Chapter 964 It Doesn’t Have to Be so Troublesome (Part 2)

According to Shen Xudong's aesthetics, Zhang Tianai is too thin...

The most indispensable thing in the entertainment industry is good-looking skin.

Vanity Fair, human flesh resources are always in oversupply. There are too many young men and women who are young, think that they are young and beautiful, and dream of becoming big stars. They are like crops and leeks in the field, growing one after another. Son…

In the past, public opinion was not very smooth. If it leaked out of the circle a little bit, it would immediately make people feel incredible...

Now, who doesn’t know what the circle is all about?

Even fans know that if an idol (actor) wants to become famous, he must be supported by financial sponsors!

Not to mention these people themselves...

In fact, most of the people who enter this circle are pursuing fame and fortune. Being able to be lurked by a real big shot is a big opportunity.

Many times, going to bed is like submitting a resume when we are looking for a job. No one knows whether we will be accepted...

Many times, dedicating oneself to art is not a slogan, but a reality!

More often than not, it is actually because you want to devote yourself but cannot find the right way.

Speaking of Zhang Tianai, what kind of woman has Shen Xudong not seen in all these years?

After a brief chat with her, Shen Xudong knew what she was thinking - it was just a sleepover!

After taking a closer look, it does look a bit like Zhang Min...

But it’s much more refined than Zhang Min!

Shen Xudong...has a very important attribute: lustful.

So, it’s natural to be a little excited...

Liu Jun is very... discerning, so we made an appointment to have dinner together in the evening...

…

In the first half of the dinner, Shen Xudong was very... like a boss and took the initiative to chat with Zhao Xin, Liu Jun and others about the plans of PPTV...

Mainly because Zhao Xin mentioned Netflix...

"PPTV will definitely focus on long-form videos and online dramas in the future... It will also invest in the production of large online movies, but it will not be too involved in theatrical movies!"

"Why?"

"Theatrical movies and online movies are two different concepts. First, theatrical movies have a long history of development, have formed a stable business model, and have a wider audience. This has led to greater capital investment and resource investment in the entire market.

Internet universities are restricted by new media platforms. The historical development cycle is short. Single distribution channel.

The profit model for the time being belongs to the platform's click-to-play account sharing. Therefore, social capital investment and resource investment are far smaller than those of the film market.

The input is small and the output is naturally small, so it is not ruled out that some products will become popular. However, in the short term, it is still difficult for visual effects, auditory effects, and main content to compete with the film market. "

After a pause, Shen Xudong added: "Theatrical movies are too unstable! And the cycle is too long..."

Movies have a cyclical pattern related to the shooting schedule - the operation cycle of a medium-invested commercial movie is basically between 1 and 1.5 years. In a one-year cycle, there is basically no revenue in the first 11 and a half months. In the end, the movie's release schedule was a one-for-one deal;

At present, Chinese cinema movies basically lose a lot of money. There is a saying in the industry that for every ten cinema movies, on average, "one profit, two draws and seven losses."

In addition, there are other risk factors such as policy risks such as failure to pass the review, commonly known as "death", complete investment failure, and not being able to get a penny back.

Many private film and television companies may appear to be prosperous on the surface, but in fact they are having a hard time.

This is mainly reflected in the company's business revenue and finance, which are extremely unstable, showing some kind of cyclical expansion or contraction characteristics, and other problems that are difficult to predict.

Faced with such a complex situation, the common measures taken by film and television company CEOs are to sow more and reap less, and spread risks. For example: if you raise 10 yuan, you can divide it into ten 1 yuan, and invest in ten different movies, or you can divide it into three. A total of 3.33 yuan, invested in three plays.

However, these film and television projects with limited investment cannot guarantee that the company will grow rapidly in the short term...

Then comes the value of IP!

Now a bunch of film and television companies are betting on so-called IP...

Well, the main discussion is about IP!

"Tiny Times" including "All Things Grow" made the term IP popular...

"In fact, it is to package a concept that the United States, Japan and other countries have long played with into a commonplace concept into a tall and fashionable concept, making full use of the Chinese people's current mentality of "you must grab, you must rush, if you fall behind, you will be ruined." It’s a custom to make a “wave” of money…”

Zhao Xin nodded: "I agree. Last year, I bought the rights to adapt more than a dozen online novels, and the total cost was less than 2 million. This year, I was interested in a novel called "Yu Zui" and asked about it. The copyright price...is shocking!”

Liu Jun was curious: "Is the increase huge?"

"It's increased 20 times!"

"...20 times...this is too exaggerated!"

Shen Xudong interjected: "IP is obviously a complete package of the American version of "best-selling novels→scripts→movies/TV→audiovisual publications→games/animations/dolls/peripherals→stars→fans→community". It’s already an assembly line operation…but it’s very new in China…”

Zhao Xindao: "Actually, we have already developed video games. When the TV series "Flower Thousand Bones" was aired, the web game of the same name "Flower Thousand Bones" was launched, and the revenue exceeded 50 million in half a month!"

"Is the game so profitable?"

Shen Xudong waved his hand: "Make quick money..."Flower Thousand Bones" has only been popular for three months, and now the monthly revenue has dropped to less than 3 million..."

Zhao Xin glanced at Liu Jun and suddenly thought of something: ""Prince Princess's Promotion" is also a type of IP. It will be broadcast in February next year. You can now authorize it to a game company to develop a mobile game of the same name..."

"Who will buy it?"

"If you are interested, set up a game studio by yourself. Anyway, it will be a reskinned mobile game to ride on the popularity... Once the publicity is done, you can earn at least eight figures!" After saying this, Zhao Xin glanced at Shen Xudong: " Xudong, am I right?"

"Don't even think about mobile games. PPTV itself is a game platform. It has already started developing mobile games and web games of the same name... and is even preparing to shoot a movie!"

"Movie?"×3…

Zhang Tianai and Cheng Yi, who had been eating melon quietly, couldn't help but make a sound...

Shen Xudong nodded: "The investment scale will depend on the popularity. It may be an online movie or a theater movie..."

"Then...what makes you popular?"

"Let's look at the data. At this stage, PPTV is in the new stage. We use 1 million new VIPs as the limit. If it exceeds 1 million, we will make an online movie. If it exceeds 5 million, we will make a theater movie!"

…

At the end of the meal, Zhang Tianai pestered Shen Xudong to ask him to sign autographs...

The matter between fans and idols has nothing to do with outsiders!

Of course, it is also possible to sign or not sign or do other things while entering the room.

For Shen Xudong, it is a good thing for newcomers to be motivated. Of course, he should impart all the artistic experience he has accumulated to others, not to mention that this newcomer is still his fan!

Then it becomes even more of a responsibility...

However, there is no novel "Zhu Xian" or "33 Days of Love" in the room - let's put it this way, except for two sets of photo albums, there are not even books in the room!

Pretending to be a fan…

You said why do you bother?

Why bother?

You just go to him directly with the photo album and say that you need art guidance. Can Shen Xudong not come?

I've been staying at my father-in-law's house these days...

Going back on the 5th...

4 updates will be restored on the 6th.

According to the plan, this book still has about 400,000 words...

What book do you want to read next?