Chapter 412 Depth and Breadth

On the screen, after singing two songs, Shi Yan gave a cute "huh~" and slumped to the side, with his head resting on Yu Lan's stretched leg.

"Hey, that time just now, wasn't it a little too fast in the end?" Yang Jihan turned to look at Liang Yixuan.

"Nonsense, I can't play the drum faster." Liang Yixuan said happily, "You can play it faster yourself, right?"

"Impossible!" Yang Jihan shouted, "I'll go back and review it later!"

"Just review the game, I'm afraid you won't succeed." Liang Yixuan threw one of the drum sticks towards him. Yang Jihan reached out to catch it without looking, and turned it sideways in the palm of his hand.

"A late night snack!" Yang Jihan smiled.

"Okay!" Liang Yixuan also laughed.

Shi Yan was shaking with laughter as he lay down: "Why do you two always make such fruitless bets?"

It is easy for Yang Jihan to misjudge his physical sensations when he gets high. In fact, everyone often does this when listening to music. Occasionally, for a moment, he thinks: Hey, is the tempo of this song too fast? If you actually listen to it again, you will find that the beats before and after are the same, and there is no speed change.

So every time, the two of them would quickly reach an agreement after reviewing the situation and go to the cafeteria to eat together.

Xia Song obviously had something in mind with Shi Yan: "Jiang Qing'e's behavior."

To put it bluntly, I just want to eat.jpg

Liang Yixuan and Yang Jihan said in unison: "Hey!"

"Ha ha ha ha ha ha ha!"

Just as Shi Yan was about to sit up, he fell down laughing again, and Yu Lan also laughed.

The five people just chatted about some completely useless topics. Some of the jokes the audience couldn't understand, but it didn't stop them from feeling the relaxation and happiness of "Thousand Colors" at this time.

"Ah -" Shi Yan gently put the guitar aside, stretched out and got up from Yu Lan's lap, then pulled his messy hair twice, and waved to the camera, "I don't know how many people are here Look... Anyway, thank you for listening to these two songs "Gentle" and "Stubborn"! I used to go out to play and sing alone, but now I can finally perform them with my teammates for everyone, I'm very happy!"

He sat cross-legged again and said with a smile: "'QianSe' is an idol group that combines singing, dancing and playing a band. Our teacher said that there is no fixed style, which means there are infinite possibilities. I hope that in the future we will also I can bring you more colorful works!”

Shi Yan dropped the bomb with a smile: "I would like to thank the "Philharmonic House" program team for the invitation. We will see you on July 3rd! Bye~"

The other four people raised their hands and waved.

This unplugged performance, which only lasted about ten minutes including the beginning and the end, ended with the smiles of the big boys.

Although it was short-lived, it immediately became a topic of heated discussion among fans, just like a stone that stirred up thousands of waves.

I didn’t expect “Thousand Colors” to be a young band!

I didn’t expect that the previous hits “Tenderness” and “Stubborn” were songs from “Thousand Colors”!

I didn’t expect that as an idol boy group, “Qianse” can be so versatile!

"This is so amazing. How can there be such a person who can do everything, be handsome, have a good personality, and be so young and have an unlimited future!"

He Jiayi couldn't reach Wang Kaiyue opposite him, so he excitedly grabbed Qu Nan's sleeve next to him and said.

Qu Nan turned around and said, "Isn't that right?"

He Jiayi turned around, and then she saw Qin Jue.

He Jiayi: "..." Yes.

The real boss is by my side!

Several people in the conference room laughed, and the artist and cameraman took out their mobile phones: "Editor He, how do I register as a member of the official website?"

He Jiayi was stunned for a moment, then said in surprise: "Are you also going to fall into the trap of Qianse?"

"I don't know if they are into it or not," the artist said, "but the quality of their band's songs is really good, and I want to pay attention to it."

During the unplugged performance just now, he also went to the official website to take a look. Perhaps considering that there was a program promotion for "Philharmonic House" at the end, the live broadcast was not set to be visible only to members, but even so, passers-by without members were If you don't receive the notification reminder, it would be a pity to miss such a great performance.

It’s not expensive anyway, so just support these kids.

The photographer on the side also nodded.

There are many people like them. Although the time is a little later, there are still office workers who stayed up late and only caught up with the second half. They complained on Vblogs and WeChat Moments that they did not see the whole process.

These people may not pay attention to domestic idol groups, or they may think that “DON’T U” is too noisy for their taste, but they have to admit that they are attracted by the “Thousand Colors” in the form of a band.

So that’s it, this is “Thousand Colors”! Colorful and with many styles, there is always something you can like.

After a while, several new materials were refreshed on the official homepage. The practice room version of "DON'T U" that everyone has been longing for is a fan benefit. It is only visible to members. The recording of the unplugged performance just now will continue to be public. As long as it is Passers-by who click in can see it, and it is specially marked "can be reprinted".

Seeing these last four words, more than 20 marketing accounts and media immediately took action. Whether they were handled by Liu Huajun or not, they all started rushing to publish. They didn't care about fan circle disputes. They could get it. Reaching hot spots and traffic is victory.

It is conceivable that when tomorrow day comes, there will be another explosive publicity.

Originally, this kind of overwhelming marketing was very annoying. Many passers-by were dissatisfied with those traffic stars because of the frequent display of unfamiliar faces in advertisements on some APPs. There were also fans who blew rainbow farts everywhere. I felt bad.

But the situation of "Thousand Colors" is different. Although strength is one aspect, the more important thing is that the two songs "Gentle" and "Stubborn" have already entered the public eye before and gained widespread love. The mass line Let's go first. When the publicity appears again at this time, most people will no longer have the negative emotion of "being forced into Amway". Instead, they will go in curiously and pay attention to what kind of content it is.

Among them, the most depressing ones are the fans of "September Hunter". Some time ago, "Gentle" and "Stubborn" became popular all over the Internet. There are few young people who have never heard of it, and naturally many people like it.

However, would you have thought that this was originally a song from "Thousand Colors"? !

In the eyes of these fans, this is equivalent to their mental cheating without them knowing it! I'm a fan of Jiu Lie, how can I like "Thousand Colors" things! !

Fans trapped in this kind of thinking circle are disgusted by the truth and feel uncomfortable. In order to eliminate this guilt, they can only vent their emotions by calling "Qianse" and at the same time distance themselves from their "behavior of surrendering to the enemy".

Among these people, it would be okay to silently delete the posts related to the two songs before, or post a short essay to express that "I am guilty of inadvertently making 'Thousand Colors' popular without knowing it before", and even more What's more, it directly leads the contradiction internally, what? As a fan of Jiu Lie, you actually listen to the song of "Qian Colors"? traitor! Hang her up! Today I'm going to tear you out of the circle!

However, in the eyes of others, this phenomenon has no other feelings except strangeness and confusion.

Isn’t it just one or two songs? Just like it, listen to it if you want to, it's like a class struggle, right?

Another day later, the official homepage of "Thousand Colors" was updated, and the one at the top was the "Philharmonic House" star that Shi Yan mentioned.

This is the job that Liu Huajun discussed with them before. "Philharmonic House" is the most famous band music variety show in China. Although it has gradually left the vision of young people, it is still popular among middle-aged and elderly people, especially rock lovers. But still very popular.

The idol group can actually go to "Philharmonic House". This wonderful collision alone is enough to attract attention.

Some people don't understand the details, and when they see such a combination, they open their mouths, such as "Traffic should not harm musicians", "It's over, the last piece of pure land will be corroded by capital", etc., all in "Pharmaceutical Garden" Home”’s official V blog was booed and booed.

But someone like the artist, who is older and pays close attention to the band, sees it clearly.

"It's rare. The works of 'Qian Colors' focus on breadth rather than depth." His words directly hit the point.

This is a topic that cannot be avoided by the audience of entertainment works.

Breadth refers to the large number of passers-by and wide spread; depth refers to the depth of penetration, deep love and support.

In the early days of the development of the entertainment industry, "breadth" was the majority of the audience in the entertainment industry.

A song, a book, a movie depends on its popularity among passers-by. The more people like it, the higher the popularity of the work and the creator itself. From this cycle, high-quality and interesting works continue to be created. Come out and the people can also enjoy spiritual happiness.

However, the current audience balance has tilted from "breadth" to "depth."

This is easy to understand. For those entertainment companies that are eager to make money, let a hundred people like the song and spend money to buy a record; or let one person fall deeply into the trap and buy it like crazy. A hundred records, which one of the two will make money faster?

There is no doubt that it is the latter.

Because "breadth" requires too many things, the quality must be high, it must be in line with the preferences of different ages, and it must be vigorously promoted, from network implementation to TV, bus station billboards...everything takes a lot of time, and it is not necessary at all. It is in line with their business purpose of "short and fast content, concentrated sales burst, grab it and leave".

Therefore, the ideologically solidified fan circle was born.

Whether it's brainwashing, PUA, infighting, purification, or making data, or cheating on sales, these are all tricks used by the above to extract money from fans.

If I can fool one person into buying hundreds of records for me, then why should I work so hard to create a high-quality work so that hundreds of people will pay for one? How difficult that is!

Circle it, circle it for me!

After raising it, kill it!

As a result, female data workers gradually emerged in major popular charts and rankings, and the number of views and sales gradually became "common". Ordinary passersby viewers had no way to find the content they really liked from these lists. , can only sigh and accept the reality.

But who still remembers that the earliest function of these rankings was to tell more people, "Look, there are so many people who like this song. Do you want to listen to it?"

The status quo has changed.

Whoever is on the top of the list does not mean that his or her works are excellent or popular, but that "the fans of XXX family are really powerful! Number one again!" What is even more sad is that this phenomenon has already Gradually being accepted by the public, the entire entertainment environment has become increasingly turbulent. Everything is profitable first. When discussing cooperation, the first thing to consider is how big the celebrity's traffic and number of fans are, and how much profit can be squeezed out of these fans.

As for the stars' own works, abilities and even bad deeds, who cares?

Once the money is in place, cleaning the floor is easy.

"I see, I understand." He Jiayi murmured, "I understand why 'Thousand Colors' feels so special to people."

As the artist said, these boys bravely stood up and used the most basic and important works to force the deformed rice circle culture to go back to the old days.

Let’s go back to the era when audience breadth was paramount, hard power was relied on to compete, and creators and audiences formed a virtuous circle.

3400+

I hope I won’t be criticized or harmed.