Chapter 872: User Word of Mouth

In 2018, two tragedies are about to happen to Didi. However, due to Meng Qian’s promotion of safety and Fengxing’s current absolute market share in China, these two tragedies are likely to be avoided. How the specific history will go is unknown to Meng Qian. Sure.

So everyone said that 2018 is a very important year for Didi, and the same is true for Uber.

Uber has more than 10,000 crimes per year, of which nearly 3,000 were sexual assaults in 2017.

But before 2017, not many people chased Uber on this issue. On the one hand, because there is a thing called the right to privacy, even criminals have the right to privacy.

American companies have many attitudes and ways of using criminals' privacy.

Everyone is more familiar with the fact that the United States asked Apple to unlock criminals' mobile phones, but Apple refused.

In the same way, Uber uses criminals’ privacy rights to refuse to disclose any information related to criminal drivers. The court also cannot casually disclose criminal information, which can effectively help Uber suppress market public opinion.

In addition, even the majority of women in the United States will choose to remain silent after being sexually assaulted. Uber revealed that there were nearly 3,000 sexual assault incidents in the United States in 2017, but only 103 cases were finally filed, which is close to 97%. of the victims did not call the police.

Another point is the comparison with the same industry. As long as the media says that Uber is sexually assaulting, Uber will promote taxis. Is there no such social saying as sexual assault?

These three elements ensured the relatively smooth development of Uber, so that in 2017, Uber did not even have a one-click alarm function.

However, it was also mentioned before that Uber had a series of negative incidents in 2017, forcing it to change. The most important thing was that in November 2017, two victims of the Uber infringement case in the United States launched a class action lawsuit.

At the beginning of 2018, the incident began to ferment, and the call spread rapidly. After all, there were too many victims, and it triggered a large-scale Uber class action in Omi. Under such a large public opinion, even if Uber used criminals The right to privacy refuses to disclose any information, and the victim and the victim's family will also take advantage of public opinion to speak out.

Among the deadliest of these, multiple homicides were reported.

QJ is sometimes not taken seriously in some western countries, and the punishment is relatively light, let alone sexual harassment that does not reach the level of QJ, but murder is different, and murder is a felony in most countries.

From the initial small-scale online crusade, to the class action lawsuit of more than a thousand people, and to the demonstration of thousands of people on the street, Uber is experiencing the biggest crisis since its inception.

"Fortunately" in 2018, Uber has achieved the absolute leader position in the Omi market, and finally it was reborn in 2018. Of course, this is good for Uber.

But the problem is that in this life, there is something called Fengxing in the Omi market and even the global market. Because of the matter that fermented at the beginning of the year, Fengxing's efforts at this time are not only disgusting to Uber.

In January, when Uber was on the cusp, it became known to more people and received a lot of praise.

In many cases, it is not necessarily how good I am, but mainly relying on the support of my peers.

The comparison between Fengxing and Uber on safety issues was immediately brought to public opinion.

In 2017, Uber did not even have a one-key alarm function, but Fengxing not only has a one-key alarm function, but also has an intelligent alarm function.

"Fengxing's intelligent alarm system must be praised. From the moment you enter the online car-hailing car, its built-in intelligent system is turned on, tracking the vehicle's driving route, stop time and other information throughout the process. Once there is an abnormality, it will be the first Time to sound the alarm."

"I heard that as soon as the alarm is issued, they will immediately lock the situation in the vehicle through the monitoring in the car, and if they find any danger to the passengers, they will contact the police as soon as possible."

"It's not just about contacting the police. Recently, the Fengxing series of vehicles have been equipped with remote control functions. If something is wrong, the driver has little room to kill and take over the control directly.

When you wear a lot of clothes in winter, you may have been arrested before the driver does anything to the girl. The remote-controlled vehicle is driving and the police on the other side are dispatched. "

"You are talking about Fengxing's own car, but Fengxing also has private car drivers, what about those private cars?"

"After you register as a private car driver, Fengxing will mail you an easy-to-install and detachable camera, and you can only accept orders after installing the camera and connecting it to the APP.

Although there is only one camera compared to Fengxing's own car, it is enough to see the situation inside the car clearly. "

"Does the camera ask for money?"

"The deposit is 299, the deposit will be refunded after receiving 20 orders, and it will be sent to you directly after receiving 100 orders."

"But having a camera in your car is a bit of a bummer, especially if you're working part-time."

"It's very easy to disassemble. Just take it off when you don't accept the order. Besides, this in itself protects both parties. Although most of the victims are passengers, many drivers are also victimized, especially women. driver."

"But private cars can't do things like remote control."

"No, although private cars do not have the function of remote control, the intelligent judgment criteria for private cars are different. Once the system finds that the driver's driving route is wrong, if the camera is removed, it will be directly judged as a high-risk vehicle.

Besides, the overall safety of private cars is definitely not as high as that of self-owned cars, but the price is also cheaper. It depends on your choice. If you want to be safer, take your own car, and the price will be about 30% higher than Uber. "

"Anyway, I always take their own car. Although the price is a little higher, I still prefer to save my life. It doesn't matter if I spend a few more dollars."

"I think if you dare to call Uber's car, there is no need to pick Fengxing's thorns here. Fengxing is much safer than Uber anyway."

"Fengxing also has very strict driver review standards, which Uber has always been unwilling to do. The reason why Germany and Spain have always banned Uber is because anyone can be a driver on Uber.

At least there is a history of serious crimes in Fengxing, and anyone with a XD history cannot apply for a driver. "

"Fengxing's investment in safety is really much greater than that of Uber, but the price gap is not very big in comparison. Think about it for yourself."

Fengxing has been building a security foundation in obscurity in the past, and at this moment it finally broke out.

Faced with the rapid decline in word-of-mouth, Uber opened an emergency meeting again. They thought they could patiently fight with Fengxing, but now they saw that something was not right. Users spontaneously began to lean towards the Fengxing platform, and the word-of-mouth marketing of this Fengxing was completely achieved by Uber relying on burning itself to achieve rivals.

Really self-sacrificing.

But Uber doesn't want to be this inexplicable saint. Whether it's Kalanick or Khosrowshahi, the heart that just let go a little bit immediately hangs up again.

"Fengxin is rapidly grabbing our users through word of mouth." Khosrowshahi stated an indisputable fact.

"From the system to the software to the online car-hailing, why does Dafeng Group play the safety card all the time!" Kalanick is very disgusted with Fengxin's game, and at the same time he is really anxious, "We have to hurry up and do something. what."

"Do you have any idea?"

"Now the security issue is definitely unavoidable, so let's face it, the public relations are ready to apologize, and then the security system must be accelerated no matter how fast it must be.

At the same time, burn money! "

"Burning money?" Looking at Kalanick's resolute look, Khosrowshahi was obviously not so sure.

Kalanick explained, “Fengxing has burned a lot of money to lay the foundation in the past few years, and they have burned so much money but have not gained users at all. This is the biggest problem of Fengxing.

Dafeng Group is rich, but they have to support so many projects, it is impossible to burn endlessly on Fengxing.

So we will immediately start a large-scale promotional activity, and use the price advantage to stabilize most users first. Compared with the overall number of users, our crime rate is still very low. I believe that more users will understand us. "

"Do you still think users will be the same as in the past, because we are doing better than taxis and will support us?"

"Of course, because we do do better than taxis. With so many orders every day, isn't it normal for several security incidents to occur?" Kalanick asked very seriously.

Khosrowshahi said nothing because he was momentarily confused about right from wrong.

Kalanick didn't pay too much attention to Khosrowshahi's emotions, "Another point is that the wind is taking the passenger route, which is too demanding for online car-hailing drivers and the threshold is too high, which is not conducive to the development of the driver line.

Then we will take the passenger route, give drivers better pay, and better job opportunities.

At the same time, we make good use of this point to talk about employment issues with local governments. The jobs we can bring to them and the economic benefits we can bring to them far exceed the popular model. "

"What chips do we have?" Khosrowshahi didn't know why he asked this question, and almost blurted it out.

Kalanick was also stunned for a moment, but immediately showed a confident expression, "And our corporate spirit at Uber."

Kalanick's answer made Khosrowshahi suddenly feel that the burden on his shoulders was much heavier, but he had to bite the bullet and clean up the current mess. This is his responsibility as the new CEO.