Chapter 1691 Word of Mouth War

Feng Yu read news on the Internet, while Ralph arranged for someone to collect newspapers.

When Ralph got the newspaper back, Feng Yu also browsed a lot of news about Iron Man on the Internet.

A lot of news that attacked Iron Man suddenly appeared today: escapism, slow rhythm, dark style, exaggerated words, no acting skills of the actors, no special effects at all, the film is extremely mindless and so on.

These words all describe Iron Man. After Feng Yu saw it, he felt that these film critics should not have seen Iron Man at all!

Iron Man's rhythm is very fast. In the later stages of Marvel, there are movies that have some protracted plots, such as Captain America, but Iron Man absolutely does not.

Moreover, Iron Man also has many humorous and funny plots. This movie also relies on brains, and the special effects are also first-class. Even the performances of the actors are commendable. Among commercial blockbusters, it is considered top-notch.

In Feng Yu's view, all of this is based on blockbuster standards. The only drawback may be that the actors are not big enough, but soon Robert Jr. will become a super popular movie star, even surpassing the actors in the X-Men series. .

In the future, it can be seen from Robert Jr.'s salary that the only person who can compare with him is Captain Depp.

"Boss, these are all groundless accusations, just random comments!" Ralph was very angry, how could such a good comic hero movie be evaluated like this by these people?

The boss of MGM Pictures suddenly said, "Chairman, I think I know what's going on."

"Oh? What's the matter?" Feng Yu raised his eyebrows.

"This film critic used to write film reviews for Colombia. Colombia is now owned by Sunni Holdings. This is for Disney, and this is for Shimen Films. This is the focus of the 21st century. The film industry. There are other people I don't know about, but no surprise, they must be the royal film critics of other film companies."

What is the Queen's Film Critic, that is, after the company's film is released, it helps to promote it in the media. This kind of advocacy can stimulate the box office to a certain extent, and even have a certain influence on the movie winning awards.

MGM, of course, has its own film critic, but it's obvious that other companies have joined forces.

"Boss, they are deliberately targeting us. They did the same thing when 007 was released last time."

At that time, other companies were not so excessive,

Because they are also afraid that when their company's film is released, others will give bad reviews, that is, they will hurt each other.

Under normal circumstances, as long as they are not directly competing at the box office, they will tout each other a bit. If the bridal sedan chair lifts people, they are all making money from the moviegoers anyway.

But this time, other film companies have gone too far.

Feng Yu had a disdainful smile on his face: "It doesn't matter, they are obviously afraid. They are afraid that our Iron Man box office will achieve another success."

"007 makes money, and they already have a lot of jealousy in their hearts. If Iron Man makes more money this time, the heroes of the Marvel Universe will be able to bring us a steady stream of box office and word of mouth. They don't want to see this. "

"But this is also the case, which proves that our movies are very good-looking and very popular with the audience. Didn't they attack our movies? It seems that their movies are also being released now, right? While we are turning our reputation around, we also step on them. already."

If you are not particular, don't blame me for being rude.

Ralph went to arrange it immediately, and Feng Yu also called Sergey and asked him to stare at Rotten Tomatoes, and he also gave a few bad reviews to a few movies. The list of movies will be sent to his mailbox in a while. .

Just one Rotten Tomatoes is enough for them to drink a pot.

The freshness of Rotten Tomatoes has now been widely accepted by movie fans, and to a certain extent, it can even affect the award of the movie.

The reputation is particularly good, and they have won awards at the Oscars and Golden Globes, and even some awards in Europe and Asia. The reputation is particularly poor, and they have also won awards. In the United States, there are also movie awards such as golden sour plums, which are specially set up for ridicule.

In other media on the Internet, Ralph has also done public relations. As for the traditional TV and newspaper media, they have also begun to tackle key problems. Anyway, some of their publicity expenses have not been spent.

...

"President, our new movie's freshness rating on Rotten Tomatoes is only 26%. This is definitely a malicious negative review!"

"Do you know who it is?"

"I don't know, Rotten Tomatoes is not monitored by us."

"Buy some film critics and continue to advocate for us in newspapers, the Internet and other media!"

Such scenes have appeared in several film companies. When they tried their best to suppress Iron Man, their company's new films were also seriously affected.

Although Iron Man's box office in North America has been affected to some extent, the overseas box office has continued to grow rapidly, and even in some regions, the film placement rate has increased, making the box office rise against the trend.

The bosses of these film companies also found out, why did Iron Man's Rotten Tomatoes freshness return to over 80? They obviously found a lot of people to write bad reviews, how is this possible!

Only then did they realize that although Rotten Tomatoes has always claimed to be impartial, not controlled by the film company, and only accepts comments from registered users, it is, after all, owned by Guge, and Guge and MGM , Marvel Pictures, etc., both are subsidiaries of Fengyu Holding Group.

To put it bluntly, a family is a family.

It's like asking a teacher to sue, and it turns out that the person who sued is the teacher's father. Can you win?

And they found that in mainstream media such as newspapers, there is now also a movie word-of-mouth battle.

And none of the movies they released in the same period can compare with Iron Man at the box office, and even in word of mouth, it is also worse.

MGM's public relations team even directly reprinted Rotten Tomatoes' audience film reviews in the newspaper. From the audience's point of view, it is easier for audiences to accept film reviews than film critics.

And those film critics who are used by them have been found to have black history, and their credibility has plummeted.

Even MGM and Marvel Studios have organized many online debates, directly commenting on these movies, and their film criticisms are completely exhausted.

And all of this must have cost a lot of money.

The Marvel Universe is a series of movies, the first one must be launched, so MGM and Marvel Studios are willing to invest a lot of money, but their other movie companies can't, they are stunned by this money-burning propaganda model .

At this time, they found that they seemed to have to admit defeat. If they continued like this, although MGM might continue to spend more money, many of their films would be called bad films, which would be very important to their film company. It is also a serious negative impact.

For now, we can only find a way to reconcile.

Unexpectedly, they provoked the matter, but it was them who took the initiative to reconcile. This time, they lost all face!

...(To be continued.)