Chapter 822 Internet Car

"Modern enterprises are only 10 months away from disappearing forever." Meng Qian and Zhang Shuxin sat drinking tea together in the West Lake Tea House in Hangzhou, "No matter how big a giant is, collapse is a short-term thing.

Back then, when Wang An Computer was at its peak, even IBM had to avoid it. Who among the young people now know about Wang An Computer?

Google is a very powerful company, but if it falls, young people ten years later may not know that there was a company called Google in this world.

So for an enterprise, it is not easy to live and survive. "

"Now everyone is saying that Google is the next Samsung. There are also discussions on the Internet about the collapse of technology giants in the first half of 2016. Do you think Google can survive this time?"

"It's really hard to say. Google is fundamentally different from Samsung. Samsung almost represents the country of Korea, but Google is not worthy to represent the country of America, so Samsung must be dignified. Instead, Google can solve problems with less burden, such as selling assets quickly. blood transfusion.

But it is precisely because Google cannot represent the United States. If it really fails, it will close down when it should close down, and the country will not take action.

Therefore, whether Google can survive the past depends on whether Google can quickly adjust and find a stable profit model. In fact, Google advertising still has room for development, and its advertising is not only on the search engine side.

It's just that too many things have come together recently, making capital a little impatient with Google. "

Zhang Shuxin took a sip of tea without speaking, and straightened the computer in front of him. At this time, a press conference was being broadcast on the computer.

"Is it really appropriate for a boss not to go to the press conference?" Meng Qian asked while watching the video.

"Yu Gan has the ability to handle things well."

Meng Qian raised his eyes and glanced at her, "However, this Google incident has given Ying Haiwei a good boost. The market's attention to Ying Haiwei has been drawn very quickly."

"To be honest, I didn't expect our matter to cause such a big response this time."

"However. I saw that many people on the Internet complained about Google's injustice. Even domestic netizens felt that Google should not lose to Ying Haiwei.

Because everyone thinks that Google has portrayed a future enterprise for everyone, but Ying Haiwei seems to be a little ordinary. "

"Maybe after today, people won't think so."

Zhang Shuxin's eyes fell on the screen, and so did Meng Qian.

What is being broadcast live right now is Ying Haiwei's press conference, and the theme of this conference is called Internet Cars.

Yu Gan stood on the stage with a full face of confidence, "Internet cars are a car concept that has been emerging in the past two years, and this year has entered a period of development.

But what exactly is an Internet car, many people think the concept is very vague, why?

Because there are a group of companies wearing PPT car coats saying that they are Internet cars.

This is also an unavoidable reality since the development of Internet technology. There are always more people making money than doing things. "

"Old Yu is still so daring to say it." Meng Qian couldn't help but said.

Zhang Shuxin smiled very satisfied, "This is what he should look like."

Meng Qian nodded and continued to watch Yu Qian's speech, "But fortunately, there are always serious companies, and gradually everyone can extract some key information to confirm what the Internet car is.

Now everyone thinks that the smart phone is used as a comparison, and that the direction of the Internet car is the equipment of the car, so that the car is no longer just a simple means of transportation.

Then, some of the most basic concepts came out. Let's first look at the three stages of Internet car development.

The first stage is the post-installation stage of the system. Internet functions are added to the car to realize functions such as navigation, online entertainment, reversing images, and travel records. However, because the system is post-installed, there is almost no interaction and no expansion. Function.

The second stage is the current mainstream, which is the pre-installation stage of the system, which can achieve more powerful expansion capabilities, interactive capabilities, telephone, entertainment, search, everything is available.

The third stage is to design the system from the design of the car, connect the car system to the CAN bus, fully control the car, and realize the intelligence of the whole car.

At this time, the remote control of the car can be achieved, including functions such as remote diagnosis and driving habit analysis. Obviously, according to the Internet car that everyone is talking about now, that is, the equipment of the car, this stage can be regarded as a real Internet car. Start.

It truly realizes the unity of the car and the system, thus providing a greater space for imagination. "

After Yu Gan finished his speech, he showed everyone the more detailed analysis of the three stages, "How to further realize effective automotive equipment at this stage, we think we need to do three things now.

The first is a more powerful smart assistant, for which we have laid two foundations. First, we designed the world's first batch of AI-enhanced vehicle chips, and the foundry of the chip was handed over to Gale Semiconductor.

Second, we developed the world's first deep learning algorithm focusing on the field of car driving, Car companion.

Some time ago everyone was talking about AlphaGo, and everyone knew that AlphaGo is a deep learning algorithm focusing on Go, and our Car companion is a deep learning algorithm focusing on the automotive field.

The performance in practical applications includes: automatically adjusting the user's personalized in-vehicle parameters after face-scanning authentication, intelligent management of itinerary, and realization of driving office functions, etc.

Secondly, many people have proposed a standard in the concept of Internet cars, that is, there is no need to use smartphones while driving.

If you just put a larger central control in the car, most of the smart operations still need to be done through the mobile phone, then as some netizens said, why don't I just put a mobile phone holder.

In order for cars to realize the functions of smartphones, one of the points that must be broken through is voice interaction. We cannot rely on touch operations to make cars equipment, which will greatly increase the risk of driving. Everyone knows this, so Over the years, everyone has been trying to improve the voice interaction capabilities of cars.

Excitingly, our car voice interaction can now control all car functions.

And the last important way to equip cars is naturally driverless technology.

After unmanned driving frees our hands, we can use the functions of the on-board system more happily.

Although we still can't achieve absolute unmanned driving, we have realized the unmanned driving assistance system, which can liberate the user's hands to a certain extent.

This is the Internet car we want to deliver to customers. "

"You Ying Haiwei are a little too low-key." Seeing this, Meng Qian couldn't help but speak again.

"What do you mean by Mr. Meng?"

"You are doing a great job, but almost everyone doesn't know it. No matter what, you are an Internet company first, and you have to show the characteristics that an Internet company should have."

"What characteristics should an Internet company have?" Zhang Shuxin was really confused, "What?"

Meng Qian smiled, "Hype, obviously, your direct competitor in this field is Tesla, but look at how much effort Tesla has spent on marketing, the Silicon Valley that Musk deliberately created The image of Iron Man is a great plus for Tesla.

And you should have seen how many media at home and abroad are publicizing that Musk has a cosmic dream since he was a child, and Musk's Mars immigration plan is even more hyped.

But you and I know in our hearts that he can get the opportunity to build rockets. On the one hand, he does have his interest, and on the other hand, the goal of space hegemony of the United States is being promoted.

And when I worked with him back then, he also told me very clearly that he didn't have any cosmic dreams when he was a child.

Amazon is also building rockets. Amazon’s rockets are on the ground earlier than him. Almost no one in China knows about this.

This is the power of marketing. Tesla has spent huge costs on marketing in the past two years. Compared to you, you are too low-key. No one knows how to buy your car?

In the past few years, I have always held this view. This is an era when products are as important as marketing. "

"Does Mr. Meng have any marketing suggestions?"

"Mr. Zhang is also the number one person on the Internet in China. It's a pity not to make good use of the title of Huaxia Internet Godmother, and judging from the big data, in recent years, the personality of a strong woman in the workplace and a domineering female president are very popular."

"Overbearing female president?" Zhang Shuxin laughed heartily, "Is it the kind that your aunt raised you?"

Meng Qian followed with a smile, "Mr. Zhang has been surfing a lot."

Zhang Shuxin turned his gaze back to the computer screen, "Mr. Meng, let's look down first. In fact, how should we put it, our opponent may not be Tesla."

Zhang Shuxin's words aroused Meng Qian's interest, and he immediately concentrated his attention.