Chapter 299 The Summer Vacation Is Finally Here
It is May, which indicates that the annual summer season is coming soon.
The major TV drama producers are gearing up for the production, and the film market is also surging.
In previous years, Blue Whale would naturally pay more attention to the TV drama market.
This year, it is also concerned, after all, "Diamond Lover" is broadcast in the summer season, but compared to TV dramas, this year, Blue Whale's debut film "Famous" is also released in the summer season.
Scarcity makes things valuable. Blue Whale has been involved in many TV drama ratings battles and has long been accustomed to it. On the contrary, this is the first time to participate in the box office battle, and everyone is very fresh, so most people in the company are focusing on the film market.
Hengdian, "Celebrating More Than Years" crew
During the break, Rouba kept swiping his phone, and then saw a message, and quickly showed it to Wei Yang who was chatting with Tian Yu.
"Boss, Painted Skin 2 has been scheduled."
"What date?"
"June 28, boss, what date are we going to have?"
Wei Yang thought: "It has not been officially confirmed yet, but it should be early or mid-July."
Although the summer season is two months, most of them are generally released in July.
Especially now that the film market is not as prosperous as in the future, the market is limited, and if it is released late, it can only eat what others have left.
This statement is a bit extreme. In fact, there are many popular movies released in August, but more crews choose July, and this is indeed part of the reason.
A considerable number of audiences may only watch one or two movies during the summer season or the New Year/Spring Festival season, or they may only have the budget to watch one movie in a certain period of time.
In this case, movies that are released early are relatively easier to win tickets for these people.
If you delay it too late, the budget of others will be used up, and your movie will be released at that time. People are powerless and may wait until they look back to see the pirated version.
These little tricks and tricks seem cumbersome and useless, but if used well, they may increase the box office by millions or even tens of millions.
The quality of a movie is equivalent to the combat effectiveness of the army. The schedule arrangement and some related strategies for distribution and publicity are equivalent to strategies and tactics.
If this aspect of work is not done well, no matter how good the "army" is, it will be useless. If the publicity and promotion are done well, even if it is a mob (bad movie), it can still win a big victory.
Although Wei Yang is a rookie in the film industry, he has seen pigs run even if he has not eaten pork.
There are too many good movies that have failed because of poor publicity and promotion or because of the pit schedule.
If the movie fails because of the poor quality, it will be fine. If it encounters a hit movie, it is acceptable that the box office battle has not been fought.
But if the quality of the movie itself is good, but it does not achieve the expected results due to some other factors, this kind of non-war crime is too uncomfortable.
Therefore, Wei Yang attaches great importance to the choice of schedule, and "Famous" has not been scheduled.
On the surface, it is an investigation, but in fact it just wants to avoid "Painted Skin 2".
Others at most think that the previous film is brilliant and cannot be directly defeated, but Wei Yang knows that this movie actually made more than 700 million yuan at the box office in the previous life, ranking among the top three of the year.
From a realistic perspective, Wei Yang does not want to compete head-on with "Painted Skin 2", and there is no need to compete.
There is enough space to separate the two films in the entire July schedule, with a gap of ten days and a half months in between. After the two weeks when "Painted Skin 2" had the strongest box office growth, it is the turn of "Famous and Famous" to be released.
"That just happened to collide with "Search", which is a movie directed by Director Chen."
Although Rouba did not participate in "Famous and Famous", she is still very concerned about the first movie of her company. If this first shot is well made, they will also benefit from it in the future.
At present, the most important thing in China is the Lunar New Year's Day, but the summer vacation is already mature and hot, so there are many strong players.
In addition to the powerful previous work "Painted Skin 2" with a good lineup, Director Chen's "Search" was previously scheduled on July 7 and 6, which is also the first movie scheduled in the summer vacation.
Although Director Chen has fallen from grace after The Promise, the performance and reputation of his subsequent films Mei Lanfang and The Orphan of Zhao are not as good as those of Feng Kuzi and Lao Mouzi.
But a person's reputation is like a tree's shadow, and Director Chen still has a lower limit.
The two films mentioned above were ranked sixth in the Chinese-language box office in 2008 and 2010, respectively. They may not be as good as the top ones, but they are more than enough to be better than the bottom ones.
Therefore, Director Chen's fans and box office appeal are still very strong in the industry, otherwise every project would not have wide support.
Mockery is mockery, but those who know the industry will not really take it lightly.
The lineup of Search is also good, with two first-line actresses Gao Yuanyuan and Yao Dazui, as well as Chen Hong and Wang Xueqi, who has been quite popular in the film market in recent years, and popular artists such as Zhang Ze and Wang Luodan are also among them.
Maybe it is not as good as Painted Skin 2 and Fame, but it should not be underestimated, not to mention the bonus of a famous director.
Although there are many big names in "Famous" and "Painted Skin 2", the directors are all newcomers.
Wei Yang at least has the title of a well-known supervisor + producer. Wu Ershan, the director of "Painted Skin 2", has only filmed "Swordsman" before, and can really be regarded as an "unknown person".
Therefore, some media believe that this summer season is a battle between the new generation of directors and the old and the new.
Rouba understands Wei Yang's choice to avoid "Painted Skin 2", but doesn't understand why he doesn't avoid "Search".
"It's better to withdraw it than to avoid both. Choose the lesser of two evils. The subject matter of "Search" is limited here, so it is easier to deal with than "Painted Skin 2."
Wei Yang knew that he didn't have the confidence to fight against "Painted Skin 2", but he could still give "Search" a try.
In addition, one of the two movies is about online violence, and the other has discussions similar to rumors and reputation. To some extent, they can form interactions and are more beneficial to publicity.
"It seems that I have to talk to Guangguang."
After determining the general policy of avoiding "Painted Skin 2" and competing with "Search", Wei Yang did not ignore the other movie.
"Four Famous Detectives"
The data of this movie is actually not bad. The box office in the previous life was even higher than "Search", otherwise it would not have been filmed for several episodes.
Wei Yang is not afraid of this movie, but the key is that Wei Yang also invested in this movie, and Guangguang also participated in "
Famous".
Moreover, Guangguang is one of the main distributors of "Famous". If the two sides form a competitive conflict, it is hard to say that Guangguang will not have selfish motives.
So Wei Yang hopes that both sides can discuss a situation that is acceptable to both sides, stagger the peak, and then concentrate resources, so as not to fight against each other.
He believes that Guangguang also thinks so.
It doesn't matter if "Famous" suffers a little loss, but if "Four Famous Detectives" suffers a loss, it will be a big loss.
Blue Whale is afraid of "Painted Skin 2" and Director Chen, and how can other box office be normal after seeing Wei Yang + Fan Xiaopang + Ge Daye.
Wei Yang personally called Lao Wang several times, and the general manager of Blue Whale went to Beijing to negotiate, and finally reached a result that everyone accepted.
"Famous" was released on July 10, about two weeks after "Painted Skin 2", and "Four Famous Detectives" was released on July 21, more than ten days apart.
This is considered a concession by Guangguang, and Boss Wei will also help to shout a few words and cooperate with the publicity work as compensation.
After the release time was determined, Blue Whale began to formulate relevant publicity plans, and began to discuss the schedule with the main creators to cooperate with the subsequent publicity roadshow.
In other words, after the release date was set, Blue Whale and other publicity and distribution teams began to carry out relevant publicity for "Famous".
However, for this kind of movie promotion, the time and scale should be adjusted according to the budget, and the time can be long or short, and the scale can be large or small.
Of course, the purpose of the promotion is to attract audiences to the cinema. If the time interval between the promotion period and the actual release is too far, the effect is actually not ideal.
Therefore, the main promotion period is the month before the release, especially the first two weeks and the hot period.
In this way, the audience will have a deeper impression. If they have expectations for the promotion, it will be easy to convert it into actual box office, and the cost performance is the most considerable.
Therefore, the current promotion is mainly based on preparation and momentum. The real large-scale output will not be until the end of June and July, and then it will be the roadshow for the release of the movie.
Not only did they notify other main creators to prepare, but Wei Yang also had to squeeze out at least 20 to 40 days of schedule in "Celebrating Yu Nian".
Fortunately, Wei Yang had already prepared before. When he made the announcement of "Celebrating Yu Nian", he made arrangements in advance. With a little adjustment, he could meet the needs of Boss Wei.
…
Time came to mid-June little by little, and the Magnolia Awards were held in Shanghai as scheduled.
Wei Yang was nominated for Best Actor at the Magnolia Awards for the second time for Joy of Life, while Liu Shishi was nominated for Best Actress at the Magnolia Awards for the first time for Startling by Each Step.
At the same time, Blue Whale artist Qiao Zhenyu was also nominated for Best Actor for Startling by Each Step.
However, due to the subject matter and qualifications, the chances of winning the award for the three are not high.
Especially in the Best Actress category, Empress Sun in Legend of Zhen Huan and Song Jia in The Cliff were both well received and popular. Although Liu Shishi performed well in Startling by Each Step, she was not as good as these two, not to mention that this drama is from Hunan Province.
Liu Shishi and Qiao Zhenyu were present, but Wei Yang simply did not come, but recorded a VCR with the main creators of Joy of Life to thank Joy of Life for winning the Most Popular TV Series Award in the online voting.
After the award ceremony, the result was not unexpected.
The Best Actress was also won by Song Jia in The Cliff, and the Best Actor was won by Huang Haitao in The Unforgettable Number. Liu Shishi and Qiao Zhenyu who were present were the most popular male and female actors in the online voting.
There is actually no controversy about the Best Actor. It is mainly because some people are leading the rhythm that Wei Yang and Wen Zhang are runners-up twice.
That’s right, in addition to Wei Yang, Wen Zhang, who was nominated for "Snow Leopard" last year, was also nominated for Best Actor this time for "Naked Wedding Era", and became a spectator again.
Wei Yang’s mentality is actually good. He has a good relationship with Shanghai TV, so he is not worried about the award, not to mention that he has the Golden Eagle Best Actor as a foundation.
Wen Zhang did not have a single important award. He thought he was "fooled" twice, and coupled with his increasingly inflated mentality, according to Liu Shishi, this guy turned upside down the dinner after the award ceremony again this time.
Boss Wei didn’t know what the organizer felt, but he thought it was more "comfortable".
After hearing this news, Wei Yang regretted not coming to join in the fun for the first time. Otherwise, if he was there, he would definitely have a few words of tea at the right time to give this guy a look.
Let this guy imply himself last time...
The competition for Best Actress actually caused a lot of controversy because of the popularity and high reputation of "The Legend of Zhen Huan". It is said that a certain agent made a lot of remarks because of this.
The fans of both parties also attacked each other to a certain extent. The fans of Sun Niangniang were undoubtedly more numerous and stronger, but because of the use of dubbing, this point was firmly grasped.
This dispute even caused the agitation of Wei Yang's fans. They also felt that "Celebrating More Than Years" had a great performance and Wei Yang's performance was not bad.
The TV King lost, most likely because it was not broadcast on the Shanghai TV.
"The Legend of Zhen Huan" is not convinced, and "Joy of Life" should not be convinced either. There is something shady going on here.
As a result, before they started to make a scene, Wei Yang personally congratulated Huang Haitao on Weibo and interacted closely with the organizers of the Magnolia Awards. It can be translated into one sentence.
We are one people, don't rush to the wrong place!
Putting aside the controversy over the Magnolia Awards for Best Actor, Wei Yang did not pay attention to the grievances between Sun Niangniang and the others. It is almost the end of June, and the prelude to the summer season has begun...