Chapter 502 Hot
In the original time and space, few people knew about the first broadcast of "Soldier Assault" - Shaanxi TV Station Urban Youth Channel.
But the influence in the circle is not bad - I chose Shaanxi TV Urban Youth Channel because Xi'an Political College is in Xi'an. The drama itself is a military theme, which can resonate more with soldiers. More importantly, people from Xi'an Political Yuan are It is a hierarchical and highly knowledgeable group with strong political consciousness and a higher level of appreciation than ordinary audiences.
To this end, the producer not only went to Xi'an in person to meet with local newspaper reporters for publicity, but also went to the Xi'an Political Yuan to introduce the plot and mobilized all students in the school to watch and publish film reviews.
The efforts are effective, with quality + publicity. The ratings for the premiere of "Soldier Assault" actually reached 4.18, which is not particularly high, but it far exceeds expectations and is above average.
It was also because of this achievement that after New Year's Day in 2007, Guangdong TV's terrestrial channel began to follow up the broadcast.
However, since the terrestrial channel of Guangdong Station broadcasts the drama after 10 o'clock every night, the ratings are not high, but the response from the audience is good.
Immediately afterwards, the terrestrial channels of Shanghai Channel, Four Western Provinces, and Heilongjiang Channel also began to broadcast the drama. Although the ratings were not high, the reputation of "Soldier Assault" quickly fermented, and a large number of film reviews and comments appeared on major forums and post bars. Follow the post and the popularity soars.
After that, negotiations between the producers and satellite TV stations became easier, and four satellite TV channels were finally selected for broadcasting. From then on, "Soldier Assault" began to spread across the country.
Then, the second and third rounds of broadcasts on satellite TV officially kicked off. By the second half of 2007, it had become a situation where you could watch "Soldier Assault" as long as you turned on the TV.
At that time, Zhu Jun was hosting "Art Life" on CCTV. In November, he also made a special episode with the theme of "Soldier Assault", which was broadcast in early December.
The whole country is on fire, and the fire is ablaze. In recent days, Taiwan, Vietnam, and a North American Chinese channel broadcasting company have bought the copyright.
A few years later, military dramas such as "I Am a Special Forces Soldier", "Special Forces Forces Fire Phoenix", and "Fire Blue Blade" appeared...
This time is different...
It cannot be said that it is different. The reference is actually the promotion of the original time and space-online promotion!
It was aired in prime time on the four major TV stations, plus online promotion. On the fifth day, which was the tenth episode, Xu Sanduo did more than 300 abdominal twists on the bar, and Gao Cheng's cigarettes burned his hands...
The ratings climbed to 4%...
The online discussion continued to rise, and the plot became more popular one after another:
During the mountain exercise, Xu Sanduo captured Yuan Lang alive;
After the seventh company was reorganized, Gao Cheng changed his view of Xu Sanduo;
Special Forces Selection, Xu Sanduo and Chengcai were selected...
The turning point of the plot of "Soldier Assault" is that the outburst of Shi Jin's scolding awakened Xu Sanduo, and the 333 abdominal bar twists completely allowed Xu Sanduo to complete his inner transformation, get rid of his inferiority complex, and run all the way on the road to the king of soldiers...
The previous ones were all foreshadowing!
By the 20th episode, Wu Liuyi pulled out the flare and puffed out yellow smoke: "I can't run anymore, I give up!"
"What are you looking at me for? Run away!"
"Run quickly, Xu Sanduo, look what you've done to me! Run on horseback!"
The next day, the entire Internet was discussing "Soldier Assault"...
"I like everyone in "Soldier Assault". Xu Sanduoping is simply a philosopher. He looks timid but has a rich spiritual world. That's why he can be the protagonist and connect many themes of this drama, such as growth, separation, and loneliness. and responsibility, persistence and giving up. And it gives this play a strong philosophical meaning."
"This show is too cruel. Shi Jin wants to stay so much, but the screenwriter has been preparing for his departure from the first episode. Gao Cheng regards the Seventh Company as his fate, but has to face the disbandment of the Seventh Company. Wu Liuyi, how proud He is a man who is lame; he is a talented person, he works smart, he aims at his target without any distractions, but when he has clearly arrived, he still has to be beaten back, which undermines the fundamentals of being a human being."
"But this is life. The screenwriter is so understated. In the name of growth, he shows us the chaotic life with the astringent taste of blood without adding any seasoning. The real cruelty has a profound meaning."
"There are too many characters with distinctive personalities in "Soldier Assault", such as Xu Sanduo, Chengcai, Shi Jin, Gao Cheng, Yuan Lang, Wu Zhe, Lao Ma... So the topic of who is the favorite is discussed every day. My favorite is Gao Cheng, I can give everything I have to someone like Gao Cheng!”
…
The first round hasn't even finished yet, and everyone knows that this is another phenomenal drama!
The most authentic feedback: Before the first round has finished broadcasting, ten TV stations have sent representatives to discuss the price of the second round of copyrights, and...because the party newspapers and official newspapers have participated, most terrestrial channels have also come. Three or four rounds of negotiation...
I didn’t make much money—RMB 60,000 for a single episode of the second round. After all, there are even pirated CDs, BT seeds, and high-definition versions on the market everywhere on the Internet...
For this reason, the selling price of three- and four-wheelers is not high, 8,000 yuan per episode, and 1,600 yuan for four-wheelers...
But "Soldier Assault" itself didn't think about how much money it would make. The first round had already made a profit, and the second and third rounds were pure profits.
I couldn't bear to buy too much. Of course, the profit was not as good as "Wulin Gaiden", but I still made more than 30 million yuan - after dividing the accounts, I made more than 30 million yuan!
Also, the company bought the film and television adaptation rights of "The Last Bullet for Me" and directly developed "I Am a Special Forces Soldier". A lot of TV stations want to join!
Generally speaking, there are three ways to raise funds for TV drama production: TV stations use investment and purchasing, fixed returns, and private capital to enter...
The TV station’s investment and purchasing method is the most reliable!
Originally, the company was still hesitating about how to handle the requests from so many TV stations, and then CCTV joined in...
CCTV is a giant. It has joined, and other TV stations can only withdraw.
CCTV regretted that they were approached for the premiere of "Soldier Assault", but they rejected it. The reason was that "the film did not have the point of beating people", the scene was not big enough, and it was not as grand as "DA Division" with actual combat exercises worth hundreds of millions of dollars; A bunch of powerful actors join...
In fact, they also aired several military dramas this year, including "Soldiers on the Field" and "Army One"...
None of them reached the heights of "Soldier Assault"!
If you missed the first wave, you must not miss the second wave: "Leave the Last Bullet to Me". CTV Media participated in the investment and officially changed its name to "I Am a Special Forces" and announced the project...
Of course, the hot topic on the Internet is still "Soldier Assault"...
How popular is "Soldier Assault"?
The entire second half of 2006 was the period of dissemination of "Soldier Assault", and the discussion on the Internet was getting higher and higher.
God knows, in November, netizens were surprised to find that Baidu had changed the logo on its homepage to an image of Xu Sanduo.
He is also the only fictional character among the characters on Baidu’s home page so far!
This is a later story, let’s not mention it for now. Anyway, when Shen Xudong came back from the United States, he bought any newspaper or magazine, and the headline in the entertainment section was "Soldier Assault"...
Of course Shen Xudong is very happy - "Soldier Assault" is a project promoted by him alone!
Oh, he returned to China to participate in the promotion of "The Tailor"...