Chapter 908 Attitude

manner?

Shen Xudong's attitude is that he has no attitude!

"Let's wait and see what happens... I previously discussed with Hua Yi that "Thailand" will be released on the 29th, and "1942" will be released in December, but they did not agree..."

What Shen Xudong means is that the six major issuers this time are actually based on Huayi's attitude!

Because he is the first, once he holds on, other producers will profit...

But... by the same token, once Hua Yi surrenders, then...

Why is Huayi unwilling to change the schedule?

They have two Lunar New Year movies this year, "1942" and "Zodiac", 22 days apart...

This was a plan made half a year in advance.

Oh, they expect "1942" to have a box office of over 1 billion - becoming the second domestic film to do so!

Back to the subject, Xu Hui didn't quite understand: "I saw some reports saying, 'This increase in the distributor's account sharing ratio was done at the request of government agencies. This is also in line with the country's direction of supporting the film production industry...'"

Shen Xudong was surprised: "What report?"

"It seems like a self-media said..."

“How can we take what we media say seriously?”

Shen Xudong shook his head, and then said: "But there is one thing you said is right!"

"What?"

"The government's attitude is the key..."

"I think it's unreasonable," Xu Hui shook his head: "The ratio of our box office split is seriously unreasonable. Chinese film studios can only get 40% of the total box office. After excluding distribution, film investors can only get 30%. %, this ratio is completely unacceptable, international film studios and distributors can get at least 50%."

Shen Xudong shook his head: "Don't care about this stuff, just care about the movie. You can collect the audience's attitude..."

"General audiences only care about whether the movie is good or not and... whether the price of movie tickets will increase!"

"Yes," Shen Xudong shrugged: "For most viewers, they only care about the movie itself and the ticket price..."

While we were chatting, the cameraman came over and said, "Director, it's time to start filming!"

"…OK…"

…

On the evening of the 21st, BJ Legend Era Cinema.

30 theater chains and 61 theater chain representatives gathered at the "Lunar New Year Eve" party of the "2012 Lunar New Year Movie Watching Seminar".

In addition, Yindu Organization also came, and they participated with the movie "The Grandmaster"...

Yindu Agency is not in the Producers Alliance, and the version of "The Grandmaster" they control is Wang Jiawei's version.

To be honest, with Shen Xudong's version of Zhu Yu in front, theaters are not optimistic about this movie!

This matter was generally interpreted by the media present as ""The Grandmaster" said it would not increase the account sharing ratio."

Then, something else happened that night that really shaped the course of events.

After discussions with several major theater chains, Zhao Jun, on behalf of the theater chain, sent text messages to Huang Zhonglei of Huayi Brothers and Qin Hong, chairman of Xingmei Group, inviting them to the party venue - BJ Legend Era Cinemas. Discuss the bill sharing ratio with theater representatives.

Why are you texting them?

Because "1942" and "The King's Feast" are both released on November 29, they will jointly serve as the first of the Lunar New Year...

Qin Hong refused without hesitation.

But Huang Zhonglei chose to keep the appointment.

The reason is quite simple - he feels pressure!

Yesterday, "Jianghu" was released - an experimental, avant-garde, low-cost comedy, but theaters gave 33% of the film's schedule, and the box office on the first day was actually 13.49 million...

"Arcade of Swords" stars Lei Jiayin, Guo Jingfei, Zhang Hanyun, Liu Yan... Even within Tianmei Media, they are in the second or even third tier - there are not even any famous actors!

The most popular ones should be Zhang Guoli and Zhang Jiayi who are helpful and objective. They play Zhang Erhe and Zhang County Magistrate who likes to play mahjong respectively...

The cost is less than 8 million.

Selling TV rights and online rights for this movie is almost enough to recoup the cost, and releasing it is purely to make a fortune...

I didn’t expect it to have a good reputation!

‘Father Zhang Erhe’, ‘If you want to live in the capital, you have to take the initiative to adapt to the environment in the capital. The environment cannot adapt to you, right? ’, ‘This pile is from a prince’s home, a general’s home, a commoner’s background, thrown into the trash can! The untouchables should recognize their identity...' There is also the saying, 'Catch you, I have caught a thief, catch you all, I have busted a criminal gang, this is a political achievement. ’

Biting irony!

Tianmei's publicity department caught these propagandas and immediately triggered a discussion on the Internet...

The main Li Tianer and Li Gang incidents were brought up again...

Theaters are mainly promoting this film - the film schedule is approaching 40%...

As you can guess, this film is probably going to gain momentum!

After RMB 123 million in the first week of "The Year in a Hurry", it has maintained a single-day revenue of about 15 million on weekdays - youth films such as "The Year in a Hurry" mainly perform in the first ten days, coupled with the recent cold market, most movies are preparing for the war. In December, theaters responded very well to "The Year in a Hurry" and maintained a 40% film schedule...

After the release of "Arcade of Swords", the film schedule of "The Year in a Hurry" dropped by 10 points...

It still has an impact!

This is indeed unexpected. You must know that the reason why "Jianghu" was scheduled to be released on the 21st was that at the beginning, the company had no box office intentions for the movie...

Fortunately, the impact is not big. Anyway, the audience for "The Legend of Jianghu" and "The Year in a Hurry" are different...

But these two movies did bring the market to 36 million in a single day...

In addition, on the 23rd, "Life of Pi" will be released.

Huang Zhonglei is very worried that "1942" will not receive support from theaters...

After all, it is a movie that costs 200 million. Without the support of theaters, it is impossible to recover it...

…

On the 22nd, theater chain representatives were intensively studying the film released by the distributor and making suggestions for the film's marketing. At the same time, they were secretly paying attention to which theater the film studio had signed a contract with in private.

In addition, two things worth mentioning happened.

The first thing is that the Film Funding Office released four new documents, and informed one of the representatives at the meeting, New Film Alliance Cinemas, to go to the Film Funding Office to pick up copies and distribute them to attendees.

This document contains four new policies to provide subsidies to the upstream and downstream industries respectively.

The good news from the producers is: regarding cash rewards for outstanding domestic commercial films - an increase in subsidy amounts for domestic 3D and giant-screen films with a box office between 50 million and 500 million yuan, ranging from 500,000 to 10 million yuan, with a maximum of 1,000 yuan. Ten thousand…

There are even more rewards for theater chains and theaters:

According to the "Return of Special Film Funds Turned in for Production Films" notice, if the box office of domestic films in a theater for the whole year reaches more than 50% (inclusive) of the total box office revenue, 100% of the special film funds paid for screening domestic films will be returned;

If the box office of domestic films for the whole year reaches between 45% (inclusive) and 50% of the total revenue, 80% of the funds paid will be returned;

If the box office of domestic films is less than 45% of the total revenue, but there is an increase compared with the box office of domestic films in a year, 50% of the funds paid will be returned.

In addition, cash subsidies will be awarded to newly built cinemas - up to a maximum of 3 million!

For newly opened county cinemas with more than 200 seats in 3 halls, all with 2K equipment, using a computerized ticketing system, and with an annual turnover of more than 1 million (annual box office in poor areas in the central and western regions is 500,000), each hall will receive an equipment subsidy of 400,000. The maximum subsidy for movie theaters is RMB 1.2 million.

What is the concept?

The overall decoration cost of an ordinary screening hall is between 600,000 and 700,000 yuan, and each hall has an equipment subsidy of 400,000 yuan. This amount is quite impressive!

This coincides with the speculation of many people in the industry: at the critical moment, the film bureau will definitely intervene.

The second thing is that the People's Daily published a film industry review on the same day, "The split of accounts is "chilling", who is the winner?" 》. The article explains the current situation from the perspective of the industry. The sentence at the end has attracted great attention from theaters: "Instead of focusing on each other's revenue sharing ratio, it is better to think about how to win back the audience with better movies." This sentence has actually pointed the finger. Pointed at the producers.

Zhao Jun and Gao Jun even posted a photo of them "studying the People's Daily editorial" together on Weibo, which attracted Huang Zhonglei's attention.

He retweeted this post on Weibo and jokingly said: "Is this a big deal?"

Then, Zhao Jun immediately proposed to talk again, and Huang Zhonglei readily agreed, so there was a meeting on the 24th!

It would be impossible not to talk about it: The single-day box office of "Arcade" on the 23rd was 22.45 million, the box office of "Pi" was 19.8 million on the second day after its release... The eighth day of the release of "The Year in a Hurry" ushered in the weekend. Daily box office 27 million…

Three movies directly supported the market!