Chapter 1025 Rumors About Kyoani

I don’t know when the animation product placement started.

Anyway, it was there a long time ago.

In the early days, advertising placements were relatively careful. At most, they were in animations, with Qian Mimi using camera language to give a close-up of the sponsor’s father’s logo for a few seconds.

Now I am more bold.

TV animation aside, as for online animation, you can always see various "sponsor" logos next to the protagonist in any online animation with a modern urban background.

Inserting advertisements at the beginning of the film is already a routine operation. The most egregious thing is to insert advertisements during the broadcast of the main film, and also let the animated protagonist be the product spokesperson.

For example, in a certain science fiction-themed animation, a section suddenly appeared during the main film, in which the protagonist hugged a laptop and praised: "It all depends on this Elf Shadow!"

That would be too dramatic.

The most Gu Miao can do is put a sponsor advertisement at the beginning of the film, and he can't do such outrageous operations as inserting the main film or the protagonist's endorsement.

However, he can also understand the rampant phenomenon of product placement in animation today.

After all, animation is a time-consuming and expensive job. Under the pressure of huge investments, many animators are breathless.

Sometimes, certain scenes can be classified as "cost-burning" animations at first glance, and it is understandable to include some appropriate advertising placement.

After all, if you have money, you can create more big scenes that will burn more money!

Not every animation company is backed by capital, and not every animation project has a full budget. There are always particularly difficult and poor production teams, and we cannot expect people to generate electricity purely for love.

This has to be an example of the early "La La La Demacia".

It doesn't matter what others say. Anyway, Gu Miao herself has never trolled the production team. They are fan works. What's so good about generating electricity for love?

As for the later Super Seminary, Black Armor, Hero Company, etc., feel free to criticize them, after all, the situation was different at that time.

Interesting to say.

On the Wanbao Video website, there is also a fan animation work similar to "La La La Demacia" that is crudely produced but extremely interesting.

The difference is that the theme of this fan animation is not League of Legends, but the relatively unpopular "Q Version of the Three Kingdoms" owned by Wanbao.

Gu Miao also took a look.

Not to mention, he did a really good job.

The ending of the animation "Q Version of Three Kingdoms" ended with Liu Bei retreating to the Nanman Star to reunite with Zhuge Liang, Zhang Fei, Guan Yu and others. Sun Quan and Cao Cao also arrived at the Nanman Star one after another and withdrew from the battle on earth.

Everyone got together and decided to vigorously develop tourism and open a Three Kingdoms theme park.

This fan work called "Nanman Storm" mainly tells the story of how Liu Bei, Cao Cao, Sun Quan and others developed the uninhabited Nanman Star into an interstellar tourist attraction.

“It’s not easy to generate electricity for love!”

It's rare to see a good Q version of 3D animation, which is also a fan sequel to "Q version of Three Kingdoms". Gu Miao checked the production team and found out that it was the result of a few college students working for love.

This kind of team, if nothing unexpected happens, may not even be able to finish the animation, and will have to disband and go their separate ways halfway through.

Gu Miao really wanted to see the ending of "Nanman Storm" and admired the talents of these young people, so she secretly funded them and helped them establish "Nanman Animation Studio".

Do not misunderstand!

Although these young men are quite good, Gu Miao really has no intention of recruiting them.

Give them some encouragement and tell them that being a fan has no future, and that they should create original works to become famous. This is Gu Miao's original intention of supporting each other.

As for whether Nanman Studio can gain a place in the highly competitive circle after receiving the first pot of financial support from Gu Miao, that is none of his business.

Gu Miao doesn't care much about rewards.

The millions that funded Nanman Studio were also through personal accounts, not Wanbao's company accounts, so fundamentally speaking, he did not want the other party to have anything to do with Wanbao.

"You don't need to join Wanbao. Wanbao is already powerful enough. You are still young. What you need to do is become the second Wanbao. Come on!"

Gu Miao thought clearly.

If these young guys come to Wanbao, they will probably be influenced by the environment to become people like Ma Kui Huang Kun and lose their entrepreneurial drive.

What a pity?

It’s better not to let them enter Wanbao, continue to maintain the current momentum, and move forward with the goal of becoming Wanbao.

There may be a 99.9% probability of failure, but there is also a 0.1% probability that these young men will bring different changes to the domestic animation industry.

There is no telling what will happen in the future.

Similar to Nanman Animation, Gu Miao has actually done a lot in the past two years.

He has also come from that stage, and he is very clear about the difficult situation an animation company is in at the beginning. Now that he has the ability, he can definitely help everyone.

Although most start-ups failed to persist to the end and successfully established a foothold in the domestic animation industry, they were disbanded in two to three years.

But there are also some teams that did get through the difficulties with Gu Miao's funding. Not only did they survive smoothly, but they also lived a happy life...

Yitian Studio is a typical example.

The current Yitian Studio is incredible. In terms of scale and production capabilities, it is already considered the top team in the country.

Wanbao's shareholding ratio in Yitian is as high as 61.7%. Lao Zhang has repeatedly proposed that Yitian should be merged into Wanbao and become a studio under Wanbao Animation.

Yitian himself also wants to enter Wanbao.

However, under Gu Miao's persuasion, Yitian Studio finally became independent and was not merged into the Wanbao system.

Facts have proved that Gu Miao's decision was correct.

Yitian is outside the Wanbao system, but he is living a very prosperous life. If he had been merged into Wanbao at the beginning, he might have disappeared from everyone now.

certainly!

Even though they are living a prosperous life, are very influential and popular in the industry, and have a group of extremely loyal fans, the Yitian team still wants to join Wanbao.

The reason is simple...

Yitian can't come up with new IP now. It's just relying on its previous "Spirit Cage" capital. It's hard to say how many years it can last, but there is certainly no guarantee that it will be as profitable as it is now in the future.

How cool it is to join Wanbao!

With the big tree of Wanbao at your back, no matter what happens in the future, you can always live better than 90% of your peers.

But having said that, Yitian wanted to merge with Wanbao, and it was useless if Gu Miao disagreed. If he didn't even want to take over Nanman Studio, how could Gu Miao take over Yitian with more staff?

Did you think you were Kyoani?

Kyoani Studio is the only animation studio that Wanbao has acquired in recent years. It is also the only production team that has joined Wanbao Animation in an overall package in recent years.

Kyoani Studio has only one animation work so far, and this work is the reason why Gu Miao took it under his wing.

"Ice Fruit"!

This decision is great. The results and performance of the animation "Hyouka" are enough to prove the ability of Kyoani's team.

But they also face a problem, that is, after joining Wanbao Animation, what kind of works should they produce to show their due value?

There have been rumors in the outside world that Gu Sanshui spent a lot of money to buy a parallel import team that only eats but doesn't do anything. It doesn't have much ability and it also steals resources. It's a cancer.

Although these rumors will not affect the company's senior management's trust in Kyoani Studio.

But this sounds really harsh.

"Hyouka" was an animation produced by Kyoani before joining Wanbao. However, after they joined Wanbao, they did not produce a single work. This is the main reason for the rumors.