Chapter 176 Reselling CCTV Advertisements

After contracting the sale of the motorcycle, Feng Yu immediately started preparing the commercial. The advertising contract for CCTV is in the hands of Taihua Company. It was clearly stated in the contract that Taihua Company has the right to change the content of the advertisement, as long as it is still a product sold by Taihua Company and complies with national regulations.

Feng Yu spent a lot of money at the beginning, and the sales of humidifiers have indeed brought about a great improvement, but Feng Yu believes that there is no need for such intensive advertising bombardment. This is not a health care product, and the market is not that big. Many families One is enough, the repertoire placement and the second and third sets of advertisements are enough, and the advertisements of one set need to be replaced with motorcycles.

Of course, before the replacement, Feng Yu still needs to talk to Li Mingde, how will the advertising fee be calculated?

...

"What, the advertising fee is so expensive, five million? It's only been a few days, why is it so expensive?" Li Mingde exclaimed.

Feng Yu told him that he would replace the prime-time advertising of CCTV with motorcycles, which would ensure that Songjiang motorcycles would enter the attention of the people across the country in the shortest possible time and greatly increase sales.

Li Mingde was very happy at first, thinking that Feng Yu was really kind, and he was willing to remove the advertisement for the humidifier and replace it with their motorcycle. But when Feng Yu talked about the advertising fee, Li Mingde immediately became furious!

"Five months, five million advertising fees, this price is very reasonable." Feng Yu spread his hands, as if I was very reasonable.

"Five months, five million, tell me what makes sense!" Li Mingde roared.

Feng Yu unhurriedly took out a form and spread it out on the table: "Mr. Li, look at this data. Since our Fengyu brand humidifier was advertised on CCTV, the sales of humidifiers have exploded. It is the market share in May, which is in June. The effect of CCTV advertisements, this is the factual performance. Is such an effective advertisement not worth the price?"

"Don't fool me. Your humidifier is because you have a patent and there is no similar product. Even if the advertisement is effective, you have seriously exaggerated it. Also, the market share is also calculated by you. Who knows whether it is true or not? You put the sales volume Take it out and show it to me, and I'll know it's true or not."

Li Mingde had long wanted to know how many humidifiers he had sold and how much profit he had made, but after asking several times, Feng Yu didn't say anything. The same goes for Li Shiyou and Hou Haitao, and they all kept silent.

"Will you show the sales data of the product to outsiders?" Feng Yu asked back, "Well, let me show you the sales data of Fengyu brand electric fans. you know."

Feng Yu took out the materials he had prepared long ago again, and unfolded them for Li Mingde to read.

"Attention, the wind and rain brand electric fan has been advertised on CCTV for a month, and the sales have increased by ten times! It's ten times!" Feng Yu increased his voice.

"It just happened to be in the summer. It's special, so it can't be used as evidence. Besides, how much is the advertising fee for your electric fan? It's definitely not one million a month!"

Nonsense, Feng Yu advertises for his company, of course, according to his own price, it is only about 200,000 a month, which not only increases sales, brings hundreds of thousands of profits, but also promotes the brand of Fengyu brand, for next year's Fengyu brand The launch of the new bladeless fan has paved the way.

We must make people think that Fengyu brand electric fans are first-class electric fans in China, and even when it comes to electric fans, the first thing everyone thinks of is Fengyu brand!

Feng Yu's electric fan is also Feng Yu's own. Of course, he can write whatever he wants, for example, he made a false account.

"Not a million? Look carefully, the advertising fee is 1.2 million! I still gave you a discount." Feng Yu shouted, waving a fake report.

"What, 1.2 million? This is absolutely impossible!" Li Mingde couldn't believe it even if he killed him. Feng Yu would spend such a high price on advertisements. How can TV station advertisements be so expensive now!

Besides, this humidifier belongs to Sanfang.

Although it was sold by Taihua Company, the advertising costs were shared among the three companies in proportion. He didn't believe it. Li Shiyou and Hou Haitao also agreed to an advertising fee of more than one million yuan a month!

Feng Yu continued to fool around: "You have to consider that our Songjiang motorcycle is a new brand, and we didn't have the slightest reputation before. To advertise, hire movie stars to shoot commercials, do you know how much it costs to hire big stars? We hire humidifiers Big star Shen Li, if it's you, please?"

"But we are motorcycles. If we want to hire male celebrities, right? Who do you plan to invite and how much do you want?" Li Mingde asked shrewdly.

Shit, those who can become the leaders of such a big factory are old and cunning, and Feng Yu's little tricks can't fool anyone at all. However, Feng Yu has other means, and that is the sales volume that Li Mingde cares most about.

"You don't have to worry about these. Anyway, you agree to pay 5 million advertising fees. I guarantee that next year's sales will increase by 10,000 units, which means at least 130,000 units a year. The premise is that our production can keep up. !"

10,000 units, an increase of 5 million advertising fees, and the profit that the machinery company gets from a motorcycle is far more than 500 yuan. When Feng Yu said this, Li Mingde began to seriously consider it.

Is this CCTV commercial really so effective? Why does Feng Yu have such confidence that a motorcycle with no reputation can reach 130,000 sales in the first year? Just because of this ad? Or is it based on Feng Yu's appearance design?

"Can you really guarantee it?" Li Mingde asked suspiciously.

"Absolutely no problem! We can write it down in the contract. If we can't achieve it, I will pay the money from Taihua Company!" Feng Yu said, patting his chest.

"Okay, I'll talk to Director Hou and Mr. Fu about this matter, and if they don't object, we'll sign the contract!" Li Mingde still kept his eyes open and wanted to ask how much the humidifier advertisement cost.

...

"Old Hou, tell me the truth, how much did the humidifier cost on CCTV?" Li Mingde contacted Hou Haitao by phone.

"This...Old Li, you can ask Feng Yu yourself about this matter. I agreed with Li Shiyou and never said anything about it. Anyway, I paid a very high price."

"How tall is it?" Li Mingde continued to pester him persistently.

Hou Haitao hesitated for a moment before giving his answer: "It's a sky-high price!"

sky-high price? Is it really that high?

"Is there five million?"

"Yeah." Hou Haitao remembered that the advertising cost was five million, but he didn't tell Li Mingde in detail that it was for one year, and it was not only the four advertisements in the CCTV set, but also included many other contents. What's more, Feng Yu told them that if the advertising effect declines, they can be replaced at any time, and the advertising fees invested can be returned.

Li Mingde didn't know about these things. When he heard this, the humidifier really cost more than five million yuan in advertising fees. It turned out that Feng Yu hadn't lied to him. Since Li Shiyou and Hou Haitao dared to agree, he dared to agree this time too!

After signing the supplementary agreement with Li Mingde, Feng Yu laughed while holding the check.

Who said CCTV advertisements cannot be resold? ~~ Please collect, please recommend, thank you

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