Chapter 262: New Film Marketing Model, Arrogant Wen Zhang

It was a week later when Fan Xiaopang heard the name of "Love Is Not Blind" again.

The box office of this movie on the first day was less than 20 million. After that, with the rise of word of mouth and the various marketing hypes of Double Eleven, the box office did not drop but increased in the following days, and finally cut 150 million in the first week, shocking the industry.

Although the box office in the second week declined significantly, it also exceeded 75 million+. The authoritative organization estimated that the total box office of this movie was between 280 million and 320 million.

This data is already very scary!

At present, "The Flowers of War" and "Flying Swords of Dragon Gate" by Lao Mouzi and Xu Laoguai have not yet been released. The highest box office of Chinese-language films this year is "The Founding of a Party" with a little over 400 million, followed by "New Shaolin Temple" with 212 million.

Regardless of the final box office of "Love Is Not Blind", it is already the biggest dark horse of Chinese-language films this year.

What is even more eye-catching is that the filming cost of this movie is only 9 million. Excluding the cost, the producer can earn 100 million from the box office share alone.

The investors behind them are so happy. Considering the rate of return alone, they are the most eye-catching this year.

Even "Far Cry", which set off the fan economy in the summer vacation, can't compare with it, after all, the capital base is here.

Even Wei Yang couldn't help but be a little jealous. It's not that he didn't know about this movie at the beginning, nor did he not want to invest.

But the cost of this movie is too low, and the Perfect World Film and Television behind it is not a small company. There is no need to look for investment outside for this money. He can't invest even if he wants to.

However, although he didn't make any money, Wei Yang still asked Blue Whale to study the publicity and marketing of "Love Is Not Blind".

And it's not just Blue Whale, most film and television companies are learning.

This kind of box office dark horse that breaks the routine must have its own advantages, and naturally it will be studied and reviewed by various companies to see if it can be copied and followed.

"Far Cry", the summer honey honey, is defined as a fan economy, and companies have already started to imitate it.

Including "Famous" shot by Wei Yang and Fan Xiaopang, it is also considered a kind of "fan movie" in the eyes of many people.

As for Love Is Not Blind, in addition to its own film quality and the style of a chick flick, the outside world has studied and found that its marketing and promotion methods are absolutely novel and first-class.

The trick of bundling with Singles' Day is not new. Others have also used it. Some people played the Valentine's Day trick in the early 21st century.

However, Love Is Not Blind made full use of new media, carried out large-scale viral marketing on platforms such as Weibo, as well as the increasingly convenient mobile network, and took the initiative to create hot spots, using golden sentences and emotions and other selling points to interact with the audience and netizens, which made many people's eyes light up.

So this is how it works!

This new way of marketing movies has allowed the industry to see a new track in addition to the conventional methods of most movies in the past, such as the Spring Festival Gala premiere ceremony + star roadshow + online media press releases.

More importantly, this strategy can turn passivity into initiative, and the film crew can operate more publicity and promotion methods.

Wei Yang is not unfamiliar with these methods, and even knows their subsequent upgrade methods.

When promoting TV series in the past, Blue Whale also used similar methods, but TV series and movies are different, and the outside world does not feel it obviously.

This time, I took Blue Whale to learn, and I also wanted to get rid of the dross and retain the essence, to get inspiration, and let the team understand more about the operation of film publicity and distribution, and to contribute to the crew of "Famous" in the near future.

For Wei Yang, Blue Whale started too late and could not get involved in the theater chain. At most, it could get a few theaters or acquire some shares in the future.

But those are too far away from now. Compared with the theater chain, establishing a mature distribution team and contacting and consolidating relevant distribution channels are the top priorities at the moment.

Blue Whale will make movies for a long time in the future. It is impossible to always hand over the distribution work to others. When the time is right, it must strive for more initiative.

Wei Yang, who knows what is going on, is not surprised by the success of "Love Is Not Blind". He is more about learning from it, adjusting the team, and planning for the future.

But the outside world is far less calm than him.

Most people don't care about the box office return rate and marketing methods. They care more about whether the movie is popular and who is more popular.

Bai Baihe is undoubtedly the biggest beneficiary of this movie.

It turned out to be just a pirated version of Wang Luodan, but now it is more powerful than the original owner.

Some reporters even went to Wang Luodan to stir up trouble, and some dug up some old news.

Wang Luodan's famous "Struggle" was said to have been played by Wen Zhang's old classmate Bai Baihe at first, but the latter turned down the play because of traveling.

It's hard to say about this matter. After all, with Bai Baihe's connections in the Beijing circle, it's not difficult to hook up with Zhao Baogang.

But turning down Zhao's play and going on a trip is a bit nonsense. After all, she was not a well-known artist at that time. But it's hard to say. She had just met her singer husband at that time and might be busy maintaining the relationship.

But whether it's true or not, as soon as this happened, it was obvious that Bai's team was stepping on Wang.

The two sides fought in the air, and even implicated Liu Tianxian and Liu Shishi. The two are often "stupidly confused" and often start a dispute between pirated and genuine products.

Wen Zhang's movie did not benefit as much as Bai Baihe, but the movie starring her is expected to have a box office of more than 300 million, which is a real hard result.

Bai Baihe plays the main role in the movie "Love Is Not Blind", but the pre-promotion, materials and other aspects are all well-known, which is a great bonus to her career.

At this stage, the new generation of male stars in the mainland are suppressed by the male actors in Hong Kong and Taiwan, and few of them have any outstanding film achievements.

Wen Zhang's "Ocean Paradise" and "Love Is Not Blind" have good reputation, good acting skills, and good box office, making him the hottest new generation in the film industry.

In the industry, his film achievements are automatically higher!

Although Wei Yang was on par with him before, no one thought that the two were real rivals.

After all, Wei Yang is a super top star and an Asian male god. They are put together more because they are of similar age and became famous at about the same time. The actual career gap between the two is not low.

But after Wen Zhang's successful counterattack in the film industry, many people have a higher opinion of Wen Zhang, thinking that he has a promising future and it is hard to say that there will be no chance of overtaking in the future.

There are also many people who use him to step on Wei Yang, saying that Wen Zhang is good at both movies and TV, and his acting skills are outstanding, which is much better than Wei Yang. Bala Bala...

They don't think Wen Zhang is better than Wei Yang, but simply use him to suppress and stimulate Wei Yang.

After all, Boss Wei is too hated, and many male artists are suppressed by him and can't raise their heads. It's not easy to have a Wen Zhang who emerges, so he must be used as a gun and stab Wei Yang a few times.

Even Wen Zhang himself, in fact, is not without the mentality of being proud.

Since "My Love from the Star", he has been suppressed by Wei Yang. Whether it is the new four little freshmen or the three gentlemen born in the 1980s, he has been suppressed by Wei Yang. It can't be said that he hates him, but he is dissatisfied and frustrated.

This time, he was praised by the media and netizens, and he was flattered. In the subsequent interview, he also confided a true word.

"I think I am the best movie actor born in the 1980s in the mainland..."

This sentence cannot be said to be wrong. The two conditions of [born in the 1980s] and [mainland] have eliminated most of the competitors, and there are really few who can compete with him.

But at the same time, these two words are also very targeted and perfectly summarize Wei Yang.

Especially at this time, it is inevitable that there is a provocation.

Even if there is no, the media will understand it as a "provocation" and then build up momentum.

The media and the outside world set the pace, and Wei Yang's fans were very dissatisfied. Your own movie is popular, why do you step on our brother? Many people went to attack Wen Zhang, which led to the latter's fans to fight back, and even Wen Zhang himself later went out to curse and take a tough attitude.

A series of events also made the behind-the-scenes footage of "Love Is Not Blind" particularly lively.

But unfortunately, from beginning to end, the other party, Wei Yang, did not respond, and filmed in the crew of "Famous".

This move made Lin Gengxin a little puzzled: "This guy jumped like this, boss, you just tolerate it?"

Even Wu Jing, who has been getting acquainted recently, couldn't stand it: "That's right, you say a word, and I'll help you to beat him."

"If you beat him, what about Xie Nan?"

Wei Yang made a joke, his expression was indifferent, but Ge Daye nodded in approval.

"Director Wei has the demeanor of a great general, and he is not surprised by honor or disgrace."

"You praised him, but I just don't bother to pay attention to him."

Wei Yang replied. In the early years, whether he was arguing with Pang Yidian or fighting a war of words with the dead girl, Wei Yang was always pursuing practical interests.

When there was no benefit, he disdained a war of words, wasting time and energy.

To be honest, if he responded, it would be a face-saving for Wen Zhang, and he would have been popular for nothing.

And even if he scolded him, people might not be convinced. In the end, it still depends on hard power. The success of "Famous" is a win even without scolding.

Of course, Boss Wei is narrow-minded and remembers everything in his little notebook. If someone gets into trouble, he will definitely be the one who steps on him the hardest.

Fat Fan knows him more or less.

In her opinion, if Wei Yang continued to scold, it would be a small matter. Now he is holding it in his heart, and who knows what kind of ruthless tricks he will use in the future.

And Wei Yang's non-response is also seen by the outside world as leaning towards the demeanor of a great general, or waiting to use a big trick.

No one thought Wei Yang was scared!

After all, Boss Wei is not an ordinary artist, with a net worth of hundreds of millions and countless connections. If Wen Zhang didn't have a godfather and several cooperative companies to protect him, he would be crushed to death.

Even so, facing Wei Yang's silence, Wen Zhang was the first to be scared.

If Wei Yang really started to curse, at least he would vent his anger, and at the same time he clearly stated his position on the opponent, which was fair and aboveboard, and Wen Zhang knew it in his heart.

But Wei Yang never responded, making people wonder what he was thinking, and it was particularly scary.

However, although he was scared, he didn't say anything. Instead, his wife Ma Yili said in an interview that the media had misinterpreted Wen Zhang's meaning and expressed her apology in a tactful way.

However, Wei Yang still didn't respond, but few people noticed that he started to follow an actress named Yao Di on Weibo...