Chapter 823 Dare
"Just now we were talking about the car itself. Next, I would like to continue to discuss the concept of the Internet car with you, and make some derivatives. Since it is an Internet car, shouldn't the production of cars also have something to do with the Internet?"
Yu Gan's question aroused discussion at the scene, and he took advantage of the opportunity to open the prepared materials, "Just now I heard people talking about Tesla in the audience. It is true that Tesla is very popular recently, and because of Tesla, Many media in the United States, including the "Washington Daily", are discussing a question, whether Internet car OEMs should be ashamed. We have seen many media answer that OEMs are not shameful, and even an Internet car should have characteristics.
Of course, behind these media are related experts. In the view of these experts, foundry itself is the behavior that Internet products should have. They even mentioned that BMW, Daimler, and even Toyota have hired other companies to assemble specific products in order to Alleviate capacity constraints.
Most experts agree that OEMs will play an increasingly important role as cars look more and more like smartphones on wheels.
But we don't buy into that idea. "
Yu Gan stated directly, "I don't know if these experts are deliberately ignoring a problem. These car companies have OEM products, but the premise is that they have a strong production system.
Traditional car companies have a set of extremely complete and strict production standards. Traditional car companies have long-term technology accumulation in this area and clear goals since their establishment. It is almost difficult for new car companies to compete.
Whether it is vehicle completion, driving experience or reliability, they are the absolute strengths of traditional cars. Can OEMs handle these things? Absolutely no way.
If we are making mobile phones today, I agree with this sentence, just like many people are saying, because of Hongmeng mobile phones, BYD has the opportunity to become such a huge electronic foundry. If Apple was popular back then, Foxconn will now become Become a global electronics foundry giant.
But when it comes to cars, because cars are different from mobile phones and other products, their essence is still a means of transportation. This requires that the car product is definitely not enough to have a cool enough screen, it must satisfy safety and battery life. and driving requirements.
Therefore, in the field of car manufacturing, we believe that for a good car product, at least in a short period of time, there will be no such thing as mobile phone OEM, let alone Apple's behavior of completely handing over mobile phones to OEM.
And because we understand these principles, we built factories before building cars.
Now that the factory is built, we are naturally also thinking about a question, are we really no way to compare with traditional car companies? In fact, traditional car companies also have problems. Take the most acclaimed Toyota production system as an example.
Based on the research on the factories of traditional car companies, we will return to the concept of the Internet car itself, and we will start to think about the Internet car manufacturing. This is what we will do later, the smart factory. "
Yu Qian began to release a video, which is the promotional video of Yinghaiwei Smart Automobile Factory, which contains a lot of detailed introductions, "In the past, if a brand new car company wants to compete with traditional old car companies in the production system, it can almost use Idiots talk about dreams to describe.
But now we are catching up with the birth of a new technology, that is, the smart factory. This is an era of comprehensive transformation and upgrading of traditional factories, and the same is true for the automobile industry. Throughout history, there will always be some new Enterprises use new technologies to achieve a big leap, shorten the gap with traditional enterprises, and even overtake on curves.
Of course, car manufacturing is almost one of the production systems with the highest standards for civilian products. It will take a hundred years, but now that smart factories are starting to explode, the times have given us such an opportunity, an opportunity to break the unchallenged international top production system in the traditional production era.
We want to be the pioneers of this era! "
Yu Qian's words were resounding, and there was warm applause at the scene. Taking advantage of the heat of the search engine incident, Ying Haiwei once again showed his strength in the car building business.
At this point in the introduction, Yu Qian finally released the product map. The car of Ying Haiwei is called Haiwei. The shape of the car is naturally full of technology, which is also the basic requirement of Internet cars.
There are three models released in the first batch, two sedans and one SUV.
The central control is a 15-inch rotating screen, which can meet the different needs of users with horizontal and vertical screens. The built-in smart assistant and other functions need to be experienced by users themselves.
Everything looks great until the price comes out.
The three models produced by Haiwei are Y system, H series and W series. The W series is a sedan with a price starting at 150,000. The H series is also a sedan with a price of 300,000. The Y series is an SUV. The price starts at 500,000, and it will be cheaper after new energy subsidies.
However, even with the subsidy, the price of the Y series shocked domestic users, and immediately aroused the ridicule of domestic netizens.
"Does a domestic car sell for 500,000 yuan? Does Ying Haiwei really take himself seriously?"
"I have 500,000 to buy a 5-series, isn't it? Buying your Ying Haiwei's car, I'm so crazy."
"It's ridiculous. Domestically-produced cars have been in business for so many years, and they don't seem to dare to sell 500,000 brands. Ying Haiwei, a new brand, sells 500,000 cars? If I can sell it, I'll eat shit!"
"Ying Haiwei is too flamboyant, a 500,000 car will never be sold."
Obviously, Yu Qian had guessed these mocking voices a long time ago, because he responded to this question in advance on the spot.
"Some time ago, when I was having dinner with the bosses of several domestic car companies, I talked about our price issue. Almost all the bosses of car companies told me that our price may become a thing that restricts our development, especially our The Y series, everyone thinks that it is difficult to sell at this price.
I told them that this is a car that combines traditional craftsmanship and Internet technology, and behind it is the research and development and use of top products such as systems and chips. Why can't it be sold more expensively.
They answered me that there are also 500,000 to 600,000, and ordinary people will definitely choose to buy BBA.
After all, the concept of the Internet car has only just begun.
So I asked them again, why can Tesla's MODEL X sell for nearly 1 million.
They told me again because it is Tesla, an American company.
To be honest, I was a little surprised when I heard this answer, because I actually know why MODEL X is so expensive. MODEL X is originally a small-demand model similar to customization, and it belongs to Tesla's early high-end brand establishment test product.
Although it is not worth that expensive in my opinion, there are indeed reasons for being expensive.
However, several bosses, as the bosses of automobile companies, gave me the answer that Tesla is a U.S. company, which made me sleepless.
It seems that many domestic bosses think that Chinese people will not spend a lot of money to buy domestic cars, so making high-priced domestic cars without demand is courting death.
But the problem is, the less you challenge high-priced cars, the more difficult it is to break through the technology, and the harder it is to make a high-end brand. Isn't this an endless loop?
The technological gap between us and the international first-tier car companies does exist, which must be recognized, but the development of domestic technology in recent years has also proved time and time again that all high-tech technologies have the opportunity to surpass, this must also be recognized.
I can only say that our system development, our chip design, our smart factory, and our products are fully worthy of this price.
As for how many users will buy it, I don't know, but I only know one thing, we will always cling to high-end cars.
If no one in the auto industry is willing to be a person who breaks through barriers, then we, Ying Haiwei, will do this. "
After Ying Haiwei gradually won the Google search engine market, he did not follow the Google route, did not engage in virtual reality, did not engage in quantum technology, but took a very difficult road.
Taking the smart factory as a breakthrough, try to establish a leading automobile production system in the new global era, and this, no matter whether it can be successful or not, can at least drive the physical development of another field in China.
Huaxia's Internet has developed too fast in recent years, and what is lacking is companies that can spend time and money on entities.
Therefore, Meng Qian didn't know if Ying Haiwei would succeed. He just posted an order message on his wind letter after the Haiwei car conference.
Meng Qian personally ordered the world's first Haiwei Y3, high-end, 680,000.
At the same time, Meng Qian added a paragraph: "The premise of the beginning of all legends is because of the word 'dare'."