China Entertainment: Director’s Happiness Is so Simple

Chapter 400 Transformers Are Coming in Full Force

“Pacific Rim” broke the domestic film history record in 10 days.

As soon as this news came out, countless people were shocked.

It has been three years since “Wonderful Night 1” won 400 million box office in 2004.

During this period, no matter whether it was domestic or foreign movies, except for “The Bucket List” which caused a huge response at the social level, the rest failed to touch the edge of “400 million”.

Let alone 400 million, even 300 million is difficult to touch.

The closest to it is Lao Mouzi’s “Curse of the Golden Flower” with 260 million.

And this kind of movie is extremely difficult for others to copy.

It requires super large investment and a great director like Lao Mouzi.

It may not be possible.

So the threshold of 400 million has almost become the ceiling of the domestic box office in the eyes of many people.

As a result, now, Lu Pingan has broken this number in just 10 days.

Critics from all walks of life have begun various analyses.

Most people agree that the result is well-deserved. Pacific Rim is a world-class special effects blockbuster made by a domestic team, and it has achieved positive success in Hollywood. In addition to special effects, the other elements of the film have no obvious shortcomings, so it is naturally worth the box office.

There are also people who hold different opinions. Some people think that the number of large screens in China has increased by 20% compared with last year, and nearly doubled compared with 2002. So if this data is calculated proportionally, it is actually not as good as in 2002.

Of course, there are more extreme people who say that Pacific Rim relies on luck.

Pacific Rim had too many advantages when it was released.

Super high screening, super large theater coverage, and no competitors.

Other films may not get so much, but they will not be much worse.

When Transformers 1 comes out, Pacific Rim will completely expose its prototype.

A series of evaluations.

You can see envy, praise, and pride.

You can also see jealousy, doubt, and disdain.

In general, the fundamentals of society have a positive view of the achievements made by Pacific Rim.

The domestic team has demonstrated a very high level, and everyone is happy to see it.

But overall, I am pessimistic about whether "Pacific Rim" can continue to sing in the future.

Because "Transformers" is about to be released.

"Transformers" is very fierce and has a huge influence in China. This is an objective fact and must be acknowledged.

In 2007, the oldest post-90s are not yet adults.

The current young people refer more to some "post-70s" and "post-80s".

The enthusiasm of boys in this group for "Transformers" is similar to the later fan circle's pursuit of traffic stars.

Although this metaphor is inappropriate, the degree can indeed be imagined.

In the late 1980s, Hasbro entered China. As of 2007, my country's Cultural Blue Book showed that Transformers' animations, toys and peripheral products had earned 5 billion yuan from China!

This is just the genuine ones!

The pirated ones are even more astronomical.

In the past 20 years, Transformers has accumulated a large number of fans in China.

And these fans have basically had consumption power this year.

Therefore, "Transformers" became the domestic box office champion in 2007, with a box office of 281 million!

And the actual number may be severely suppressed.

Because one week after the original time and space "Transformers" was officially released, the top began to force a cooling down.

From the second week, there was basically no report on "Transformers" on the market, and it was replaced by other movies in July, such as "Nanjing", "Flash Point", "The True Colors of Men" and other domestic and Hong Kong movies.

So if we talk about the movie series that can most arouse the enthusiasm of domestic movie fans in the first decade of the 21st century, it must be "Transformers".

In the words of fans:

"Memories conquer everything!"

When a movie has the coat of "sentiment", the energy that bursts out is terrifying.

On July 11, Maoyan Piaopiao opened pre-sales of "Transformers" in various places 4 days in advance.

On that day, the online pre-sale box office directly exceeded 60 million!

At the same time, the pre-sale of traditional channels also reached the upper limit.

In other words, the total pre-sale has exceeded 100 million.

This is still under the premise that the scheduling is less than half of the total.

It is estimated that in the next five days, the pre-sale box office can be scheduled for the show two weeks later.

As soon as the news came out, the market was completely boiling.

The media directly started to criticize "Pacific Rim".

It is said that "Transformers" has been released in North America for two weeks, and "Pacific Rim" has almost no presence in these two weeks.

In the box office rankings of the same period, "Transformers" ranked first, and "Pacific Rim" only ranked fifth, which means that it was suppressed, so it will still be the same in China.

This does not take into account the objective factors that "Pacific Rim" has been released for a month and the popularity has naturally subsided.

It can even be said that "Pacific Rim" is actually very competitive in front of "Transformers".

It is not directly crushed as imagined and has no sense of existence.

In the next two weeks, there were more than 20 million per week.

The total box office in North America has also reached 190 million.

It is still a result that exceeds expectations.

But overall, "Pacific Rim" is indeed not as good as "Transformers".

So many people think that "Pacific Rim" is really going to be in jeopardy in China this time!

Of course, there are many pessimistic people.

But there are also supporters.

Some people said that the difference in strength between the two films on paper seems huge.

But it is not certain who will win or lose.

Lu Pingan is always able to create miracles. Maybe he will still have the last laugh this time.

"Pacific Rim" is indeed good-looking and of high quality. This is recognized by everyone. "Transformers" has many fans, but the quality may not be much better, so it is too early to judge the winner now.

Even if it cannot win, in the face of such a huge confrontation, being able to withstand the pressure and lose less is actually a win.

After all, this IP has a history of at least 20 years in China. The "Pacific Rim" comics have only been out for less than a year.

This statement quickly attracted the approval of Lu Pingan fans and many ordinary people.

Someone said: "When someone compares "Transformers" with "Pacific Rim", "Pacific Rim" has actually won."

Then someone else said that at this moment, it is just like when Lu Pingan and Lao Mouzi confronted each other head-on 5 years ago.

But the quality of Lao Mouzi's movies was really lacking at that time.

And this time, no matter how bad "Transformers" is, it will not be like Lao Mouzi's at that time.

After all, it took many years for a top Hollywood company to make it.

Currently, the global reputation is good, so facing such a tough opponent, "Pacific Rim" is still hanging!

Once such a debate starts, it will not be easy to stop.

Soon, it was July 15th and "Transformers" was released.

Chapter 409/697
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China Entertainment: Director’s Happiness Is so SimpleCh.409/697 [58.68%]