Chapter 134 Competitors' Concerns
"Manager Fang, this is the Xianzi beauty pills that have been selling hot in the major beauty stores in Yinhai these days..."
A young assistant handed the freshly bought bottle of Xianzi Yangyan Pills to Fang Min, general manager of the Yinhai branch of Lauder Beauty Cosmetics Co., Ltd.
Lauder is an internationally renowned beauty cosmetics company with a very high market share in the field of high-end beauty products.
As the general manager of Lauder's Yinhai Branch, Fang Min was naturally aware of the recent decline in the sales of Lauder's beauty products, so after a little understanding, she immediately discovered that the reason for the decline in Lauder's sales was that Yinhai Beauty A brand called 'Xianzi' suddenly appeared on the product market.
It is this 'unknown' small brand product that robs a large part of the customers that originally belonged to Lauder. And, this situation continues to expand.
This made Fang Min have to worry.
Competition in the market is also about knowing oneself and knowing the enemy. That's why Fang Min asked his assistant to buy a bottle of Xianzi Yangyan Pills.
In fact, not only the Lauder branch of Yinhai noticed the rise of Xianzi, but also most of the other beauty brands.
Some of them are also taking the high-end route, and brands that have direct competition with Xianzi are also paying attention to this suddenly emerging beauty brand.
It's just that everyone still doesn't know much about Xianzi's situation, and they don't know much about Xianzi's products, so they haven't adopted any targeted competition methods.
Fang Min took the Xianzi Yangyan Pill handed over by the assistant, and took a look at the exquisite and beautiful outer packaging in his hand. The pattern printed on the carton also gave people an ancient charm.
From the design of the outer packaging alone, it gives people a high-end, high-end feeling. Especially when the Chinese people see the pattern designed on the outer packaging box, they can feel the strong Chinese classical style.
This is very different from the pure fashion line design style of those international brands.
The design of Xianzi's outer packaging box is full of Chinese classical charm, but also fashionable. It can be said that from this design alone, it is a good combination of modern fashion sense and Chinese classical style.
For the Chinese, such a design style is actually very pleasing.
The Chinese subconsciously have a natural affinity for this design full of Chinese classical style. It will make consumers have a subconscious sense of 'this is our own thing'.
Moreover, the material texture and workmanship used in the packaging box are very high-end and atmospheric, and at first glance, it gives people the impression that this is a very high-end product, not a very low-end product.
Fang Min took the bottle of Xianzi beauty pills and looked at the outer packaging box carefully. She had to admire the quality of the people who designed the outer packaging, and such a design can really please Huaxia consumers.
Opened the outer packaging box casually, when Fang Min saw the exquisite small porcelain bottle containing the beauty pills, she had to sigh again, just from the packaging design, this brand called 'Xianzi' really did a good job.
The Chinese classical style is consistent with the outer packaging box, and the porcelain bottle used in the bottle is the most representative of the Chinese style... and the pattern design on the porcelain bottle is also full of ancient style.
At the same time, the design of the bottle is slightly modern, and it does not completely copy the design of some ancient porcelain bottles.
"It seems that the rise of this 'Xianzi' brand product is not a fluke. Its product packaging design is completely consistent with its own promotional positioning. If its product effect is really good, then this brand I am afraid that the rise will be inevitable..."
Such thoughts flashed through Fang Min's mind.
In today's society, a product's ability to sell well is no longer limited to the quality of the product itself. Regardless of the influence of publicity and marketing, the packaging design has a great impact on the sales of the product.
If the packaging design makes people feel very low and awkward, it will be difficult for this product to sell well.
Fang Min still doesn't know the specific effect of Xianzi Yangyan Pill, but in terms of packaging design, she has to admit that she has done a very good job.
In particular, the positioning of 'Xianzi' itself fits very well. And it is also clear that the product formula is derived from an ancient Chinese traditional Chinese medicine prescription, which is inherently intimidating in the eyes of Chinese consumers.
I opened the cork of the porcelain bottle, and a fragrant medicinal fragrance came out from the mouth of the bottle...
This medicinal fragrance is not as unpleasant as the ordinary brewed Chinese medicine, but gives a very refreshing and mellow fragrance.
Two beauty-enhancing pills were poured out from the bottle, Fang Min looked at them carefully.
The pills are dark and deep, and the surface is shiny and round, like a small black pearl. When you hold it in your hand, you feel that this pill is like a finely polished 'artwork'.
Putting the pill on the tip of his nose and sniffing it lightly, Fang Min immediately smelled an incomparably pure medicinal fragrance.
She herself does not understand Chinese medicine, and naturally she cannot judge anything from the fragrance of this medicine. It's just that the smell of this medicine is really good.
Putting the two pills in his palm back into the porcelain bottle, Fang Min looked up and asked the assistant, "Have you heard the evaluation of this product from consumers who bought this 'Xianzi Yangyan Pill'?"
Hearing Fang Min's question, the assistant quickly said, "Manager Fang, when I went to buy it just now, I saw that several people were also buying this product, so I asked them."
"According to the situation I asked, those people were basically either repeat customers or they bought it after listening to the introduction of relatives and friends. I asked them how the effect of this fairy beauty pill was, and everyone who had used it said it was very effective. Those who have not used it also said that their relatives and friends strongly recommended this product to them after using it.”
"In addition, according to those who have used it, the effect of this product is basically as advertised on the box, and the effect will be obvious within three or four days. Although the price is not cheap, many people are still willing to buy it..."
"Really only three or four days to see obvious results?" Fang Min was a little surprised.
If consumers can tell by themselves that the effect will be obvious in three or four days, then it is obvious that the effect of this fairy beauty pill must be really unusual.
"Yeah. I also heard a few people say that since they took this Xianzi beauty pill, their sleep quality and spirit have improved a lot. I'm not sure if this is also the effect of this Xianzi beauty pill. ." the assistant said.
"hiss……"
Fang Min couldn't help taking a deep breath, and the shock in his eyes became even more intense.
If this is the case, then this fairy beauty pill is really amazing...
After being silent for a while, Fang Min said, "Wait, take this bottle of beauty pills and test it to see what ingredients are in it. Besides..."
"Give me a close look at the situation with this Xianzi brand."
"Okay, Manager Fang." The assistant responded quickly.
After the assistant left, Fang Min sat alone in the office and pondered silently for a moment.
At this moment, she suddenly sat up straight, opened the browser on the computer desktop, and quickly typed in the words 'Xianzi Yangyan Pill' to search...
Recently, this Xianzi Yangyan Pill is becoming more and more popular in Yinhai, and there should be some information about this Xianzi Yangyan pill.
Fang Min wants to know more about this product from consumers who have used it. <