Chapter 854 Advertisement Bombing

"Drink Qili, increase motivation, champion performance, unparalleled! Red can Qili, specially designed for athletes!"

"Jianlibao, master extraordinary power anytime, anywhere!"

"Refreshing Coke, the champion's choice!"

"Lehaha tea drink, choose if you are not thirsty!"

"Jianlibao tea drink, work with us to create miracles!"

Overwhelming Huaxia Beverage advertisements appeared in many TV stations, newspapers, train stations, etc. in Europe, America, Africa, and Asia. The density and frequency were so high that both companies paid attention to them.

Such an intensive advertising bombardment, how much advertising fee does it cost, and how many bottles of drinks do they have to sell to earn this money? And they actually put a lot of advertisements in Africa. How many people in Africa can afford drinks?

Indeed, such intensive advertising cost hundreds of millions of dollars in advertising fees and lasted for one year. This year, neither Lehaha nor Jianlibao will be able to make profits overseas, and they may not even be able to make profits in the next two years.

Fortunately, Jianlibao has some reputation in the United States and Southeast Asia. Lehaha is a new brand overseas. Although Feng Yu put these products on the shelves of supermarkets with the help of Fu Guangzheng, they were also listed in newspapers at that time. Advertising on the Internet is also losing money.

At that time, the monthly profit of the beverage companies of the two companies did not exceed one million US dollars, but the investment in advertising expenses exceeded this figure. As for beverages of other brands such as Huiyuan, Le Baishi, and Coconut Tree, they are also in a state of loss.

But the sales volume is rising steadily. They all firmly believe that after this year, starting from next year, with the improvement of brand awareness and a certain consumer group, the sales volume will increase again, and the profit will inevitably rise in a straight line.

But at that time, the companies were not very optimistic. No company believed that the annual profit of overseas sales could exceed 20 million US dollars.

But now, Feng Yu suddenly invested hundreds of millions of dollars in advertising fees to advertise the two companies, which seemed to be a desperate attempt, but the helmsmen of the two companies agreed.

A company has a debt of 50 million US dollars. This figure alone can crush the average company, and the helmsmen of the two companies are still smiling.

The bottling factories that Feng Yu and Fu Guang are acquiring in Europe and America are ready to start producing beverages from the two companies. The OEM fee adopts the minimum guarantee + profit sharing, that is to say, if the two companies have no profit, the OEM fee that these OEMs can get will be very low, and it can only guarantee that they will not lose money.

No one will give this kind of favorable conditions except for our own people.

Of course, Feng Yu and Fu Guangzheng are not fools either. After analysis, both of them and the team believe that the miraculous victory of Nigeria this time will increase the brand value of these athletes several times. After they endorse, as long as the advertising density Enough can greatly promote product sales.

Beverages are not a necessity, but a hobby product. When they like the taste of a certain beverage, they will choose a certain beverage first when they want to drink a beverage next time.

For example, some people are used to drinking Coca-Cola, but they never drink Pepsi. Even if most people drink it, it doesn't feel any different.

The most important thing now is to make consumers willing to try to buy, and then they can develop hobbies, and then they can truly occupy the market.

Whether it is Jianlibao or Lehaha, in terms of brand awareness of international beverages, none of them rank in the top ten. But after this year's intensive advertising bombardment, I believe it is no problem to be promoted to the top five.

When a drink is very familiar to people, when a consumer just wants to buy a bottle of drink, or bring a bottle of drink for others, but does not know what to buy, he will first choose the brand he is familiar with.

What Feng Yu has to do now is to let the beverages of the two companies increase their brand awareness and seize the market. When the market share rises, profits will naturally come.

It's only 100 million US dollars. As long as the market share of the two companies in the beverage industry increases by 1%, they will definitely make money in the future.

It is definitely not possible to make this amount of money this year, and it may not be possible next year, but it will definitely be able to make this amount of money in at most three years, and provide continuous profits!

Beverages are not a new product, and there are two giant companies that occupy more than half of the market. If you rely on traditional sales methods, it will be too difficult to increase your popularity and sales.

Although this method is extreme, it is very easy to use. It is just that ordinary companies cannot afford it, and they do not have such a cost-effective brand spokesperson!

The effectiveness of an advertisement has a lot to do with the words of the advertisement and the brand spokesperson, and it does not necessarily mean success with high density.

"What are you talking about, all the members of the Nigerian football team have been signed by those Huaxia Beverages? Even the coaches? What are you doing to choose some athletes as brand spokespersons, and you chose these losers? "Cruse said angrily.

The subordinates were all silent, muttering in their hearts, didn't you say you wanted to choose these people? Now that they lost, who could have imagined it?

Those gaming companies didn’t even think about it. I heard that many gaming companies have suffered heavy losses this time. Some people actually bought Nigeria to win the championship, so they still bet heavily!

Such a professional company is not sure, how can we be sure.

"We can promote other achievements of those stars, such as their achievements in the Champions League."

"This year is the Olympic year, no matter how you promote it, it can only be a foil! As long as others say that they are Olympic champions, it will overwhelm all other limelight! Those people should not focus on promoting, but focus on promoting other athletes with gold medals !"

"Mr. Cruise, there is one more thing I want to report to you. The amount of advertisements for those Huaxia beverages is too large. They seized the point of Olympic champions and started to promote wildly. I heard that some big supermarkets have added to them. orders, and some regular retailers are starting to sell their drinks too!"

Cruise was shocked, and entered the supermarket chain, which has already greatly increased the sales of those Huaxia beverages. If they can still enter ordinary retail stores, it means that those beverages have been accepted by consumers.

How is this possible? How long have those beverages entered the European and American markets? How could they have entered ordinary retail stores so quickly? Even if it's an advertisement, it's just started today. How can there be such a quick effect?

"They seem to have contacted them before, and there are some promotions, such as pulling the ring to win a lottery. Now there are more posters of the Nigerian national team, signed footballs and so on. Many fans are willing to buy their products for these things."

"They contacted them before, why didn't I know about this? What were you all doing before?! Get out, get out!"

Cruise calmed down for a while, grabbed the phone, and it seemed that he was going to join forces with Coca-Cola again!

(To be continued.)

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