Chapter 1024 Product Placement

The juvenile style of painting has attracted controversy.

The novel setting and story background have barely regained some reputation, and the juvenile style of painting will not become a reason for the audience to refuse to watch.

But the "peaceful coexistence of wolves and sheep" that followed immediately made the prospects of "Guardians of Sheep Village" extremely blurry.

Someone is optimistic.

Since the beginning of Wonderful Pleasant Goat, the peace between wolves and sheep has been discussed, and the main plot has also been reflected. Everyone has been mentally prepared for this outcome.

If Big Big Wolf doesn't want to be the villain, then let him be someone else! What a big deal!

But some people scoffed.

The animated series "Pleasant Goat and Big Big Wolf" tells the story of Big Big Wolf and Pleasant Goat, a pair of happy enemies who hurt each other. The theme is exactly the same as "Cat and Mouse".

As a result, you told me that Pleasant Goat and Big Big Wolf became good friends and no longer hurt each other, but fought side by side.

What else is there to see?

As soon as the new trailer PV came out, the animation "Guardians of Yangcun" was once again pushed to the forefront of public opinion. Although the audience's resistance was not as intense as the first time they faced the young style of painting, it also illustrates a problem.

Peace between wolves and sheep is really not what the audience wants to see!

The so-called "audiences" here refer to those old fans who have always supported the "Pleasant Goat and Big Big Wolf" animation, that is, the core group of die-hard fans.

Their peaceful attitude toward wolves and sheep can only be described in four words: mixed feelings!

On the contrary, the children, that is, the new generation of viewers, are more supportive and welcoming of Wolf Sheep Peace.

The audience was divided into two camps.

One side is the audience that does not support the peace of wolves and sheep and rejects the youthful painting style. These people are mainly old audiences, adults, high school students and college students.

The other side is the audience that supports the peace of wolves and sheep and is more receptive to young painting styles. These are generally minors, especially primary school students and kindergarten children.

…

"It doesn't matter!"

Facing the turmoil on the Internet, Gu Miao, who was sitting in the editing room supervising the editing of sample films, seemed very ordinary.

He said to Assistant Director Pan, who looked a little nervous: "Calm down, you have to understand, as long as we do the animation well, it doesn't matter what others say."

There is a saying in the Internet literary circle that "good writing can be broken"!

What does this sentence mean?

This means that as long as you write well enough, you can ignore all the routines, the golden three-chapter rule, interesting points and rhythm arrangements, and book titles and introductions.

Although there is no such thing in the animation circle, the same principle applies to the animation circle.

As long as the quality of the work is excellent, so good that others are speechless, then why do you care what other people say? Could it be that if he said a few bad words, no one would watch the anime?

It's so funny!

The current controversy surrounding the animation "Yangcun Guardian", including the juvenile style of painting, plot settings, peace between sheep and wolves, etc., are all based on the premise that "the animation has not yet been broadcast."

To put it bluntly, it’s all assumptions!

These assumptions are just like unproven conjectures in academia. You cannot say that they are wrong, but they cannot be regarded as truth either.

"Sheep and Wolf are completely at peace. I don't think we have made a mistake in this step of Big Big Wolf correcting his evil ways."

Gu Miao smiled and explained: "As for the reason, you will understand after the animation is broadcast!"

Silent majority?

Assistant Director Pan thought of a term and nodded.

Anyway, he is just an assistant director, and Mr. Gu is the chief director. If there are any mistakes in decision-making, it cannot be blamed on him. Just listen to Mr. Gu.

"Oh, Mr. Gu, Jiangchuan Children's Channel, Shonan Children's Channel, Zhonghai Children's Channel and many other TV stations want to win the premiere rights of the animation "Yangcun Guardian", you see..."

Really delicious!

"Guardian of Yangcun" is Gu Miao's return to the Pleasant Goat and Big Big Wolf series after many years. It is not surprising that various TV stations are flocking to it.

After all, Pleasant Goat and Gu Miao alone are already very powerful, but the audience appeal of Pleasant Goat + Gu Miao is not comparable to that of ordinary works?

"Let them dry first."

Gu Miao waved her hand and said: "Yang Shou's first broadcast will definitely be on the Internet platform, and the TV platform is not in a hurry to talk about it."

Besides, there's nothing to talk about.

The current transaction prices of animation works are basically very transparent in the industry. The only thing that needs to be sat down and talked about slowly is probably the only work with a huge price difference like animated movies.

Take "The Golden Rooster," which was just released not long ago, as an example.

For this Spring Festival box-office champion animated film, the price quotes given by various video websites can even vary by a single digit at most.

Key praise to Penguin Video.

They really respect animation and art, and the price they offered for the movie "The Golden Rooster" almost made Gu Miao give in.

Unfortunately, although Wanbao Video could not offer such a high price, Gu Miao still preferred the operating model of "high advertising share and low copyright buyout" and reluctantly rejected Penguin's sky-high price.

This time "Yangcun Guardian" will also be broadcast on Wanbao Video, using the same profit method of advertising + member payment sharing.

simply put.

The first three episodes are free for everyone to watch. Want to watch the subsequent episodes? Sorry, you must open a Wanbao Video VIP membership to continue watching.

This is also a relatively common way to make money from online animation in the industry.

The second is the placement of ads.

There is no product placement in the main film of "Yangcun Guardian". After all, the background of the story is not very easy to place.

But before the main film begins, an advertisement will indeed be inserted for the sponsor, the father, who is the sponsor.

"Shuguang Stationery, scan the QR code to receive the guardian gift package, and come and protect Yangcun together with the sheep and sheep!"

"Mabaole milk powder carefully selects high-quality milk sources and protects every Chinese baby with care!"

Sponsors are few and far between.

Gu Miao didn't know what was going on with other online animations. Anyway, his "Guardian of Yangcun" only had these two sponsors and only had these two advertising placements.

That adds up to about 15 seconds.

After the 15-second commercial at the beginning, it goes directly to the main animation. In terms of viewing experience, it has some impact but is not very bad.

At least there is no animation that goes on and on, suddenly giving you an advertisement in the middle, or even having the protagonist of the animation star in person, which would ruin the immersion so exaggeratedly.

Each of these two sponsors gave Wanbao millions.

In terms of the amount of sponsorship, it is already a very high-quality resource. And the other party didn’t make too many demands, they just added a few seconds of advertising at the beginning of each episode of the animation.

Because of this, Gu Miao chose to accept it after thinking about it.

If the amount of sponsorship is not high and the request is excessive, then there is no need to consider it, Gu Miao will definitely refuse.

After all, the money is too small, so he really can't risk offending the audience by inserting advertisements, which would ruin the viewing experience.