Chapter 647: Theater Ambition and the Third Young Master Wei Ping'an

It is December now, and the Lunar New Year holiday season is gradually opening.

Several movies such as "Ex-Files 3", "The Shameful Iron Fist", "Youth", and "The Legend of the Demon Cat" have been released one after another.

At the same time, there are also other movies such as "The Conqueror's Grocery Store", "Blood of the Machine", "Master", "The Second Generation of the Fairy", and "The Demon Ring Bell".

Including several movies released at the end of November, more than 40 movies are expected to be released in December, and January is not much different.

Compared with previous years, the film and television industry, which has been continuously influxed with hot money, is becoming more and more lively, and the competition is unprecedentedly fierce.

Of course, although the plate is constantly expanding, it has not accommodated the point where 40+ movies are profitable.

Except for a few, most movies are extras and cannon fodder, and there may be only a dozen movies that are expected to make a profit, and there are only a few that make a lot of money, or even fewer.

Judging from the lineup, "Ex-Files 3" and "The Shameful Iron Fist" produced by Blue Whale are not in the leading position.

"The Shameful Iron Fist" is okay. Happy Twist has been very popular in the past two years. It also brought in Yan Fei and Peng Damo as producers. It is a comedy theme and is highly anticipated by fans.

"Ex-Files 3" is far behind.

Although the box office of the first two films was good, the volume was not large, and it was not taken too seriously by everyone. The only one who could compete was Li Jiahang.

Therefore, unlike the internal attention of Blue Whale, the box office of "Ex-Files 3" was almost squeezed out of the top ten in the outside world.

"The Shameful Iron Fist" is good, but it is only among the top five.

"The Ringing Bell" directed and acted by Sandra Ng, starring Xiao Shenyang, Xiao Yueyue, Zhang Ze, and Francis Ng is the most promising comedy in the Lunar New Year.

Such as Cheng Long and Xiao Zhu's "Blood Machine", Liu Tianxian and Feng Shaofeng's "The Second Generation of Fairies", and Tfboys' Wang Junkai and Yang Tianbao's "Sorrowful Grocery Store", all of them have good cards on the surface.

Not to mention "Youth" and "Legend of the Demon Cat", produced by famous directors, one is a song of youth in the era, and the other is a fantasy masterpiece of the prosperous Tang Dynasty.

However, when they were really released, they found that they were too shallow.

They ignored the two most important advantages of these two movies, one is the golden signboard of Blue Whale, and the other is the strong strength of Blue Whale.

Blue Whale's products must be fine!

Although in recent years, with the expansion of Blue Whale's scale, increase in production, and pursuit of profits, some works are more or less unworthy of their reputation.

But in general, most of them are still above the standard, and a few are controversial, and it is difficult to judge them as bad movies.

After all, Boss Wei attaches great importance to the reputation of Blue Whale. If some films are really profitable or cannot be promoted, he will use the "black gloves" Jade Shrimp in the open to privately use the resources of Blue Whale.

Although some people think this is equivalent to taking off pants to fart, most people still recognize the sign of Blue Whale.

The words "Blue Whale Production" represent quality assurance to a certain extent. Don't underestimate this. On this basis, if it is a theme you like or there are favorite actors in the film, many people will not hesitate to pay for a movie ticket.

Some extreme Blue Whale die-hard fans even shouted similar crazy words.

Blue Whale's works are just a pile of shit, I want to taste the saltiness!

That's right, Blue Whale as a company also has fans, just like Xiaomi has rice fans, Penguin has goose fans, and Blue Whale naturally has fish fans.

These fans support all the artists and works of the company and the company layout on a daily basis, study various data of each work, give suggestions for the future development path and scale of the artists, and worry about the dominance of Blue Whale.

If the box office and ratings are low, they will scold the director and actors, praise the most hardworking and dedicated artists, and comment on the ability of a certain executive from time to time.

Let's put it this way, Wei Yang, the boss, sometimes doesn't seem to care about Blue Whale as much as they do.

Sometimes he is criticized for not doing his job properly, and he is asked to eat less grass around his home and go to film...

With this golden signboard, even if the lineup of the two movies is not particularly good, there is still a basic base that many movies envy.

If the golden signboard is the lower limit, then the strong strength of Blue Whale is the upper limit.

The current Blue Whale is no longer the newbie who just entered the film industry and had to find Guangguang Distribution, pay homage to China Film Pier, and hold the thigh of Shanghai Film.

Blue Whale is now the industry leader. Compared with the Blue Whale of the year, it can be called a giant.

Many cinema chains and distribution companies such as Guangguang, Bona, Shanghai Film, China Film, and Wanda are involved, and even Blue Whale itself is one of the big distribution companies, and it controls the largest online ticketing platform, Hualuo.com.

It can be said that in terms of distribution, Blue Whale is not the largest, but it is also one of the top ones.

At the same time, Boss Wei actually has another ambition, and for this reason he has been consciously collecting some funds and waiting for opportunities, that is-

cinema chains!

As Blue Whale becomes bigger, small screens and variety shows will naturally start to enter the terminal platform from film and television production. Similarly, the terminal cinema chains are still the ones that can stand firm in the film industry.

Boss Wei's rebirth bonus will always be exhausted one day.

At that time, even if Blue Whale has a lot of resources and can still eat the biggest piece of the pie by relying on its size and foundation, the risk of film production will be much higher than it is now.

To offset these risks and even make the film business go further, the layout of cinema chains is the most direct and effective way.

As mentioned before, the producer of a movie takes a maximum of 40% of the box office revenue, and they also have to calculate expenses and take risks. More than 50% of the box office revenue goes to the theaters, and is shared by the entire industry.

Of course, cinema chains also have their own expenses and risks, but in general, they live much more freely than film and television companies.

Blue Whale is the first in the industry, but its valuation has always fallen behind Wanda Pictures, mainly because of cinema chains.

Boss Wei didn't think about cinema chains in his early years, just like he didn't think about building a platform at the beginning, because he felt it was too far away from him at that time.

But as his business territory continued to expand and he made more and more money, Wei Yang suddenly felt that it was not impossible to build platforms and cinema chains, and entering these industries would make his entertainment empire stronger and more stable.

However, the cinema chain industry is not easy to enter, and the investment volume and complexity are much more difficult than video websites.

The most important thing is that the entertainment market is now hot, the entire industry is booming, and many aspects are inflated.

The same is true for cinema chains. If you enter at this time, you will take over at a high position, and when the film and television winter comes later, Boss Wei will cry!

So Wei Yang has not been tossing cinema chains, but instead focusing on the development of film and television and distribution, waiting for the opportunity to buy at the bottom.

The future film and television winter will certainly make the industry depressed, but it will also bring many opportunities. Even the majestic Wanda Pictures will fall apart and even change hands in the future.

As long as he is well prepared, Boss Wei can soon become a cinema tycoon, or even the biggest one.

Of course, it is good to buy at the bottom in the film and television winter, but will the future film market recover and to what extent?

How big is the impact of the film industry and the economic downturn in the general environment?

Will the continuous development of the Internet have a subversive impact on the traditional cinema industry?

These are the issues that Wei Yang must figure out before he officially enters the cinema market on a large scale in the future. They are also a huge test of Wei Yang's true business vision and the hard power of the major professional teams behind him.

However, this is all in the future.

Although Blue Whale does not have a cinema at this time, it still wins the highest scheduling and related cinema treatment for the two movies "Ex-Files 3" and "Shameful Iron Fist" with its strong distribution capabilities.

In addition to distribution, Blue Whale also has the most powerful publicity team in the industry.

As mentioned many times before, in terms of film and television promotion capabilities, Blue Whale ranks second, and no one dares to rank second.

And this kind of already strong promotional strength, as Boss Wei becomes more and more powerful, more and more Internet channels are opened, and even multiple popular platforms form strategic cooperation, it is even more powerful.

In the past, such as "The Mermaid", "Wolf Warrior 2", and "Detective Chinatown" series, all benefited more or less.

This time, "Ex-Files 3" and "The Shameful Iron Fist" are also the same, especially "Ex-Files 3", which shocked countless eyeballs.

The publicity team of "Ex-Files 3" accurately found target groups such as white-collar workers, young men and women, and college students.

Then, with sensational theme songs such as "Say Goodbye" and "Dignity", marketing topics such as "Ex/Boyfriend", "Unforgettable She/He", "Can't Let Go", and "Top Tear-jerking" attracted people to the theater.

After discovering that some viewers cried after watching the movie, they immediately began to build momentum crazily, which then caused a trend.

Similar to "Do you remember that girl/him? Go watch the movie", "You will cry too", "Is this movie so exaggerated? I'll go watch it", "Several of the audience members in the same venue cried".

One of the keys to the success of a movie's promotion is to attract a large number of passers-by to follow suit.

If you don't watch "Wolf Warrior 2", you are not a Chinese. "Dying to Survive" is the pinnacle of Chinese movies. You will regret it for the rest of your life if you don't watch it.

There are many different moves and specific strategies, but the essence is the same.

As I said before, the moves don't have to be old, as long as they work!

Is the quality of "Ex-Files 3" really better than "Youth" and "Legend of the Demon Cat"? I'm afraid not many people will think so.

But the outstanding marketing + powerful publicity channels and all-round support from Blue Whale eventually led to the explosion of "Ex-Files 3", and its box office surpassed "Youth" and "Legend of the Demon Cat".

Breaking 1 billion in seven days!

Breaking 1.5 billion in eleven days!

Hualuo.com calculated the [estimated box office] based on the evaluation of all network institutions and real-time box office. From the beginning of 800 million+, it has now soared to 2.2 billion+.

However, this is not the best performance in the Lunar New Year period. "The Shameful Iron Fist" was released after it.

It took only 5 days to break 1 billion!

At present, Hualuo.com's [estimated box office] has exceeded 2.5 billion. There may be ups and downs in the future, but as long as the trend is normal, the error range will not be large.

Blue Whale's goal of a total box office of 20 billion in 2017 has been basically completed.

But what makes peers most desperate is the strength of Blue Whale in the Lunar New Year period.

"Ex-Files 3", a movie with more gimmicks than quality, can withstand the siege of various movies and is expected to hit 2 billion. How can everyone play in the future?

Isn't it all just to flatter the surname Wei? !

…

Private hospital

Fan Xiaopang looked at his phone with a pale face and handed it to Boss Wei: "Look, someone is scolding you online, saying that capital is interfering in the film market, emphasizing marketing and publicity while ignoring the film itself, and that you are the sinner of Chinese-language films."

"What a shame."

Boss Wei looked down on him: "These bastards are starting to accuse each other when they can't win."

Capital intervention?

Which film and television company in the world doesn't do this? As for those who don't do it, it's not that they don't want to, but that they don't have the ability.

Boss Wei is wearing a full-level god-like outfit, why should he take it off and compete with you fairly? When he broke into the film industry with his bare hands, why didn't anyone say this?

Speaking of quality, these people are so shameless. The overall quality and reputation of Blue Whale's works are the best in the entire entertainment industry.

Oh, you guys didn't say anything when you made bad movies and made money by marketing, but I found a movie of average quality to imitate and played better than you, so you are a sinner?

Boss Wei doesn't bother to pay attention to these people's double standards, and the Blue Whale Public Relations Department is not just for free.

These people think he is good-tempered, and he can beat these dirty bastards to death by fighting for public opinion.

"Okay, stop playing with your phone and take a rest."

Wei Yang doesn't care about these trivial matters. Fatty Fan started before the due date, which is considered premature. Fortunately, it's not a big problem, but it also scared Boss Wei into a cold sweat. But now thinking about it, his palms are still a little damp.

"I'm fine, I can't sleep."

Fan Xiaopang didn't want to sleep, and Wei Yang couldn't do anything about her, so he chatted with her. Fan Xiaopang was also very curious and surprised about the success of "Ex-Files 3" and wanted to ask if it could be replicated in batches.

"It can definitely be replicated, but only a small part can be replicated. This movie, like "Wolf Warrior 2", is something that can only be achieved by chance."

To make a love movie, relying on the strong strength of Blue Whale to promote it, it is not a big problem to make a few hundred million box office and make some money. If you are lucky, it is not impossible to break through 1 billion.

But the size and popularity of "Ex-Files 3" are indeed difficult. Although the quality of this movie is average, it is not without a way.

First, the previous two movies are paving the way. You know, these two movies made money.

Don't underestimate this point. Both movies made money, which means that this series is developing healthily, and it also has the foundation to soar to the sky when it encounters an opportunity. This is not common in the film industry. Many Hollywood series have this situation.

Second, the theme song is really powerful. The two songs even became the hit songs of the year, which is also a kind of hard power.

Third, although the overall plot is not that exciting, the last part is very sensational.

Sometimes it is like this, a highlight can be the finishing touch and drive the sublimation of the whole movie.

Whether it is a movie or supporting publicity, they are actually serving the highlight, that is, the dumplings made for this plate of vinegar.

If the vinegar is good, the dumplings will sell well!

Fan Xiaopang understood, no wonder Wei Yang didn't like to pay attention to those people.

Wei Yang was looking at how to match vinegar and dumplings to make them delicious, or more deeply how to brew vinegar and make dumplings, while these people were studying how much water to boil for dumplings, and whether to use an iron pot or an aluminum pot. They were not the same kind of people at all.

After chatting for a long time, Fan Xiaopang fell asleep, and Wei Yang turned to the observation room and quietly looked at the sleeping baby.

The child was born prematurely. Although all the examinations were healthy, for the sake of safety, he was still placed in the observation room for two days to be cared for by the doctor.

Fatty Fan struggled for a long time between Wei Zheng and Wei Li, and finally chose Wei Li by drawing lots.

The third son of the Wei family, Wei Li!

The nickname has not been chosen yet, mainly because Fatty Fan has difficulty making choices. Before he could think of a name, the child was born first, but Wei Yang did think of a name.

Safe!

The birth of this child scared him a lot, because he was born prematurely and looked smaller than his two brothers, so Wei Yang gave him this name, hoping that he would grow up safely and healthily, and live a happy life...