Chapter 603 The First MV

As the weather warmed up, Gong Xue took Li Jianqun with her and started to go to the Beijing Film Studio every day.

These days, it doesn't matter whether it is decorated or not. The white walls are plastered with lime, the walls are painted below the waistline, the floors are cemented, and the wooden doors and windows are painted green... This is already a good family.

But the homes of cadres cannot be so perfunctory.

Li Jianqun has many ideas and good taste. She treats Chen Qi and Gong Xue's houses as experimental products. Gong Xue still listens to her, and Chen Qi lets go. He just provides money and materials.

The money is a bonus from the Ministry of Culture, including last year's achievements and the Spring Festival Gala awards. The two bonuses add up to 800 yuan.

The materials were directly asked from Ding Qiao, who coordinated them. Poor him, a deputy minister in charge of movies, he understood all kinds of tiles, terrazzo floors, white lace dust covers...

By the way, at that time, the flush toilets in the building were basically squat toilets, and the toilets and washrooms were two small rooms, not together.

Cooking is done with a gas tank. A tank of gas can last for a long time. If it runs out of gas, just put the tank down and roll it back and forth to cook a meal.

…………

At the end of February.

On this day, Chen Qi ran to the CCTV building again.

He was received by a deputy director, who watched Fei Xiang's MV "Hometown Clouds" with great interest and praised: "This kind of work is novel and unique in form, full of emotions, and should be loved by the masses."

"In addition to "Hometown Clouds", there are also "Slippery Her" and "A Cut Plum", I want to broadcast them on your TV station."

"Xiao Chen, promoting Fei Xiang is a task from the superiors, Zhang Mingmin is a Hong Kong compatriot, so it's okay. Li Lingyu, why should we help you broadcast it? You are a GG behavior."

"How can the MV be GG? It is clearly a music program that is appreciated by both the elite and the masses, suitable for all ages, and refreshing! You said that the audience will definitely like it. When the TV station plays it, it will immediately become the focus. You will earn popularity for free and earn some GG fees."

"Do you mean we are taking advantage of you?"

"I am also selling albums, each taking what he needs."

"Don't mention albums to me, I get angry when you mention it!"

The deputy director interrupted him, and his heart ached when he thought about it. Last year, "Spring Festival Gala Golden Songs" sold more than 2 million copies. How much profit would that be? The most annoying thing is that it has to happen again this year.

That's all CCTV's money!

Fortunately, Chen Qi has left, and CCTV will make the money in the future.

He thought about it and thought that this MV was really good. He estimated the pros and cons and said, "Well, we will help you play it! But I want to ask you something. You seem to say that you want to make an Olympic MV?"

"Yes! I am going to do it, and you can do it too. MV is not monopolized by anyone. It is all for the people. I also say from my heart that MV is of great value. The sooner you get involved, the sooner you can benefit. Let's develop it together."

The deputy director turned into a "suspicious" emoticon. Are you so kind?

Chen Qi shrugged. Do it if you want!

Nowadays, TV programs are scarce and relatively monotonous. MV can effectively enrich the content, which is popular among the masses and can also promote some things, killing two birds with one stone. In short, this matter is finalized. CCTV will play "Clouds of Hometown" first. There is no time or frequency agreement. It can be played at will and you can taste the sweetness.

...

CCTV also acted quickly.

Another internal meeting was held, and it was decided to broadcast it on the last day of February.

Set 1 was put after "Weather Forecast" and before the TV series, and Set 2 was put at 8:30 pm in a column called "Cultural Life". This program had a host and could introduce MVs.

So, with the flapping of butterfly wings, the audience in mainland China saw what MVs were in early 1984!

"News Network", "Weather Forecast" and the TV series that followed were the most golden time slots of CCTV. The audience basically watched them in a row, but this night was slightly different. After "Weather Forecast", there was suddenly an introduction.

The handwritten subtitles were very direct:

"Please enjoy the music short film "Clouds of Hometown", performed by: Fei Xiang!"

Everyone didn't know what a music short film was, but they got excited when they saw Fei Xiang, and then the MV began.

First, there is an empty shot of the sky and clouds, and Fei Xiang's own narration: "My hometown is a place I have no idea about. This time I am accompanying my mother back, and it is my first time to return to my hometown..."

Then there is a shot in the studio, in the interior of the plane, Fei Xiang sits by the window, with a deep face. The next second, he walks out of the airport with his luggage, looking at this strange city.

At the same time, the music starts: "The clouds of my hometown are floating across the sky, and they keep calling me..."

This kind of MV with a little storyline is popular in later generations, but now it is a new era. It takes more than four minutes in total, and the main scene is in the studio, and Fei Xiang sings to the camera.

The exterior scenes are the Great Wall, the Forbidden City, Tiananmen Square, the Hutong, and the Siheyuan, which change according to the content of the lyrics. When it reaches the climax: "I am already full of fatigue, with tears in my eyes, and the wind and clouds of my hometown wipe away my scars..."

Fei Xiang stands on the Great Wall, with his arms open, as if calling out affectionately. It happened that the weather was good that day, with bright sunshine and white clouds floating by.

Zhang Yimou is a piece of cake in filming this kind of thing, and he is very good at capturing emotions.

"This program is good, it's a new program, I haven't seen it before!"

"What is it called? Just call it a music video?"

"I'll write to CCTV to ask!"

"This program is good, I'll write a letter to praise it!"

As expected, the MV of "Clouds of Hometown" was warmly welcomed as soon as it was broadcast.

These days, the people are very happy to express their opinions, whether they praise or criticize, because the power of the masses is really great, and no one dares to openly ignore the masses. The afterglow of the sun is still shining.

CCTV thought the effect would be very good, but it didn't expect it to be so good. It received a large number of letters and kept asking for more broadcasts, as many times as possible.

The superiors also liked it very much, but they also put forward opinions: to broadcast positive content and avoid spiritual pollution. The so-called spiritual pollution refers to the decadent music of Teresa Teng, as well as those commercial songs from foreign countries, Hong Kong and Taiwan.

And these reactions are actually the aftermath of the Spring Festival Gala.

Chen Qi struck while the iron was hot and launched Fei Xiang's album "Hometown Clouds" in one fell swoop, including "365 Miles" and "Linglian", as well as other covers of Taiwanese songs.

As mentioned in the previous article, only one of Fei Xiang's own songs, "Linglian", has some influence, and the rest of the popular songs are covers.

Dongchang still cooperates with Xinhua Bookstore. Xinhua Bookstore tasted the sweetness last year and was full of courage this year. It ordered 700,000 boxes of tapes at once and distributed them nationwide. Fei Xiang also embarked on a promotional tour to meet fans in some major cities.

…………

In the blink of an eye.

Spring is here, and Xingba has you.

Chen Qi stayed for a long time this time. He came back in November last year and has been here for 4 months. As things here are gradually settled, he will also go to Hong Kong soon. But before going, he has to check in at a place to satisfy his collecting habit.