Chapter 182 Difficulties in Exporting Films

Chen Xiao picked up the microphone, "Thank you for your question. The difficulties and coping methods of going overseas, right? This is a good question."

The fans laughed instantly when they heard his slow tone.

"Brother, why are you suddenly like an old cadre?"

"Speak slowly, confirm the other party's problem first, and the feeling of the system will come out."

"Fuck, I have goose bumps, Daodao, can you not talk like that? I suddenly thought of my leader. What is the top priority? It is to find the key problem! So what is the key problem? It is to find the key to the problem..."

"Upstairs, I automatically dubbed you in my mind. I am already on pins and needles."

Fortunately, Chen Xiao did not give the fans a few seconds to sit still. After thinking for a while, he answered:

"There are difficulties in three aspects of domestic film going overseas."

"One is production, the second is distribution and screening, and the third is talent training."

"I will focus on production. There is less content in the latter two, so I will talk about the latter two first."

The reporters in the audience and the fans and film and television people in front of the screen were all stunned.

I thought he would mess around, but he actually talked about it in three aspects. Was he going to give a small lecture to film and television schools?

Many film and television people took out paper and pen to take notes.

Chen Xiao continued:

"In terms of distribution and screening, we do not have a mature distribution network overseas for the time being. Entering the overseas market may face foreign cultural protection policies and boycott measures from competitors. The former is something at the national level, so we should not violate it. I won't say much about it. As for the latter, we may cooperate with international producers and adopt an attitude of seeking common ground while reserving differences and developing together, and cooperating and exchanging ideas."

In fact, the current situation is still good.

From the 1920s to the 1940s, Hollywood's big companies monopolized the three major links of production, distribution and screening. If it were at that time, he would definitely not choose to go overseas in the short term.

Later, an incident occurred in the 1940s, commonly known as the Paramount decision. The Supreme Court of the United States ruled that many film and television companies had monopolistic behavior, ending this monopoly.

After several twists and turns, some large companies are now involved in multiple fields, such as Cosmic Pictures, which is involved in both production and distribution. But it is not over-controlled.

Even so, the situation of going overseas is not optimistic. After all, the relationship between production, distribution and screening companies is complicated.

Although "Interstellar" was successful, it is difficult to replicate. First, it was directly released worldwide at the time. The science fiction competitors of the same period had not seen the work and thought that he could not make a good science fiction film, so they did not have time to cooperate with the distribution company and the theater.

Second, many foreign companies wanted to recruit him at the time, so they did not turn on the red light and let him go once.

The third reason is very simple, the distributor wants to make money.

Moreover, the overseas market is not the same as the domestic market. In China, the Film Bureau directly suppresses the overseas film scheduling rate, which is also the reason why Hollywood has not been able to capture the Chinese market. The overseas market is relatively free and has less policy resistance.

These conditions combined allowed "Interstellar" to take advantage of the opportunity to make a profit.

But in the future, the first two are almost impossible to replicate.

No matter what type he shoots now, he will be valued. Foreign companies failed to lure him and gave up recruiting.

It is easy to win awards based on overwhelming quality alone. At the three major film festivals, people from hundreds of countries attended, and the jury members came from different regions. If the quality is similar, you can still do some tricks. The quality difference is too big, and everyone is not blind.

But it is very difficult to get money and share a piece of the pie.

In this way, it is better to shoot an art film as the first film, so that there will not be too many obstacles, less pressure, and try it out.

If you want to go overseas, the easiest way is to cooperate internationally and use the resources of the other party.

Chen Xiao continued: "In terms of talent, our company will increase its efforts to cultivate production and distribution talents and encourage innovation. On the one hand, it will invest in colleges and universities and provide support to talents that meet our needs; on the other hand, the company will strengthen the cultivation of acting skills, directing skills, etc. If I have time, I may go to personally guide."

Hearing this, students majoring in film and television became excited.

I want to go! I want to go to Oriental Media!

The part where the protagonist of "Kung Fu" felt guilty and helpless after seeing the lollipop made them see Director Chen's acting skills, which can be called superb.

And Leo's acting skills have indeed improved by leaps and bounds after filming Titan.

If you can get the true teachings of Director Chen, you will be rich!

While they were excited, Chen Xiao continued to answer questions.

"After briefly talking about the last two items, I would like to talk about production now."

"For film and television works going overseas, the key is how to make overseas audiences and overseas markets accept the works."

"In my opinion, there are two main channels, one is the subject matter and the theme, and the other is the actors."

"Try to choose common human problems for the subject matter and the theme. Let the audience empathize, rather than just watch."

"Like "Kung Fu", to be honest, I believe it will not fail in the international market, and even achieve good results. But don't expect it to get box office comparable to the domestic market. Because many foreign audiences watch from a bystander's perspective, with an aesthetic, appreciative and even curious mentality. Of course, it also has common human emotions, allowing the audience to empathize."

"Oh, by the way, I won't touch martial arts movies in the short term, but "Kung Fu" should set off a small wave of kung fu fever. Interested friends may want to try it."

Hearing this, Deputy Minister Wu almost spit out the drink he had just drunk.

Brother, you are very considerate, right?

Tell me more! Tell me more quickly.

Unfortunately, the situation did not go as planned. Chen Xiao mentioned it and then shifted the topic back to production and going overseas.

He continued:

"If you want to get better results, you have to let the audience immerse themselves. Not just watching, but immersing themselves. Then try to choose topics that are common to human beings, such as family affection, fairness and justice, freedom, etc., and jump out of specific environments and history. From the perspective of identity, it is easy for the audience to immerse themselves and empathize with them. This kind of movie is easy to enter the international market."

"In addition to the topic, there is also the issue of actors. The more familiar the appearance is, the easier it is to immerse themselves. So next, we will conduct international cooperation and invite some foreign actors to participate."

"That's about it."

Chen Xiao put down the microphone and did not continue.

In fact, he has a second half.

That is, animation is easier to go abroad than live-action movies.

Because animation is easier to fictionalize, break historical and cultural barriers, and it is easier to reduce differences in human appearance.

Just like "Dragon Ball", the world of Dragon Ball is divided by planets, such as the concepts of Earthlings, Saiyans, and Namekians.

It is easier for overseas audiences to identify with the identity of Earthlings.

However, this is the company's next money-making tool, and they don't want to announce the company's development direction so early.

Hearing this, the reporter from Penguin Entertainment nodded, "I understand, thank you Director Chen for your answer. Through your answer, I also roughly understand why "Interstellar" can achieve good international box office. Thank you Director Chen again."

Chen Xiao smiled.

This is really an old-fashioned man.

He threw out "Interstellar" again for the next person to ask.

But his question is indeed quite good.

Forget it, he doesn't need the next reporter to ask questions, he just answers directly.

"Interstellar is a little bit special. Although it uses domestic actors, the theme is good, which is about the search for a new home for the people on Earth. In recent years, technology has developed too fast, and environmental problems are more serious. From an emotional point of view, it is easier to bring in and generate empathy. And its core is also personal heroism that is easily accepted by the West."

"In addition, from the perspective of the market, it is a science fiction film, which can also be called a genre film. What is a genre film? For example, gangster films, musicals, horror films, science fiction films, war films, etc. They already have a fixed audience. If the quality is very high, it is easier to capture the original audience."

Of course, in addition to the content, it also caught up with the right time, right place and right people, and overseas distribution and theaters did not cause any major obstacles.

The reporter from Penguin Pictures bowed slightly, "Thank you Director Chen, thank you very much."

Soon the microphone was in the hands of the next reporter.

A young female reporter bowed slightly, "Hello Director Chen. I just collected a question that many netizens are curious about from the live broadcast barrage. Everyone is curious, is it really okay for you to directly tell these company development ideas?"