Chapter 913 Premiere Scene (24)
124 million in the first week…
For ordinary movies, it is definitely a good box office performance!
But this is Feng Xiaogang’s movie, and it is a big production with a cost of over 200 million...
So desperate!
At the beginning, Huang Zhongjun uttered wild words: over 100 million on the first day...
As a result, the audience didn’t buy it!
Moreover, there are not many discussions on the Internet about the movie "1942" itself. They are all criticizing Huayi and Feng Xiaogang...
‘I only know how to use this kind of subject matter to make people cry! The result is a lot of commercial atmosphere! ’
'Please don't try to cheat me out of such a miserable thing again. ’
In addition, there are a lot of comments about "it's shameless to occupy the IMX theater and force "Young Pi" to have no film schedule...".
It is indeed what Feng Xiaogang said, 'Everyone is praising "Pi" and everyone is criticizing "1942"...'
Feng Xiaogang was very angry...
Oh, he is currently preparing for the Spring Festival Gala - it is said that "1942" failed to pass the review: the superiors thought that the picture was pessimistic and the mood was negative, so it was not approved. Feng was impatient and asked people everywhere, in exchange for directing the Spring Festival Gala in exchange for passing the trial...
Let’s talk about “1942” first. This movie is indeed ill-fated. Affected by various factors, the film failed to start smoothly after three preparations, which became Director Feng's heartache.
In an interview, he once said that he wanted to make this film while he still has some enthusiasm and courage.
Well, like all Chinese literary and artistic workers born in the 1950s, he has an innate sense of social responsibility and mission. They have an attitude of active participation in the country and society.
Romance, romance, and romance are not their ideal, but criticizing the current ills is.
That’s the legendary daddy flavor!
Therefore, when evaluating Director Feng's works, we must divide them into two periods: the period before the audience is treated as an idiot (the pre-idiot period), and the period after the audience is treated as an idiot (the post-idiot period).
"1942" should be this dividing point!
In the pre-Idiot period, although most of his films had embedded advertisements, he still did not miss out on "applause and box office".
This made countless financial investors favor him. Director Feng used his talent to successfully find the optimal solution between art and business, making money and self-expression.
In the post-Idiot period, he was promoted to a high position, and he seemed a bit arrogant. He went to great lengths to make "1942", but the audience didn't buy it?
There were too many compliments around him, which made him feel that the audience was ignorant. Since they were ignorant, of course they needed education!
So, the audience was bombarded.
‘Audiences have no idea what a good movie is! ’
'If you find this content offensive to you, I can honestly say, you can watch it or not. ’
Arrogance written on his face!
The problem is that the audience bought a ticket and entered the cinema. Is it interesting for you to say this now?
…
The crew of "Love" is filming a ping pong fight scene...
It’s not really a fight, it’s a plot in which Ah Bian, played by Zhang Yishan, was beaten 11:0 by the newcomer Wei Daxun…
Zhang Yishan knelt down...
There will be a narration in the movie: "Facing an overwhelmingly powerful opponent, you will know the gap between you and him. It can really be described in four words: unmatched." There was nothing else in my heart but deep fear. The fear that makes the psychological defense collapse in an instant. ’
The cruelty of the competitive arena is vividly reflected...
A-Bian is a genius, but if he doesn’t work hard, he is still beaten by ordinary people...
Kong Dali, played by Wei Daxun, was born in the Northeast Training Camp. He is a professional player who has gone through the country's first-class professional and arduous training. He knows where his limits are. In the Northeast Training Camp, a place full of table tennis talents, he can go far. Far, there are only a few people who can stand on the top of the pyramid, and he is not among them.
If you don't go up, you can't go down. You can't give up even if you want to, but you can't even go up!
Therefore, he was full of hostility at first - when Shen Xudong watched "Ping Pong", his favorite was Master Kong!
The plot arranged for him is also the friendliest: later, he slowly learned to reconcile with the world, get along well with the surroundings, carefully guide the students, and even took his mother over...
"Click..."
Shen Xudong shouted with satisfaction, and then called Xu Hui over: "I will shoot some daily shots in the afternoon, you will be the camera..."
"Director, where are you going?"
""囧囧" is about to be released, I have to support the show!"
"…All right!"
…
In fact, Shen Xudong really doesn't want to show up in public.
But there is no way, it’s the Lunar New Year movie, if you don’t promote it, it will be difficult for the movie!
This publicity refers to conventional publicity, such as poster laying, trailer release, variety show promotion, and of course premieres.
The premiere is one of the most important aspects of distribution.
What is the general process?
There are film screenings, directors, main actors, and interactive questions. In addition, the premiere is usually relatively early or even the first large-scale "party" before the national release, and a lot of media must be invited.
What these aspects together constitute is a grand publicity, disclosing information that can be disclosed to the audience and the media, triggering discussions and attracting attention, thereby promoting the release of the film and expanding its influence.
All Lunar New Year movies will definitely have their premieres!
"Thailand" is certainly no exception.
In fact, the company was a little hesitant about releasing "Lost in Thailand" at first - after all, "1942" was being released!
Who could have predicted in advance that "1942" would stretch the crotch?
You must know that on the first day of the release of "1942", most theaters did not hesitate to schedule two-thirds of the films due to director Hua Yijia Feng's reputation...
The result is not satisfactory!
According to the predictions of the theaters, there is no competition from any blockbuster movies at the same time, and Big Brother Cheng's "Chinese Zodiac" is still far away, which means "1942" will dominate the market.
"囧" and "One Shot" are both comedy movies with a limit of 500 million...
As for "Swordsman", it is a low-budget comedy after all...
There is also "Pi". In fact, the box office performance of this movie in the United States is not very good. The box office of 30.34 million US dollars in the first week was behind "The Twilight Saga: Breaking Part 2" and "007: Skyfall". ", "Lincoln" and the cartoon "Guardians"
When it was introduced in China, theaters did not expect...
With such a condition, "1942" disappointed the production company, fans, and theaters.
Then, the company stepped up its promotion of "囧囧" - if you can't do it, then I will!
…
"Why is there no improvement in the box office of "1942"?"
"...Who would want to watch such a movie during the Lunar New Year? Have you bought a ticket?"
In the car, Shen Xudong chatted with Chen Xi for a few words, and then prepared to get out of the car and walk on the red carpet...
The premiere was held at Jiahe International Cinema, and more than a hundred media were invited...
As soon as Shen Xudong got out of the car, he was surrounded by reporters who asked about the box office of "1942". Shen Xudong thought for a while and replied: "It would be great if this movie can be released. After all, it is a non-commercial film... It started from the beginning." It shouldn’t have been for the market in the first place!”
"But it costs up to 200 million..."
"It is very difficult for a movie to achieve both art and business, box office and reputation. If you want to be artistic, you must give up some commercial performance... In fact, I think the box office of "1942" It’s already very good, it’s already over 200 million…”