America: Starting with the Acquisition of MGM

Chapter 24 24 You Covet My Money, but I Covet Your Body

Chapter 24 You are greedy for my money, but I am also greedy for your body.

Hearing this, Eric frowned. Hasbro was a little greedy. He said it was 20%. He really thought the money came from the strong wind.

But he felt helpless about this. After all, the copyright was in the hands of others. If he didn't cooperate with himself, he could also cooperate with the other six major companies.

Instead of cooperating with the other six major companies, you can also cooperate with powerful independent production companies. This kind of big IP has no worries about buyers.

Especially the success of the X-Men series and Spider-Man have made more companies realize the potential of comic book adaptations.

As for Hasbro's Lion's Big Mouth, MGM had already anticipated it and had come up with a series of plans.

When doing business, you can't go anywhere without asking for high prices and paying back the money on the spot!

"Mr. Hassenfeld, I have a question, why is Hasbro doing Transformers?"

Hassenfeld didn't answer, just looked at Eric, wanting to hear what he had to say.

"In my opinion, it is nothing more than expanding your influence, or injecting new blood into Transformers. The fundamental purpose is to sell peripherals and toys. After all, this is your core business, isn't it?"

"Yes, Mr. Cooper, what exactly do you want to express?"

Eric took a deep breath: "Then I have a proposal. How about we sign a betting agreement?"

Hassenfeld was stunned for a moment and asked with some surprise: "Betting agreement? What do you want to bet on?"

“It’s very simple, just bet on the impact of the movie on the sales of toy peripherals, and link sales volume with profits.

"If the movie has no impact on toy sales and sales increase by less than 10% within a year, then MGM will pay Hasbro twice the copyright fee, which is US$100 million."

"If sales of Transformers toys increase by more than 50% within a year, MGM will pay Hasbro five times the copyright fee, which is US$75 million."

"If toy sales increase by more than 100% within one year, MGM will pay Hasbro $50 million in royalties."

"If toy sales increase by more than 150% within a year, MGM will only pay Hasbro $25 million in royalties."

"And if toy sales increase by more than 200% within a year, MGM will still only pay Hasbro $25 million in royalties, but Hasbro will have to pay 10% of the toy profits to MGM."

"Finally, if toy sales increase by more than 300% within a year, MGM will still pay Hasbro $50 million in royalties, but Hasbro will have to give MGM 3% of its equity or pay the toy 40% of profits.”

"Of course, this is just a rough idea of ​​mine, and we can discuss the specific details, but I hope Hasbro can see our sincerity."

Yes, it was indeed Eric's impromptu idea to propose this gambling agreement.

You are greedy for my money, and I am also greedy for your body.

In 2002, American toys were in a three-country struggle for hegemony. Hasbro, Mattel and Lego dominated the market. Other small companies could only tremble, not knowing when they would face bankruptcy or be acquired.

Friends in China are the most unfamiliar with Mattel, because their main product is the Barbie series, and Barbie dolls are not really mainstream for Chinese people.

Among the three giants, if it develops according to its historical trajectory, Lego is undoubtedly on the right track. It has developed a large number of film and television game peripherals by relying on various superhero and Disney authorizations, and has become the world's number one toy manufacturer in one fell swoop.

But looking at 2002, Lego was at a disadvantage, with Hasbro and Mattel having a larger market share.

Eric's idea is also very simple. It is best to enter Hasbro's management without any bloodshed, and then slowly gain the right to speak.

If he can become a decision-maker, with his foresight and foresight, it will be possible to defeat Mattel and Lego in the future. Even within the limits allowed by laws and rules, acquisitions may not be a dream.

Then invade RB and capture Bandai Namco. Then one company can be said to dominate the global toy market, and an absolute monopoly will be formed.

In this world, what is greater than the profits brought by monopoly? Of course this is just a beautiful idea.

In 2007, before time travel, because "Transformers" was a hit, his little nephew pestered him to buy toys, so he bought a genuine movie version of Optimus Prime. The price was so expensive.

He took advantage of the situation and paid attention to Hasbro's financial report that year. Sales of Transformers toys soared five times. It can be said that the profit has doubled, and the profit far exceeds that of Paramount.

So he really hopes that Hasbro will sign a gambling agreement, and he is even willing to make bigger concessions, as long as you sign it.

"Mr. Hassenfeld, I hope you will consider this gambling agreement carefully. I think it is more cost-effective than increasing the copyright fee by 20%."

In the conference room, the people on Hasbro's side fell into silence. Not only them, but also the people on MGM's side were in a state of confusion.

Volvo even yelled in his heart: "Can you talk to me first before you make a fucking decision? We want to catch others off guard, not ourselves!"

After a moment of silence, Hassenfeld looked at the time: "Mr. Cooper, although you are very young, I have to say that your proposal is very bold!"

"But this is not something I can decide alone. It needs to be studied by the board of directors. I think we will stop here today. After all, Hasbro has seen your sincerity."

"It's getting late, why don't we take a break? We've been talking about work for so long, it's time to talk about other things like friends."

Eric also knew that the other party couldn't make the decision, not to mention that the details needed to be improved, so he laughed and said, "Then it would be disrespectful to refuse."

At 2:30 in the afternoon, Eric and Chen Xing boarded the flight to Israel.

In the first-class cabin, a beautiful stewardess in uniform walked up to the two and served with a smile.

"Sir, do you need something to drink?"

"Give me a glass of ice water, thank you."

Eric stroked his dizzy head. Hassenfeld was very enthusiastic during lunch.

Even though they were more than ten years apart in age, the other party seemed to be really interested in Eric, and the two chatted a lot.

When he was in the mood, he naturally drank a lot of wine. Don't think that there is no drinking culture abroad, so now he is a little dry in the mouth.

"Just give me Coke."

The stewardess quickly came back with a plate, and seeing Eric's dizzy look, she asked, "Sir, are you feeling unwell?"

She grabbed Eric's hand and said, "Do you need to call a doctor?"

After shaking his head and feeling the itch on his hand, Eric looked at the stewardess in front of him carefully, and she looked like Brooke Shields.

You should know that unlike China, American Airlines' stewardesses are almost all middle-aged women, and only in the first class can you meet young ones, and the probability of meeting beautiful women is not high.

"I think so, but not a doctor, can you help me?" Eric said and walked to the bathroom.

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