Chapter 1242 New Model of Commercial Charity

Everyone has their own pursuits. Even a super-rich like Li Mu, who is already worth tens of billions of dollars, has idols he admires and fields he is obsessed with. Liu Xinxin's focus on charity is equivalent to Li Mu's focus on the Internet. Li Mu hopes to use her ability to power the development of the Internet as a super engine, while Liu Xinxin hopes to use her network resources to do more good things for more people in need in the world.

Seeing that the two seemed to be talking about business, Li Tong said to the two: "You talk first, I will not disturb you. If you are ready to order food, greet the waiter at any time, and I will come to you later."

Li Mu thanked Li Tong, and Liu Xinying said to him without hesitation: "You ask the waiter to bring me a piece of chocolate first, I seem to have low blood sugar."

Li Tong said hurriedly, "Would you like me to find a doctor to show you?"

"No." Liu Xinying waved his hand: "It's not a big deal, it's just that I'm too tired recently. My father's health doctor just showed me a few days ago, so I'll just have a good rest for a few days."

Li Tong nodded: "Then I can rest assured. Your father's health care doctors are all authoritative."

After speaking, Li Tong said to her again: "I'll go and tell the waiter now."

After Li Tong left, Liu Xinying said apologetically, "Mr. Li, I'm sorry, but my health has not been very good recently, mainly because I have been struggling a bit."

Li Mu said, "I heard Lao Chen say that you went to the North and South Pole and Africa? That's a big enough span!"

"Yes." Liu Xinying said with a smile: "I just wanted to go to the North Pole with an Icelandic animal protection organization, but I fell in love with the feeling of the polar regions all of a sudden, and then I thought about it in December this year. When it was time to go to Antarctica, my sister just told me that our country’s scientific research ship to Antarctica was supplying supplies in Argentina at the time. So I flew back by myself, and I had to pass through Cape Town, South Africa, so I stopped by South Africa for a turn.”

"Conquering the two polar regions one after another, you are so courageous."

Although Liu Xinying said it was an understatement, Li Mu was amazed when he heard it. He has rarely traveled in his two lifetimes, and he has never visited many places in China, not to mention the polar regions such as the North and South Pole. He has flown twice in his life. America is all busy.

Liu Xinying laughed at himself and said, "The North and South Poles may sound like a lot of hardship, but to be honest, it's really not a big deal. It's like traveling with a group. It's nothing more than wearing a little more clothes, and taking a professional ship to the poles, all the way is comfortable. It's a shame, the boat is big and stable, the air conditioner is constant temperature, the deck is dozens of degrees below zero, but the room is always around 24 degrees.

And eating well and sleeping well is not conquest at all..."

Speaking, Liu Xinying sighed: "If there is a chance to climb Mount Everest in my lifetime, that would be something to be proud of."

Li Mu said: "Don't talk about Mount Everest, even if it is Mount Hua, if I don't take the ropeway, I'm afraid I won't be able to climb..."

Liu Xinying said with a smile: "Climbing requires a lot of physical and psychological quality. Many people do not really fail to climb the mountain, but feel that they cannot climb it. In fact, more than half of the climbers on Mount Everest every year are not professional. All mountain climbers, ordinary people can climb Mount Everest as long as they have proper training, sufficient hardware support and reliable guides.”

Li Mu nodded and said, "I don't think it's possible for me to have such courage in my life."

Liu Xinying smiled, revealing two rows of neat little white teeth, and said, "Mr. Li, let's go back to the topic we just talked about. Is it related to 3321 when you came to me this time?"

Li Mu smiled and said, "It has nothing to do with 3321. It's another charity project I'm planning."

"Oh..." Liu Xinxin's eyes couldn't hide the disappointment. To her, 3321 was like a beacon on the ideal road, and it was of great significance.

Seeing that she was a little disappointed, Li Mu said seriously: "Actually, 3321 is a charity project that requires the least effort to operate. If you really pursue charity, this project is not a good choice."

"Why?" Liu Xinying looked curious.

Li Mu said: "3321 is actually a mature commercial system, not a charitable system. It has a clear business orientation, market demand and profit model, just like an intermediary agency for housekeeping nannies. The labor force, on the one hand, goes to find the employer who expands the needs of the useful person, and then facilitates the transaction in the middle and collects the commission. It is the same as the real estate agency, which is the process of integrating the resources and selling it to the demander, and then extracting the commission in the middle. The only difference is the process of Yes, 3321 gave up the profits and donated the profits to primary and middle school students."

After speaking, Li Mu added: "If a real estate company in Yanjing decides to donate all the net profits it earns to a charity field tomorrow, and open its accounts and accept the supervision of the whole society, then he will have the opportunity to become 3321 in the future. , On the other hand, what 3321 is doing now is actually the same as the commercial expansion of the intermediary industry. In the future, 3321 may be launched in many countries, but the way of operation is completely the mode of business expansion. The only difference is that the profit is not Put it in my pocket, but donated it."

Liu Xinying suddenly realized.

Although 3321 is very powerful, it is indeed a complete business model. The next development of 3321 is probably the same as the idea of ​​​​continuously opening new stores by intermediary companies, in order to expand market share. If you join 3321, in fact, It is just like joining this business model. Maybe from my own perspective, I am not doing charity, but doing business.

At this time, Li Mu said again: "And the charity project I want to ask you to help this time, the real charity significance is much greater than 3321."

"Oh?" Liu Xinying hurriedly asked, "Can you give us a brief introduction?"

Li Mu nodded, but he did not directly introduce the project plan of the veteran's immortality, but asked her: "My company and Hollywood have a movie project called "Flying Tigers" to be launched, have you heard of this? "

"I heard about it and watched the whole video of the press conference. I was very moved, and I was very much looking forward to the release of this movie."

Li Mu said: "It was when I was working on this film and television project that I suddenly realized that those veterans who participated in World War II are probably in their 80s or 90s now, and even the youngest soldiers are probably in their 70s now. , I want to know how many of them are still alive, how they are living in their later years, and I want to give them some help within their ability, so that their ten thousand years can be better..."

In the following twenty minutes, Li Mu introduced the overall planning of the charity project "Veterans Don't Die" to Liu Xinying in great detail.

If 3321 has created a brand new charity model, then "Veterans Don't Die" is the second brand new charity model created by Li Mu, and this new model is far more complicated than 3321.

3321 connects the supply and demand sides of tutoring and creates an O2O, that is, an online-to-offline business model and platform;

Veterans don't die, is a huge structure that tries to draw the whole society into this charity activity. It first makes the Slogan of the charity project a hot topic with strong social influence, but also makes this Slogan a connotation A trademark with commercial value, let all merchants and enterprises join this project voluntarily for the value of this trademark, and use their influence to make a cash, resources, reputation and influence with merchants and enterprises in the whole society. "transaction".

The complexity of this business structure is higher than that of 3321, and the difficulty of operation is much higher than that of 3321. 3321 is the simplest relationship between supply and demand, that is to say, the entire project only provides one A kind of service, to solve a kind of demand, and only serve the users who have this kind of demand.

And the responsibility and meaning behind the veteran's immortality is also farther and heavier than that of 3321.

This project operates such a huge business structure, and its fundamental purpose is to mobilize the resources of the whole society to provide comprehensive care and care for the veterans who survived World War II.

Let them have no worries about food and clothing, let them not worry about illness, let them get the attention and respect of the whole society, let them truly become heroes in the eyes of the whole society, let them have a grave to sleep in a hundred years later, and leave them for future generations to mourn and cherish. Not to be buried in the wilderness...

That is to say, once the project is launched, all future difficulties and problems of these surviving veterans will become the inescapable responsibility of the project organizer. It may be 20 years or 30 years. It will never stop, until the last WWII veteran has passed away peacefully, and the project will be permanently terminated.

After Li Mu explained the whole set of ideas to Liu Xinying, Liu Xinying felt that his brain was in a state of shock and could not extricate himself from it. Li Mu's understanding of charity made her realize what truly advanced thinking is. With forward thinking, most people do charity, and the logic is extremely simple: donate money yourself, or encourage others to donate money, and then use the money to help others.

A little more complicated is that after a large amount of money is raised, it is used for investment, and then the investment income is used for charity;

What Li Mu wanted was to create a complete and healthy business model. In addition to personal donations, he hoped that all corporate units would no longer be single donors, but to create a complete set of business models for them. It is necessary to change the system and let them use some resources and funds to join this charity project, but Li Mu will not let them donate for free, but to operate a brand with enough social influence, so that all donors can actually benefit from it. Much more advanced than today's philanthropic model.

Just when Liu Xinying was shocked, Li Mu made a concluding speech: "I don't think begging others to donate money, cheating others to donate money, or forcing others to donate money is not a long-term charity model. The longest-lasting charity model is me. The 'new model of commercial charity' that I want to do, in the final analysis, is to operate the charity project as a commercial project, so that every participant can get a return for their contribution. Only in this way can we ensure that everyone can have enough enthusiasm to continue. Participate in it, so, in my product system in the future, I can push the Slogan of many charitable projects to the height of social hotspots, make this Slogan have commercial value, and then go to commercial cooperation with enterprises. If it is successful, then we can follow suit and do other charitable projects, so that each charitable project can achieve the greatest success!"