Chapter 280 The Ratings Are High, and the Hunan Provincial TV Station Is Smiling Happily
It took less than five days for the ratings of "Joy of Life" to break 3, and then it reached around 3.25 in the next two days, ranking first in the same period for a week.
However, from this time on, although the ratings of "Joy of Life" also rose, the increase was obviously not as strong as in the early stage.
"Joy of Life" is very famous and popular on the Internet, but in fact, the subject matter is limited.
The attributes of this drama are actually a bit mixed, with comedy, time travel, power struggle, martial arts/fantasy, plot and other elements.
It seems that these elements are diverse and take care of many people, but in fact, most middle-aged and elderly audiences are not particularly interested in these elements, and this complex and intertwined setting has a certain dissuading effect on some audiences.
Many people have analyzed the popularity of "My Love from the Star" and "Eastern Palace". In addition to the advantages of all parties, the wide audience group is a very key factor.
Especially "My Love from the Star", the story structure is very simple, the female star falls in love with the alien and fights the villain by the way.
Children like it, young people love to watch it, and middle-aged and elderly people can understand it, so it has become a super phenomenon-level national hit that is known to all men, women, young and old.
In comparison, "Eastern Palace" is actually not very popular with middle-aged and elderly audiences, but because it involves sadomasochism and power struggles, it still wins a considerable number of audiences.
Especially middle-aged and elderly female audiences, they may not care about Li Chengyin being the emperor, but when they see the male and female protagonists love and kill each other, they also cry and curse.
You know, the largest market for imported Korean dramas now is young and middle-aged women, who are very keen on "love" that goes from life to death.
In addition, Wei Yang's "Professor Gu" was invincible at the time, and with the remaining momentum of "My Love from the Star", "Eastern Palace" finally became a big hit.
So the success of this drama is a bit of a combination of time, place and people.
If the bonus of "My Love from the Star" is subtracted, it is still unknown whether it can break 3 based on Wei Yang's personal fame and appeal at the time.
The same is true for "Celebrating More Than Years". The subject matter cannot be popular with all audience groups. In addition, with the diversion of LeTV, it is understandable that the increase in ratings has slowed down.
According to normal estimates, if "Celebrating More Than Years" can be stable in the later stage, it will probably be similar to "Eastern Palace", or even stronger.
After all, it is broadcast on Hunan TV. Apart from CCTV, this TV station has the largest base and a very powerful platform advantage.
This is also the reason why Hunan TV dares to bid lower than other TV stations when everyone is scrambling for Blue Whale's new drama. It has outstanding comprehensive conditions and can provide other key support besides real money.
If it is broadcast on Magic City TV, it is still unknown whether "Celebrating More Than Years" has broken 3 now, and the performance is likely to be similar to "Eastern Palace".
But if it is broadcast on Hunan TV, Wei Yang dares to dream of breaking 4.
Breaking 5 is too unlikely. The popularity of "Celebrating More Than Years" is still a certain distance away from "My Love from the Star".
But even so, this data is enough to shock the outside world.
In recent years, apart from CCTV, there are a few dramas that break 2 every year, and all the dramas that break 3 are produced by Blue Whale.
Is the Wei guy really cheating? !
Everyone is worried. Last year, the ratings of "Shan Shan Lai" were 2.61. Although it overshadowed the extremely popular "Palace Lock Heart Jade", it actually made many people feel relieved.
They think Wei Yang can also shoot "ordinary hits", and the performance of this drama is within their understanding and tolerance.
But in just half a year, Wei Yang took out "Celebrating Yu Nian" and killed it like crazy.
Yes, everyone is optimistic about this drama, but they didn't expect it to be so popular.
Breaking 2 or even breaking 3, everyone can bear it, breaking 4 is too exaggerated, and more importantly, this is a trilogy...
…
"Hahaha."
At the regular meeting of the top leaders of Hunan Provincial TV Station, the top leader laughed so hard that his mouth couldn't close, and the other deputy directors and senior leaders were also full of joy.
Even though Hunan Provincial TV Station is now a giant among local satellite TV stations, and it broadcasts several TV series with more than 2 episodes every year, it is rare to see a super hit like this in a few years.
Speaking of which, the last time was Wei Yang's "My Love from the Star".
"Mo Tai and Director Su have made great contributions this time."
The top leader praised the two senior executives who were in charge of "Celebrating Yu Nian" this time. The two leaders also felt very proud and showed their faces, and other leaders couldn't help but envy them.
This time the credit is indeed not small. One is to grab the project, and the other is that the project is also shining, and the subsequent two episodes will continue to accumulate.
Just relying on this "Celebrating Yu Nian", the two people don't have to worry about their political achievements for several years.
The resume has also added a strong stroke, and it may be the key merit for promotion in the future.
"It's a pity that we still haven't done our best. We lost money on the 30% advertising revenue."
Director Su, who was in charge of purchasing the drama, said with some regret that buying the "Celebrating More Than Years" trilogy for 380 million in cash would definitely not be a loss, and some subsequent cooperation would not matter, because they were all our own resources, and the key was not to be conspicuous.
But 30% of the advertising revenue is still a bit hasty!
The first season was okay, with only a few tens of millions, which was a relatively recognized income for both parties.
But if "Celebrating More Than Years" breaks 4, then the advertising in the second season will definitely soar, and the Hunan Provincial TV station will cut meat more ruthlessly, and the same is true for the third season.
According to this contract, the actual amount that Blue Whale can get in the end will not be less than the 520 million sold to the Magic City TV station, and it is very likely to exceed it.
After all, the ability of Xiangsheng TV station to make money is notoriously ruthless!
"Celebrating More Than Years" has cost so much and achieved such good results, so the advertising revenue will definitely be very considerable in the end.
"You can't say that, you need to have a long-term vision."
The top leader still has a big picture: "If we take the trilogy as a package, if we have to worry about the conversion and increase, we feel bad, and Blue Whale probably feels bad too."
As soon as this was said, the conference room was filled with laughter. It was indeed the case. They felt bad about the advertising fee, and Blue Whale probably felt bad too.
If the trilogy was sold separately, the sales competition for the second season would be more intense under the premise that the first season achieved such a hot performance, and the price would definitely be more than the current conversion amount in Hunan Province.
Many times, doing business is like this, there is no reason for you to take all the benefits.
As long as you get the expected benefits, you must understand that you are content. If you think too much, you always feel that you are at a disadvantage, and you feel aggrieved and uncomfortable, then you are making yourself uncomfortable.
In fact, Director Su is not ignorant of this truth. Whether he loses or makes money, he actually can't get the money.
The previous sentence was more like a way of passing the buck in advance, so that no one would make a fuss about it in the future.
Now that the top leader has set the tone, Director Su is not entangled in this matter, but instead talks about the last two parts of "Celebrating More Than Years".
With the first season as a benchmark, the TV station leaders attach great importance to the last two parts and are eager to start filming as soon as possible, which is also an important topic of today's regular meeting.
Director Su has already negotiated with Blue Whale: "The script is out now. Wei Yang means to shoot two parts in a row, and it is expected to be completed this year. The difficulty now is the actors' schedule."
Many of the main creators of "Celebrating More Than Years" are well-known artists. Now that the TV series is popular, their popularity has reached a new level.
With Wei Yang's face, plus the current hot brand of "Celebrating More Than Years", I'm afraid not many actors are willing to give up the role.
But after all, many people have dramas on hand, and it is impossible for them to abandon the crew and run to play "Celebrating More Than Years".
Wei Yang is more insistent on the original cast, so if the actors cannot be gathered at the moment, there will be many problems if they start filming rashly, so they have to slowly coordinate the schedule.
Therefore, for the second two episodes of "Celebrating Yu Nian", the script funds and even the preparations of all parties are not a problem at the moment, but the actors are a problem, and Blue Whale is also in a state of panic.
The top leader attaches great importance to this matter and instructed that he can help coordinate within the conditions.
To put it bluntly, it is to help Blue Whale code people!
Although Boss Wei has a high status in the circle, not all crews will pay attention to him, especially when it comes to their own interests.
No matter how awesome you are, I will not take advantage of you.
But Hunan TV is different. It is a giant of local satellite TV, with great influence, connections and weight of words, not to mention that it is a platform and holds the lifeblood of many crews.
Once Hunan TV takes action, coupled with the strength of Blue Whale itself, the coordination of actors will not be smooth sailing, but it will greatly reduce Wei Yang's pressure.
In fact, under normal circumstances, even if "Celebrating Yu Nian" is popular, as long as it can be filmed, a slight delay of one or two years is acceptable, and Hunan TV will not be so overbearing.
But the key is the special situation. It has already passed the test once before, and now it is in the limelight again. Although public opinion is surging and the general trend has been established, many people are jealous of it.
If it is delayed, things will change. Both Blue Whale and Hunan TV hope that the show will be filmed and broadcast quickly, and everything will be fine.
Therefore, the top leader did not hesitate to use the power of his own TV station to help Blue Whale code people, and also began to build momentum for public relations, fearing that "Celebrating Yu Nian" would have another problem.
The full amount of 380 million has been paid, and there is no refund item.
If "Celebrating Yu Nian" is banned, Blue Whale may suffer heavy losses and affect subsequent development, but at least [the capital] will definitely not be lost.
But Hunan TV completely lost both the wife and the army, so in this matter, Hunan TV is more concerned than Wei Yang.
After the meeting, Mo Tai quickly caught up with the top leader. The two slowed down their pace. The former talked about something else and talked about business.
"Wei Yang and I talked a few days ago..."
In fact, this matter is relatively simple. Before, Hunan Provincial TV and Blue Whale signed a relevant cooperation agreement, which made Wei Yang taste a little sweetness.
So privately, Wei Yang talked with Mo Tai, hoping to get a few friends to come over, and the resources can be redistributed, or he can agree to some other conditions to exchange.
This matter is not a big deal, and Mo Tai can handle it himself, but after thinking about it, he still wants to talk to the top leader.
"Who are all these friends?"
The leader was a little curious, and Mo Tai looked strange: "There are not many names, and the main focus is on Liu Shishi and Tang Yan."
"As expected, a romantic talent cherishes flowers."
The leader showed an understanding smile, and Mo Tai was also happy: "I was thinking that we should not do official business, but sell him a few favors in private. This kid is a capable person. If we win him over, there will be opportunities for cooperation in the future."
"I'll leave this matter to you, I have no objection."
The leader nodded, and even felt a little sorry that Wei Yang's company was in Shanghai, and was closer to the Shanghai faction, and had a deep intersection, otherwise he would definitely tie it to the Hunan Provincial TV station.
However, although it is impossible to completely recruit, it is also good to get closer.
Thinking of this, the leader suddenly said: "The new Golden Eagle Awards will be held in September. You can take time to listen to the ideas of young people. You must keep up with the times."
Mo Tai understood immediately that you should do a good job when giving favors, and smiled: "Okay, I'll talk to someone later."