Chapter 474: The Popularity of "The Disguiser" And the Expectation of Its Release
On January 8, 2015, "The Disguiser" premiered on PPTV and Shanghai Satellite TV.
The average ratings of the premiere reached 1.3, with a market share of nearly 4%, ranking first in the same period.
The online broadcast volume on the first day exceeded 50 million, and Hualuo ranked first in the popularity of the entire network, easily winning the daily championship of the day.
After that, "The Disguiser" has never come down from this position on the list.
As a spy war drama with a main theme, the performance of "The Disguiser" is really unexpected, and some media even call it [the second "The Disguiser"].
Whether "The Disguiser" can be compared with "The Disguiser" that triggered a wave of drama viewing by the whole nation is hard to say, but it is indeed the most topical spy war drama in recent years.
Even "No War in Peking", which was produced by Noon Sunshine last year and gathered big names, is inferior to it.
This can also be seen from the data performance and influence of "The Disguiser".
Not only did it top the TV platform list for many consecutive days, but its market share was once close to 9%. It has refreshed a lot of records, and the final average ratings are expected to exceed 2.
This result can be said to be outstanding in the current TV market. If it is put on a smaller TV station, it has great hope of becoming the annual drama king.
As for PPTV, as the popularity and reputation ferment, the number of episodes increases, the current daily online broadcast volume of "The Disguiser" exceeds 100 million, and some days exceed 200 million.
According to estimates, by the end of the TV series, 3 billion broadcasts should be no problem, and 3.5 billion is also possible.
Perhaps this data cannot be compared with super hits such as "The Journey of Flower" and "The Legend of Wu Mei Niang".
But don't forget that this is a main theme, and there are still some disadvantages in online broadcasting.
Even in the previous life, "The Disguiser" relied more on the stamina after a large number of replays and word of mouth. The performance during the serialization period was hot, but it was still a little short of the phenomenal level.
"The Disguiser" in this time and space has the strong support of PPTV, and its performance is not bad compared with the original time and space.
Although it is inferior to "The Journey of Flower" and "Ancient Swordsman", it has also set the best online broadcast data for the main theme of anti-Japanese spy war in recent years.
In addition, the popularity of online topics raised by "The Disguiser" is beyond the reach of other TV dramas broadcast at the same time.
As of mid-January, the number of Weibo readings of the topic with the same name as the TV series [The Disguiser] has exceeded hundreds of millions.
There are more than 30 derivative topics or hot searches directly related to the plot and characters, such as [Hu Ge the Disguiser], [There is a Big Brother Called Ming Lou], [Best Assist Ming Cheng], etc.
The core topic and the derivative topics have contributed an astonishing number of readings of more than 1 billion people.
The leading actors Hu Ge, Song Tie, Liu Yijun, Jin Dong, and Wang Kai have all gained extremely high popularity, and even supporting actors Wang Ou, Liu Mintao, Yue Yang and others have benefited greatly, and their fans' Weibo and personal popularity have taken off.
Throughout the year, there are actually many dramas that can make people popular, but it is not something that ordinary works can do if all the supporting roles in the whole drama can be popular.
Not only does the TV series have to be popular, but it also has many conditions such as high quality, good performance of the actors, and impressive audiences.
Although dramas such as "The Journey of Flower" and "The Empress of China" are popular, they are more about the protagonists and important supporting roles. In terms of group portraits, "The Disguiser" is the best.
In addition to the actors, the producer Noon Sunshine has also gained a great reputation.
Noon Sunshine itself has a great reputation in the industry and has produced many excellent works. This time, it has gained a great reputation, which is more due to the success of its commercial transformation.
In the past, Noon Sunshine was popular for its dramas, with explosive ratings and average topicality. Now, it is popular in all aspects, with all kinds of exposure and popularity, achieving a good harvest of word-of-mouth results and popularity. Coupled with past accumulation, it has become a new star in the film and television industry.
At this time, many people noticed that a major shareholder of Noon Sunshine traced back to the company under the name of Boss Wei.
Some people think that Wei Yang has a unique vision and decisively bought Noon Sunshine before it shined.
More people think that the successful transformation of Noon Sunshine is essentially the work of Boss Wei behind the scenes, which is another masterpiece of Wei Yang in business.
But no matter what, both Noon Sunshine and Wei Yang have benefited, and it is a real win-win situation.
PPTV also won!
Compared with previous years, this year's opening drama is not as fierce as the previous ones, but there are strong players.
That is "The Second Artillery" by Sun Honglei and Hai Qing. These two may not be as popular as some top stars, but their national popularity and influence are not to be underestimated. They are definitely first-line artists.
Sun Honglei's pay in the TV drama market in the past two years is second only to Wei Yang's. Hai Qing is known as a ratings guarantee and is the most sought-after heroine in small and medium-cost family dramas.
The director of these two collaborations is still Kang Honglei of "Soldier Assault". "The Second Artillery" can be said to be the biggest hit at the beginning of the year.
Another one is "Old Farmer", starring Chen Baoguo, Feng Yuanzheng, Jiang Xin and others, and the lineup is even stronger than "The Second Artillery".
Here I have to explain that Chen Baoguo is a well-known boss in the industry and the ceiling of male actors in the mainland.
In this time and space, thanks to the highlight role of Emperor Qing in "Joy of Life", Chen Baoguo has not only gained a classic masterpiece in the past two years, but his popularity has also skyrocketed.
In addition, those with similar qualifications and reputation are now developing more in the film industry, and Lao Chen now has a sense of being the leader in the field of TV dramas.
Starring him, plus a group of well-known and powerful actors, the strength of "Old Farmer" should not be underestimated.
In addition, Si Yatou's "The Legend of Yun Zhong Ge" was also broadcast at the end of last year.
The reason why it was released at the end of last year was that since January 1, 2015, a certain bureau issued a regulation to implement [One TV Series, Two Stars], that is, a TV series can be broadcast on two satellite TV stations at most at the same time.
At the beginning, this policy not only optimized the screen channels and enriched TV resources, but also stimulated the market, forced the film and television dramas to be refined, and suppressed the high pay of actors, etc.
The original intention of this policy was still very good, but it was inevitable to deviate from it in implementation.
The biggest problem is that originally four TV stations could buy a TV series together, but now only two can buy it. The cost of purchasing TV series has risen sharply. First-tier TV stations can afford it, but second- and third-tier TV stations are under great pressure.
At the same time, there are only so many good projects in the entire market. Originally, four TV stations could buy it, but now only one or two can buy it. The competitiveness has increased, which will also drive up prices.
So the final damage is that first-tier TV stations almost monopolize high-quality projects, and second- and third-tier TV stations can only choose those dramas with low prices but poor market performance. The gap between the ratings and various resources of both sides is getting bigger and bigger.
In this way, many TV stations do not make money, have less funds on hand, and are more conservative in buying dramas, which will also shrink the TV drama market.
After 2015, although the whole circle was booming and seemed to have become an entertainment heyday, the ones who made money were big companies and stars.
In places that many people could not see, a large number of middle- and lower-level film and television companies and small artists went bankrupt and became obscure if they did not find a way out in time.
And even the first-tier TV stations, film and television companies and stars who benefited from this were not the biggest winners.
The major video websites and platforms really made a fortune because of [One Drama, Two Stars].
There were not many high-quality projects on TV stations, and they were filled with a large number of mediocre works, which led to TV viewers turning to video websites.
Video websites not only had high-quality projects from those TV stations, but also a large number of high-quality online dramas and online variety shows, and the viewing mechanism was also more free and advanced.
The competition between TV stations and video websites had already begun to be at a disadvantage. If someone came along who had what I did not have and I had someone better, this battle would be completely hopeless.
Some people on video websites had money, and then they bought a lot, forcing TV stations to follow suit, and then the more they bought, the worse it got. In the end, most young people stopped watching TV, and TV stations could only survive by relying on middle-aged and elderly audiences.
At the same time, a large number of film and television companies that rely on TV stations for their livelihood have either gone bankrupt and switched to other industries, or turned to video websites. Celebrities and large companies also have to look at the face of the platform.
It is absolutely an exaggeration to say that [One drama, two stars] is the culprit of the decline of TV stations.
But it is absolutely worthy of the important catalyst, so when various companies are cheering and cursing for it, Wei Yang has always been watching coldly.
This policy is not without negative effects on Blue Whale and related companies, but in general, the benefits far outweigh the disadvantages.
Let's go back to the opening of the year. Because of [One drama, two stars], many of this year's opening dramas were broadcast at the end of last year.
"The Legend of the Great Han Dynasty: The Song of Clouds" can be said to be one of the best, with a very good lineup. Chen Yao and Yang Rong, the leading artists under the dead girl, participated in the performance, and Lu Yi and Yang Tianbao were also brought in.
It's a pity that Yang Tianbao's popularity soared in his previous life because of "Running Man", which made this drama reap a lot of dividends.
Now the bonus has been snatched by Dilirouba. Although Yang Tianbao has made some progress in his career with the support of Brother Xiaoming, it is far worse than in his previous life.
He even had a conflict with Yang Rong's fans because of this drama.
Rongrongqiu (the name of Yang Rong's fans) thinks that the dead girl is too much, and she actually let Yang Tianbao, who is not as famous as Yang Rong, be the protagonist.
Yang Rong in this time and space is also very different from her previous life.
If Yang Tianbao is greatly weakened, then Yang Rong is super enhanced. The "Best of Us" laid a very solid foundation for her popularity.
And the most important thing is that Yang Rong and Wei Yang have a good relationship. When the two were hyping up CP, Fan Xiaopang, Liu Shishi, and Zhao Liying were not even in the picture.
And what is her fame now, and what is Yang Rong's situation?
Maybe Yang Rong herself doesn't care much about these, but their fans can't stand it.
In the original time and space, many people stood up for Yang Rong. For a female star, being a "professional second female star" is not a so-called honor. To put it bluntly, it means that you can only cooperate with others and be considered "inferior".
Although Yang Rong's fans in the previous life were not convinced, it is true that Yang Rong's performance was not impressive when she was the female lead.
But now Yang Rong has "The Best of Us", which is known as the "best domestic campus drama".
Wei Yang was able to make her famous, but the dead girl became a professional second female star. Or the dead girl is incompetent and bullies the honest people.
If Yang Rong had come to help the dead girl out of loyalty to her classmates, but had joined Wei Yang, she might be more popular than Liu Shishi now, and she might even be the boss lady of Blue Whale.
This speculation is somewhat hindsight, but you can't expect fans to give you a rational discussion.
Before Yuan Shanshan took over, the fluff balls had made a fuss, but at least it was still a competition in the same company, with the seniors helping the juniors, and the former also played the second female star for Yang Rong.
But Yang Tianbao, an outsider, also "stepped on" Yang Rong's head. This damn girl is really a piece of shit.
When the filming of "The Legend of the Great Han Dynasty" was launched, there was a lot of quarrels, and the spearhead was originally directed at the damn girl.
The damn girl was used to it, and had long been calm and lay flat to be ridiculed, but she couldn't stand the "big smart guy".
As we all know, Dabao is used to saying shocking things, the most classic of which is the grand slam, and the comment "I am the nightclub" is also shocking enough.
After getting promoted, she kept trying to get rid of her husband's influence, which brought her bad consequences. In the end, she was ruined.
It's not that actresses of the same level haven't done stupid things before, but it's rare to have as many complaints as her.
So, in another interview, she smiled and said when faced with the reporter's question about the controversial casting.
"... The reason why the director and producer chose me may be that they think I'm better than others..."
Now, all the fury of the fluff balls turned from the dead girl to Yang Tianbao, and even Yang Rong herself was angry.
She is a Buddhist, but not without temper. If she didn't express her feelings when being publicly dragged down, how could she survive in the circle in the future?
Rumor has it that the two Yangs had a very stiff fight because of this. They didn't talk to each other for a long time during the filming, and they had two conflicts in the middle, forcing the dead girl to suppress the matter with great effort.
In such an atmosphere, the second female lead was bad and the female lead couldn't act, so the quality of the filming can be imagined.
However, with the lineup here, the reputation of "The Pretender" is not to be underestimated. The script is also adapted from a well-known novel, plus the four-channel two-station joint broadcast, and the conflict and scandal between the female lead and the second female lead.
The TV station and word of mouth may not be the opponent of "The Second Artilleryman" and "The Old Farmer", but the online popularity and data are still the first in the opening of the year.
It was not until "The Pretender" was broadcast and became a hit on the Internet that the other party was suppressed.
And with its super high reputation, it greatly set off the low quality of "The Legend of the Han Dynasty: The Song of Clouds", causing the latter to completely lose control of public opinion and be named a bad drama.
This is the nth time that Boss Wei has beaten the dead girl!
Yes, although "The Pretender" was produced by Noon Sunshine, it has the investment of Blue Whale, Wei Yang is still the major shareholder of Noon Sunshine, and the drama is still broadcast on PPTV, so it is naturally branded by Boss Wei.
Although it is a bit forced, it can't resist everyone's enthusiasm for stepping on the dead girl, so this case has been confirmed.
I won't talk about how the dead girl was touched. The victory of "The Disguiser" over "The Legend of Yun Zhong Ge" also means that PPTV behind it has won the film and television industry in the new year, and also pitted Youku and Penguin, which cooperated with the dead girl this time.
The website confrontation, the victory or defeat is not only the gain and loss of data and reputation, but also the obvious interests.
PPTV suppressed each station at the beginning of the year, and brands and advertisers also began to stand in line with their feet.
When brands and advertisers place advertisements, they are interested in the platform's traffic and popularity. The more popular the website is, the more business it will get and the higher the price will be.
PPTV's advertising revenue could almost be said to be "shabby" a year ago. Except for sports, there were few advertisements in other areas.
It was not until Wei Yang took over that the website carried out large-scale reforms, and then PPTV's advertising business improved.
After all, Boss Wei has not been in vain these years. He knows a lot of advertising and brand owners, and many people come to support him.
However, at that time, most people were just giving Wei Yang a face, and basically doing small things. It is understandable. Businessmen are the kind of people who don't see the rabbit, but don't make big investments without sufficient benefits.
The real explosion of PPTV's advertising business was the great success of the summer strategy. The World Cup and several popular projects made PPTV a big profit.
In the third and fourth quarters of 2014, PPTV's advertising revenue ranked second and third among major video websites respectively.
The total advertising revenue for the whole year was close to 2 billion yuan, ranking after iQiyi, Youku, Sohu and LeTV, and slightly better than Penguin.
And this ranking may not be accurate, because the calculation methods of each company and whether the published data is watered are questionable.
However, no matter what, PPTV's ability to win 2 billion in advertising revenue is enough to shock the industry. You know, PPTV is also at the forefront in terms of paid user revenue.
Before Wei Yang took over, PPTV's revenue in 2012 was only more than 800 million, more than 1 billion in 2013, and more than doubled last year.
The continuous surge in the valuation of the website is also inseparable from PPTV's impressive revenue.
At present, the industry believes that iQiyi and PPTV are the only two video websites on the entire network that can achieve profitability in the short term.
Wei Yang did not comment on this. PPTV made a lot of money, but it burned more fiercely. It spent billions of yuan. Although the revenue was beautiful, the actual loss on the books was severe.
A considerable part of the "loss" was returned to the hands of companies such as Blue Whale, otherwise Wei Yang would have laughed hard.
However, compared with last year, PPTV's film library has been initially improved this year, and the actual speed of burning money will be reduced a little.
In addition, it has just made a good start, advertising and membership revenue has increased significantly, and there is also a main control of "Happy Comedians", PPTV's first quarter financial statements will be very good.
Once it is announced, whether it is to attract financing in the future or to pave the way for listing, it will be a good thing.
Boss Wei did not think of burning money all the time. As long as he can guarantee the control of the website, financing and listing are in his plan.
If all goes well, he will consider attracting capital financing this year, on the one hand to increase funds, and on the other hand to further reduce Suning's voice.
The capital that Wei Yang attracted was naturally from people he was close to, so it was better to be his own people, further enhancing his strength in the board of directors.
In this way, he not only achieved his own goals, but also gave some friends and allies the opportunity to make money and gain wider support.
Wei Yang even considered letting Blue Whale participate in the stock market, and then using various operations to reward executives and artists with these shares in the name of Blue Whale.
As mentioned before, Blue Whale can choose not to go public, but it must give executives the opportunity to make money.
Hualuo.com, PPTV, Bingyang, Mihang, and other projects that Wei Yang is optimistic about that are expected to go public can all carry out similar operations.
In 1 to 2 years, financing will be completed!
In about 3 years, the company will be listed!
This is Wei Yang's next goal after PPTV has gained a firm foothold and has developed to a certain extent.
As for making PPTV a giant in the industry or even the leader, this is Wei Yang's long-term goal, and both will not be delayed, and they will even complement each other.
For this, Boss Wei is still looking forward to it. He has been in business for so many years, and he has indeed not experienced the experience of ringing the bell for listing...