Chapter 653 In Order to Keep Secret
Time to enter September. ∑ fiction,
The summer season of North American movies finally ended with a total box office of 2.17 billion US dollars. Of course, this perfection is only relative to most Hollywood film companies. For Warner, this summer season is very imperfect.
With the passing of the holiday, the four major public television stations in the United States and a large number of cable television stations have also started the viewing competition for the autumn season of TV dramas in the new year.
The TV network that has just been acquired by Firefly Group has undoubtedly received the most attention. Before the merger between the two parties, it has already begun to occupy the largest market viewership share. Once the program launched is as popular as Firefly Pictures' movies, it will mean that several other The market share of the big TV stations will continue to be compressed, and several prominently promoted programs have not concealed their intention to dominate the TV market as they did in Hollywood.
On Monday, with its long-established sports program "Monday Football Night", the ratings were very stable. Beginning on Tuesday, three programs of "Survivor", "ER Story" and "Friends" will be rolled out on the next three working days.
Among them, although "Friends" has just been withdrawn from Fox TV, the number of viewers of this ace comedy show for the past five seasons has maintained an average of more than 20 million, and it has dominated the comedy TV show for five consecutive years.
After taking back the rights to broadcast "Friends", Firefly's TV department immediately announced that the founder of the sixth season, Eric, would not only personally intervene in the creation of the script, but would also add more star guest appearances, although many people in the industry know that these are just publicity stunts , Eric is currently very difficult to intervene in the "Friends" script that has been developed for five years in the timeline and story line. At most, it is only a symbolic name of the screenwriter, and only star cameos are more reliable. But for Friends fans. The effect of this gimmick is still very obvious. The sixth season has just started to publicize, and it has already caused a hot discussion, and the entertainment media have also predicted that the ratings of the new season are likely to hit a new high.
At the same time, the publicity of the two new reality shows "Survivor" and "ER Story" is no less than that of "Friends", although the screenwriting and production of these two shows have nothing to do with Eric, But now no one in the industry will doubt Eric's vision for selecting shows. Even after the opening of "Survivor", a reality show that was promoted by the original screenwriter on several other major TV networks for a long time. A programming executive was fired for missing out on "Survivor," and while there are many reasons for an internal power struggle, it's also proof of the powerful influence Firefly has begun to seep into television.
In addition, after Ron Perelman compromised, Firefly successfully took over the entire Marvel Entertainment. When the industry began to pay close attention to which superhero Eric would choose to develop a comic book movie, Eric There was no such action at all. After fully merging Marvel Entertainment into the Firefly Group, Eric just injected a sum of money into the struggling Marvel. At the same time, it asked Marvel Entertainment Avi Allard to acquire a comics company called "Image Comics".
Image Comics does not have the adaptation rights that Eric likes. The reason why it acquired this studio-sized comics project is mainly to make up for the mistakes made by Ron Perelman. In 1992, because of dissatisfaction with Ron Perelman, the seven popular writers who were responsible for Marvel's "Spider-Man", "X-Men" and other major series left all to set up image comics, and then the quality of Marvel's comics plummeted. In 1993, Ron Perelman began to issue a large amount of junk bonds in the shell of Marvel, and the debt burden of hundreds of millions of dollars immediately dragged Marvel into the abyss.
Although Eric is interested in the superhero copyright in the hands of Marvel, Marvel, which has a rich heritage, only needs to operate steadily without capital operation. Even if the comics industry begins to shrink, it can still achieve very good revenue.
Before special effects technology was further developed. Eric does not intend to let Hollywood enter the era of comic reform so soon, so before that, letting Marvel be self-sufficient is undoubtedly the best choice. For this reason, Eric also matches the popular movies developed by Firefly in recent years. The rights to the manga adaptation were handed over to Marvel, after plans were announced. Marvel, which had begun to decline, immediately entered the field of view of fans again, and the adaptation of the "Charlie's Angels" series of comics that was just released in the summer was listed as the most anticipated comic adaptation in recent years.
Of course, although Firefly has not announced any plans to change the movie on the surface, privately, Eric has already started working on the Marvel Cinematic Universe plan. Because before Marvel began to sell copyrights on a large scale, the copyrights of Marvel superheroes were not scattered, and most of the copyrights of the superheroes were also quietly earned by Drew. Under the banner of Huahua Pictures, some of the remaining copyrights can be slowly recovered by Firefly in the next few years.
Therefore, the new Marvel Cinematic Universe is much larger than the original time and space.
When Katzenberg and several other core executives of Firefly saw the Marvel movie plan tree diagram for the first time in Eric's study in the sharp corner manor, which included nearly 100 films and the timeline spanned from 2000 to 2030, Almost all of them were stunned. Frank Wells, who had already passed his 60th birthday, also joked that he must not see the day when this plan was completed.
At the same time, in September, Michael Lynn, who had delayed his contract for several months, announced his resignation, and Katzenberg officially took over as the CEO of Firefly Group. This transition did not cause any turbulence, nor did it lead to a war like Warner. Internal power struggle, everything seems logical.
After taking office, Katzenberg continued to make unified adjustments to the TV business under Firefly Group. The first thing he faced was to sell the hand-drawn animation department spun off from Disney at a good price, and at the same time to re-establish The fully digitally created Disney animation department, Eric does not intend to directly turn Pixar into a Disney animation department. The owner of Pixar in San Francisco Bay has a completely independent corporate culture and creative concept. Forcing it will only disrupt the rhythm of Pixar itself. chaos.
However, the new Disney animation division will have unreserved technical support from Pixar, and more. In terms of the long rhythm of animation production, Pixar and the future Disney animation will not form a competitive relationship, but can bring enough 3D animation content to Firefly. What's more, maintaining proper competition between its different divisions is also a good way to stimulate creativity.
In addition to all these things, the "Victoria's Secret Annual Show", which Eric devoted a lot of energy to production, also entered the rehearsal stage.
For the Victoria's Secret show. Criticisms and ridicules against Eric's 'not doing his job properly' will pop up in the media every three days.
After the initial publicity of the Victoria's Secret show, a financial column in 'Eric' even helped Eric settle an account. If he shoots a movie with the time of making the Victoria's Secret show, even if the new movie can only get "Jurassic" The new film can still bring him and the Firefly Group a profit of no less than 300 million US dollars. But this expensive Neiyi fashion show is said to cost $20 million. Even if Eric's fame can receive very high ratings, and may even recover some investment through the release of video tapes, it is possible to eventually recover the $20 million investment. Sex is still minimal, and the possibility of profit is very slim.
but. Eric never thought of using the Victoria's Secret show to make money, and although the show caused quite a stir, the account it calculated was very unreliable in the eyes of many people, let alone just laughed it off. Eric himself.
Since the disclosure of the Victoria's Secret show plan, as Eric and the Victoria's Secret brand are frequently linked by the media, the huge advertising role played has made Victoria's Secret's operating income within three months compared to the same period last year. increased by 30%.
Eric believes that after the more intensive media bombardment before and after the Victoria's Secret show, it is not impossible for Victoria's Secret's operating income to increase by 100%. You must know that the current market share of Wei Mi is only about 10%. In the original time and space, Victoria's Secret has a market share of more than 40%. Among them, the annual show that Wei Mi insists on every year has undoubtedly played a very large marketing role.
The huge profits brought by the 40% market share of Neiyi are definitely not comparable to a mere film.
At the same time, Eric also plans to combine the Victoria's Secret Show with the Yahoo Portal to launch the first massive online marketing in the history of the Internet, which will further increase the traffic and popularity of the Yahoo Portal. . The hidden benefits brought are even more incalculable.
Firefly Studios, a business SUV parked outside the Victoria's Secret studio, Tina Brown put a document she read over and over in her briefcase, looked out the window, and looked at the co-pilot and the two beside her. The girl who seemed to be a little nervous said: "Caroline. Melanie, we're here, get out of the car."
Caroline also glanced at the huge studio outside the window, looked at Tina Brown's briefcase, and said politely, "Ms. Brown, let me get it for you."
Tina Brown smiled and shook her head, perhaps because of the obvious British ladylike temperament that the girl exudes, she has a very good sense of this petite girl: "Caroline, you are the one who is going to be Mr. Williams' assistant. Ah, I dare not ask you to help me with things."
Seeing that Tina Brown mentioned Eric with a warm expression, Caroline blushed and said, "I... I don't know if I can do that job."
The three got out of the car, and Kelly, who had been waiting at the door, greeted them.
After greeting Tina Brown, Kelly's eyes immediately fell on Caroline, who was like a petite doll: "You are Caroline, I'm Kelly Haynes."
"Hello, Ms. Cairns," Caroline knew in advance that Kelly would be her boss, but after seeing Kelly herself, who was capable and intellectual, the little girl inevitably felt an inexplicable inferiority complex in her heart.
Kelly smiled and nodded, greeted Melanie again, and led the three into the studio.
The design work of the angel costume has been completed, and the studio has been remodeled again at this time, and a large catwalk with a length of more than ten meters and a width of five meters has been built in the center.
As the former editor-in-chief of "Vanity Fair", Tina Brown couldn't help but be stunned when she first saw the runway. You must know that the traditional runway is only more than one meter wide. Eric came up with such an anti-tradition. It is certain that the runway will cause controversy in the future.
However, Tina Brown did not resist at all, but was keenly aware that this runway would undoubtedly become a news point of the Victoria's Secret show.
Different from Tina Brown's thoughts, Melanie, who was behind Kelly and Tina Brown, frequently peeked at Kelly's graceful Miaoman's back, and after a while, she gently pulled La Carlo. Lin, a little further away from the two women in front, leaned into Caroline's ear and whispered with a smile: "Caroline, I'll bet you, that guy must have that kind of relationship with his female assistant, I But I found out that Kelly Haynes has been divorced for a few years, but she doesn't look like a person who has not had a male partner for a long time."
Caroline slapped Melanie lightly with a blushing face: "You... you don't want to tell me these strange things, I don't want to listen. Besides, it's very impolite to talk about others behind their backs."
Melanie deliberately sighed with a long accent, and glanced at Caroline's shy and timid appearance.
Kelly brought the three girls to the runway. In the lively rock soundtrack, the models on the runway were just walking the steps.
Kelly pointed to Eric, who was standing next to the runway not far away while watching the models' steps, and said, "Eric is busy, let's wait a moment."
"Of course no problem," Tina Brown nodded with a smile, but looked at a young girl on the runway who was not tall but her steps were gorgeous. After a while, she seemed to realize something and asked Kelly. : "It's like a rock song, but why doesn't it have lyrics?"
Kelly explained: "The bmg of the six themes of the Victoria's Secret Show are all created by Eric himself, so, for confidentiality, only the soundtrack will be used in the pre-rehearsal stage."
Melanie, who also noticed this question, was a little surprised: "Ms. Haynes, you mean, six songs, all written by Eric ... Mr. Williams himself?"
"Yeah," Kelly nodded with a little pride.
Tina Brown and the three of them have all heard the amazing rock single "" released by Eric, and when they heard Kelly's confirmation, they no longer doubted it, but they were a little surprised again in their hearts: what else is there for a certain guy? No? (To be continued.)
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