Chapter 873 Breaking the Defense

Uber’s apology and public relations soon started in Omi. Regarding the class action lawsuit, Uber took a stand to be beaten. At the same time, the public relations copy about the higher probability of taxi accidents is still in use.

Although Uber's safety measures are not as good as Fengxing, Uber must at least make everyone feel safer than taxis.

At the same time, Uber made a high-profile promise to increase investment in safety issues in the future, and promised to complete a major safety transformation within three months.

The last step is to increase the discount and use the discount to stabilize old customers. This time, Uber will plan to subsidize tens of billions of euros, which is indeed very strong.

As the measures were moved out one by one, Khosrowshahi also began to wander around, first stabilizing the situation in the United States, and then Khosrowshahi set off for Europe, choosing Germany as the first stop.

But when Khosrowshahi got off the plane and was about to communicate with the government personnel, the assistant told him one thing. Gu Junhui was also in Germany at the moment.

Khosrowshahi couldn't help frowning. Although he didn't know why, he had already felt Gu Junhui's "maliciousness" towards Uber many times.

According to the information provided by the assistant, Gu Junhui will accept a live interview with Germany's largest media "Süddeutsche Zeitung" today. The topic of the interview is the safety of online car-hailing.

After hesitating for a moment, Khosrowshahi decided to watch Gu Junhui's live interview first, to see what kind of trouble Gu Junhui wanted to make.

At 4:00 p.m. German time, the live interview with Gu Junhui by Süddeutsche Zeitung began.

After an introduction to Gu Junhui, the host asked, "Recently, the safety of online car-hailing has become a hot topic among the public, and the online car-hailing industry, which has been favored by the investment banking industry for a long time, seems to have suddenly fallen into the abyss. Now many netizens are saying that Fengxing’s safety measures are better, facing the public’s fear of online car-hailing, is there anything Mr. Gu can communicate with you?”

"In fact, there are two main restrictions on the development of overall security issues in the online car-hailing industry, one is information barriers.

For example, we need to connect to the police system when we do driver backtracking. This is not easy to accept in many countries. We have also gone through a lot of hard work and commitment to break this in countries like Germany. information barriers.

The second major limitation is the bad psychology. We can see that as long as there is an accident on some online car-hailing platforms, a group of people will definitely stand up and say that there are more things wrong with the taxi.

First of all, I want to say have you read the data? Are you really sure that taxi accidents are worse than online car-hailing?

Take Germany as an example. German taxi drivers have strict audit standards. Compared with the fake audit standards of some online car-hailing platforms, which one is more risky? You really have convincing data to support online car-hailing platforms. Is the argument that cars are safer?

What's more, even if taxis are less safe, the question is what does this have to do with online car-hailing companies?

When we choose to make online car-hailing products, the safety of drivers and passengers becomes an inevitable responsibility. As for whether others are doing well or not, this can be compared?

It’s like you opened a company in Berlin. You asked your employees to work 12 hours a day and gave them a monthly salary of 200 euros. When the employees asked you why the salary was so low, you said that people in Laos factories worked 15 hours a day for a month. Earn less than 200 euros, we are much better than them.

Isn't this funny? "

Khosrowshahi, who was watching the live broadcast at the hotel, felt nervous. He guessed that Gu Junhui might want to hate Uber, but it still made him feel very uncomfortable.

Gu Junhui in front of the camera continued, "Passenger safety in the taxi company is not good, that is the problem of the taxi company, then go to the taxi company, put pressure on them, and ask them to do a good job in safety, instead of taking the This is used as a public relations method for online car-hailing accidents.

As an online car-hailing company, if you have a bad mentality and think that I only need to be better than taxis, how much can such a company spend on safety issues?

As an online car-hailing company, the reasonable mentality is that the product I made has a high safety risk, so I have to try my best to minimize the safety risk and be responsible to passengers and drivers, otherwise this product is a dangerous product. problematic product.

From the perspective of any product, there are almost no 100% perfect products in the world, but at least you have to achieve 99%. In fact, the most important standard for testing online car-hailing products is safety.

If you want to talk about convenience, price, and service, they are all similar, and the difference lies in safety. Compared with other products, human safety is something that needs more attention.

So at least we have to achieve 99.99% security, and be prepared for the aftermath of the possibility of risk with a very small probability, such as compensation, such as auxiliary prosecution, such as privacy protection, etc.

If 1%, 2%, or even more than 3% of risks are indulged in the issue of human safety, then to put it bluntly, this product has problems from the very beginning, and it should not have been 'out of the factory' from the very beginning. "

"So in Mr. Gu's opinion, the core of the online car-hailing product is safety?"

"Of course, the product of online car-hailing should put the largest investment and energy on the issue of safety. For example, we are not going to those countries that are unwilling to open up the police system. We would rather not go to this market. , nor can you joke about user security.

Because if we can't connect with the police system, we have calculated that the risk of passengers riding in the car will increase by at least 200%, and we can't take this risk. "

"Then what does Mr. Gu want to say about some online car-hailing brands that frequently have problems with safety issues?" The host began to pick things up.

"To put it bluntly, since you have done online car-hailing, you have enjoyed the number of users, the scale of the company, the economic benefits, and the popularity that online car-hailing brings to you. You have to assume the safety responsibility that online car-hailing should have.

I admit that it is very difficult to do a good job in the safety of online car-hailing. I know how much effort we have put into this matter, but this is not a reason to let it go.

If you feel that you can’t bear this responsibility, then you should not do this thing, don’t always take out taxis that are more risky to block guns, do what you should do, take care of yourself, and don’t arrive in one day Pull the taxi into the water at night.

If it weren't for the taxi-hailing habit cultivated by taxis over the past decades, there would be no chance for the development of online car-hailing.

It's like an actor who has no acting skills, so he should hone his acting skills well, and don't occupy the leading role of some good scripts to disgust the audience before he has honed his acting skills. "

The host nodded and changed the subject and asked, "Many people on the Internet are now saying that Fengxing is an online car-hailing platform that focuses on passengers and sets too many thresholds for drivers, especially private car drivers, which is not conducive to private car drivers. Development, what does Mr. Gu think about this issue?"

"We installed cameras on the car to protect the passengers, but didn't we protect the driver? Are there few cases of driver accidents?" Gu Junhui asked with a smile, "And we can see that due to the safety of online car-hailing in recent times, online car-hailing cars Overall orders fell 35%.

Is this the so-called benefit to the driver?

If safety is done well, more people are willing to use online car-hailing, and the whole plate is bigger. Does the driver earn more?

What's more, we only require a regular survey and training for drivers, as well as installing a camera on the car and downloading an app on the mobile phone. Is the threshold really high?

Our popular driver order share is the highest in the world. "

"What kind of development plan does Fengxing have in the future?"

"Safety is still our top priority. The arrival of 5G has brought us new technological breakthroughs. In the future, our intelligent security system will be further improved, using the Internet of Things to achieve more comprehensive tracking of passenger vehicles and achieve more Efficient emergency handling capabilities.

At the same time, the further development of unmanned driving is also a key breakthrough point to solve the safety conflict between passengers and drivers.

Another thing is to further connect the relationship between online car-hailing and taxis. We have already experimented with the in-depth integration of online car-hailing and taxis in some cities, and some specific measures should come out in the near future. "

Gu Junhui's proposal not to step on taxis has received a good response, but there are also very subtle public emotions in it.

There are sailors and real users who pull and ride taxis. Among these real users, some people have the mentality that if online car-hailing is really dead, there will be no online car-hailing to use in the future. Thinking of the convenience of online car-hailing, this group of people do not want online car-hailing to die, so they will speak for online car-hailing.

But now people with this mentality will not speak out for Uber, because it is not online car-hailing that emphasizes safety, but companies like Uber that do not pay attention to safety.

Because in another time and space, although Uber has many problems, it is the absolute leader after all. If the leader dies, it may be the death of the industry in a sense. Although there will be other platforms, but in this monopoly industry, other companies will take the opportunity. Can it do better than Uber? It’s hard to say, if Uber is dead if it can’t do better than Uber, can those new platforms still be kept alive?

But in this time and space, there is Fengxing, a platform that attaches great importance to safety and does a good job of safety. Now countries are targeting Uber, not the entire online car-hailing platform.

In this way, these real users who are worried about the death of online car-hailing cars don’t have to worry about the death of online car-hailing cars, so they will naturally stand on the side of paying attention to safety. After all, who doesn’t want to be safer in cars.

Gu Junhui directly broke Uber's public relations through a public live interview, and Khosrowshahi in the hotel became more and more depressed.

Because of Gu Junhui's live interview, he also revealed some other information, some information that broke Khosrowshahi's inner defense.

Khosrowshahi began to hesitate.