Chapter 348 The News Leaked

Soon, the last grand ceremony of the gaming industry in the year, WGA, officially opened.

However, Freeman looked a little bleak today, not as lively as in previous years.

I thought that with the support of EA, and by excluding Jeff, my life would be easier.

But I never expected that this award ceremony, which was born almost with the rise of electronic games, and known as the Oscars of the gaming industry, would collapse so quickly.

The most typical example is that after the scandal last year, many viewers began to question the fairness of the organizing committee and the value of the program.

The crisis of trust and the collapse of reputation have led to a sharp drop in sponsorship and advertising revenue.

Even many game manufacturers do not care about WGA and have no intention of sending anyone.

The WGA actually needs to confirm whether the other party has arrived to arrange the seats at the venue!

This was unthinkable before.

No game manufacturer can refuse WGA.

But now, looking at the empty seats in the last row, although Freeman is the culprit of all this, it is still hard not to feel sad.

But now that the ceremony has begun, I can only force myself to cheer up.

Go on stage!

At this time, in broadcasting rooms around the world.

[This year's WGA is not as good as last year. It's boring to give the award to Naughty Cat, and it's a shady deal not to give it to Naughty Cat]

[The annual Oscars in the gaming industry are getting more and more boring]

[Who watches WGA? They all watch the Electronic Arts Awards]

[To be honest, if you don't know the name of this award, you might think it's held by Electronic Arts]

At this time, Freeman began his opening remarks with a fake smile on his face.

Many Chinese viewers who watched the live broadcast were a little confused by the simultaneous interpretation.

This year's speech is a bit long, isn't it?

Moreover, the news that Freeman and Electronic Arts are in collusion and are not getting along with Naughty Cat is no longer news.

But at this time.

"Thanks to excellent companies like Naughty Cat for providing players with many excellent games this year, and leading the industry's progress, giving players more room for choice. In many works, amazing technical strength and imagination are demonstrated"

[No, did I hear it wrong? This old fox is actually praising Naughty Cat? 】

[Good fellow, this is EA's backer that is unreliable, and Lightspeed is kneeling down to lick him, right?]

[Don't say it, Naughty Cat really has to thank him for this favor, and life is not easy now]

[It's a good opportunity. Now every ally counts. Although WGA can't play a big role, at least it still has some influence in public opinion]

". This year's WGA awards ceremony starts now!"

After the official start, it was the same rhythm and routine as before.

Because mobile games are becoming more and more important every year, this year's annual mobile game is no longer at the level of appetizers, but is put a little later.

However, even so, the winners are still not unexpected.

"The nominee for the best mobile game of the year is "Honkai Impact 3: Sky Railway"!"

Seeing this result, the players were not surprised.

In the field of mobile games, China is the only field that has overtaken and developed faster than European and American manufacturers.

And the quality of the game is there, and the reputation and income are both blooming, which is not surprising.

However, Naughty Cat didn't come.

It was a big award, but there was no trophy presentation.

Although Freeman on the stage had strong professional skills, there was still a trace of embarrassment on his face.

After the name of the game appeared, even the big screen showed the achievements of the game in a year, such as revenue, how many countries ranked first in the mobile best-selling list, the top ten, the ratings and reputation, etc.

Then

the promotional videos of other mobile games popped up.

It was the same embarrassment as in previous years.

This made the players feel bored.

[It's boring, Lin Mo didn't come, and there was no news about Naughty Cat's new game or new DLC]

[To be honest, it's more interesting to watch E4, at least we saw the appearance of "Resident Evil: Village"]

[Can I say that Naughty Cat ruined the award ceremony? These evening parties have become homogenized in recent years. Anyway, no one can compare to Naughty Cat]

[WGA might as well go against Naughty Cat to the end and see what kind of tricks the award can make. It's more interesting to start licking the boots. What's the point of watching it later? 】

【Let's go, it's boring. I woke up so early. I'll go to the Electronic Arts Awards tomorrow. Maybe there will be some new things.】

After the Best Mobile Game of the Year Award was presented, the host was temporarily replaced on stage, and there will be new guests.

Freeman walked off the stage, and the assistant hurriedly came up, with a very uncomfortable expression on his face, as if he didn't know how to report.

Seeing this, Freeman's heart sank.

It doesn't look good.

"How is it? Tell me, I can hold on."

The assistant carefully looked at the boss's expression and read word by word: "Boss, the ceremony has just begun, and all the data are uncertain. It is very likely that it will rise later."

"Don't talk nonsense, hurry up!"

"Yes, yes. Judging from the popularity trend on mainstream channels in various countries so far, the final number of viewers of this ceremony may be 70.8 million."

"Duo Shao? You said Duo Shao?"

Freeman widened his eyes and his voice trembled a little.

What does this data mean?

It is only about 61% of the average of previous years, which is about the viewing data of WGA 5 years ago.

The WGA reached a historical peak in the number of viewers in the year before last, with a full 118 million people. Last year, due to the change of the selection scope before the start of the Naughty Cat incident, it declined, but it was still a full 102 million people.

This year, it is almost cut in half!

Freeman took two deep breaths and finally calmed down.

He repeatedly warned himself in his heart.

This is all for repairing the relationship, it is worth it, it is necessary!

But after returning to the lounge, he simply looked at the data of several mainstream countries and regions.

It was found that the estimated viewing data of 70.8 million people after the end seemed to be a bit conservative.

Looking at this trend of decreasing popularity, the final number of viewers may be only 68 million.

Seeing this, Freeman's eyes were red.

He could only comfort himself desperately.

In a few days, Jeff's long-planned Electronic Arts Award will be even worse, and he still has room for a comeback.

Naughty Cat has been in so much trouble recently, and Lin Mo is not a stupid person.

I think you can understand my painstaking efforts, right?

The best opportunity is to keep each other warm.

The other party should accept this goodwill, yes, it should

With the support of Naughty Cat, WGA will still be the most valuable Oscar in the gaming industry!

Thinking of this, he gritted his teeth and opened the drawer.

There were two beautifully printed hand cards in it, and the content inside was the most important and eye-catching game of the year today.

Every year, the annual best action adventure award, known as the "consolation prize", has less than 10% of the exposure of the winner of the annual best game award.

"Lin Mo. I hope you don't let me down. If you can get through the difficulties, it is my WGA's credit! You have to take this wave of wealth."

As he said, he solemnly selected one of the two hand cards and put it in his pocket.

In order to express his sincerity, he will personally read out the name of the game when the annual best game is awarded.

Four hours later.

Freeman no longer remembers how he got on stage, how he pronounced the name of the game, and how he left the stage.

I only remember that the atmosphere at the scene became increasingly depressed as time went on.

The consolation prize, that is, the award for the best action-adventure game of the year, did not cause much debate.

Only when the name of the final game of the year, "Sekiro: Shadows Die Twice", was announced, did the scene burst into warm applause as at the beginning.

But the next moment was the most embarrassing.

For the first time in history, there was a dilemma that no one accepted the award for the best game of the year.

After the award for the best game of the year, Freeman could only read the script in his speech, and in this weird way, the award ceremony came to an end.

"What a shame, what a shame!"

In the lounge.

Freeman lay on the sofa and groaned in pain.

He couldn't help but feel a little regretful. What did he think at the beginning? He actually chose to cooperate with EA, a doomed loser!

Really, he was blind.

It had been a while since the WGA's game of the year award ceremony.

He forced himself to cheer up and took out his mobile phone.

Fortunately, no matter how WGA's reputation is, it is at least a hot topic that countless media cannot miss.

There are indeed fewer people watching the live broadcast, and the various media marketing accounts that report the news are still tirelessly reporting the latest news.

Among them, the name of "Sekiro: Shadows Die Twice" is on the hot search list of various countries.

Just click in and read the player comments, and the ridicule is directly maxed out.

[I don't know what WGA is thinking. Last year, the change of WGA's selection time ruined the annual best of "Sekiro: Shadows Die Twice", and this year it was made up? Play! ]

[WGA is consuming the trust of players and its own reputation in exchange for EA's dispensable support. Is that interesting?]

[Even if there is no "Sekiro", this year's Game of the Year should be "Cyberpunk 2077"]

[It's really difficult. Naughty Cat has completely given no face. There is not even an ordinary employee who came to receive the award]

Seeing these sarcastic comments, Freeman can only swallow his teeth.

Previously, he tried to contact Naughty Cat many times but got no response. This time, even the Game of the Year was given to you.

Should there be some reaction?

This is a lot of traffic!

This is unparalleled public opinion support, which only WGA can give you!

Otherwise, how can you, Naughty Cat, survive the joint ban of the two major console manufacturers?

How to make up for the big problem caused by the broken capital chain?

Open some mainstream media in China with great expectations.

Even a congratulation for their own game, or forwarding the news of WGA China, is a good sign!

I checked B station, no.

I checked Weibo, no.

I checked on the short video platform, no.

Naughty Cat China official website, no.

The official website and related media of "Sekiro: Shadows Die Twice" are still no!

Freeman felt more and more disappointed.

"It's not right, it's not scientific, no appreciation? It's impossible? How could this be? No one can refuse such a goodwill case? In previous years, Naughty Cat also congratulated its own company for winning the annual best award?"

The assistant is also in the lounge, but he is counting the various statistics of this WGA.

After hearing this, he hesitated for a moment and then said: "Boss, do you think that Lin Mo already has a solution to the problem? But he hasn't disclosed it yet? So he doesn't appreciate it? Are we showing it to a blind man? "

After hearing this, Freeman's face changed drastically and he cursed directly: "Damn it! What are you talking about? Do you know the game industry well? Do you know better than me? Even if Naughty Cat has a plan, it must rely on someone big enough. Announce it through the window! Moreover, it has been silent for two months in November and December. If you have a plan, it’s time to come up with it!”

The assistant shrank from being scolded.

On the surface, he was timid, but in his heart he was very unconvinced.

funny.

There are no shortage of various ceremonies at the end of the year and the beginning of the year. Does the naughty cat have to eat the food it comes?

And not to mention far away.

Recently, in just a few days, your old boss Jeff will have an Electronic Arts Award to compete for the title of Oscar in the gaming industry!

I was cursing in my heart, but I still had to say: "You must know the game industry better. How many game industry journalists in this world know better than you, one of the most professional game industry reporters who has been working in the game industry for many years?"

After saying this, it was obvious that Freeman's expression looked much better.

"It's good to know."

At the same time, in China.

"China Games once again reaches the top of the world!" What exactly is the appeal of Sekiro? 》

"Naughty Cat won the best of the year again, five companies suffered the most, and Electronic Arts could only rank third!" 》

"The meaning behind the best of the year, a brief analysis of what is the purpose of WGA's move?" 》

Lin Mo looked at it one by one. Basically, the media was overwhelmingly reporting on the best news of the year.

The marketing account is even more carnival, this is one of the best hot spots.

Especially the eternal proposition of Chinese games. Regardless of whether they play games or not, the success of Chinese products around the world can arouse the excitement of many people.

Only some media reported some small news with few clicks, which was buried among the best news of the year.

"Genting Technology's new peripherals are speculated, and VR somatosensory is on the line!" Foreign media: It may be a gaming phone》

"A few things you have to know before the Electronic Arts Awards starts, and the mysterious guest has a big guess!" 》

Looking at these two items, Lin Mo couldn't help but sigh: "If it hadn't been for the news of the best of the year, maybe the new console would have been guessed. Keeping confidentiality is difficult."

Zhou Yun was sweating profusely and smiled awkwardly.

This time it was not because I was tired from playing in the fitness ring, but because I was nervous.

Naughty Cat, the parent company of Genting Technology, tried every possible means to keep this matter secret.

It is true that the confidentiality work is done well, but there is no wall in the world that is airtight.

The design work of a machine is so complicated that it is almost impossible not to leak any news.

Especially today, some news leaked out from somewhere.

Genting Technology is designing a mysterious machine.

Fortunately, Genting Technology has also launched mobile phones.

It’s not that no one has thought of game consoles, but the mainstream guess is mobile phones.

A game company was banned by two major console vendors because its games were blocked. In anger, it designed a console to break the shackles.

No matter how you listen to it, it's still a bit too magical. (End of chapter)