Chapter 315: Watching the Movie and Setting the Release Date for Publicity
When I arrived at the company, news about the "Bucket List" had been circulating all night.
The title itself is attractive.
Movie fans are looking forward to it and suffering.
People in the industry have also begun to imagine.
In short, the popularity is good, and Lu Ping'an is satisfied.
After a while, Hu Qingquan came back.
"Lao Hu, you've tanned a lot."
The gray hair on Lao Hu's temples is still there, but his overall mental state is much better than it was a month ago.
The whole person looks a lot thinner and healthier, especially the skin, which looks like it is full of sunshine.
It seems that Lao Hu enjoyed traveling for a month.
"That's right. It's healthy. It's wheat-colored. You can touch it and make it delicate."
Hu Qingquan raised his arms to let the road pass safely, he was very proud.
The two chatted and then sat down to drink tea in the office.
Then we talked about the Bucket List and other items.
As for the real thing, "Twenty Again", there's basically no need to talk about it.
Are the works of great directors worried about selling?
The only problem is what if the quality of the movie is not that great.
Lu Pingan looked confident about this: "Just don't cry for a while."
Lao Hu was immediately relieved.
After a while, Yan Danchen came, and she and Lao Hu exchanged pleasantries again.
This time Lao Hu made a deeper joke: "When are you two planning to have children?"
"Teacher Hu~"
Yan Danchen looked shy.
Lu Pingan laughed and said: "The Olympics are over."
Now Hu Qingquan and Yan Danchen were shocked.
Hu Qingquan didn't expect that he would get big news out of just asking.
Yan Danchen was also happy and didn't know what to do, so he just shut up and poured tea for the two of them.
Then the topic of childcare continued in the office for more than five minutes. It was not until a new guest arrived that the three of them gave up.
Then the producers, main creators and film producers of "Twenty Again" arrived one by one.
Lu Ping'an chatted with various film producers whom he hadn't seen for a long time.
Everyone was very emotional.
Various memories of the time when we first looked at each other.
He also said that the last time they collaborated was more than a year ago, and Lu Pingan was not a world-renowned director at that time.
Now, in just over a year, my pockets are a bit unbearable, blah blah blah.
Anyway, they are all good words.
Yan Danchen also exchanged warm greetings with the creators.
But it can be seen that everyone is somewhat nervous in their eyes.
For example, Xue Zhiqian, who was electrocuted for the first time, was afraid that the movie would not work because of him. If that happened, he would have been ready to hit the wall on the spot anyway.
Liu Yan is similar. She just offended a great director some time ago. Although it turned out to be a blessing in disguise, if her performance on the screen is not good, and it is not good in the movies directed by Lu Da, then the future will be really worrying.
In such a mood, and because they are now big bosses, several new actors did not dare to speak during the whole process.
The film viewing party only started after Han Sanpin arrived at the company in a dusty state.
More than two hours later, everyone at the scene wiped away tears from their eyes and applauded.
Han Sanpin shook his head and smiled and said to Lu Pingan: "I didn't expect you to be so slippery when it comes to sensationalism."
"I learned it all from South Korea."
"Even if you learn, others can't. I haven't had tears in my eyes for a long time. Today is fine. I made a big fool of myself here."
Han Sanpin smiled and laughed at himself, and everyone also laughed knowingly.
The next thing is simple.
In Asia, a total of six countries, including South Korea, Neon, Vietnam, Indonesia, Thailand, and India, purchased the adaptation rights.
Spain in Europe also bought the adaptation rights.
In addition, each film studio may purchase or share the model.
According to the last statistics, the actual production cost, excluding Lu Ping'an's director's salary, was only 8.2 million yuan for "Twenty Again", and the total copyright sold was 8.5 million US dollars.
The power of a great director is so terrifying.
In addition, for areas with separate accounts, Lu Ping An's own remuneration will be settled separately in the Mainland starting from today using the model of RMB 20 million + profit dividend. The profit dividend is smaller than the box office dividend. It can be negotiated, which will be more reasonable.
In short, in this wave, the movie has already achieved more than five times profit before the movie is released, and the profit multiple of Xingchen and Lu Pingan will only be higher.
After the news about the copyright transaction was released the next day with the cooperation of Xingchen and China Film, it was enough to amaze movie fans and industry insiders.
At this point, "Twenty Again" has officially begun its pre-publicity campaign.
Countless movie fans have set their sights on June 20th.
And as everyone knows, this is just Lu Ping'an's first movie this year.
In 2005, all kinds of "blockbusters" hit the market, in early 2006 "Fearless" failed to meet expectations, and it had been a year and a half since Lu Pingan's last domestic film. This summer, countless film practitioners, We have already smelled the boiling market, and countless people who consider themselves competitors have begun to take out their notebooks and prepare to copy their homework.
After watching the movie, Lu Ping'an and Yan Danchen devoted themselves to it that night.
Starting tomorrow, Yan Danchen will start a preliminary publicity tour with the main creators.
Lu Pingan doesn't need to go. His current status has reached a certain level. Just the words "Lu Pingan's work" can have a strong publicity effect.
Of course, he will eventually be on one or two shows, and the purpose is not all for the movie, but to give Yan Danchen a platform.
This time, he not only wants Yan Danchen to achieve a leap in commercial value, but also to gain honors. Not only Yan Danchen, but also his family will be taken care of.
On May 23, Lu Pingan will receive the second appointment letter of the year.
He became one of the consultants of the Film Association. This is a temporary position. It is basically certain that he will be promoted to a higher position in the next election.
On the same day, Zhang Guoli called and visited Xingchen to invite Lu Pingan to join the China Film Youth Forum.
This is a non-governmental organization. Zhang Guoli is the chairman. This organization seems to be useless, but it involves some ways of the Hundred Flowers Awards. Lu Pingan directly agreed and will be announced in the second half of the year. He will become one of the vice chairmen. The vice chairmen of the same period include Zhang Jie and others.
Joining the Film Association, at the same time, the status in the film industry is improved, and the available connections can be further expanded.
This advantage cannot be left alone. It must be used when it is needed.
So the Shanghai Film Festival in June, the Golden Rooster and Hundred Flowers Film Festival in October, and the Golden Eagle Awards in October and other large-scale events.
There are also some "wild" activities such as the Starlight Gala of Sina, NetEase, and Penguin.
This year, Lu Ping'an will take time to show up.
These activities can actually use capital public relations, which is how the original Huayi did.
As a big director and a capital party, it is a waste if he has the ability but does not show it.
And if he really wants to operate it, it will be much easier for Lu Ping'an than other companies.
Because Hu Qingquan is his man.
Now Hu Qingquan has successfully operated the Oscars twice and has become a senior filmmaker in the mainland.
All big and small directors and actors respectfully call him "Teacher Hu".
In other words, Hu Qingquan himself is a bit of a slacker, otherwise he would have been on the path of the godfather of the entertainment industry long ago.