Rewrite the Technological Landscape

Chapter 816

After returning from Yanjing, Deng Qingyun told Meng Qian that Samsung was still raising the price there. Watching several companies come to grab the production line, Samsung hoped to raise the price of the LCD panel production line a bit.

"This Samsung is really interesting, then you come back first, we won't play with them anymore."

"yes."

After returning to China, Deng Qingyun told Meng Qian another news, "When I was in Koryo, I heard that the launch of Note7 is just around the corner. If there is no accident, it should be next week."

"next week?"

"Well, and as far as Samsung itself is concerned, they will also show off their supply chain this time, saying that they have prepared sufficient stock and should start selling it soon.

It also happened to be the time of our Chinese New Year. I don't know if this detail is a coincidence. "

"Samsung Galaxy Note7" Meng Qian grabbed the thermos cup on the table, "Then watch their performance, maybe it will be a very interesting performance."

From the end of January, Samsung began to increase investment in operations, and became the largest sponsor of the 2016 Rio Olympics, overwhelming the Dafeng Group.

For Samsung Galaxy Note7 promotion is spared no effort.

On January 25, the Samsung Galaxy Note7 national launch conference was held in 6 countries, including China for the first time.

Meng Qian was a little surprised that the Galaxy Note7 was released so early, but it was not a big surprise. Because of this Hongmeng, the release time of flagship phones of various brands is generally advanced, but based on the past time, the Galaxy Note series is basically placed in four. It was listed in September, and now it is almost three months ahead of schedule.

And why three months in advance, everyone knows in their hearts that Samsung’s sales dropped sharply last year due to a fatal Android flaw, and the performance of the last flagship phone was very unsatisfactory.

Samsung had to launch a new generation of flagship models ahead of schedule to save the market.

At the press conference in China, Zhang Nan, Senior Manager of Marketing Department of Samsung Electronics Greater China, confidently demonstrated multiple selling points of Galaxy Note7 at the press conference:

2K Super AMOLED, hyperboloid screen, IP68 waterproof, iris recognition, film and television photography, multi-level power saving technology, the latest smart assistant. According to Zhang Nan, Galaxy Note7 uses all the top technologies that Samsung can use now up.

But it is such a product that aims to stand up, but it breaks Samsung's long-standing high-end route and chooses the cost-effective route.

The price of Samsung mobile phones has always been the highest in the same configuration, which is related to Samsung's marketing positioning. Their marketing direction is high-end, but Galaxy Note7 has begun to lower the price, and the price in China is 3999.

All the media in the early stage speculated that the price of Galaxy Note7 should be around 5999, and no one would have expected such a price.

"I'm not surprised by the number of Samsung's bottom-of-the-box technologies on the Galaxy Note7, but I really didn't expect the price cut." After watching the press conference, Meng Qian couldn't help but be surprised.

"Samsung really broke the boat this time with more force than we imagined." Fang Chen was also surprised, "Will such a price be a kind of self-destruction for their high-end marketing all the time?"

"Maybe they can't think so much anymore? Being able to force Samsung to make such a decision can only show that Samsung really has no other way." Xiao Boshi made his own judgment, "Android's trust issue has not been resolved at all. The so-called hardware breakthrough is actually not very attractive to users, and it may be difficult to support a high-end image by marketing alone."

"Actually, a high configuration and low price at this time will not necessarily damage Samsung's traditional image. After all, we also started to make mini last year, and Apple has also started to let the wind out. This year it plans to cut prices. Samsung is just in the midst of a decline in smartphone sales and prices. It is an opportunity to make brand strategy adjustments on the node." Gu Junhui expressed his understanding of Samsung's price reduction from a marketing perspective.

"And I think that Samsung is engaging in a new price strategy at this time. On the other hand, it must be sticking to the internal industry chain. The price/performance ratio may be the new core competitiveness that Samsung will establish in the future."

Meng Qian agrees with Gu Junhui's point of view, "If the price of Note7 is reduced like this, it will not be in direct competition with us, but if Note7 fails, Samsung may need someone to help him."

"Mr. Meng thinks Note7 will fail?"

"I don't know, but it's always risky to suddenly make such a big adjustment in brand strategy. Lao Xiao, why don't you go to Korea?"

"What do you want me to do?" Xiao Boshi really didn't catch Meng Qian's point at the moment, mainly because in everyone's opinion, the new price strategy of Galaxy Note7 should not go wrong.

"Isn't Samsung relying heavily on the LCD panel production line recently, which means that Samsung has not reached its limit, so it is so exhausting to everyone.

But if the Galaxy Note7 really collapses, things will be different, go and stimulate Samsung. "

"Okay, I see."

On January 31st, Samsung Galaxy Note7 went on sale worldwide. Facts have proved that Samsung's new price strategy is effective.

For current users, it is difficult to see how different the flagship phones of various brands are. Cheap price is a very important consideration.

Although there is still no sales of Samsung in China, there is still a small wave of panic buying in traditional markets before Samsung, such as Omi and other places.

The problem with the Android system is mainly security. Although the fluency is a bit poor, it will not be too bad even in the hands of Samsung in 2016. In this world, there are a group of people who don’t care about privacy at all, and there are still some people who don’t care about privacy. A group of people always believed that the world is as black as crows, even if nothing happened to Hongmeng, they still think that Hongmeng is not safe.

In addition, Korea has started a campaign to support domestic products. Everyone has seen the crisis of Samsung. Although young people still want to work in Dafeng Group, many people are still willing to buy a Samsung mobile phone to support them.

Of course, the essential point is that Note7 does a good job.

Some technology media even said that Galaxy Note7 is better than Apple, and such comments have been recognized by many people.

In just one week, the sales volume of Galaxy Note7 exceeded 2 million. Samsung officially released the latest forecast that the annual sales volume of Galaxy Note7 will exceed 40 million.

Reports like "Galaxy Note7 sales are booming, online channels are completely out of stock" are overwhelming, and Note7 has become the first explosive electronic product this year.

The big sales of Note7 made Lee Jae-yong, Lee Run-woo and others feel relieved.

Li Zayong also chose to meet Xiao Boshi who had been left alone for a while at this time.

"I heard that Mr. Xiao is going back today?"

"Well, tomorrow is our Chinese New Year's Eve."

"It's a pity, the day after tomorrow happens to be Note7's celebration banquet, I originally wanted to invite Mr. Xiao to come with me."

Xiao Boshi looked surprised, "The day after tomorrow? The product has only been launched for a week and there is a celebration banquet?"

"An internal celebration banquet. Besides, based on the performance of Note7 in the past few days, we can basically predict the future development. Mr. Xiao should be very clear about this."

"That's true. I really want to congratulate Samsung, but with the configuration of Note7, this phone should have no profit at all. It's mainly to hit the market, right?"

Li Zairong smiled and said nothing, and motioned Xiao Boshi to continue.

"It's not bad to be able to stabilize the market, but now Samsung has encountered a good opportunity. At this time, Samsung really doesn't consider taking advantage of this opportunity to choose a better product solution?"

"The products of Dafeng Group are very good, but I think you Mr. Meng has a very reasonable saying, the world cannot be without cooperation, nor can it be without competition.

Dafeng Group has enough partners, but there are fewer competitors. "

Xiao Boshi smiled softly, "Do you really think that Samsung is still in the same position as us?"

Xiao Bozhi's words made Li Zairong's face change suddenly, "Is Mr. Xiao here to provoke you today?"

"I just think the truth is more valuable to Samsung. Samsung's current troubles are not a mobile phone problem at all. You should be very clear that now Note7 has changed something. If you don't seize the opportunity to make a real breakthrough, what will happen to Samsung's future? Walk?

Even if you want to fight for cost performance, I am afraid that Samsung's current foundation is not enough, right? "

"Mr. Xiao, don't underestimate our Samsung."

Xiao Boshi continued to smile gently, "Since Mr. Li thinks so, then I hope our competition can bring some vitality to the market."

After leaving Samsung, Xiao Boshi called Meng Qian, "Samsung still feels that it is our opponent, and it is that kind of equal opponent."

"Then there is really nothing to talk about, you come back."

On February 7th, China’s New Year’s Eve, at 6:00 p.m. Korean time, Lee Jae-yong was holding an internal celebration banquet at Samsung Electronics. The success of Note7 was of great significance. He needed to cheer everyone up. Jae-yong even got a little drunk.

Slightly drunk, Lee Jae-yong was raising his wine glass and giving an impassioned speech like a swearing-in meeting. While talking, a message suddenly came to his mobile phone. He opened it and took a look, and said even more excitedly, "See No, even the Los Angeles Times is saying, our Note7 is on fire!"

Many people took out their mobile phones and saw the latest news, but everyone's discoloration changed.

Li Runyu hurried to Li Runyu's side and whispered, "Note7 is hot."

"I know, it's hot!"

"No. It was a fire. It exploded."

Lee Jae-yong, "???"

Chapter 825/1045
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