Chapter 384: Choosing Between Doing Questions and Doing Things
Two promotional videos were released.
For most domestic film and television companies, Labor Day has truly become a day of labor.
The sun sets slowly down the mountain, and the sky turns from blue to gold. After a while, the sky gradually darkened and turned dark blue. Night falls.
In a high-end residential complex in the capital.
Minister Wu walked to the balcony with the brewed tea, placed the teapot on the wooden round table, walked around to the side and lay down on the wicker chair.
He heard there would be a meteor shower tonight, so he wanted to lie down here and take a look.
Don't ask why you want to read it, just ask for inspiration.
As soon as I lay down, the phone buzzed next to me. I picked it up and saw that it was a new message from someone in the company's middle-level leadership group.
"[Director of the Market Research Department]: Have you all seen the two promotional videos released by Oriental Media? I just made inquiries and it seems that both Lezhong and British Entertainment are planning to follow suit in filming Xianxia works. Jiahao and Xia Yu should also We are waiting to see the situation. But this is all based on inquiries, and its authenticity needs to be verified.”
"[Director Affairs Director]: Yes, there have been basically no works with the theme of 'Xia' in the past 20 to 30 years. This is considered a new track."
"[Director of TV Drama Department]: But this type of writing is very difficult, right?"
"[Director of Writers and Directors Affairs Department]: I just contacted a few screenwriters, and they said they should be able to write it. Because Xianxia works were relatively popular in the late Qing Dynasty, but they have fallen silent in recent decades. They have something to refer to. Moreover, the concept of "xia" has appeared as early as the pre-Qin period. There are many works with chivalry in history, which can be combined with immortality and love to create works. Generally speaking, from a writing point of view, it can be said. and."
"[Director of the TV Drama Department]: x-on:Director of the Production Department, Lao Wu, the god who follows the trend, what are your replies when you see the message?"
After x-on:him, other ministers continued their analysis.
Director Wu from the production department frowned slightly as he watched everyone's speeches and tapped his fingers slowly on the wooden table.
If you want to succeed by following the trend, you must grasp the core needs of the audience and win among works of the same type.
Seize the core needs of the audience, or the audience is not satisfied after watching the best and hottest work, and continues to look for works of the same type. A typical example is that after "Kung Fu" came out, there was a craze for kung fu. He took the opportunity to follow the trend and satisfy the audience's visual experience.
Or, the best one aroused some interest in them, but did not satisfy the audience, causing the audience to look for works to satisfy it. The typical example is the unlucky guy in "Redemption in the Flames of War", who teleports to avoid being rich.
If you want to satisfy these two points, you must wait for the release of "Legend of Sword and Fairy".
And it has to win among works of the same type.
Works of the same type...
Minister Wu quickly typed and sent the message.
"[Director of Production Department]: Maybe Oriental Media itself will continue to film, right?"
"[Director of Market Research Department]: They haven't shot a duplicate before, right?"
"[Director of Production Department]: Do you think they are doing charity? Then I don't know how many "Harry Potter" films will be made."
"[Vice President Wang Qiang]: Let's let the screenwriters learn more about this type of work first, and everyone will collect information within their own work scope first, and we will hold a meeting after the holiday to discuss it."
When Minister Wu saw the vice president coming out to take control of the situation, he quickly replied, "Received [rose] [coffee], wishing everyone a happy holiday."
On the screen, a group of similar replies appeared quickly with different expressions and punctuation.
Minister Wu put down his cell phone, lay on the wicker chair, looked at the sky and thought for a few minutes, then stood up and walked into the study.
My wife was sitting cross-legged in the living room watching TV when she saw him walking into the study. She followed him curiously and leaned against the door frame and said, "What's wrong? Are you going to work overtime?"
Minister Wu took out a one-dollar coin from the box on the bookshelf, shook his head and said, "If you don't want to work overtime, please sign it."
As he spoke, he walked to the wall opposite the desk with coins in hand, passed by the photo of their family of three, and stood in front of the photo of a handsome young man.
"Good brother, tell me whether you should follow the trend. Please, believe me, after you live to be more than a hundred years old and pass away, I will go...oh no, I probably won't live until then. I will explain my responsibility in advance. My descendants will burn paper money for you every year.”
The wife rolled her eyes and walked forward, "Can you speak? How can you speak like this? You might as well ask him directly."
Minister Wu smiled bitterly and said: "How can you ask this? From my experience, the results of my own analysis and tossing a coin are quite accurate. This is how it was done in the past."
The wife chuckled, her eyes full of helplessness, "Your daughter is right, you just choose to burn incense between going to work and making progress."
Minister Wu frowned slightly and spread his hands, "This is a coin. It cannot be used to incense a living person. I just looked at his photo and communicated with him using brain waves. This is called science."
The wife crossed her arms, smiled helplessly and shook her head.
My daughter, who is in junior high school, poked her head in and said, "What my mother said is indeed wrong. Dad, you are always choosing between solving problems and doing things, choosing Buddhism between relationships and systems, and choosing between working and beating people. Meditate.”
"Go, go, where did you learn this trick? You two go watch TV and don't disturb me tossing coins."
Minister Wu held the coin in his right hand, walked to the door, pushed the two of them out of the study, and closed the door.
When I came back, I passed the photo of a family of three again and walked to the photo of Chen Xiao.
"Brother, it's up to you! The character side means following the trend, the flower side means not following the trend and hiding, standing up and throwing it again. Do you feel my brain waves?"
Minister Wu stared at the photo seriously and blinked rapidly. Half a minute later, he held the coin and threw it into the air.
The coin drew an arc in the air and turned quickly. He stretched out his palm to catch the coin steadily, and spread his hand, only to see that the coin was facing up.
Flower, not following.
So from today on, for the fairy tale drama, unless there is solid information, he will not follow the trend!
...
The next month.
Some companies in the film and television industry are hesitant, and some companies have contacted screenwriters to polish the script. Some companies in other industries are also quickly producing product courses, etc., waiting for the TV series to be released, and grabbing a wave of traffic.
Time passed quickly, and soon it was June 10th.
In a box of a northeastern restaurant next to Oriental Media.
The two sat face to face.
If people who pay attention to the film and television industry see them, they will find that one is the handsome Chen Xiao, and the other is Fang Rong who insists that he is handsome.
Chen Xiao picked up a piece of sweet and sour pork for himself, "This sweet and sour pork is well made, Director Fang, you try it."
"I'll try." Fang Rong picked up a piece.
Chen Xiao poured himself another cup of tea to relieve his greasiness, took a sip and asked, "Has the release date of "Legend of Sword and Fairy" been set?"
"You didn't go on social platforms today?"
Chen Xiao shook his head.
I stayed up all night yesterday to make arrangements and got up in the evening.
Fang Rong said, "The release date was announced at noon today. It will be broadcast on two TV stations and Kiwi Video starting on July 12. Four episodes will be broadcast on the first day, and two episodes will be broadcast every day thereafter."
"There are 34 episodes in total, so the finale is..." Chen Xiao quickly calculated, "26th, right?"
"Yeah."
Chen Xiao nodded slightly.
Then "The Thirteenth Man of the South China Sea" will be set on July 27th.
Give the audience a chance to hate him so much that they can't sleep all night.