupt the market, and we have sufficient supply guarantees, it will definitely be no problem to sell more than 3 million units."

Lin Qingya said: "With three million units, the sales volume is almost one billion. If the market space is so large, can we invest in building a factory ourselves, or simply buy one?"

Li Mu shook his head and said, "I don't want to get involved in hardware production. Once the production process is involved, there will be too much trouble."

Lin Qingya asked curiously: "Most hardware companies have their own production lines, right? Some big brands just hand over some small products with a small proportion to the foundry."

Li Mu said with a smile: "If we produce it ourselves, we can't imagine how troublesome it will be. If nothing else, the factory needs to pile up hardware and manpower, and the production line needs to be custom-built, maintained, and frequently upgraded. The huge team of workers also It requires a very complex management system. There are too many shady scenes in the procurement of spare parts and raw materials, and it is difficult to avoid cutting corners. If it is self-produced, it would be too much of a headache to get all these things done. In contrast, I would rather increase the cost a little. , let the foundry consider these issues for me, I just need to give him my requirements, give him money, and he will solve all the links of production, quality control, and after-sales for me. The contract is clearly written in black and white, and I will pay if you do it well. Money, if I can't do it well, I can settle accounts at any time in the autumn, how easy it is."

Lin Qingya's beautiful eyes suddenly flashed with a different kind of brilliance, she said in surprise, "Mr. Li, I have an idea, you can listen to it and see if it helps."

Li Mu nodded: "You said."

Lin Qingya immediately sat up straight, and said excitedly: "You said that the contract is clearly written in black and white, and I suddenly thought, can we sign a large contract with the foundry in advance, although we ordered 100,000 units in the early stage, but we The contract can be set to 120,000 units.”

Li Mugang wanted to say that if the deposit for 1.2 million units was paid according to the normal process, the money would be gone.

At this time, Lin Qingya said again: "We split the big contract in the contract, one is an agreement to directly order 100,000 units, we follow the normal process, pay 30% of the purchase price and they will start the work, and the remaining 110 10,000 units, we signed with them in the form of an intention agreement. We promise to add 1.1 million machines to them within this year. For this, we can pay an intention fee of 5 yuan or 10 yuan per unit. If we breach the contract and give up the order, The intention money belongs to them free of charge, and if they breach the contract and cannot supply the goods on time, they need to pay us five or ten times the liquidated damages.”

Li Mu was stunned and asked, "You mean to create a contract trap?"

Lin Qingya nodded again and again: "That's what I mean, the factory will definitely not have any resistance to the order. As long as their production capacity can be won, they will definitely take the order without hesitation. If they can't take the production capacity, I think they will also. First and then subcontract to others, because each order represents an actual profit for them.”

"The two foundries now only give us a production share of about 100,000 units per month. We can sign a contract of intention of 1.1 million units with them on the grounds of worrying about their adjustment of the share allocation based on the productivity given by them. , the factory will definitely agree without hesitation, because on the surface, the intentional order of 1.1 million units is beneficial and harmless to them. First, we will give him an intentional deposit, and secondly, They can lock in a profit of 1.1 million units in advance, and manufacturers can't imagine what they will face in the future now, they will ask for it."

When Li Mu heard this, his heart suddenly became enlightened.

Lin Qingya just wanted to give the manufacturers another set. Now the production capacity of these two manufacturers still has a certain amount of richness. The richness of production capacity means a decrease in profits for them, so they naturally hope to be able to produce at full power. There are many orders, and it is the number of orders that they can completely digest, and the other party also pays the intention deposit first. There is no reason for them to refuse. Even if they breach the contract, they have to pay ten times the intention deposit as compensation. They will not refuse, because they know in their hearts that the possibility of paying the compensation tenfold is almost zero. Unless there are uncontrollable factors such as natural disasters, Li Mu can even relieve them from worry on this point. Add a clause directly to the contract: weather, disasters and other force majeure factors are excluded.

However, in this way, as long as the manufacturer signs the contract, you will not want to produce for me under external pressure. This is not the category of force majeure. At that time, as long as you dare not to produce for me, you will You have to pay me ten times. Unless you set fire to your own factory, there is absolutely no negotiation.

Thinking of this, Li Mu was also excited and praised: "Qingya, your approach is really great, so let's see, this matter is very important, you can touch the legal affairs tomorrow, and draw up a new contract as soon as possible according to the method you said. To the foundry, but you must remember that in the one-year contract, it is necessary to indicate that the foundry price is re-adjusted once a month according to the market price of the storage chip. The manufacturer should also agree that the hardware update rate is so fast now. , when other brands sign contracts with manufacturers, they will definitely consider this issue, and prices will definitely be adjusted frequently in a relatively short cycle.”

Lin Qingya nodded and said, "Then I'll start working on this at work tomorrow."

Li Mu said: "It is best to lure them to sign more production capacity in the contract. It would be even better if they can sign 2 million units."

Lin Qingya thought about it and said, "It may depend on their current order situation, but I believe their orders for the second half of the year should still be in a pending state. We place the order first and pay the intention fee first, and they will definitely give us priority. ." (To be continued.)