Chapter 1243 Genius Concept

Li Mu's understanding, deconstruction and planning of charity made Liu Xinxin feel as if he had received a baptism beyond cognition.

When Li Mu slowly opened the blueprint of the "business charity model" to Liu Xinying, it was like opening a whole new world to Liu Xinying.

Only then did she realize that the original charity could also be operated by this higher-end, more efficient and more scientific method, which made her yearn for it all at once.

After a long while of surprise, Liu Xinying came back to his senses and asked Li Mu, "Mr. Li, besides a reasonable structure, the most important thing in this business charity model is a strong social appeal, right?"

Li Mu nodded and said with a smile: "Yes, if you want it to turn into a business model, you must first give it commercial value. You are a person in the fashion circle, you should be very clear, whether it is a first-tier fashion brand or a second-tier fashion brand. , third-tier fashion brands, they will not sponsor an unknown ordinary person, nor will they lend him their fashion, jewelry and jewelry to attend events or take photos, but if the other party is a first-line star, the result will happen immediately With a 180-degree turn, whether it is a second-tier, third-tier or a first-tier big name, he will take the initiative to sponsor him various products, and even pay high endorsement and publicity fees, which is the importance of commercial value."

Liu Xinying said: "It seems that the only one who really has the ability to run large-scale commercial charity projects is Mr. Li, besides CCTV."

Li Mu nodded: "It is true, without a strong promotion system, it is impossible to support such a commercial charity project. Both CCTV and Muye Technology have such strength."

After speaking, Li Mu added: "I think, even to some extent, Muye Technology is stronger than CCTV, because we have the world influence that CCTV can't match, so if Miss Liu is interested, we can work on this business together. The blueprint for charity has landed."

Liu Xinying praised: "This project of the veteran's immortality is indeed very significant. Mr. Li, your business charity model has greater significance in the future. To be honest, I am really, very eager to have such an opportunity to do something. The only thing that matters is that I don’t have enough confidence in my own abilities. Whether it’s a project where veterans don’t die, or the blueprint for the entire model, the responsibility is extremely heavy, and I’m afraid my ability won’t be able to control it…”

Li Mu smiled and said: "This is normal, you are worried that you can't control it, and I'm also worried that I can't control it. I have too much work to take care of every day, so much that I'm afraid I can't follow up on any project by myself. , so I'm looking for someone who can take my place in this field. I try and you try too. Let's all try to see if we can make this project work together. If it is successful, then this project and other future projects will all be successful. There is a chance to benefit in the future; if we fail, we can also accumulate experience and start over, but if it is not possible, we can also look for other external help.”

Liu Xinxin pursed his lips for a while,

He suddenly stretched out his right hand to Li Mu and said with a firm expression, "Mr. Li, thank you for your trust, I am willing to join in!"

"That's great." Li Mu smiled slightly, shook hands with Liu Xinying, and said, "I will replace the Veterans Immortal Project Foundation, which has not yet been established. You are welcome to join. From now on, you will be the person in charge of this foundation. already."

Liu Xinying couldn't help laughing and said, "The co-authoring project foundation has just been established, so do I have to recruit troops for the next job, and at the same time determine the implementation plan and prepare to gradually implement it?"

Li Mu gave a thumbs up: "Professional, you really have to recruit your own troops for the next step. At the same time, we will work together to determine the next implementation plan. My private person, Muye Technology, Taobao Technology and Alipay will jointly invest 100 million yuan for this charity. The start-up capital of the foundation will be fully controlled by you.”

Liu Xinying said in surprise: "Mr. Li, you and your own company invested 100 million?"

Li Mu nodded: "Start-up funds, if the funds for the later projects are not running smoothly, I can still pursue investment."

"No." Liu Xinying said, "The 100 million yuan start-up capital is already a lot. There are very few private charitable funds in China that invest so much money as soon as they come up. If the charitable fund exceeds 100 million yuan, it is basically investment-oriented. Fund, the principal is used for investment, and the profit is used for charity, in that case, there is not much money actually invested in charity.”

Li Mu said: "We don't do investment-based charitable funds, it doesn't make sense. On the contrary, we make charitable funds less pure. I would rather set up two funds, one purely for making money and the other purely for charity. Much better than mixing the two together."

Liu Xinying agreed: "It's true, the accounts of many investment charitable funds are not open and transparent enough, especially overseas, charitable funds have been regarded by the rich as a safe haven to avoid inheritance tax."

Speaking of this, Liu Xinying asked Li Mu again: "Mr. Li, do you have a preliminary plan for each of our veterans' immortality project?"

Li Mu nodded: "My initial plan is that after the team is set up, I will immediately start preparing the promotional materials. This promotional material is mainly to find a group of representative veterans, and to conduct detailed interviews and interviews with their deeds. Restored, and then made into various carriers for use as propaganda for the Veteran Undying Project."

"Right now there is a very good opportunity, that is, the film "Flying Tigers" is about to officially start shooting, so my idea is to start by looking for the veterans of the Flying Tigers from China, and take advantage of the popularity of the movie. Bring in the resources from the film industry, do a public welfare activity to find Chinese Flying Tigers members, and jointly promote our veterans' immortality project. The social influence of "Flying Tigers" is too great. I believe that this momentum will definitely be able to bring 'Veterans Don't Die' was an instant hit."

Liu Xinxin couldn't hide his excitement and said: "If it is linked with film and television, the social influence of this project will definitely be very large, let everyone realize that veterans are worthy of respect, and then mobilize the whole people to find and help more veterans. , After the social influence is large enough, the veteran brand will naturally have sufficient commercial value, and at that time, a comprehensive commercial operation can be carried out."

"Yes!" Li Mu smiled and said, "That's it, as long as this project is completed, we will do a 'Baby Home' charity project in the next stage."

"Go home baby?"

"Yes, go home baby."

Liu Xinying said: "Does it sound like a charity project to help find missing children?"

Li Mu said: "Yes, the core goal is to help find children who have been abducted and reunited with their parents, and at the same time help crack down on criminals of child abduction."

For Li Mu, when his ability is improved to a certain level, charity is indeed an inescapable responsibility. Therefore, his idea is that if he finds the right person, if he builds a suitable team, and builds a suitable business model, then we must promote this healthy charity model on a larger scale.

3321 is a charity project for college students and primary and secondary school students in need; Veterans Don’t Die is a charity project for the surviving veterans of World War II, but there are still many groups in the society who need help, such as disabled people, heroes who have bravely sacrificed their lives, and children who are troubled by rare serious diseases. , These groups all need the help of social charitable forces, and they may not be able to do all of them, but if they can do one more, they naturally cannot escape.

Li Mu has seen too many cases of child abduction and trafficking in his last life, and he has also watched two films by Huang Bo and Liu Dehua about finding abducted children. Behind every abducted child, there is a family in endless sadness, countless parents ten For decades, they insisted on searching for the whereabouts of their children, even if their lives were impoverished, even if they had reached the point where they were not like people or ghosts, they still continued to search. Material help, but also to help them find the whereabouts of their children as much as possible.

Although Liu Xinying came from an excellent background, she is not unfamiliar with the social phenomenon of child abduction and knows the responsibility and significance of this as well as Li Mu, so she blurted out: "This project is of great significance and is really necessary. It's gone!"

Li Mu nodded: "Not only is it of great significance, but also the workload is very large. To make this project work, we not only need a lot of funds and a large number of volunteers from all over the country, but also need to build advanced hardware facilities to support it. It is also necessary to cooperate with the public security department, so the difficulty of this project is much higher than that of veterans.”

Liu Xinxin asked puzzled: "Mr. Li, I understand everything else, but you said you want to build advanced hardware facilities. I don't know what that means?"

Li Mu said seriously: "DNA information database!"

Thinking that it would take at least five or six years for the first DNA information database to be built, Li Mu explained to Liu Xinxin: "The situations faced by abducted children are varied. From the perspective of parents, there is only one problem. , that they cannot find their children;

So from the perspective of children, there are many kinds of problems:

It is possible that the child knows that he has been abducted, but the adoptive parents do not let him find his biological parents;

It is possible that the child knows that he has been abducted and has the ability to find his biological parents but cannot find them;

It's also possible that the child doesn't even know he's been abducted.

It is more likely that the children were still in swaddling, and the public security organs rescued them from human traffickers, but they could not find their biological parents, and finally they had to send them to an orphanage...

With so many possibilities, if we build a DNA information bank, at least half of these problems can be solved, because DNA is the most complete chain of life information for a person. If all the DNA information of the parents is collected and a database is established, then if a child suspected of being abducted and trafficked is rescued, his parents can be found as long as his DNA information is collected and compared in the entire database; if If there is a child who has been kidnapped and wants to find his parents, as long as his DNA information is collected, he can also help him find his parents. If the public security organ finds a child suspected of being trafficked, it can also use this method to find the child's biological life. parents……"

Liu Xinying stared at Li Mu in astonishment. She couldn't believe that this young man could have such a huge and advanced idea. To her, this idea was the most genius charity idea she had ever heard in her life. one!