Chapter 599 Creating Popularity

Heilongjiang, Muling County.

The tobacco industry in Northeast China was also glorious.

When the railway was opened in the late Qing Dynasty, a large number of Russians moved to Harbin, bringing Russian-style paper-mouthed cigarettes. Later, Jews and European and American businessmen opened factories in Harbin and dominated the Northeast Asian market at that time, which also promoted the development of local tobacco.

Muling County is an inconspicuous place, and the land is suitable for growing tobacco leaves.

There is a local tobacco factory. On the first day of work after the Spring Festival, several factory leaders held a regular meeting with gloomy faces to study the way out. The factory produces a cigarette called "Amber Fragrance", which sells well locally, but the product is too single and the technology is not up to date, and it is on the verge of bankruptcy.

"We must launch new products, otherwise the factory will go bankrupt!"

"It's easy to say, what if the new products are not popular? It's a waste of money!"

"Then just sit there and wait for death?!"

"I have an idea..."

One person suddenly spoke up and asked: "You, uh, did you watch the Spring Festival Gala?"

"I watched it! Emma, ​​it's so funny!"

"My paralyzed great-grandfather can even walk!"

"Sima Guang smashed the jar!"

"Stop, stop, stop!"

Although the factory director wanted to participate, he had to interrupt and asked: "What do you want to say?"

"Ma Ji's crosstalk Universe brand cigarettes, can we produce a new cigarette called Universe brand? I think it will definitely be popular!"

"..."

Everyone looked at each other, but then they became excited. This job can be done!

So, Universe brand cigarettes were officially born!

Later, this cigarette factory became one of the top ten famous brands in Heilongjiang and the largest taxpayer in the city. It once completed more than 1 billion yuan in taxes a year. Universe brand cigarettes have been selling well for many years, but as the cigarette factory was merged, it gradually stopped production.

…………

Shenzhen, Luohu.

The workers of the First Company of China Construction Third Engineering Bureau continued to work.

They were going to build a 160-meter-high, 53-story Luohu International Trade Building. After completion, it would be the tallest building in China to accommodate tourists from home and abroad.

The workers adopted a new technology, from building a floor in 15 days to building a floor in 7 days, and then gradually accelerated, and finally built a floor in three days. At that time, Xinhua News Agency excitedly published an article praising this as Shenzhen speed, and Shenzhen was also called "One Night City".

Noon.

The workers lived in simple conditions, all of which were sheds built with oil felt, bamboo poles, and bamboo mats.

The men sweated profusely, and the women were no exception. When building this building, the steel workers were all female comrades. Each steel bar weighed one or two hundred kilograms, and two people carried it, with a towel on their shoulders.

"It's time to eat! It's time to eat!"

Everyone took a break and lined up to get food. While eating, they suddenly heard a curse: "Are you blind? Can't you see the thermos? A good thermos is broken!"

Then, a weak voice came: "I'm really sorry, my eyesight is not very good, I kicked your thermos and broke it!"

"Hahaha!"

The originally tense atmosphere was diluted in an instant. The company organized to watch the Spring Festival Gala two days ago. The guy who originally cursed was also happy: "You imitated it quite well! Forget it, it's New Year's Day!"

This little episode aroused the workers' addiction and they talked about the Spring Festival Gala with great interest. The leader was also among them, taking the opportunity to boost morale: "Everyone work hard, when the building is built, we will invite Fei Xiang to perform! Chen Peisi will come too! Li Lingyu will come too! Whoever you like will be invited!"

"This is what you said, you are not allowed to regret it!"

"It's a deal!"

…………

Once upon a time, the Spring Festival Gala created popularity, but later it was scrapped. It became like a family gathering, where elders talked about outdated jokes from three years ago, and everyone laughed a few times to accommodate them.

Later, even accommodating them was not tolerated.

After the New Year's Eve this year, a large number of jokes and witty remarks at the party quickly became entertainment nutrients for the people. Everyone spread them in various ways. Every time the TV station replayed them, someone would watch and even take notes of the lines.

Chen Qi created three sketches and a song, which were widely circulated in the literary and art circles.

This guy's genius was further confirmed.

CCTV.

The Spring Festival Gala seemed to have exhausted everyone's energy, making it empty now. Now CCTV has no Lantern Festival Gala, and it will start from next year. Naturally, there is no mention of awards for the Spring Festival Gala programs.

Huang Yihe also had some free time and resumed his daily work.

"Bang!"

"Bang!"

Suddenly a staff member rushed in, threw two sacks on the ground, panting: "I don't do this job anymore, I work in television, not a laborer!"

"What is that?"

"Letters! All letters! They are all sent to us."

Huang Yihe opened the sack and took out a few letters at random: "For Fei Xiang!"

"Fei Xiang!"

"It's still Fei Xiang!"

"For Zhao Lirong!"

He took a quick look and found that almost all of them were sent to Chen Qi's subordinates. He finally found a letter sent to the program team. He opened it and saw that it was full of endless praise. It was a letter of praise.

"Old Huang, how should we deal with it?"

"Pick out the ones sent to us, and ask Comrade Chen Qi to come and pick up the rest."

"Okay, I'll contact Teacher Chen right away!"

The staff left, and Huang Yihe scratched his head. Teacher Chen, he called him so intimately! Traitor!

…………

"I will stay in China for a while. I want to release my album and shoot an MV!"

"What V?"

"Music videos are videos that capture the content and artistic conception of songs. They are an emerging pop culture in the United States."

oh!

The reporter didn’t know how serious it was, he was indeed someone who came back from overseas. It’s been 1984, and everyone looking at overseas people looked up at him.

This is Fei Xiang's grandma's house, and a newspaper reporter came to interview her. In other words, Fei Xiang has been receiving various invitations since the first day of the new year. On the most intense day, he accepted 7 interviews.

He is busy and happy. He does not enjoy this kind of treatment in Taiwan. The positive effects of the Spring Festival Gala have fermented in just a few days and reaped dividends. He did not shy away from it. He came back just for his career and family ties.

"Old Fei!"

"Old Fei!"

There was a banging sound outside, and Chen Qi came with Zhang Yimou. Zhang Yimou was more like a laborer than a CCTV personnel, carrying two big sacks, and he had the hard temperament of a working people.

"Teacher Chen, why are you here?"

"I'm sending you a letter, good fellow, five or six hundred letters!"

Chen Qi didn't do any work. He put his hands on his hips tiredly and turned to look at the reporter: "Which newspaper are you from?"

"China Youth Daily!"

"Why didn't Yu Jiajia come?"

"She has done one interview, and this is my second interview!"

"Oh, don't write down the address of grandma's house, lest enthusiastic people come to visit and cause trouble to the elderly... Oh, it just so happens that this is the director of the MV. He is responsible for the filming of "Clouds in Hometown". You can do the interview together!"

"..."

The reporter dared to be angry but dare not say anything. He is Yu Jiajia's younger brother and knows Chen Qi's weight.

Zhang Yimou was inexplicably arrested as a coolie and had to cooperate with the interview. However, he talked about the concept of the MV. This thing was too new and the finished product was not released. Everyone really had no idea.

"If you add another sentence, just say that the latest albums of Fei Xiang, Li Lingyu, and Zhang Mingmin will be released in March, and there will be three different MVs played on CCTV. At the same time, in order to cheer for the Olympic athletes, Oriental Company also wants to congratulate those who may come. The first gold medal, we are planning an Olympic-themed MV!”

The reporter obediently took notes and asked: "Aren't you afraid that CCTV will steal your job if you reveal it so early?"

"Whatever, the more MVs the better. I hope this thing develops in China as soon as possible."

As he said this, grandma couldn't help but open a few letters and read them silently.

She shed tears every time she looked at it. She was so proud of her grandson. She went to the Spring Festival Gala when she came back and was loved by so many people. She was even rated as one of the best in mainland China.

Fei Xiang was naturally comforted.

Chen Qi kicked the reporter, and the reporter was smart and quickly captured the photo.

He sat for a while and then walked away. Fei Xiang sent him out. Chen Qi said: "You are from Dongfang Company. Your main business is still in the mainland. You need to get familiar with the customs here quickly. There will be a group meeting in the company tomorrow to arrange this year's work." You also come to participate in the mission.”

"OK!"

(No more today!

I still owe seven chapters...)