Chapter 905 About Investment

"No need to thank me, this is Tianbao's own effort!"

"Then there must be a chance to show off!"

Brother Xiao Ming picked up the wine glass, Shen Xudong also drank tea instead of wine, and the two clinked glasses...

This touch means a formal handover!

After all, the scandal about Shen Xudong in Hong Kong - one dragon playing with two phoenixes - spread throughout the mainland, but Brother Xiao Ming must have known about it!

It feels like Director Chen Da invited Director Teng Wenyi to be a witness...

They are all people from the art circle!

After a meal, Shen Xudong probably understood why Brother Xiaoming was willing to marry Tianbao...

In fact, at Huang Xiaoming's level, there is no shortage of beauties. As long as he dares to play, he can have sex every night, and the beauties can take turns...

I used to think Xiao Ming was blind, but now I know: Tianbao can provide the emotional value he needs!

People who are not short of money and resources are short of people who can resonate with them. Once such a person can touch a certain point in their hearts, it is easy to be tempted by her...

Regardless of whether the emotional value is real or staged, at least the man is very satisfied!

Tianbao is really the top version of fishing for girls...

He is willing to go out and knows what he wants. After undergoing plastic surgery and changing her hair, she worked hard to become a beautiful model, made a lot of money through photo shoots, and opened a coffee shop. During the bottleneck period, she quickly took Xiao Ming to the mainland to make money. Now it is said that she is working as an angel investor in venture capital...

The entertainment industry is very realistic. Winners and losers, she is considered successful!

And only she herself knows the hardships along the way.

I still admire her...

…

Oh, Brother Xiao Ming mentioned investment. He was chatting very enthusiastically, talking about Star VC...

Star VC was actually founded by Song Ge - Zhang Jun invested 9 billion to establish Houde Qianhai Fund. Song Ge, as the fund manager, immediately used the money to help several celebrity friends establish Star VC.

The celebrity friends are Ren Quan, Huang Xiaoming, and Li Lianhua!

Later, Huang Bo and Zhang Ziyi also joined as star investors.

Among them, Ren Quan is considered a typical example - various publicity investment wizards and legends in the investment circle. There was once a rumor: Winning three unicorns!

Damn it, if he was really that awesome, he wouldn't be restricted from spending too much money...

Involved in the illegal absorption case, the full name is the crime of illegal absorption of public deposits, which is actually a "fund-raising fraud"...

Of course, he is just a shareholder!

But who makes him a shareholder?

This is normal. From the perspective of brand development, celebrities’ cross-border entry has inherent advantages and can quickly open up the market, which is conducive to fundraising and investment.

However, negative news about celebrities can also easily involve the projects they invest in.

In the following years, the market's regulation of investment became more stringent and the requirements for relevant qualifications were higher. To gain the trust of investors and the recognition of the market, private equity companies need hard capabilities such as risk defense capabilities and performance stability.

Back to the subject, Shen Xudong saw that Brother Xiao Ming was having a lively conversation, so he asked: "Then do you know the difference between an investment bank and a bank?"

Brother Xiao Ming was stunned for a moment, he... wasn't very clear...

"Investment bank..." Shen Xudong originally wanted to explain, but thought for a moment: "Forget it, I won't explain it. I know the Handu Yishe you mentioned... but the things I invest in are basically related to the entertainment industry, because I am in the business I don’t know much about this industry… other industries!”

…

Brother Xiaoming talked about Star VC for a long time, all he said was that they invested in Handu Yishe...

Handu Yishe emerged in the Taobao era, and there were very few newly emerged Taobao merchants. Handu Yishe relied on its own original group system to quickly introduce new products and quickly turn over orders. In that era when SKUs were extremely scarce, Handu Yishe was a god.

There are even 50 new styles released every day, coupled with the popularity of Korean style in China, this has created the glory of Handu Clothing House.

It’s useless. Once the Korean ban comes, the so-called Korean Wave will not be popular anymore...

On the other hand, Taobao is no longer short of SKUs. It is no longer possible to cater to the market by stacking SKUs.

Now that consumers have ample style choices, Handu Clothing House's fast payment no longer has an advantage.

In short, it cannot keep up with the times!

For these celebrities, VC is just one of many investment methods.

They bought properties and opened restaurants in their early years, but later found that they were too tired and it was slow to get money;

Just start buying stocks, such as Huayi's stocks. Since you are an artist in the company, you should treat it as employee stock ownership, right?

So what should we do if we have more money?

Wouldn't it be nice to take out some of the money and give it to a reliable friend to be an angel?

Schwarzenegger is still a shareholder of Google!

Of course, a fund established by a celebrity must stand under the spotlight, which is very beneficial to the early promotion of the brand - it is equivalent to using the celebrity's own popularity to advertise!

In fact, the business of artists in the industry can be roughly divided into three stages. In the first stage, low-risk areas such as restaurants, bars, and clothing stores are used as entry points;

In the second stage, establish your own film and television-related companies to form a closed loop of the industrial chain with your main business;

The third stage is to set up investment companies like Ren Quan and move into more emerging fields...

Generally speaking, catering has become the first choice for celebrities to open stores because of its low investment and relatively low risks, accounting for 60% of all celebrity stores.

Among them, hot pot accounts for 13% of the catering formats in star stores due to its high degree of standardization and strong profitability. Chen He, Ren Quan, Huang Lei and others all opened hot pot restaurants, but celebrities often neglected management, and prices were generally higher than ordinary restaurants due to the celebrity effect, and many of them eventually closed down...

For celebrities, investing in film and television companies in the second stage is still about professionals doing professional things, who can open up their own industrial chains and contribute to the main business.

For example, Fenghuo Stone Cultural Development Co., Ltd., which is jointly owned by Huang Lei and He Jiong, has participated in the investment of many film and television projects such as "Troublesome Family", "Late Night Diner", "Longing for Life"...

Stars in the third stage are not so handy. Ren Quan, who is studying for an MBA and focusing on being a businessman, is still plagued by negative experiences. Other stars' cross-border investments are in a mess...

The most typical example is Li Anpeng. After establishing a number of "Zhongshu-related" companies such as Zhongshu Holdings, Zhongshu Hotel Management, and Zhongshu Yaji Trading, he owed 40 million yuan in debt after blindly entering the real estate industry. Still paying off debt.

Various overturning incidents emerge one after another. In the final analysis, celebrities do not have diamonds but get porcelain jobs.

Including Star VC, Handu Clothing House, and Celebrity Wardrobe, they are all failed investments!

Especially the subsequent “Rong360”, which was criticized by CCTV’s “March 15 Party” less than two years after its launch.

Later, Huang Bo, Zhang Ziyi, Li Lianhua, Huang Xiaoming and others withdrew from Star VC...

It is normal that most celebrity crossovers use status halo as a means to attract investors or target companies, and have no advantages in professional knowledge, abilities and experience.

It is not even ruled out that some celebrities are inspired by others to join in it. When the business or market environment changes and celebrities are unable to respond effectively, various problems may easily arise.

Essentially, there is a lack of sufficient research and analysis capabilities for any industry, and investment coverage is all-inclusive. This not only leads to more risks, but also makes it impossible to highlight advantages due to the complexity of the fields.

Moreover, in addition to the halo, their star power also has a negative effect - once problems arise, they will suffer more public opinion and controversy than ordinary companies.