Chapter 1233 Trademark and Commercialization

Yi Weilan couldn't understand Li Mu's intention to let her take his knee, but after a little thought, she could guess that Li Mu was complimenting her, so she blinked and said, "I'm not showing off my cleverness to make you praise me. I'm here, I said this, just to explain to you why I estimate that your project needs 550 million funds to maintain in 20 years."

Li Mu nodded again and again, and said in agreement, "This algorithm is very scientific, and the figure of 550 million should be relatively accurate. I think this number should be relatively close. 550 million in 20 years does not sound like a lot. ."

Wei Lan pursed her lips and said seriously: "Dear, don't be too optimistic, because you don't care about many things, you can't just take care of a part of it. For example, you only give these difficult veterans the average rural per capita rate. Income is subsidized, but what if they get sick? They don’t have medical insurance. If they get sick, they can find your foundation. Do you care? If you do, these are 20,000 elderly people who have come down from the battlefield for 50 or 60 years. No one can guarantee how much the cost will be incurred. Moreover, if the lonely and widowed elderly will die normally in the future, and no one will take care of the funeral, what should I do? Do you want to manage this charitable fund? If you do, it will still be very big in the future. Expenses."

After speaking, Wei Lan added: "People are like this, as a public figure, if you don't do many things, people won't say anything. Get yourself infamy, don't you think?"

Li Mu nodded, Wei Lan was right, moral kidnapping has always been something the people like to do very much. If he really does charity in a bold way regardless of the cost, then a large number of people will soon bring charity. The project comes to me and asks for money. I give it, but I can’t give it. If I don’t give it, the person who is likely to be rejected will turn around and scold.

The assistance for these 80- and 90-year-olds must not only be given to a certain amount of living expenses. The best solution is to provide all-round assistance to those veterans who are in difficulty. After all, with their contributions to this nation, this nation is now There is enough need to feed them back, so that the rest of their lives can be comforted.

However, once it reaches this level, it must be done through the collective efforts of the whole society. Just like the Hope Project, this kind of charitable project can only be realized well with the joint efforts of the whole society. Might hold up.

Just when Li Mu was thinking about the problem, Wei Lan reminded: "Your 3321, the charity auction you did for the seedling care fund on Taobao, these are very good ways of charity, so that it can be self-sufficient or have a sustainable Funding source, I think this project of veterans, you can also use this method to operate."

Li Mu sighed: "This project, like the Miao Nursing Fund, is actually a purely investment project, unlike 3321, which allows students to make money by themselves while accumulating charitable funds for the platform, and the overall scale of the Miao Nursing Fund is relatively much smaller. ."

said,

Li Mu added: "What you just said makes sense, these veterans are all heroes of the nation, and the real guarantee is not just a living allowance of 2,000 yuan a year per person, but a worry-free life and healthy body. , enough care and social recognition, even after they pass away, they should help them manage the future generations well and settle down in peace. In this case, the scale of funds required is much larger than the figure just obtained, and it is really necessary to think about it.”

Wei Lan thought about it and said: "I think, if possible, not only should the whole society pay attention to this public welfare activity, but also the identity of the veteran should be highly recognized by the whole society, and then trademark and commercialize it, and then Cooperate with all departments and enterprises that are related to the death of veterans."

"Tell me in detail."

Wei Lan explained: "For example, the non-death public welfare project has become popular in China and has enough popularity, then the trademark of the veteran's immortality will also become popular. After the trademark becomes popular, we have to establish our own in this regard. The authority must reach the level that we recognize as veterans and the whole society recognizes, and then we can cooperate with hospitals, nursing homes, large supermarkets and even cemetery cemeteries all over the country, and we will give them special certification and corresponding business. Promote resources, but they have to give a certain margin to the veterans we identify.”

"For example, if Wal-Mart or Carrefour or other large supermarket chains are willing to cooperate with us, as long as they are willing to give our certified veterans 500 yuan per month or 50% discount on other purchases within the limit, let the veterans buy rice noodles Grain and oil can save some money, so we allow them to use the title of 'specialized cooperative enterprise for veterans to die'; the same is true for hospitals, if a veteran without medical insurance is hospitalized due to illness, they can give a certain degree of treatment fee reduction, then it is us If there is a middle-aged and elderly clothing brand that is willing to sponsor veterans' clothing, it can also use the trademark of veterans' immortality. Generally speaking, we open the cooperation entrance to all enterprises and lower the threshold for cooperation. In this case, the enterprise is profitable. , the enthusiasm will definitely increase a lot.”

Li Mu sat up in surprise and snapped his fingers: "This is a good idea, only commercialization is the most reasonable and long-term way of operation. As long as we build on the popularity and popularity of the veteran's immortality, we will naturally have a lot of thoughts. If they are hot, they will directly cooperate with them in business.”

After that, Li Mu looked at Wei Lan and praised: "You are really the smartest and most business-minded of all the women I have met!"

Wei Lan smiled and said, "It's not as good as you said, but it should be pretty good."

"That's really good! Not only did it help me sort out this idea better, but it also solved a big problem!"

Wei Lan bit her lower lip, and said with affection in her eyes, "You have helped you so much, so how do you reward me?"

Li Mu stared at Wei Lan with a smirk, didn't speak for a few seconds, then suddenly stretched out his hand and pulled her into his arms, then turned over and pressed her under him, and said meanly, "If you want a reward , then I can only work harder tonight..."

...

Chen Ze had not seen Li Mu for a long time. This time, Li Mu asked him to meet immediately the next day after returning from the United States, which made Chen Ze feel a little flattered.

Although he didn't know what Li Mu had to do with him, Chen Ze had something he had been waiting to communicate with Li Mu, so when Li Mu asked for a meeting place, he offered to take the initiative to drive to Ziyun Villa to pick up Li Mu.

Li Mu sat on Chen Ze's Audi A6, he directly drove Li Mu to the fifth ring, and said to him: "If you have anything to ask me, tell me now, and I will take you to see the current situation on our track later. progress."

Li Mu asked in surprise, "Has the track been built?"

Chen Ze nodded excitedly and said, "Come on, I have found several construction companies to work overtime for the entire racing track project. The main hardware of the track has been completely completed, and some track equipment is being installed. Our club The main buildings are almost finished.”

Li Mu said: "If you look at it this way, it will soon be put into use."

Chen Ze hummed and said, "If we want to undertake the official race, I'm afraid we will have to wait until everything is done before submitting it to the FIA ​​for acceptance, but it will take less than a month or two, and we can use the track ourselves first. "

Li Mu said: "In this way, we will start working in the near future. We will release the signs of the CSC and China-Superar-Club supercar club. First, we will find some friends who have a good relationship and have sports cars to come in, and then we will promote it to the outside world and attract more people. Members come in."

Chen Ze nodded and asked Li Mu: "If we start the club now, how will we maintain the membership in the club? I originally wanted to build a large club, but our main building will be renovated after it is completed. It is estimated that It will take about half a year to be put into use.”

Li Mu said: "This is very simple, these young people who play sports cars, most of their social networking is for personal connections, with you as a golden sign, and then absorb some such as Li Tong, Lin Lin, the owner of Fayue Restaurant, and Cai Zhengmao, who is driving the car. The influence of the small group will come up soon. After the scale is reached, everyone can go to the track to play the car. Usually, Fatty Wang’s SugarClub is used as a stronghold. Say hello to Fatty Wang, and then directly use the SugarClub Worker The store is made into a member club of CSC. Only members and their friends can come here to consume, and then raise the level of the entire club, find a few event planners and often engage in theme parties, and then plan a little outdoor Activities can basically maintain the membership of the club.”

After speaking, Li Mu said again: "After half a year, when all our projects are completed, we will directly set up our own club next to the track, as well as Cai Zhengmao's sports car sales, and sports car maintenance, all these are installed, and CSC can It has become a playground for the children of rich families and officials in Yanjing. When the influence of your circle comes out, I dare to guarantee that even those second-generations who don’t like sports cars, in order to join this club and become this club The members of the group will go to buy a sports car specially.”

Chen Ze gave a thumbs up: "Why don't you say that you are the best at playing! If this club really brings together young people with heads and faces like Yanjing, the energy contained in it is great. They have countless small circles, but there is no real big circle that can fit them all, or most of them, and I think CSC is definitely the first."

Li Mu nodded: "I think so too."

Chen Ze immediately smiled and said to Li Mu, "How about you join the CSC with the whole supercar?"

Li Mu smiled and said, "Do I want to participate too?"

Chen Ze said, "In terms of influence, who can compare to you? If you are a member of our CSC, how much influence will it have on CSC as soon as the news spreads?"

When Li Mu thought about it, what Chen Ze said was right. This project has its own shares. Even if he does not join CSC, once the club is established in the future, everyone will still know the fact that he has a share in it. Forget it by joining directly, the projects that you have invested in and the clubs that you have participated in, of course, you have to become the first batch of members.

So Li Mu said to Chen Ze, "If that's the case, then I'll go back and find Cai Zhengmao to fix the car. The two of us are the first members of CSC."