Chapter 489 Phenomenal Level
The Shanghai International Film Festival is in full swing, Shen Xudong has left...
His tasks were completed, promoting "Stone" and attending some forum activities...
Besides, the focus of the media's attention now has become Li Min. His every word and deed is sought after. After all, he is the "Light of the Chinese" and he won the Oscar for Best Director!
However, in addition to the pursuit, many media mentioned Oscar public relations matters.
He also answered truthfully: "Of course there is public relations at the Oscars, but you have to be excellent first and enter the judges' perspective before you can talk about anything else... "Crash" really invested a lot in public relations..."
"It is indeed a pity that it did not win the best picture, but "Crash" is also a good movie..."
"Xudong said it was a pity...it's okay. In fact, I am very satisfied with winning the best director."
In fact, Li Min himself was quite depressed because "Brokeback Mountain" swept the Sentinel Awards.
Generally speaking, in addition to the performance of leading awards, popularity and box office are the two most important indicators for the Oscars. In the face of "Brokeback Mountain" leading the craze, "Crash" written and directed by Paul Haggis initially had no chance of winning. .
Ever since it captured the lion at the Venice Film Festival, "Brokeback Mountain" has been a success. On the contrary, "Crash" is just a summer production with a box office of less than 55 million US dollars...
It will be released in the summer, not during the awards season, and the producers were not aiming to win awards in the first place!
Later I felt that there was hope, and public relations was considered to be cost-effective.
"Crash" set a new record during the awards season. The producers and distributors mailed out a total of more than 160,000 DVDs of the film, and the DVD package also included a small gift in the name of film materials. .
This is absolutely unprecedented in the history of Oscar public relations. The expenditure on this item alone will exceed 2 million US dollars.
High investment may not guarantee a win, but it is a basic condition for the Oscar game.
Looking back with hindsight, after so many years, when I recall the excellent movies of 2005, the shocking "Brokeback Mountain" is probably still the biggest memory!
"Then what do you think of Xudong's "Carol"..."
"...I haven't seen it. It seems it hasn't been released yet, right?"
"But he said himself that he followed "Brokeback Mountain" in terms of subject selection. What do you think of this kind of following suit?"
Li Min smiled: "I think it's good. He is indeed very smart. After all, gay movies are a fringe subject and are more likely to attract attention..."
…
Shen Xudong, who is known as "smart", is promoting "Stone"...
After "Stone" was released, Tianmei Company mobilized everything that could be used to promote it, focusing on online promotion.
Trying to push "Stone" to phenomenal heights as quickly as possible!
In the original time and space, "Crazy Stone" was also a phenomenon, but the phenomenon came very slowly, and pirated copies came out too fast. By the third week, high-definition pirated copies had flooded the Internet.
It is impossible to prevent piracy - why pay when you can get it for free?
So, the truth is to expand the popularity of the film as quickly as possible and mobilize enough people to watch the movie!
Traditional media, offline activities, social marketing...
Traditional media technology for advertising, newspapers, magazines, and television advertisements.
Offline promotion, road shows...
Social marketing is about creating topics.
For example, ‘Blockbusters save domestic films? I have to say no! ', 'I'm tired of watching domestic blockbusters, let's watch a low-cost comedy to relieve stress', '"Crazy Stone", this is the correct way to open domestic movies'...
Yes, take advantage of the popularity of blockbusters!
What? Will "Glory of the Tang Dynasty" be released next month?
Haha, last year, the overseas rights of "Glory of the Tang Dynasty" were sold out - 27 million US dollars, of which North American rights were 11 million US dollars, and Japanese rights were 6 million US dollars...
Just like "Myth", the overseas copyrights were sold at a high price and may not be released, but it will be profitable enough to release the video or sell it to TV stations!
In recent years, Jackie Chan's movies, as long as they have fighting scenes, are quite easy to sell. According to statistics, the overseas copyrights of Jackie Chan's action movies can generally be sold for about 25 million US dollars.
The more you fight, the more you sell…
When can't it be sold? Well... Talking about "The Founding of a Republic", many people know that this movie has a very low IMDb score and is even included in IMDb's list of the 100 worst movies in history...
Many people say it's political revenge, black for the sake of being black... In fact, it's not entirely true. The main reason is that when the video tape of "The Founding of a Republic" was released in North America, it used fraudulent propaganda. The DVD covers were Jackie Chan, Li Lianjie and Donnie Yen...
Many viewers who know them take it for granted that this is a kung fu movie produced by China's top-tier producers...
When you buy it or rent it and take a look at it, you immediately feel like you’ve been cheated!
So I went to IMDb to get a low score as revenge...
Of course, this kind of publicity and distribution strategy has nothing to do with the film studio and creative team of "The Founding of the People's Republic of China". Generally, the overseas DVD rights of domestic films are handed over to another publicity and distribution team, in order to make the film itself more popular. , so we chose this publicity mode.
Of course it is the reputation of the actors that is hurt!
Back to the topic, "Stone" is a low-cost commercial film, which is naturally opposed to blockbuster movies. It is normal to use the topic to create hype;
And then there’s plagiarism…
This is what some netizens on the Tianya Forum said - plagiarizing "Two Smoking Barrels"...
The promoter denied it, and Shen Xudong, who was responsible for creating the topic, said publicly: "Of course I know "Two Smoking Barrels". Multi-line narratives have been around since "The Rain Is Coming"... There is also a Mexican movie called "" "Love is a Bitch" is also a multi-line narrative... "Stone" borrows narrative methods, and if you say it's plagiarism, then I think the label is a bit too big!"
"Can I tell if it's plagiarized or not? Are you comparing the number of movies I've read with me? I spend time watching DVDs every month. I've basically watched award-winning movies from all over the world. Commercial movies only have so many narrative routines, so I can't The narrative method is almost called plagiarism, right?”
"A good movie must at least tell a story. After all, most viewers are not that philosophical. You have to explain a very simple thing into a lot of profound theories and connotations. Some people can do it, and more People who can’t do it... "Stone" is a fun movie with an entertainment orientation, Bo Jun Yile..."
Then more netizens came out and said, "There is a difference between borrowing and plagiarism." "That is, the elements of the movie are limited after all. Ning Hao also generously said, "The narrative method of "The Stone" does borrow from "Two Smoking Barrels" ', borrowing and plagiarism are two different concepts! ’
Well, regardless of whether it is good or bad, at least the topic has been created!
There is a third topic...
Expert criticism.
Yes, after watching the internal test screening of "Stone", the company has already predicted that there will definitely be a bunch of experts and professors who will come out and beep - it has no meaning, no connotation and so on...
So, just find someone to complain about online first as a sign of respect - set the pace...
""The Stone", a meaningless farce", ""The Stone" is not called humor, it is purely a spoof. Chaplin is the real humor. ’
Hey, forget it, after the release of "Stone", a large number of experts and professors came out to criticize...
Shen Xudong simply scolded, "People who are superior always like to make judgments that are inconsistent with the common people to prove their innocence." Don’t forget, we are a socialist country. What is socialist art? Serving the people, if the people think it is good, then that is really good. Stop pretending to be cool, give you face, call you a professor, if not give you face, you will be called a beast! ’
Well, on purpose...
All for the purpose of hyping up the topic...
For publicity, if you don’t make some big news, how can you promote it?