Chapter 371 "Kirin Weekly"'s Sky-High Advertising Fee!

The popularity of "Kirin Weekly" can be seen from its sales speed.

The fifth issue of "Kirin Weekly" was sold out in 4 days, and the sixth issue of "Kirin Weekly" became sold out in 3 days.

It was sold out in 3 days because the statistics in places like Malaysia and Indonesia were not good enough, and it was not reported that the sales were complete until the third day, so the final sold out time was determined.

In fact, in Xiangjiang, people lined up in front of the newsstand early in the morning on Saturday, and it was sold out in the afternoon at the latest.

In a country as big as Japan, with a sales volume of 4 million copies, it will be sold out by noon on Sunday at most.

No wonder Tokuma Yasukai recently talked with Yin Jun on the phone, whether it is possible to give Japan another quota of 500,000 to 1 million copies.

Yin Jun naturally declined.

At present, the sales volume of Japan's three major weekly manga magazines is about 2.5-3 million. Although the sales volume of "Kirin Weekly" of 4 million copies is a bit stimulating to them, it is not too outrageous.

If you have published 5 million copies in one go, look at the giants in the publishing industry such as Shueisha and Shogakukan behind the three major manga weekly magazines, will they come up with ways to suppress "Kirin Weekly"?

You know, Tokuma Yasukai was not a mainstream figure in Japan! Many Japanese don't like Yasukai Tokuma.

Yin Jun is not willing to let him face the encirclement and suppression of others before Dejian Kangkuai is full-fledged.

One or two years later, when "Kirin Weekly" and various comic books have gradually become the living habits of Japanese young people, and after the animation versions of these classic comics are produced and played, at that time Yasushi Tokuma Kuai Cai has a deep-rooted foundation in the Japanese cultural and entertainment industry, and then he has the ability to confront those giants.

Japan's current population has not yet entered an aging population, and there are many young and middle-aged people. Coupled with the continuous upward economic growth, Japanese products are selling well all over the world. Therefore, Japanese people are rich and energetic, so they are naturally very willing to spend.

That's why in the 1990s "Weekly Shonen Jump" sold astonishingly 6.5 million copies in one issue, and there was a situation where the three weekly manga magazines were chasing each other with an average of 5 million copies per issue.

After 2000, especially after 2010, due to factors such as aging population and declining birth rate in Japan, young people have gradually decreased, so sales have collapsed at once. "Weekly Shonen Sunday" is 360,000 copies per week The sales volume is not even as good as the sales volume in 70 years!

Therefore, Yin Jun estimated that his "Kirin Weekly", from 1980 to 2000, must have developed at a very high speed in the 20 years from 1980 to 2000. If it is done well, it will be more than enough to publish 15 million copies in one issue.

That is to say, the market in mainland China is not easy to enter. Some policies and regulations are very strict, and the most important thing is that pirated versions are very difficult to suppress. Otherwise, it would not be difficult to add a zero in the back.

Come back.

Although Yin Jun temporarily declined Tokuma Yasukai's request to increase sales in Japan, it does not mean that he is unwilling to increase sales in other places.

Take South Korea for example.

In this country with a population of 50 million, the consumption of 1 million copies of "Kirin Weekly" is more than enough.

Not only young people are watching, but many office workers are also watching.

No way, the current South Korea is not South Korea twenty years later, let alone South Korea thirty years later. Their economic development is good, but their cultural and entertainment life is still in a very backward state. Before 1998, South Korea’s entertainment Cultural life is occupied by Xiangjiang and the United States.

After 2000, many Japanese comics entered the Korean market, and they are also very popular. Although many Koreans don't like Japanese things, excellent works, even if they are boycotted, will bloom with charm.

But Koreans don't resist Xiangjiang's comics at all, just like they never resisted Cheng Long, Zhang Guorong, Liu Dehua, Li Min, Zhang Manyu, and Lin Qingxia.

Now that such a good-looking "Kirin Weekly" is sold, Koreans, especially young people, suddenly feel that their after-school life is much richer, and people can see people holding "Kirin Weekly" everywhere.

Moreover, the Korean "Kirin Weekly" was introduced from the third issue, and the previous issues were sold together, and it didn't take much time. By the fifth issue, it was sold out in the afternoon.

With such good sales data, several distributors in South Korea joined forces and planned to purchase another 500,000 copies.

Yin Jun likes this very much. The consumption power of Koreans is far from being discovered. With 1.5 million copies of "Kirin Weekly" here, there is no pressure at all!

In addition, dealers in Malaysia, Indonesia, the Philippines, Thailand and other places have also increased their order volume, which is about 300,000 copies. Adding them together, it happens to be 8 million copies, which is another small breakthrough.

When the young man was talking to Sister Le, Le Yiling was very satisfied with this, and she has now announced that she will increase the printing volume.

The printing capacity of Kirin Printing Factory was originally designed to be 10 million volumes in two shifts, but now it is only 8 million volumes. There is a lot of idle machine operation time, and many reserve workers are still idle.

But what Le Yiling is busy with recently is not this, but dealing with advertisers.

At the beginning, there were only a dozen advertisers, and 100 pages of advertisements were seriously wasted. Others didn't think highly of this comic weekly, and felt that Yin Jun was going to fall.

Le Yiling was very dissatisfied with this, she was very upset that someone said that Yin Jun was not good, my A Jun was a natural genius, how could he fail? You are all idiots! I don't know how to read people!

At that time, Yin Jun comforted Sister Le, the original words were "Today you ignore me, but tomorrow I want you to be too high."

Now Le Yiling has written this sentence into a banner and put it directly on the wall opposite the company's entrance, so that every advertiser who comes here can see it.

Obviously, this is Sister Le's slap in the face.

Advertisers flocking here one by one, wanting to occupy the huge user market of 7.2 million weekly comics, most of them blushed when they saw this banner.

At least a quarter of the advertisers turned around and walked out. They didn't want to be angry at all.

But most of the advertisers did not leave, but went in brazenly and continued to negotiate with Ding Linxiang. ——Yes, Le Yiling is ignoring them now, and only after passing through Ding Linxiang's test can they be qualified to talk to Le Yiling about finalizing the advertisement.

In order to make money, advertisers will not shame.

The lining is the most important thing. They haven't wanted the face for a long time.

Le Yiling has already understood that as long as your product is good, no matter how much you humiliate them, they will not give up; if your product is not good, no matter how much you come to beg, they will not answer you.

Therefore, everything is based on the product.

Now Ah Jun's talent has been perfectly displayed. The 9 comic stories are all wonderful and popular. This has resulted in a huge sales volume of 7.2 million copies in the first issue and 28.8 million copies in a month!

Moreover, "Kirin Weekly" is still a bestseller in almost every country in Asia, especially in developed countries.

With such a super weapon in hand, would those profit-seeking businessmen give up such a great opportunity to show their products?

Of course not!

Therefore, before she confronted these advertisers, she also asked someone to write such a horizontal couplet, killing their vigor and at the same time giving herself a sigh of relief.

To be honest, it was very immature for Le Yiling to do this, but it was impossible for Yin Jun to talk about her.

Yin Jun has a good temper, much better than Le Yiling, but he is very defensive. Sister Le has suffered so many stares and grievances for herself, what's wrong with losing her temper now? I can't stand everyone not cooperating. Could it be that I can't develop without your advertising fee?

Advertisers are very impatient people. Seeing that the sales of "Kirin Weekly" has stabilized to 7.2 million copies, and there are so many positive feedbacks, it seems to be a product with a lot of word of mouth. After continuing to increase the number of copies, the advertising fee will definitely increase, and secondly, there may not be enough advertising space.

So when the fourth issue was published, they began to visit Kylin Culture Co., Ltd. frequently on a large scale.

However, up to now, Le Yiling has not agreed to any new advertising company. Only the company that cooperated with "Kirin Weekly" before has increased the contract for one year, and the price has also increased by 100%. ——They didn’t have much confidence before, and they signed a one-year contract. Now that “Kirin Weekly” sells so well and has such a great influence, in order to guarantee the cooperation with Kirin Company, these first-line advertisers will certainly not be stingy about this. Small money, but the most important factor to measure the effectiveness of advertising.

These companies pay advertising fees based on 7.2 million volumes, while the new advertising companies, Le Yiling, waited until the 8 million volume plan started before discussing the price with them.

In this way, the advertising fee will have to go up by another 10%, so why not do it?

Advertisers have no choice.

Now it is 8 million volumes, maybe next year it will be 10 million volumes.

If you don’t buy today, maybe there will be no advertising space tomorrow!

So, on Wednesday, October 10th, which was the second day after the sixth issue was sold out, Le Yiling quickly signed different primary and secondary contracts with 27 advertisers.

Including the previous 12 advertisers, there are a total of 39 advertisers, but they are divided into two grades of advertisers, with 11 advertisers in the first grade and 28 advertisers in the second grade.

Due to the different brand image requirements, as well as the order and length of the advertising positions, the advertising fees of each advertiser are completely different.

First of all, the most willing to spend money is Nike, which joined in the second batch.

Their sneakers happen to regard teenagers as the first consumer, so "Kirin Weekly", a weekly comic covering the whole of Asia, is the most suitable for their positioning.

So Nike required each issue of "Kirin Weekly" to have two pages and four sides of illustrations of their latest sports shoes, plus up to 8 pages of brand promotion.

For this, Nike paid a sky-high advertising fee of up to 20 million Hong Kong dollars a year, and if Le Yiling didn't agree, they were going to sign a contract for ten years in one go. ——Le Yiling is not stupid, signing every two years is in the best interest of Kirin culture.

Even a company with the least advertising fee has paid 5 million a year in advertising fees.

Overall, the advertising fee for the 100 pages of "Kirin Weekly" reached a total of 220 million Hong Kong dollars a year!

220 million Hong Kong dollars in advertising fees!

As soon as this news came out, the whole of Xiangjiang and even the whole of Asia were shocked! !