Chapter 603 Band-Aid Strategy

The military's exclusive supply agreement was signed soon, and General Gan still has some face. Besides, the price offered by Bingcheng Pharmaceutical is indeed cheaper than that of Bondi.

But Feng Yu was not too happy, relying on these alone, can't beat the brand of Bondi.

The matter of defeating Bundy was in the previous life. It took another five years for Yundian Baiyao to launch a band-aid to promote wound healing before it really succeeded.

That is to say, in just two years since Bondi entered Huaxia, the brand of Bondi has been deeply implanted in the minds of Huaxia people, and has been firmly occupied for more than ten years.

During this time, not without other Band-Aid brands, but none of them can influence Bundy. In fact, if it weren't for the state's support, Yundian Baiyao would not be able to defeat Bondi in five years.

And even though Yundian Baiyao beat Bondi in terms of sales, when market statistics are made, Bondi is still the number one brand in China's Band-Aid market, and Yundian Baiyao is only second.

Of course, in the previous life, it was because Bundy had been the overlord of China's Band-Aid market for more than ten years, and it was so difficult to pull him down.

Feng Yu also had to admire that Yundian Baiyao was a success!

But Feng Yu didn't have that long patience, it took five years to keep Bondy under him. Feng Yu's goal is to completely suppress Bondi in terms of sales volume, sales, profit, brand, etc. within two years.

And in this way, it will inevitably act as a great resistance to Johnson & Johnson's entry into China and seizing the China market.

In the previous life, before Feng Yu was reborn, many of the top pharmaceutical companies in Huaxia were either controlled by foreign capital or Sino-foreign joint ventures. The genuine Huaxia's own brands were left behind.

Isn't it a tragedy that such an important industry as medicine is controlled by foreign capital?

this life. Feng Yu will never let this kind of thing happen again. It's not that China doesn't have good researchers, it's just that they can't get investment and publicity. And many medicines that have contributed to the world. They are all successfully researched by Chinese people, or in other words, there are Chinese people among the researchers.

Just like a scientific research achievement, a professor and several graduate students are working on it. ability to teach. Above the graduate students, the reputation is above the graduate students, but scientific research often has great accidental factors. But a graduate student has made the greatest contribution, so whose is the final credit?

Professor!

because everyone thinks,

The reason why graduate students can make these discoveries and make these achievements is inseparable from the professor's teaching, but in fact it is not the case!

Feng Yu has now supported many scientific researchers, many of whom are very capable. Researching out cheap and very easy-to-use medicines is what Feng Yu asked of them. And Feng Yu provided them with sufficient funds and reputation after successful research.

If you make a contribution, you should get fame and fortune. Everyone is an equivalent exchange. Feng Yu paid the funds and enjoyed the results and the benefits brought by the results, while the researcher got fame and wealth and completed his research.

Just talk about the formula of Yundian Baiyao in Feng Yu's memory. After research by Bingcheng Medicine, it was found that the effect was not as good as that of the real Yundian Baiyao. However, after the research and improvement of the researchers of Bingcheng Medicine and the cooperation units of Beijing University and Medical University, although the effect is still a bit different, it is not that big anymore.

these people. It may not be impossible to develop a prescription that is more effective than Yundian Baiyao, and they also have great hopes to successfully research aerosols before Yundian Baiyao.

Of course, it is also related to Feng Yu's request for Bingcheng Pharmaceutical to increase investment in scientific research.

Feng Yu made it very clear to the leadership team of Bingcheng Pharmaceutical. The reason why Bingcheng Pharmaceutical was able to earn so much last year is because the medicines of Bingcheng Pharmaceutical are really good, absorb well, and take effect quickly, so people will buy them. And a unique drug can bring even higher profits.

For example, the top pharmaceutical companies in the world all rose because of a certain drug patent. No one has ever become a giant in the world's pharmaceutical industry by reducing costs and advertising.

Just like Bondi, why does this brand of Band-Aids have the highest sales volume and the highest profit in the world? Because they are the inventors of Band-Aids and have the oldest brand of Band-Aids, they make people think of Bundy, not Band-Aids!

If Bingcheng Pharmaceutical wants to defeat Bondi, it will definitely not be able to rely on waterproof and breathable technologies. These can defeat other small brands at most, but for Bondi, it has little impact.

No, after Bingcheng Pharmaceutical launched the water-repellent and breathable band-aid, Bondi immediately launched it. In this regard, Bondi has already thought of it, and it has also succeeded abroad. The reason why it is not launched in China is because they think that it is unnecessary, and the old technology is enough to monopolize the Chinese market.

Just like Sony and other electronics giants, they launch a new product not when the technology is mature, but as long as their technology is ahead of the market, they will not launch a new product unless the new product can make them cheaper.

They will launch a new technology every once in a while to maintain their leading position in the industry and deepen their brand influence and value.

For the time being, Bingcheng Pharmaceutical's Band-Aid only has cartoons, which Bundy doesn't have, but at present, this one is the main one. Bingcheng Pharmaceutical and Mike Liu have decided on more than one version of the cartoon image, such as "Calabash Baby", such as "Black Cat Sheriff" and so on.

If you can buy the copyright at a low price, you can buy it. If you can’t, then study those that have passed the copyright protection period, such as "Water Margin", "Romance of the Three Kingdoms", etc. There are many characters in it, and you can stand on it. From a high point, we are promoting traditional Chinese culture.

Of course, this is just a small trick. The only thing that can really defeat Bundy is to develop a band-aid that can really speed up wound healing. This is the main reason why Bundy lost to Yundian Baiyao in his previous life.

If the research is to be successful, it cannot be completed in a day or two. Feng Yuneng waited for this, but he only gave the researchers a year.

This year, through various relationships, Feng Yu obtained the exclusive supply from the National Sports General Administration and the military, plus advertisements from CCTV and radio stations, soft advertisements in newspapers, etc. These are just some sales methods, Bang Dee can't do it.

And it is because of these sales methods that Bingcheng Pharmaceutical's Band-Aid has no profit at all. The advertising expenses are not a small amount. After all, the price of this Band-Aid is too low and there is no high profit.

What Feng Yu is most worried about is that he wins sales, wins sales, but loses profits and brands!

For the time being, it's just a period of grabbing the market and expanding the brand's influence. The real decisive battle, when the medicinal band-aid is successfully developed, will make Bondi look good! (To be continued.)

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