Chapter 366 The Death Knell of the BP Machine Era

After a week of distribution and sales, Lotus mobile phones became popular in the world.

A raised lotus micro-carving on the back reveals the rare texture elements of contemporary mobile phones. The refreshing portability and ease of use make it a pleasure to play with.

Who said that technological elements cannot be organically combined with aesthetic elements?

At least that's what Lotus phones do.

In various stock exchanges, the first group of people who got rich began to be proud of owning a Lotus mobile phone.

The Lotus mobile phone will definitely be mentioned in the conversation, such as greeting each other and asking, "How is today?"

"Not bad, I earned a lotus mobile phone!" This is the show off of the winner.

Or the lament of the unlucky person, "Hey, don't mention it, it's too late, and I lost two lotus phones!"

And in Baimei Qianjiao Beauty Salon, some women who have never used mobile phones, consciously or unconsciously, are no longer proud of showing off a certain brand-name handbag or expensive jewelry, but are proud of their Lotus flip phone .

Even when I was making the mask, I had a great time playing Snake with my mobile phone.

Unknowingly, the Lotus mobile phone has been listed as one of the latest and most fashionable luxury goods by the circle of upper ladies.

It is also because of this that it is hard to find a Lotus mobile phone on the market!

Even on the black markets of Shenzhen Huaqiangbei and Yanjing Zhongguancun, the price of Lotus mobile phones has soared to 8888 yuan!

A full 2,000 yuan higher than the official price tag.

It's no wonder that the heads of the Huaxia District of the three giants are as anxious as ants on a hot pot.

After all, the Lotus mobile phone was designed by Wu Tao by referring to the product characteristics around 2000. In terms of industrial design and shape, as well as the grasp of user needs, it is four or five years ahead of the three giants.

The gap is obviously not something that can be made up by simply lowering prices or other means.

In the final analysis, the root lies in the product.

However, within the three giants, few people can realize this.

As the head of Motorola's China headquarters, Smith, after making that proud suggestion to the headquarters, even felt that the dawn of victory was close at hand.

In his opinion, Huaxia's enterprises are still far from competing with the deep-rooted Motorola in high-tech!

Now let Yuanqi Technology, a Huaxia turtle company, taste the power of the supply chain system.

No matter how good the product is, if the supply of spare parts and production capacity cannot keep up in the later stage, it will be beaten back to its original shape in the market sooner or later!

However, when the US headquarters called back the next day, Mr. Smith couldn't sit still.

"Fake, why is this happening? How could those turkeys from Yuanqi Technology think of stocking up on raw materials and spare parts in advance?"

"I don't know, but according to investigations, Yuanqi Technology has ordered at least 6 million sets of communication chips. As a result, the remaining chip production capacity is tight, and we have to compete with Ericsson and Nokia for the remaining share!"

Smith couldn't help stroking the beard on his cheeks and chin, feeling very upset and unable to figure it out.

"Can we just watch Yuanqi Technology encroach on our market share?"

"I'm afraid it is, Mr. Smith. The only suggestion I can give you is to increase sales as much as possible and increase market saturation before Yuanqi Technology's production capacity increases..."

How to increase sales? After all, don't you still want to cut the price? Smith hung up the phone speechlessly.

I really didn't expect that the golden age of the Chinese market would end prematurely like this.

Gone are the days of skyrocketing profit margins.

Yuanqi Technology Preparatory Office, Wu Tao has been paying attention to the changes in the Lotus mobile phone market these days.

Seeing that the three giants are struggling to the death, and the Lotus mobile phone is always hot and hard to find, he has completely let go of his heart.

At least until the next generation of mobile phone products launched by the three giants, Lotus mobile phones can rest easy.

In contrast, he is a little wary of the phenomenon of selling Lotus mobile phones on the black market at a higher price.

So early in the morning, they called Yang Ge and Xiao Zixia to discuss this matter.

Xiao Zixia went to his office first, and she didn't take it seriously, "Boss, it's the dealer's price increase, which has nothing to do with our company. What's the big deal?"

Wu Tao waved his hand, "You can't say that! Although the price increase of 2,000 yuan won't reach our pockets, but for consumers, it will damage the brand image of Lotus."

"... Maybe the importance of the brand cannot be seen right now, but in the long run, the brand image will become an intangible asset of the company, and it will become more and more important!"

Speaking of this, Xiao Zixia was shocked, and she understood it at one point.

The power of brand, this topic is often mentioned in MBA courses, and it is even more common in famous foreign economics textbooks.

I didn't expect that when things came to an end, I ignored the combination of theory and practice. After all, I was narrow-minded and short-sighted.

At this moment, Yang Ge rushed in in a hurry, and said happily as soon as he entered the door: "Boss, the price of communication chips on the market has increased by 50% overnight! It is said that the three giants found that the production capacity of chips is insufficient, and they are raising the price." The price is looting. Fortunately, we have prepared enough stock in advance!"

Xiao Zixia moved in her heart and said, "Boss, should we take this opportunity to grab some more?"

Wu Tao waved his hand, "No need! Our stock is enough to last half a year. By next year, suppliers of communication chips will definitely expand their production capacity, and the price will definitely drop by then."

Turning to Yang Ge, he said, "Brother Yang, I asked you to come here, let's talk about increasing production capacity. This is the company's top priority. After I return to Beijiang, you must do this well. It is best Can complete the task ahead of time!"

"Boss, you can rest assured to go back. I have planned the production capacity. If it goes well, I will complete the production capacity increase task one month in advance to meet the market demand!"

"Okay! I'll give you bonuses at that time!" Wu Tao waved his hand.

"Then we won't be polite!" Xiao Zixia and Yang Ge looked at each other and smiled.

Watching the two subordinates leave in a hurry, Wu Tao packed up the homework and books he had done in the company these days and prepared to take them back to Beijiang tomorrow.

Not long after, the phone on the table rang.

As soon as the phone was connected, Wang Renchu's enthusiastic voice came, "Mr. Wu, is it convenient to waste your precious time for a while."

"Mr. Wang, please tell me something."

"It's like this, Zhang Xiaochu, the vice president of the Telecom Bureau, asked me to bring you a message, and I want to talk to you about the future cooperation between the two parties."

"Just ask Vice President Xue for this matter."

"No, no, Mr. Wu, what Vice President Zhang wants to talk to you about is not the capital cooperation, but the cooperation with Yuanqi Technology." Wang Renchu ​​explained, "You also know that in the past two years, the number of customers of BP machines has increased Reaching the bottleneck, the telecommunications bureau has been looking for new growth points."

"...The launch of the Lotus mobile phone made the telecom bureau see the huge market potential and business opportunities here, so it sought a comprehensive strategic cooperation between the two parties."

Wu Tao's heart trembled, didn't he? Since the early 1990s, the development of BP machine has passed the peak period and started to fall back. Now, the price of a Lotus mobile phone breaks the threshold of 10,000 yuan and enters the level of the same order of magnitude as that of a BP phone.

This is really a big blow to the BP machine industry.

Coupled with the substantial price cuts of the three giants, the advantages of the BP machine are gone.

The price of a better BP machine, plus the network access fee and various other expenses, the cost is even more than half of the current mobile phone price!

As a result, the era of BP machines will inevitably come to an end. The advent of the Lotus mobile phone sounded the death knell of the BP machine era and became the last straw that crushed the BP machine era!

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