85. Brand

At the dinner party, the two sides only talked about their initial intentions, and they quickly reached an agreement on this.

When you go back later, you still need to discuss carefully.

The next day, Rachel came over again. This time it was a matter of the garment factory, so she naturally needed her to come over.

The reason why she went back before was that there was still a little thing she needed to deal with herself.

"How is it? Has the brand thing been done?" Zheng Shan asked.

Speaking of this, Zheng Shan was also a little surprised. Before he asked Rachel to go back to start a clothing company, he originally wanted to create a new one.

But I didn't expect Rachel to buy a tailor shop from the UK.

That's right, it's a tailor shop, but it's a tailor shop that has been passed down for two hundred years. It's called the Slit Tailor Shop.

So the name of the clothing company is called Slite Company, but there have been a lot of formalities before and there have been some moths at the tailor shop.

It's easy to say, but there are a few people who say they are the real owners of the tailor shop.

And then... it started making noise again.

Rachel said indifferently: "It's all done, these guys just want more money."

"What? You gave it?" Zheng Shan said with a smile.

Rachel said: "How can it be given? I directly charged them with extortion, and hired the best lawyer to ensure that they will definitely enter."

After being with Zheng Shan for the past two years, Rachel is full of Zheng Shan's style of doing things. In general, Zheng Shan is very generous and doesn't care too much.

But once he really thinks that Zheng Shan is easy to bully, or deliberately seeks trouble, then Zheng Shan will take the most resolute attitude to deal with him.

"Well, it's handled well." Zheng Shan nodded with satisfaction.

Immediately, he talked about some of the things he talked about with Tian Guoxing and the others last night. Rachel didn't need to care about the supermarket, but only talked about the clothing factory.

"I took a look in Xiangjiang and found that the sales of clothing are too hot. Although there are products from Limin Textile Factory, there is no doubt that the sales of clothing cannot be supported.

Now the opening of clothing stores has been limited by products, because there are fewer products, and more clothing stores cannot be opened.

I don't know much about the situation in the United States, but on the Hong Kong side, this situation is already obvious.

I can't keep dragging on like this, that's not good, so I thought, I'm going to buy a ready-made garment factory directly to produce clothes. "

Rachel was overjoyed when she heard the words, "Boss, it should be like this, and this way, we can completely control the quality and style of clothing.

In addition, the cost of products will be reduced again, so that our competitiveness will be greatly enhanced. "

As she spoke, Rachel also became excited, "I have one more thing I want to report to you this time."

"You said." Zheng Shan asked with great interest.

"It's like this, we're going to spend more time, and I want to enter the high-end market. Of course, it's not to shift all the focus at once, but to do it with it." Rachel said.

After a pause, he continued: "It's like when you opened the Xishui supermarket, and there were boutique supermarkets. Although doing it now will lose some profits, it can completely destroy our reputation.

It also occupies a place in the high-end market, preparing for our official entry into the high-end market in the future. "

Zheng Shan first nodded when he heard the words, then shook his head and said, "Your idea is good, but it's not realistic."

Rachel was stunned for a moment, and then heard Zheng Shan say: "The clothing factory is not a supermarket brand, there is a big difference between the two.

Two supermarkets, although hanging a brand, but one of the main boutique,

One that focuses on the public can be accepted by everyone. "

"But the same brand of clothing, one is a low-end product and the other is a high-end product, so there is no way to give those who buy high-end products a psychological advantage."

"And high-end products, especially in industries like clothing, are clothing really worth the price?

Not necessarily, most of it is because of the value-added of the brand, or to satisfy people's show-off psychology. "

Hearing what Zheng Shan said, Rachel understood a little. She had always thought that the supermarket could do this, and so could the clothing.

But now it seems that she is thinking too simply.

"Boss, I didn't think it through." After a moment of silence, Rachel said.

Zheng Shan smiled and didn't blame her, just said: "You are just starting out, and you are not familiar with many places.

However, you can recruit some high-end talents in the industry as soon as possible, and let them help with management. You don’t want to think about everything by yourself, it is unrealistic. "

"The other thing is that your idea is not completely without merit, you can start a new brand, specializing in high-end.

In this way, although it is a company's product, because of the different brands, everyone will subconsciously distinguish it. "

Rachel was actually thinking of high-end products when she acquired Slit, but now that Zheng Shan said this, she suddenly understood.

"Okay, take a rest here, we'll go there tomorrow." Zheng Shan said.

After saying that, Zheng Shan went out, and soon came to Zheng Weimin's residence. Now that he has come, he still wants to take a look again, after all, it is his cousin.

At this time, Zheng Weimin was busy in the yard, and he didn't notice Zheng Shan's arrival at all. It was Brother Ma's sharp eyes, who saw Zheng Shan.

"Shanzi, are you here? Hurry up." Brother Ma immediately stood up and said.

Zheng Weimin also heard the voice, looked over, saw Zheng Shan coming, also stood up and said to his aunt: "Shanzi, hurry up, I'll be finished soon."

"Okay, you guys are busy, I'll take a look, don't worry about me." Zheng Shan walked casually.

"How's it going? These days should be fine, right?" Zheng Shan asked.

Zheng Weimin smirked while working: "Very good, now we are preparing for the preliminaries, and we can officially start soon."

Brother Ma quickly finished his work, wiped his hands and said, "Shanzi, what are you going to eat? I'll go buy some and make it."

Zheng Shan was not polite, and said with a smile: "It's enough to make two dishes. I didn't drink well with you last time, so I must have a good drink this time."

"The relationship is good. When it comes to drinking, Weimin is really not good." Ma said with a big smile.

After speaking, he went out to buy some vegetables, but the wine was no longer needed. Zheng Shan brought a special box over.

"You think everyone thinks of you as an alcoholic." Zheng Weimin shouted without raising his head.

"Don't be stubborn if you can't drink it." Brother Ma's voice came from outside.